What Image the British Tourists Have of Bangkok - Dissertation Example

The research was conducted using questionnaires and interview methods of research on the British tourists and Thai tourism industry personnel. There were 98 participants in the questionnaire research and 12 subjects in the interviews. The research revealed interesting findings even though the British enjoy the scenic views, the beach, weather and other prominent places of Bangkok, they are reluctant to come here more often.  The research inferred that Bangkok might not be one of the top vacation places for the British because there are many problems in the city that are causing British tourists to lower their number of visits here. Firstly there is the flood, along with the theft, no security, scams, prostitution, environment and dirt, which is de-motivating the British to come to Bangkok. Useful recommendations have been given like improving the security, the canal system, the law and order, environmental consciousness, marketing efforts, training and development of the hotel industry and an active role played by the government in making improvements in the city so that its attractiveness increases and more British tourists come to visit.

This chapter gives a brief overview of the research where the topic has been explained in detail along with a background of the research. The aims and objectives have been described, the layout of the research report has been given along with the methodology used. Lastly, there is the conclusion of the whole chapter.

The research has been conducted on British tourists that come to Bangkok for their vacations. The research was conducted in an attempt to understand and analyze the problems that British tourists are facing in the Bangkok market. In addition, an attempt has been made to understand the attractiveness of the Bangkok market from the perspective of the British tourists and the Thai tourism industry providers. According to Kate (2011), the Thai industry providers have an important place in the research as they give another perspective of the industry and how they feel the British interact in the market. Such an analysis is beneficial for the economy of Thailand. This is because the tourism industry is one of the most profitable industries of Bangkok and since the British form an important part of the tourism industry, conducting research on them plays a pivotal role.