Global Smartphone Market - PowerPoint Presentation Example

Speech Draft Part Slide Global Smartphone market is growing at a significant growth rate. This Smartphone market accounts 14% of entire global mobile phone market. Since last five years, this specific industry has gained huge growth rate. Global Smartphone market is worth almost 150 billion US dollars. The market has grown significantly since the recent recession. Recent financial crisis and global recession had minimal impact on the market growth rate. China and India are considered as emerging markets for these products as the demand for these products is increasing significantly among Chinese and Indians. These two countries are considered as largest consumer market around the globe for these products. Slide 2 Global Smartphone market can be divided into four geographic regions, such as North America, Europe, Asia Pacific and ROW. Europe is the leading market, secured almost 37% market share. Demand for Smartphone among the people of North America and Asia Pacific is also significant. Most importantly, Asia Pacific is growing at a significant growth rate. Growing social needs and demand are increasing the sales of these products. Global Smartphone market is effectively contributing to the growth of the global mobile phone market. Slide 3 Global Smartphone market is segmented into two aspects, such as consumer Smartphone and Business Smartphone. Consumer Smartphone market is larger comparing to business segments. 3/4th of total market is captured by consumer Smartphone Segment. On the other hand, needs of Smartphone among the corporate executives and businessmen is also increasing due to significant growth of world corporate sector. Business presentations, client meeting and customer relationship management are enhanced by corporate executives through the use of portable advanced Smartphone devices. It is expected that, Business Smartphone segment will experience impressive growth rate in next five years. Slide 4 Recent financial crisis adversely affected global market, but Smartphone market is expected to record an impressive CAGR of 22% by 2015. On the other hand, Asia pacific market will grow dramatically around the globe in next five years. By looking into the social needs, it is expected that this specific market place will add more 28 billion US dollar. According to market researchers, growth of needs of consumer as well as business Smartphone segments is indicating that the global market will grow by 100 billion US dollars since last 5 years. Part 2 Slide 5 Global Smartphone market is becoming highly competitive as several organizations are implementing unique strategies in business operation process in order to gain competitive advantages over their competitors. In terms of market leader, Samsung is leading global market places followed by Apple iPhone. Huawei and Lenovo are implementing new strategies in business operation process in order to grab the market share of the market leaders. Surprisingly, Xiaomi has reached to the top five due to constant integration of advanced software applications in Smartphone devices. The market share of these organizations is provided in the next slide. Slide 6 It is clear from the table that Samsung is leading the market, but in last quarter the organization has lost its market share to Lenovo and Xiaomi. Same thing happened with Apple. Most importantly, Lenovo, Xiaomi and Huawei succeeded to grab the market share of LG, Apple and Samsung. LG has slipped to sixth position in last quarter from the third market position. Therefore, it is clear that since last six-eight months the global Smartphone market has experienced intense market competition. Slide 7 Recent financial crisis and global recession affected the purchasing power and disposable income of people. Therefore, the organizations are trying to offer high quality Smartphone at economic price level in order to support the affected purchasing power of the consumers. The organizations are trying to implement product differentiation strategy to offer new and unique attributes in Smartphone to meet customers’ demand and satisfaction level. Effective customer service management process has become important for all the organizations in this era of globalization and intense market competition. Each and every customer expects effective customer support from organizations against their paid money. Therefore, the organizations are developing unique strategies in order to enhance effective customer service management process. Slide 8 Market segmentation can be considered as an important strategic marketing tool that helps an organization to offer its products according to the nature and behaviour of target market. Consumer market segmentation can be divided into four major aspects, such as geographic, demographic, psychographic and behavioral segmentation. Geographic segmentation separates global market place into different geographical boundaries that can impact product, price, promotion and marketing distribution channel mix. Demographic segmentation separates global market place by demographic indicators, such as gender, age and income level. Psychographic segmentation separates a market place by lifestyle, beliefs and values. On the other hand, Behavioral segmentation separates a market place by shopping and purchasing behavior Part 3 Slide 9 The organizations generally look for the size of market before entering into a country. For example, all the Smartphone manufacturing organizations are eying on Indian and Chinese market due to increase in demand for high quality Smartphone. Economic stability of a place also has been considered by organizations before entering into a market. According to this segment, cost-leadership and differentiation strategy are being implemented by organization. Availability of resources, such as raw materials, human resources and financial resources are considered by organizations before implementing geographic market segmentation. These specific aspects help an organization to fix price and quality of the products for a specific geographic market place. Slide 10 Smartphone manufacturing and distributing organizations consider gender, age, income level and education level of people in demographic segmentation. In terms of gender, both men and women are the target customers of Smartphone. People aged between 15 and 65 are the major target customers of Smartphone. In terms of income segment, people of middle class, upper-middle class and higher income background are the major target customers of Smartphone. In terms of education, college students, young corporate executives, business executives and high-educated professionals are the major target customers of Smartphone. Slide 11 In this segmentation, people generally look for brand value while buying the Smartphone. According to psychographic segmentation, consumers think that buying high brand valued Smartphone can define personality and living standard of an individual. Organizations consider these aspects while implementing psychographic segmentation for Smartphone. Customer loyalty is the major aspect in this segmentation. People generally buy phones of a particular brand due to being loyal to a particular brand. Price-quality market position of a brand motivates people to make consumption decision. In this aspect, price and quality of the products are considered. Slide 12 Buying behavior and purchasing decision are the major characteristics of this segmentation. Some people buy economic priced Smartphone to support their economic condition. Some people buy premium priced high quality Smartphone due to their inner precipitation about the quality of the phones. On the other hand, People who are concerned about effective after sales service, they buy phones after doing several research work. Feature of the products are also important in this segmentation. Students look for buying phones with high graphics and multi-game support. On the other hand, businessman buys Smartphone considering the efficiency of internet and data support. Part 4 Slide 13 Positive social needs for high quality and advanced Smartphone is helping to grow global market place. Manufacturers are offering Smartphone devices according to the current socio-cultural needs of target customers. Globalization and needs for advanced technological application has influenced the manufacturers to increase the level of production. Governments of several countries are supporting the growth of this particular market as it is enhancing economic stability around the globe. Slide 14 Recent financial crisis and global economic recession affected the purchasing power and disposable income of people. It may affect sales growth rate of entire global market. On the other hand, havoc use of Smartphone devices can affect the ecological and environmental balances as it affects the health of human skins quite critically. There are several legal attributes that are affecting the manufacturing and distribution of Smartphone. International labor law, environmental law and tax issues can hamper the growth of this industry. Intense market competition and high market saturation can reduce the demand of these products in near future. Slide 15 It is clear from the presentation that the demand for this Smartphone is increasing significantly around the globe. Therefore, the global Smartphone market is contributing effectively to the growth of overall mobile market. Intense market competition and market saturation is influencing organizations to develop and implement new strategies in business operation process to gain customer preference. Each and every organization is implementing product differentiation strategy to gain potential competitive advantages over competitors. Therefore, these attributes are changing the customer needs constantly. Slide 16 The organizations need to adopt cost leadership strategy in business operation process so that they can offer product high quality products at economic price level. The organizations should follow legal and environmental policies in manufacturing and distribution process to gain the support of stakeholders. Constant differentiations and up-gradation of attributes will help the organization to enhance customer loyalty aspect. Demand for tablets and mini-laptops are increasing significantly around the globe. Therefore, it is important for the manufacturers to integrate advanced technological applications into Smartphone to satisfy the needs of target customers. Read More