Marketing Communications - Business Plan Example

Practitioners of marketing communication are inclined towards execution and creation of printed marketing collateral. Professional and academic research has developed the practice to utilize strategic elements of marketing and branding. This platform was formed to ensure message delivery consistency throughout firms. There are many business trends which can be encompassed in marketing communications. For instance, the transition to customer relations from customer service, the transition to human solutions from human resources, and trends to email, blog, etc.

are examples of such business trends. The communication process can be defined as a sender encoding transmission device decoding receiver. This is a vital component of any marketing program or advertisements. The second step for any communication process is message encoding. This in turn takes the form of creative idea and is then transferred into advertisements designed through various media such as magazines, television, radio, etc. Messages reach target audience through various forms of media.

Message delivery through medium or channel is the third stage of the marketing communication process. However, the decoding part only takes place when the message reaches more than one receiver’s senses. Like some consumers view or hear television advertisements and some read or handle coupon offer. The barrier can be stated as an obstacle that prevents marketing communication messages from being effective or efficient. It can occur in any communication process stage. Clutter is a common form of noise that affects marketing communication.

In this particular study, the major focus will be on designing marketing communication plan. There are various aspects which are covered in these plans but only a few approaches will be chosen that is well-aligned with Open Doors Lettings Limited. Open Doors are property management and residential letting agents that are now located in Buckingham. This company has been able to create a strong brand image in the market place.