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Digital Revolutions - Report Example

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This report "Digital Revolutions" analyzes different factors of marketing including consumer behavior, marketing strategies, marketing media, promotion and communication strategies that are used by the global marketers in present-day business scenarios. …
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Digital Revolutions
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Download file to see previous pages The marketing of products and services are undergoing dynamic transformations and are likely to experience the need for more innovative marketing techniques which can be used with integrated digital capabilities. There are a number of ways in which the digital revolution has impacted the ways in which the marketers are developing their marketing strategies and processes. This report is aimed at analyzing how the advent of the digital revolution and its various phases and components has affected the marketing styles of global marketers. This analysis is conducted by studying the effects of the digital revolution on the marketing aspect of businesses from a multidimensional approach. The different factors of marketing including consumer behavior, marketing strategies, marketing media, promotion, advertising and selling methods and communication strategies that are used by the global marketers in the present-day business scenarios are analyzed for assessing the impact of the digital revolution on global marketing.
The digital revolution has brought about many changes in the business world by causing multiple shifts in the ways the organization's function. The various domains of business including operations, supply chain, customer relationship management as well as marketing are being influenced by the technological advancements to a high extent. The marketing part of an organization is perhaps most impacted and modified by the digital revolution due to which the marketers have taken up new technological systems and advancements as a way of creating sustainability as well as enhancing the capabilities and image of the business in the minds of the consumers.
The digital revolution has contributed to the creation of new avenues and channels for communication with the existing and potential customer groups and for communicating the messages of the company in a more time-effective. ...Download file to see next pagesRead More
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