Travel and Tourism Final Project (Interview) - Research Paper Example

We offer long term rates for those staying for more than one week. Tourists are either here just for leisure or actually for a business trip. Our individual target market is men and women aged 21 to 40, who would like to pay for a premium but reasonable fee in exchange for a good night’s rest in a hotel that is at the heart of Vegas. These travelers enjoy the perks of a hotel room with a state-of-the art communication technology, and generally a hotel that offers leisure amenities that will make guests relax and unwind.

We also want to attract couples and facilities vacationing in the city and even just those passing by for a night or two and are on their way to a grand country tour. Generally, this target market belong the middle-earners, who can afford the rates but would still like to get the best value for their money. These are individuals gainfully employed, or have a business of their own. We attract the decision makers and that’s why our amenities are also tailored fit to their needs. We also target group/ corporate clients who spend money to mobilize their team.

We offer corporate and discounted group packages. We design these packages to attract business decision makers who would not compromise their reputational risks, but will look into budgetary issues as well. 3. Can you give a brief background of Hyatt Hotels? Hyatt is a chain of full service hotels and resorts with presence in key cities worldwide and operating for more than 50 years now. Part of its marketing strategies is the management of six unique brands that cater to different market segments, and offering unique hotel experience.

Hyatt Place is focused on the business traveler while Hyatt Summerfield Suites offers all-suites, extended stay hotel which resembles the comforts of one’s home. Andaz, Park Hyatt and Grand Hyatt are for the luxurious traveler. Hyatt Regency mirrors the contemporary lifestyle, focusing on both the business traveler and vacationing individuals and families. These brands are what distinguish the company from most of the competitors. Wherever one goes, there is a Hyatt hotel that will surely cater to the client’s needs.

And there is a brand for every client who wishes to have a worthwhile stay in his city of preference. Hyatt’s commitment to provide only the best in the hospitality industry has been carried out for the last 50 years, and counting. I think, it will last for another 50 years and more because the management is very sensitive to their client’s needs, and is very in tune with the trends in the hospitality business. Having the right pulse at the right issues and concerns enables our management to make good business decisions.

The company continuously innovates with the developments in technology, travel and even culture itself. It will not run out of ideas and product offerings for its target market. The tourism industry is an industry that is always evolving, and despite current threats and political and economic situations, hotels will always have a way to thrive and bring home away from home for tourists and visitors. Hyatt Hotels is always committed to providing excellent service to its clients, and its staff and personnel are always aligned with this thrust. 4. Comments/ Observations The Hyatt brand is one of the most recognized hotels in the whole world.

Its Vegas hotel is one of its most successful, being in a place that is much