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The Effectiveness of Apples Advertising Campaign for the iPhone - Case Study Example

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This study aims to illustrate the importance of advertising in the context of a very famous commercial product, the iPhone. The following discussion will help to explain how previous and current commercials have played a role in making the iPhone more successful than ever. 
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The Effectiveness of Apples Advertising Campaign for the iPhone
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Download file to see previous pages Top companies in the world make great financial investments in enhancing the design and development of their ads and campaigns. This makes them successful and establishes their reputation. This essay aims to illustrate the importance of advertising in the context of a very famous commercial product, the iPhone. Rather than basing ads on what others have to offer, Apple bases its ads on what the company itself has to offer to the world. Their ads promote the idea that consumers deserve only the best. The following discussion will help to explain how previous and current commercials have played a role in making the iPhone more successful than ever. It will help the readers to understand the potential held by advertisements or commercials in making the image of a product.
iPhone is widely known as a product that has revolutionized the world of smartphones. How did this product become able to accomplish such a huge task? It was and still is the force of highly innovative and imaginative advertising behind the iPhone which helped Steve Jobs and his team to make the iPhone a household name. The first-ever iPhone was introduced in 2007 by Jobs and the mission statement declared was to reinvent the mobile phone. This product helped to take the industry to the topnotch level at where it is presently. Apple has used combinations of smart ad placement, attractive headlines, irresistible promises, and unique competitive advantages to shape and form its ideas of what a modern smartphone should look like throughout the history of iPhone’s advertising campaign. For seven continuous years, the world has been witnessing Apple’s iconic success which knows no end (Warren). World-class advertising coupled with creative ideas has done a lot to skyrocket this commercial product to the top of every smartphone list worldwide.    ...Download file to see next pagesRead More
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