Creative Revolution in Advertising - Essay Example

Since the 1960s, advertising has gone through several changes and due to these changes, the current advertising techniques have gained much more persuasive strength.
The creative revolution from the 1960s has made advertising to become much more effective than it was traditionally. Due to the creativity revolution, advertisement today is able to confer a strong beneficial effect on the prices of brands. Creativity revolution is believed to be the soul of branding and advertising. It is what gave life to today’s advertising messages about services and products (Samuel, 2012). Without a creative revolution in advertising, today’s advertising would be insignificant or boring in the minds or hearts of the target consumers. For instance, most advertisers often seek advice from advertising agencies for the development and designing of ads that will enable them to attract a large population of customers. The creative revolution in advertising has resulted in what is mainly referred to as digital advertising.

The creative revolution has replaced many conventions in the advertising sector bringing more creativity and inspiration to advertising messages. Due to the creative revolution advertisement is very important in today’s world based on the benefits it brings to business organizations due to their effectiveness. For instance, magazines and newspapers are used in today’s advertising to address a certain group of customers. The type of products and services advertised on these platforms are very attractive to grasp the reader’s attention. Apart from magazines and newspapers, advertisement is currently done via radios and television to persuade a large group of consumers (Sanje & Senol, 2012). The current advertisement methods have a deeper impact on the minds of the consumers compared to the traditional ones. Creativity has also resulted in businessmen using celebrities to be pictured in their advertisements so that many consumers will consider them as fashion trends.

Revolution in advertising has currently resulted in internet advertising across the globe. Many people currently use the internet to acquire ideas about many significant things in their daily life. Therefore, internet advertising is very advantageous since it currently addresses a large population of consumers at once. Creativity revolution in advertising has resulted in ineffective means of advertising that is fairly affordable such as the internet. The “coming of age” of advertising in the 1960s resulted in TV language appropriated photography medium producing unprecedented creativity. Influenced by social and cultural changes of those days, advertising reflected innovation trends which almost all today’s businessmen are benefiting from. Today’s advertisement due to creativity provides incentives and information that keep consumption of products and services high all the time (Samuel, 2012). This is best known for its “creative revolution” whereby traditional formats and styles were abandoned in favor of “new advertising methods” which are characterized as self-preaching, irreverent, and humorous. To sum it up, the creative revolution in advertising has marked a very great and significant change in the advertising sector. Due to the creative revolution in advertising, today’s advertising methods are of high quality thus enabling many producers to attract many consumers.