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Patchwork Analysis of Starbucks - Assignment Example

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While analyzing the Starbucks Company, the author states that the company seems to have realized the value of maintaining an open system organizational structure. This is because it has been able to respond positively to changes within and without the organization…
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Patchwork Analysis of Starbucks
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Download file to see previous pages Starbucks Company has managed to establish a unique brand, which has been one of its greatest assets. The mission of Starbucks Company is to provide an inspiration to the human spirit through one person, a single cup, and one neighborhood. This mission illustrates Starbucks’ commitment to giving all its customers an outstanding experience (Starbucks Coffee 2008, p. 1). The company believes in offering the best coffee to its customers. It has established positive relationships with suppliers of coffee beans from across the globe. These relationships with suppliers serve to ensure that the Starbucks Company receives coffee of the highest available quality and sourcing coffee types that promote environmental sustainability. The Starbucks Company has established a habit of sending its coffee buyers to local farms in Latin America, Asia, and Africa to buy the coffee directly. This gives the coffee buyers an opportunity to select the coffee beans of the highest quality. The Starbucks Company works with master rosters that have the potential to strike a balance of rich flavor, experienced in every single cup served at Starbucks. The method of roasting has become one of the signature tastes of Starbucks.
According to March 2014 statistics, the Starbucks Company had over 20,000 stores globally. This is because the company has made efforts of extensive expansion both on the local and global fronts. The purpose of Starbucks’ expansion has been to ensure that its unique experience is present in different countries. The company has focused on establishing both company-owned stores as well as franchised stores. According to the statistics released in the first quarter of 2014, Starbucks has 10125 company-owned stores. At the same time, the company had acquired 10394 franchised stores. ...Download file to see next pages Read More
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