Clothing Shop and Fabrics Sale - Essay Example

 Clothing Shop and Fabrics Sale Retail clothing salesman wants to increase his clothing brand popularity without spending too much money in Traditional marketing. The salesman decided to use webcasts to benefit his clothing brand name. He starts to post a photo of his products in Instagram and getting people to share their thoughts about his product. The owner gets many followers every day, so it become easy for him to encourage people to mention the clothing brand account in every time they wear clothes from him which will get more people to see his products and visit the clothing brand account. Now the owner knew that he can also use different social networking service to benefit his business. He starts using Facebook to promote events for different sports such as snowboarding and skating. The owner fund webcasts are helpful, so he develop the clothing brand accounts on Instagram and Facebook to provide the customer with full news and announcement about his products. He wanted the customer to feel more connected to his business. Therefore, he establishes an online shop to make it easy for the customer to shop. Nowadays there are many ways for business owners to advertize their products. One of these ways is the electronic advertisement that has advantages and disadvantages. Knowing these advantages and disadvantages will help business owners to choose the best way for them to advertize their products. We all know that an electronic advertisement is a new way in the business world, and it is an unfamiliar way for many people. This reason caused most of the electronic advertising drawbacks. Another reason is people's satisfaction with the traditional way of advertising."Technology has still not advanced enough to allow electronic advertising to compete with television and print"[1]. In order for an electronic advertisement to be successful, the technology has to improve but in these days we didn't reach a high level of technology development. Even though if technology has developed, many people won't have the ability to explore the online information system. One the other hand people who have the skill to use the online information system find electronic advertisement distracting and annoying. Therefore, they try to avoid visiting website that has the advertisement on it. Moreover, most of the advertisers tend to use the traditional way to advertize because they find electronic advertisement is not appealing to them.And that what help television and print advertisement to have a huge market with much attraction from advertisers. The electronic advertisement might have many disadvantages, but it also has many advantages that could Compensate these disadvantages. In order for the advertisement to be successful, it has to be seen by many people and electronic advertisement can be shown to people repeatedly. This feature will increase the number of people who watched the advertising. Also, an electronic advertisement has a big advantage that is that it can be changed and repaired Faster and easier than the other advertising ways. Furthermore, the electronic advertisement makes it easy for the consumer to find the advertiser site in the online information system because it has a link to the advertiser site.For example, when the advertising video play on YouTube and you click on it, it will lead you to the advertiser site. This will save consumer time from searching and will make everything available for them without wasting much time. Nevertheless, electronic systems can track user's activity through their history log and collect them as the users visit websites. Using this feature allow advertisers to analyze what have been collected from each user and use it to find their interest. The analysis part takes longer time in the television and print advertising, and it's impossible to do it in a short time. Making people aware of something is a great aspect that gives them their free will, to decide on whether to attain a particular entity or not this is many times applied in businesses. The content outline is necessary for creating awareness. The audience or the consumer should access the appropriate content outline on the commodity. The community should have wide coverage on matters such as the type of commodity, the importance of the commodity to the reader and or the audience. It is also necessary to cover the matter like how efficient the commodity is? Like in this case of clothing one can enlighten the reader to what extent has the clothes been used, is it an international brand? For instance, the attire are worn by people who are prominent in our society, with this many people will see the clothes as quality ones. The combination used to synthesize the commodity is also a preferable outline, for instance, there are people who would prefer polyester clothes over cotton based on their various arguments. Pricing content is an important outline this because it prepares one psychologically compared to non-advertised commodities this because one is unaware of what to expect. Businesses are initiated with a main agenda; profit making. Another purpose an individual should behaving in mind, should be the consumer or readers satisfaction normally in electronic advertisement. is a great stipulation to make sure that the audience that one is targeting gets satisfied with the description one give to a commodity. In order to achieve this consumer satisfaction; it is essential to realize what the reader needs. This can be found out by researching on the trading that exist so as to provide what is expected by the audience. Maximization of profit is another purpose in mind that exists when creating a business that comes along with huge sales. To achieve huge sales one should select the best method of advertising so as to have a wide coverage of the reader and or the audience, for instance use of digital media or the social media is an example of an advertising channel with a wide coverage. The channel used to get to the reader is also a consideration that one should be having in mind, this because it helps us realize whether the targeted audience is being reached. Evaluation is also essential at this stage it makes it possible to define what channel to use thus having it as the most efficient, to deliver the intended message to be communicated, this falls under the part of educating the readers or the audience. Availability of potential competitors is another aspect necessary to consider, by this it is Possible to give the readers better terms and conditions that suits them, for instance, the pricing of the commodity, and by this one offers better compared to other competitors. Making sure that the readers clearly understands what it is that the commodity is an essential aspect that helps the reader to understand what to expect after purchasing the commodity. The reader needs to have motivation in order to have an interest in the commodity being advertised, in order to motivate any reader there must be appealing terms and conditions. For instance one would use increased purchase of items to get another for free, on the other hand this maximizes sales as well as profit, and thus it's an advantage to both the reader and the business custodian. Making the readers understand a commodity enables them to understand it thus it, becomes easy to purchase a commodity without worrying of the expectations. It is also clear that most people build their interest in commodities that are advertised not because they are necessarily the best, but because they have almost every detail concerning that particular good thus it is not easy to be confused with an item. Having a price tag on a commodity is a desired content this makes it easier to purchase other than non-price tagged commodities; this because the price tag attracts the reader could be that it is through a blog. Thus it increases purchasing possibilities. Having people knowing what have been used to make or manufacture a certain good is very essential this because people in the present day they have become very selective for instance in the textile industry people tend to select a particular fabric over another, this is clear in that there are individuals who would choose cotton clothes over polyester that makes it necessarily to outline this content to avoid disappointing the consumer. Reference http://eds.a.ebscohost.com.ezproxy.lakeheadu.ca/eds/detail/detail?vid=3&sid=28c65fff-71e8- 462db7f81e04abe27036@sessionmgr4004&hid=4202&bdata=JnNpdGU9ZWRzLWxpd mUmc2NvcGU 9c2l0Z=#b=edsgao&AN=edsgcl.14928348>. Read More