Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Advantages of Advertising Online vs Traditional Ways of Advertising - Case Study Example

Comments (0) Cite this document
This paper "Advantages of Advertising Online vs Traditional Ways of Advertising" describes various ways of advertising, their main aspects, and technologies. From this work, it is clear that online advertising dominates over traditional advertising in that it promotes more interactivity. The author outlines customer engagement, investment in content management…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Advantages of Advertising Online vs Traditional Ways of Advertising
Read TextPreview

Extract of sample "Advantages of Advertising Online vs Traditional Ways of Advertising"

Download file to see previous pages In commerce, the internet has become a communication tool between companies and customers where companies establish brand relationships and sell products. In addition, the internet is a source of information regarding consumers’ intelligence since consumers spend hours on the internet leaving behind crucial information that reveals their interests, their purchases, and the contents of their communication. Analyzing such content opens doors for much understanding of consumers and improvement of products to meet customer needs.
With the adoption of Information technology into organizations and the growth of technology, companies have been greatly affected, especially in terms of advertising their products. This paper evaluates the advantages of online advertising and compares it to traditional ways of advertising. The traditional forms of advertisement evaluated in this paper are categorized in to broadcast, print, telephone, and direct mail (Lavinsky, 2013). Conversely, online advertising modes today include search engine marketing, social network advertising, mobile advertising, affiliate marketing, and display advertising. Some aspects of comparison include the target audience, the direction of communication, interactivity, effective connectivity that results in integrated customer experience, and content management.
Online advertising is known for its immediacy in the publishing of information without any limitation by time or geographic constraints. This is possible given the increased accessibility to the internet which then means that despite the geographic location of the consumer, access to the internet gives company advertisements and campaigns a global coverage. The result is an increased customer base, customer information or comments about the products, and customer purchases. Conversely, traditional advertising is directed from a single source to a large audience such as one print advertisement for multiple readers (Janoschka, 2004, p. 17). The number of readers reached is however dependent on the geographical area reached. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Advantages of Advertising Online vs Traditional Ways of Advertising Case Study, n.d.)
Advantages of Advertising Online vs Traditional Ways of Advertising Case Study.
(Advantages of Advertising Online Vs Traditional Ways of Advertising Case Study)
Advantages of Advertising Online Vs Traditional Ways of Advertising Case Study.
“Advantages of Advertising Online Vs Traditional Ways of Advertising Case Study”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advantages of Advertising Online vs Traditional Ways of Advertising

Online vs. Traditional College

...?Information and communication technology has virtually transformed all sectors of economy. In education sector, the development of online es isone of the most remarkable changes that present a formidable challenge to the traditional classes. This has generated intense debates on the future of education in a world that is adopting information technology at an unprecedented rate. Though traditional and online classes have unique advantages and limitations, many educationists affirm that the future education relies on effective integration of both methods to match the emerging demands of the education system. This paper is a critical examination of online and traditional college. According to Dean (2005, p28), online classes originated...
5 Pages(1250 words)Essay

Online vs Traditional Education

...?Online vs traditional education There has occurred a revolution in the way education is imparted with the advancement of technology. New and more effective means of education have emerged which employ the use of technology. Online education, also known as virtual education is one such type of education that was non-existent before the introduction of computers and specifically Internet into the society. Throughout the history, education has been imparted through schools which required the students to come to the classroom to receive education. Many schools nowadays provide students with the choice between online and traditional education (Jhosta, 2006). Hence, students can receive education right in their bedroom using the option...
5 Pages(1250 words)Essay

Online Course VS. Traditional Course

... expose themselves to various online course components (Yuzer & Kurubacak, 2010). From personal perspective, this is the very essence of transformative learning. Since there is transformation involve in online course, then it is not an assurance that no amount or level of complexity and even pressure would come along the way. At this point, additional learning for both the students and instructors is a must prior to the implementation of actual learning process for the course of concerned. However, once this activity is mastered by the students, facilitating learning through online course just like its traditional counterpart would just be an easy process. However, the question now lies on the level of actual engagement that students could...
4 Pages(1000 words)Essay

Online advertising

Online video includes both streaming and progressive download video.
According to the report, in total, 138 million Americans - approximately three in four U.S Internet users - viewed online video in November.
Top U.S. Online Video Properties* by Unique Video Viewers
November 2007
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
Unique Viewers (000)
Percent of all U.S. Internet Users
Total Internet
Google Sites
Fox Interactive Media
Yahoo! Sites
Time Warner Network
Microsoft Sites
Viacom Digital
Disney Online
6 Pages(1500 words)Essay

Online college education vs traditional

...Online College Education Vs Traditional (in room) College Education Education shapes the destiny of a nation. It is the main asset of a person which makes him an important person for the nation for transforming the economy. The traditional classroom has existed for hundred of years and has evolved by passing through various stages. The first stage where in the teacher used to teach the students using blackboard and chalk. In the second stage virtual aids like Over Head Projectors (OHP) and multimedia took over the traditional system of imparting education. In the fourth stage the internet revolution in the form of online education1. The use of the Internet has impacted the lives of people in the way they do their work. The internet...
8 Pages(2000 words)Essay

Online Learning VS traditional learning

... Submitted: Online Learning Versus Traditional Learning Learning is a complicated and multi-dimensional process. It has generated major theories about how is it successfully accomplished (Garrison and Anderson 2). The assumptions behind more traditional learning theories, are rooted in the premise of objectivism, in that, the world is a shared reality, and external to the learner. However, online learning shifts the focus of instruction from the passive transfer of facts to the active application of ideas to new problems (Ertmer and Newby 51) where the learner produces their own unique reality (Jonassen 29). The benefits of online learning over traditional learning center on the fact that online learning allows for more learner...
2 Pages(500 words)Essay

Online advertising

...A Critique of the Article “Examining the Role of Beliefs and Attitudes in Online Advertising” by Ying Wang and Shaojing Sun Instructor Date The research article Examining the Role of Beliefs and Attitudes in Online Advertising by Ying Wang and Shaojing Sun attempts to find out the influence of attitudes and beliefs towards online advertising across people of different cultures. It is geared towards helping marketers understand the dynamics of online advertising in relation to the way individuals in different places perceive it. The purpose of the study is set clear in the introduction of the article. The introduction draws attention to various sources that have supported the view that beliefs and attitudes towards online advertising...
4 Pages(1000 words)Essay

Online vs. traditional classes

... Online Versus Traditional es Introduction Internet has benefited the entire population of this world in several ways. It has enhanced an individual’s communication skills, relationships as well as knowledge. One of the key benefits that have been derived from the evolution of the internet is online education. Online education is a term used to refer to the process of attaining knowledge, skills and ability over the internet. The creation of online education has increased the demand for this kind of education and due to this several well renowned educational institutes are now offering online classes. According to Parker, around 77% of the universities they surveyed were offering at least some form of online courses (Parker 1). Online...
2 Pages(500 words)Essay

Online Advertising Fraud

... There is a crisis looming in the online industry. Poor quality clicks have the possibility to tremendously affect marketers and can harmfully and negatively affect search engines. It takes many forms and apparent through many ways such as online advertising or click fraud, competitive click fraud, and mislabeled traffic. Click fraud is a form of internet crime that happens in a pay-per-click online advertising. It transpires when a person, computerized script, or computer program imitates a rightful user of a web browser clicking on an ad for the purpose of generating a charge per click without having actual interest to purchase anything. Click fraud is the subject of argument and mounting litigation due to the advertising networks being...
7 Pages(1750 words)Coursework

Online advertising

... success in turning website traffic into money” (pgh. 1). Banners can be on the sides of web pages, as are blog ads. Media ads and content sponsorship through various social networking sites—mainly on Twitter and Facebook—make headlines. Email newsletters help spread the word about a particular company, organization, or individual trying to further their business(es). IV. The Tools of Online Advertising There are many tools and techniques which can be used for optimal placement in getting high Alexa rankings on the search engine results. There are several ways to do this. One can link build and link share; one can give regular updates on one’s site; one can include keywords in titles and copy of one’s posts; and one can provide...
6 Pages(1500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Advantages of Advertising Online vs Traditional Ways of Advertising for FREE!

Contact Us