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Room Travelers Company - Report Example

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Summary
This report "Room Travelers Company" presents an online business plan of hotel booking company website for a company called Room Traveler (RT). RT is an innovative service company that is objectively created to simplify the hustle of booking rooms in the United States. …
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Room Travelers Company
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Extract of sample "Room Travelers Company"

Download file to see previous pages The report provides a comprehensive analysis of an online hotel booking website through an evaluation of the online market that is facilitated by the evaluation of competition analysis. Also, the report explains the applicability of the website in the market and the financial plan of setting the website in the market.
The hotel industry and travel is one of the fragmented and competitive industries that has experienced diversified trends for many years. In the United States, the hotel and the travel industry consist of more than 40,000 companies that provide hospitality to millions of people from both domestic and international regions. This industry has many competitors that compete in multiple dimensions to satisfy the market share (Li & Netessine, 2012). The competition has even become more intense and complex because of the online services that are enhanced by the availability of the internet. The online platform has allowed the industry to compete with companies that are in fur proximity since people can compare appealing rates and services. The main need for the report is to evaluate the competitive analysis of the online hotel booking website. This will provide relevant information to consider in order to ensure the business plan for RT Company is successful.
The report is organized in a systematic structure that will ensure the information is delivered effectively. The structure is divided into six different chapters, each having numerous sub-sections. Chapter one provides an introduction of the report and it deliberate on the subject and need of the report. Chapter two provides the concept of the report through the provision of the description of company services and the desired target group.
Chapter three evaluates online market research and is divided into different strategic sections.  ...Download file to see next pagesRead More
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