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Fashion Trend in 2009 - Case Study Example

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Summary
The study explores the trends in 2009. In the US clothing market there exists a high demand for organic cotton products as it is healthy and feels good to wear. The growing popularity of organic cotton products is likely to become long term in nature as it is allergy free and healthy…
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Fashion Trend in 2009
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Fashion Trend in 2009

Download file to see previous pages... The study "Fashion Trend in 2009" concerns the 2009's trend. The target market segment for the new designed products is middle market. The availability of cotton products in the middle class are only nominal due to the high production cost relating to the organic cotton products. Through direct purchasing and synthesizing of raw material the production cost can be signicantly reduced. This will help to focus on the middle market through appropriate pricing policies. “The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures.” The in-store presentation of the product will be in a sophisticated manner by using attractive presentation and display tactics. There should be separate section for the Y’s Passion series in the shop. The section will be made attractive by using glass tubes and light presentation. The product range should be of T -shirts clothing which is suitable for both men and women category. It will be available in 5 elegant colors. Comfortably fitting and skin friendly material renders a cool effect by easily absorbing the sweat. Products with unique and attractive modern designs which are affordable even to the middle class consumers, are the main feature of ‘Y’s passion’. Overall image of the product should be differentiated by its color and trendy designs and the fact that it is made from cotton. 100% pure organic cotton. The product must carry a new brand name followed by the company name. The brand name for the product range is "Y's Passion" which is a catchy one that will evolve interest and immediate attention.
Following are the images of Y's Passion range products:


Product features: "100% organic cotton, Color: Jersey Crewneck, 4 plus color fastness, shrinkage is less than 4 %." (Packing Bags: Organic Cotton T-Shirts).


Product features: "Avocado Green", "Size: 5.8-oz. standard weight, double-needle stitching, cover-stitched hems, durability." (Visualize World Peas Women's Organic T Shirt Avocado Green).


Product feature: Made from 100 % pure organic cotton, yellow haze, size: XL
(100% Organic Cotton - (eco dad) T Shirt Yellow Haze XL (Extra Large)).
5. Dominant trends: The color of the products is its main interesting factor and attractive stylish rare color combinations are used for the product design. The environment friendly, high quality, perfect fit, highly stylish, comfortable, very insignificant percentage of shrinkage, fine fabric strength, textures and color fastness are other attractive features of the product. Moreover, the increasing popularity of cotton garments is an added advantage to the product, "Sales of organic cotton are set to triple to $2.6 billion at the end of 2008 from its current $900 million level as retailers and brands make significant new commitments to sustainable textile and apparel production." (Mowbray).
6. Country of manufacture: The manufacturing country for the product is India because of the availability of organic ...Download file to see next pagesRead More
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