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Marketing Essays

Result for Subject Marketing:
19914 essays
Communication Strategy Defined by Investa Corporate for Its Media Relations Marketing Case Study
7 pages (1921 words) , Download 0 , Case Study
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The paper 'Communication Strategy Defined by Investa Corporate for Its Media Relations" is a good example of a marketing case study. Communication is one of the most critical activities of an organization. In fact, it would not be incorrect to state that communication forms the baseline of all the other activities in which an organization may be engaged.
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Marketing Analysis of Broomsfield Limited Marketing Case Study
7 pages (2113 words) , Download 0 , Case Study
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The paper 'Marketing Analysis of Broomsfield Limited " is a perfect example of a marketing case study. Broomsfield Limited is a company located in Perth, Australia. The company manufactures a wide range of biscuits and is in the process of widening its product range to include a bowl of new breakfast cereal, Goodstart Flakes.
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Marketing Communication Campaign for Natural Wine Industries Company Marketing Case Study
7 pages (2143 words) , Download 1 , Case Study
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The paper "Marketing Communication Campaign for Natural Wine Industries Company " is an outstanding example of a marketing case study. Wine is a major component in the lifestyles of many people all over the world. Wine is consumed in different occasions such as parties, anniversaries and meal times. There are many different wines produced by different companies that are located in many countries such as Spain, Argentina and France.
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What Is Required to Achieve Cross-Functional Cooperation Marketing Coursework
11 pages (3056 words) , Download 0 , Coursework
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The paper "What Is Required to Achieve Cross-Functional Cooperation" is a great example of marketing coursework. In the changing business environment, organizations have been faced with different challenges. Most organizations have found cross-functioning as one of the most efficient ways to solve these challenges.
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Effective Marketing: Creating and Keeping Customers Marketing Case Study
8 pages (2422 words) , Download 0 , Case Study
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The paper "Effective Marketing: Creating and Keeping Customers" is a good example of a marketing case study. Kiwi Experience is a celebrated adventure travel network in New Zealand for backpackers and other travelers taking a track tour of the country. It was formed by three partners in December 1988 and started its tour operations in October 1989 (Harper & Mudd 2002).
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External Environment of Asia Marketing Case Study
7 pages (1937 words) , Download 0 , Case Study
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The paper "External Environment of Asia" is an outstanding example of a marketing case study. Organisations usually do not operate in a vacuum; there are numerous components that contribute towards the success or failure of organisations. Organisations operate in a different environment controlled by different factors.
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Marketing Queensland Indy Event Marketing Case Study
11 pages (3364 words) , Download 0 , Case Study
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The paper "Marketing Queensland Indy Event" is a good example of a marketing case study. Marketing is an essential component behind the success or the failure of any given business venture. The basic idea or all marketing managers is the idea to sell not just the product but also the brand. Contemporary marketing has a new set of challenges vis-à-vis the challenges that were faced by marketing the 1990s.
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Hilton Hotels Corporation Marketing Marketing Case Study
6 pages (1830 words) , Download 0 , Case Study
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The paper "Hilton Hotels Corporation Marketing" is an outstanding example of a marketing case study. Operating in a highly competitive market, such as the hospitality industry can be more challenging. Any business operating in such a market needs to acquire a strategic position within the market so as to remain afloat.
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The Concept of Status Consumption and Its Application in Marketing Marketing Coursework
10 pages (3021 words) , Download 0 , Coursework
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The paper "The Concept of Status Consumption and Its Application in Marketing" is a great example of marketing coursework. The theory of leisure class described in 1889 formed the basis of status consumption theory. The concept of status consumption has recently been enhanced by economics theory that product consumption has two measurable utilities: utilitarian and conspicuous.
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International Marketing Strategy & Market Segmentation - Telstra Corporation Limited Marketing Case Study
9 pages (2617 words) , Download 0 , Case Study
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The paper "International Marketing Strategy & Market Segmentation - Telstra Corporation Limited" is a good example of a marketing case study. Telstra is otherwise known as Telstra Corporation Limited, an Australian based media and Telecommunications Company. The company is based in Australia however in the past, it has made moves to avail its services in different other countries including China, Europe, New Zealand and in some parts of the United States.
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Atlas Copco Market Entry Marketing Assignment
9 pages (2394 words) , Download 0 , Assignment
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The paper "Atlas Copco Market Entry " is an outstanding example of a marketing assignment. Market entry holds an important aspect for every business looking towards entering into a new marker as it helps to shape the manner in which the performance of the company will be evaluated. The success and failure of a company greatly depend on the mode and manner in which the companies are able to use it in the most effective way.
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Principals of Marketing Marketing Essay
6 pages (1656 words) , Download 0 , Essay
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The paper "Principals of Marketing" is a good example of marketing coursework. Making sure that the right product is at the right price and at the right place is the main thing that marketing is concerned about. According to Daman & Schramm (1972, p. 163), the 4 Ps and the marketing mix are the major tools that are used by the organizations to see that this happens.
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Actor-Network Theory vs the Theory of the Social Construction of Technology Marketing Coursework
7 pages (2026 words) , Download 0 , Coursework
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The paper 'Actor-Network Theory vs the Theory of the Social Construction of Technology" is a perfect example of marketing coursework. The relationship between technology and society has been a subject of debate for a very long time in history and sociology studies and in current studies in the information systems field.
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Company Xs Foreign Market Entry Plan Marketing
11 pages (2750 words) , Download 0
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The paper "Company X’s Foreign Market Entry Plan" is a good example of a marketing business plan. The supermarket’s major function is to perform as an intermediary for a number of producers together with the provision of services that complement its sales. The Australian industry has undergone a great change in revenue for a number of years.
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Internal Marketing Capability of Coca-Cola Company Marketing Case Study
12 pages (3582 words) , Download 4 , Case Study
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The paper "Internal Marketing Capability of Coca-Cola Company" is a perfect example of a marketing case study. In the contemporary knowledge-based as well as the service-oriented economy, organizations are required to acquire a competitive advantage so as to survive and prosper. As a result, human resources as intangible assets of the organization plays a fundamental role in making organizations successful.
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Business Strategy in a Global Environment - Nestle Australia Ltd Marketing Case Study
13 pages (3460 words) , Download 0 , Case Study
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The paper "Business Strategy in a Global Environment - Nestle Australia Ltd " is a perfect example of a marketing case study. Nestle Australia Ltd encompasses a section of the broader regional Oceania business belonging to Nestle Global. In the year 2010, Nestle Australia Ltd generated annual sales of more than two thousand five hundred billion Australian dollars, it has established eleven factories in Australia with an estimated 3620 product lines.
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Challenges to Global Performance Management Marketing Coursework
8 pages (2202 words) , Download 0 , Coursework
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The paper "Challenges to Global Performance Management" is an outstanding example of marketing coursework. The realities of today’s business ecosystem result from three major factors: globalization, increasing business competition increasingly shifting from enterprises to value chains. These are equally increasing customer/consumer dictatorship, thus enriching the definition of business excellence and conventional variables of cost.
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How to Achieve a Successful Marketing Mix Marketing Coursework
8 pages (2229 words) , Download 0 , Coursework
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The paper "How to Achieve a Successful Marketing Mix" is a perfect example of marketing coursework. In today’s competition-paced world of business, strategic segmentation, targeting and positioning are necessary to realize marketing objectives. The growing use of segmentation, targeting and positioning (STP) as a result of increasing diversity in customer needs, the prevalence of mature markets and the need to reach specialized or niche markets.
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Unilever and Coles Supermarkets Negotiations Marketing Case Study
6 pages (1548 words) , Download 0 , Case Study
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The paper "Unilever and Coles Supermarkets Negotiations" is a good example of a marketing case study. Trade negotiations are part of every corporate business group. Often groups get into negotiations to secure their positions over the others whom they are dealing with. The negotiations are not always a zero-sum game.
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Advertisements of The Hunger Games Film Adaptation Marketing Case Study
13 pages (3566 words) , Download 0 , Case Study
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The paper "Advertisements of The Hunger Games Film Adaptation" is a great example of a marketing case study. People’s perception of things is dictated and governed by their opinion and notion about the stimuli (agents, actions or conditions that reduce a response) being received. As Cohen (2011) suggest, the five senses that individuals normally receive “messages” are: smell, taste, sight, touch, and sound.
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Kellogg Company Market Segmentation Strategy Marketing Research Proposal
6 pages (1772 words) , Download 0 , Research Proposal
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The paper "Kellogg Company Market Segmentation Strategy " is a perfect example of a marketing research proposal. The type of research, which is needed in this case, is qualitative research. Unlike quantitative research, which is objective and focuses on measures and counts, qualitative research is subjective and focuses on data collection on behavior, as well as the attitude of people towards a social phenomenon.
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Integrated Marketing Communications Budgets and Sales Promotion Marketing Essay
14 pages (3500 words) , Download 0 , Essay
Free
The paper "Integrated Marketing Communications Budgets and Sales Promotion" is a good example of a marketing essay. Integrated Marketing Communications (IMC) is an approach whose aim is to attain an organization's marketing campaign. IMC makes use of an array of promotional methods that are highly coordinated the intention being to ensure that all the methods augment each other.
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Nature and the Characteristics of a Marketing Plan Tool Marketing Coursework
11 pages (2928 words) , Download 0 , Coursework
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The paper 'Nature and the Characteristics of a Marketing Plan Tool " is a perfect example of marketing coursework. Contemporary business and market environments are characterized by cut-throat competition and changing social-cultural, economic, political, legal, environmental, technological and financial market forces that have necessitated modern organizations to be more keen and aware of their internal and external environments.
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How Marketing Mix Strategies Are Used by the Ford Company to Market its Ford Territory Model Marketing Case Study
9 pages (2529 words) , Download 0 , Case Study
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The paper "How Marketing Mix Strategies Are Used by the Ford Company to Market its Ford Territory Model" is a good example of a marketing case study. This report aims at identifying how the Ford Company utilizes the marketing mix strategies in order to provide value to its customers. The report is going to explore the four marketing mix strategies used by companies to market their products.
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Marketing Strategy for Nivea Beauty Products Marketing Case Study
11 pages (3078 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Nivea Beauty Products" is a perfect example of a marketing case study. Marketing strategies are as many as the companies competing in the market are, the product’s success is determined by the value that the product offers to the customer and the level of its satisfaction that they obtain from it (Jaworski, Kohli and Sahay 2000).
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Marketing Plan for New South Wales Transport Marketing Case Study
9 pages (2483 words) , Download 0 , Case Study
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The paper "Marketing Plan for New South Wales Transport" is a perfect example of a marketing case study. New South Wales (NSW) transport which provides daily transport facilities to the people residing in the nearby areas is looking towards introducing a new electronic ticket by the name Opera for their Sydney commuters so that more awareness can be spread about it.
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Marketing Segmentation Strategy of British Airways Marketing Case Study
12 pages (3546 words) , Download 7 , Case Study
Free
Sustaining in the market in today’s volatile conditions can no more be based on cost-cutting, price reduction or diversification. The right offering with the right segmentation, followed by targeting the segment market and positioning the product in the right way would make the customers select the company.
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Less Interventionist Approach in Consumer Policy Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
Free
Consumer policies are an example of policies that are applied in the business world to protect consumers' interests. Consumer policies recognize customers’ fundamental rights as they strive to minimize inequalities, promote safety and health, fight against disloyal practices and improve the quality of living standards. Consumer policies are measures taken to protect consumer interests, which entail consumer protection, education, and information.
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Shipping Market Structure Marketing Assignment
7 pages (2272 words) , Download 1 , Assignment
Free
The author states that the Shall continue to address the operations of both forms of shipping with a specific focus on the international market while giving some examples that are based on different regions. Some tables and graphs have been incorporated into this paper to develop a clearer picture in regard to the differences and similarities.
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Cognitive Reflection and Decision Making Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Cognitive Reflection and Decision Making" is a great example of a Marketing Case Study. This paper is based on an incisive analysis of the marketing case study of RBS Skal Company in Latvia. The paper utilizes decision making theories to identify various critical decision-making points in the case study. The paper has analyzed the various decisions made at RBS.
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Meaning of Volkswagen Brand Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
The paper "Meaning of Volkswagen Brand" is a perfect example of a Marketing Assignment. Organizations that look to work on their core strength and develop their products and services based on the needs of the customer are able to ensure better satisfaction of the customer. Volkswagen on this aspect has ensured that the care offered by them is as per the customer needs. 
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The Brand in Light of Consumer and Brand Theory Marketing Assignment
18 pages (4500 words) , Download 0 , Assignment
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The paper "The Brand in Light of Consumer and Brand Theory " is a perfect example of a Marketing Assignment. Every people, as well as an organization, are driven by brands and the emotions, values, and quality that are hidden in a brand. Clearly, brands are more to a name and many companies’ leaders continue to adapt fundamental and complex brand management strategies.
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Organizational Design for Performance and Growth Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
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The paper "Organizational Design for Performance and Growth" is a great example of a Marketing Assignment. Executives with bothersome Twitter fingers can rest comfortably after the introduction of securities regulators. These regulators are directed to the utilization of social network sites to telecast business. These are the rules that protect the company in line with social networking sites. 
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The Destination Marketing Strategy Component-Hong Kong City as a Tourist Destination Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "The Destination Marketing Strategy Component-Hong Kong City as a Tourist Destination" is a perfect example of a Marketing Case Study. Destination marketing has become extremely competitive worldwide because of the strategies required to manage and market the complexity of relationships of local stakeholders in various destinations.
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Advertising Learning And Consumer choice in Experience Good Markets Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Advertising Learning And Consumer choice in Experience Good Markets" is a great example of a Marketing Case Study. Alpen bank entered the Romanian market in 2000. The main target for the bank was the affluent customers whose main attraction to the bank was quality services. The bank customers in Romania have been accorded great services which included wealth management.
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Developing A Marketing Plan And Strategies Marketing Term Paper
23 pages (5750 words) , Term Paper
Nobody downloaded yet
The paper "Developing A Marketing Plan And Strategies" is a great example of a Marketing Term Paper. This report presents a marketing plan and the strategies to be used in introducing a new product into the market and ensure maximum sales revenue. The company of concern, in this case, is the Toyota Motors Company, which will be introducing a new brand the Toyota Camry into the market in 2015.
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Advertising And Marketing Management Marketing Assignment
11 pages (2750 words) , Download 0 , Assignment
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The paper "Advertising And Marketing Management" Is a perfect example of a Marketing Assignment. This assessment takes a look at Thomson’s GBP 5.5 million advertising campaign. Thomson Airways is the largest charter airline in the world with destinations ranging from Asia, North America, Europe, Ireland, and the United Kingdom.
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Marketing in Tourism And Adventure Water Park Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Marketing in Tourism And Adventure Water Park" is a perfect example of a Marketing Case Study. Adventure Water Park in Geelong, Australia has not been successful for several years. Financial records of the company show that the company has not been in successful operation since customers and revenues have been declining. 
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Marketing The Eco-Shack Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Marketing The Eco-Shack  " is a wonderful example of a Marketing Case Study. Eco- Shack is an innovation by Doug and Paul, who are motivated to make an eco-friendly Sleep-out. The drive behind their ideas is the fact that sleep-out can be constructed without the need for a council permit. This is a structure that is within the council regulation of 10m squared. 
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Relational Basis of Word-of-Mouth and Buzz marketing Practices Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Relational Basis of Word-of-Mouth and Buzz marketing Practices" is a perfect example of a Marketing Case Study. The purpose of the paper is to determine Red Bull’s source of brand equity, Red Bull’s marketing program contribution to brand equity and the impact of Red Bull’s diversification into other products. 
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National Bank of Abu Dhabi External Environment Marketing Case Study
21 pages (5746 words) , Case Study
Nobody downloaded yet
The paper "National Bank of Abu Dhabi External Environment" is an outstanding example of a marketing case study. National Bank of Abu Dhabi (NBAD) is one of the biggest Arab banks and it has a wide range of customers. The bank is the largest in the UAE (NBAD, 2014). The government owns about 70% of the total shares of the bank.
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Dilmah Ceylon Tea: Market Development in Australia Marketing Case Study
14 pages (3873 words) , Download 0 , Case Study
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The paper "Dilmah Ceylon Tea: Market Development in Australia" is a good example of a marketing case study. Within an organization, there are a number of functions that have to be well executed so that the organization can be in a state of easily realizing its goals and objectives. Poor strategic planning and execution of functions such as marketing cause great effects on the competitive performance of an organization.
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Marketing Audit of Wheaties Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Marketing Audit of Wheaties" is a great example of a marketing case study. Some of the notable issues that the manager should likely consider in order to come up with an effective marketing strategy include; first, the manager should be able to comprehend the fact that the firm’s immediate sales-base reduced immensely.
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Advertising Strategy of Nintendo DS Women Marketing Case Study
8 pages (2366 words) , Download 0 , Case Study
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The paper "Advertising Strategy of Nintendo DS Women" is an outstanding example of a marketing case study. Women, for a longer period of time, have been known to be disinterested with aspects involving gaming and purchase of newer software always brought to the market. They have always associated the idea of gaming with teenage boys’ altogether rather they are known to be focused on reading gossip magazines.
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Sales and Distribution Management - Vaughn Manufacturing Marketing Case Study
8 pages (2292 words) , Download 0 , Case Study
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The paper "Sales and Distribution Management - Vaughn Manufacturing" is a perfect example of a marketing case study. Consultative multi-channel retailing is an appropriate selling approach for Vaughn manufacturing. Consultative selling is effective in selling technical products like crankshaft sold by the company and also in establishing relationships with buyers.
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SportUNE Community Physiotherapy Clinic Market Marketing Case Study
14 pages (3718 words) , Download 0 , Case Study
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The paper "SportUNE Community Physiotherapy Clinic Market" is a good example of a marketing case study. SportUNE is a precinct found in the University of New England in Australia. It houses a range of sporting facilities including indoor multi-purpose halls, gym, 15 hectares of playing fields, heated 25 m indoor pool, Bellevue grandstand, crèche, café, group fitness rooms, indoor climbing wall and outdoor netball, basketball, and tennis courts.
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How Rosina Could Have Obtained Information Marketing Coursework
8 pages (2355 words) , Download 0 , Coursework
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The paper "How Rosina Could Have Obtained Information" is a great example of marketing coursework. Rosina already had an experience after working as a sales representative and had even called a couple of speciality stores. She could, therefore, have obtained information about the speciality stores through her work experience.
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Global Motors Plans in Marketing Marketing Case Study
14 pages (3905 words) , Download 0 , Case Study
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The paper "Global Motors Plans in Marketing" is an outstanding example of a marketing case study. The aim of this case study was to determine the differences and association in desirability measures of each of the five automobiles among the respondents sampled. This included the establishment of the demographic factors, with the highest desirability measure for each of the five automobiles that Global motors intend to market.
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Global Business Situation and Opportunity Analysis - Apple Inc Marketing Case Study
7 pages (2252 words) , Download 0 , Case Study
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The paper "Global Business Situation and Opportunity Analysis - Apple Inc" is a good example of a marketing case study. This report is prepared to conduct an analysis of the current internal and external situation of the iPhone. This will include an analysis Apple Inc., structure, capabilities and resources, competitive environment and industry situation and SWOT analysis of iPhone.
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Abu Dhabi National Hotels PESTEL Analysis Marketing Case Study
12 pages (3215 words) , Download 1 , Case Study
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The paper "Abu Dhabi National Hotels PESTEL Analysis" is a great example of a marketing case study. Abu Dhabi National Hotels (ADNH) were founded more than thirty years ago. It was incorporated in 1975. The ADNH was started when the shareholding company acquired 3 hotels from the Government. Since then, the hotels expanded in diversity and size in the four categories that it operates.
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