Investigate Apples Newly Released iPhone 4 - Essay Example

Each of the respondents was queried according to three areas: design and hardware, usability and operating system. They were asked to comment based on their first-hand and first-time use and in comparison with their experience with their own phones. A questionnaire was drafted to guide the interviewer instead of a free-flowing discussion for a more systematic data gathering. Some of the questions asked, however, are open-ended ones, designed to gather more in-depth observation reflecting a qualitative bent instead of the quantitative model to this primary research.

In terms of design, an overwhelming 8 respondents expressed a preference for the iPhone 4 most of them giving the iPhone perfect scores. Some cited the materials used, which according to one respondent “are integrated into a solid and sophisticated design, with an expensive feel to it.” (1) Many also commented on the quality of the display while some stressed the way controls were placed that supposedly demonstrate an intuitive and well-thought ergonomics. In comparing with their own phones, many respondents expressed positive feedback and previous iPhone owners were the more enthusiastic.

Those who preferred their phones cited issues such as fragility and the widely reported reception issue.Usability questions revealed a more interesting interplay of preference. Certainly, the previous iPhone owners were quick to extol all of the iPhone 4’s user interface design and ease of use. This is not surprising because they have been using Apple’s phones for a long period of time. Those who own different phones, however, revealed that they liked the new phone tremendously, finding it easy to learn in just a short period of time – no tedious learning curve.

It became apparent that the logical and simple flow of the user interface helped tremendously.