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Valley Ice Cream Ltd - Report Example

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This report "Valley Ice Cream Ltd" intends to have an analysis of the market and competitiveness of Valley Ice Cream Ltd. in relation to PESTLE and SWOT analysis. The company is required to develop marketing objectives to conduct operations in an effective and sustainable manner.  …
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Valley Ice Cream Ltd
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Download file to see previous pages The ice creams of the company are unique in terms of tasty and favors. The company is famous for its delicious ice cream. Presently, the company is identified to have only 4% of the market share in the local market. Local and direct competitors of the company include Wallings Farm, Mrs. Dowsons and Holden’s Ice Cream among others. The trade percentage of the company in relation to sales is estimated to be 25%, in hotels and caterers are 40% and 25% from retailers. The remaining 10% of sales are circulated to the B2C customers. In this regard, the company has been identified to be effective in performance to a certain extent due to inappropriate marketing objectives and a limited number of customers (Hope Valley, 2015).
This essay intends to have an analysis of the market and competitiveness of Valley Ice Cream Ltd. in relation to PESTLE and SWOT analysis. In this regard, the company is required to develop marketing objectives with the assistance of which the company will be able to conduct operations in an effective and sustainable manner.
PESTEL analysis is identified as strategic planning, which provides a suitable structure for examining the factors that are associated with the macro-environment of an economy. Based on the analysis of such factors, Valley Ice Cream Ltd. will have a better understanding of the market and other conditions, so that operations can be conducted in a competitive manner. Several factors that are involved in the macro-environment affect the decisions of the managers of the company. In this regard, the PESTLE analysis has been conducted hereunder.
The government of the UK has been identified to have developed policies based on which a stable environment has been maintained in the UK economy. In addition, the political system of the economy is stable due to the minimum military invasion.  ...Download file to see next pagesRead More
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