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Marketing Essays

Result for Subject Marketing:
19897 essays
How to Achieve a Successful Marketing Mix Marketing Coursework
8 pages (2229 words) , Download 0 , Coursework
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The paper "How to Achieve a Successful Marketing Mix" is a perfect example of marketing coursework. In today’s competition-paced world of business, strategic segmentation, targeting and positioning are necessary to realize marketing objectives. The growing use of segmentation, targeting and positioning (STP) as a result of increasing diversity in customer needs, the prevalence of mature markets and the need to reach specialized or niche markets.
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Unilever and Coles Supermarkets Negotiations Marketing Case Study
6 pages (1548 words) , Download 0 , Case Study
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The paper "Unilever and Coles Supermarkets Negotiations" is a good example of a marketing case study. Trade negotiations are part of every corporate business group. Often groups get into negotiations to secure their positions over the others whom they are dealing with. The negotiations are not always a zero-sum game.
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Advertisements of The Hunger Games Film Adaptation Marketing Case Study
13 pages (3566 words) , Download 0 , Case Study
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The paper "Advertisements of The Hunger Games Film Adaptation" is a great example of a marketing case study. People’s perception of things is dictated and governed by their opinion and notion about the stimuli (agents, actions or conditions that reduce a response) being received. As Cohen (2011) suggest, the five senses that individuals normally receive “messages” are: smell, taste, sight, touch, and sound.
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Kellogg Company Market Segmentation Strategy Marketing Research Proposal
6 pages (1772 words) , Download 0 , Research Proposal
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The paper "Kellogg Company Market Segmentation Strategy " is a perfect example of a marketing research proposal. The type of research, which is needed in this case, is qualitative research. Unlike quantitative research, which is objective and focuses on measures and counts, qualitative research is subjective and focuses on data collection on behavior, as well as the attitude of people towards a social phenomenon.
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Integrated Marketing Communications Budgets and Sales Promotion Marketing Essay
14 pages (3500 words) , Download 0 , Essay
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The paper "Integrated Marketing Communications Budgets and Sales Promotion" is a good example of a marketing essay. Integrated Marketing Communications (IMC) is an approach whose aim is to attain an organization's marketing campaign. IMC makes use of an array of promotional methods that are highly coordinated the intention being to ensure that all the methods augment each other.
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Nature and the Characteristics of a Marketing Plan Tool Marketing Coursework
11 pages (2928 words) , Download 0 , Coursework
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The paper 'Nature and the Characteristics of a Marketing Plan Tool " is a perfect example of marketing coursework. Contemporary business and market environments are characterized by cut-throat competition and changing social-cultural, economic, political, legal, environmental, technological and financial market forces that have necessitated modern organizations to be more keen and aware of their internal and external environments.
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How Marketing Mix Strategies Are Used by the Ford Company to Market its Ford Territory Model Marketing Case Study
9 pages (2529 words) , Download 0 , Case Study
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The paper "How Marketing Mix Strategies Are Used by the Ford Company to Market its Ford Territory Model" is a good example of a marketing case study. This report aims at identifying how the Ford Company utilizes the marketing mix strategies in order to provide value to its customers. The report is going to explore the four marketing mix strategies used by companies to market their products.
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Marketing Strategy for Nivea Beauty Products Marketing Case Study
11 pages (3078 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Nivea Beauty Products" is a perfect example of a marketing case study. Marketing strategies are as many as the companies competing in the market are, the product’s success is determined by the value that the product offers to the customer and the level of its satisfaction that they obtain from it (Jaworski, Kohli and Sahay 2000).
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Marketing Plan for New South Wales Transport Marketing Case Study
9 pages (2483 words) , Download 0 , Case Study
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The paper "Marketing Plan for New South Wales Transport" is a perfect example of a marketing case study. New South Wales (NSW) transport which provides daily transport facilities to the people residing in the nearby areas is looking towards introducing a new electronic ticket by the name Opera for their Sydney commuters so that more awareness can be spread about it.
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Marketing Segmentation Strategy of British Airways Marketing Case Study
12 pages (3546 words) , Download 7 , Case Study
Free
Sustaining in the market in today’s volatile conditions can no more be based on cost-cutting, price reduction or diversification. The right offering with the right segmentation, followed by targeting the segment market and positioning the product in the right way would make the customers select the company.
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Less Interventionist Approach in Consumer Policy Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
Free
Consumer policies are an example of policies that are applied in the business world to protect consumers' interests. Consumer policies recognize customers’ fundamental rights as they strive to minimize inequalities, promote safety and health, fight against disloyal practices and improve the quality of living standards. Consumer policies are measures taken to protect consumer interests, which entail consumer protection, education, and information.
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Shipping Market Structure Marketing Assignment
7 pages (2272 words) , Download 1 , Assignment
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The author states that the Shall continue to address the operations of both forms of shipping with a specific focus on the international market while giving some examples that are based on different regions. Some tables and graphs have been incorporated into this paper to develop a clearer picture in regard to the differences and similarities.
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Cognitive Reflection and Decision Making Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Cognitive Reflection and Decision Making" is a great example of a Marketing Case Study. This paper is based on an incisive analysis of the marketing case study of RBS Skal Company in Latvia. The paper utilizes decision making theories to identify various critical decision-making points in the case study. The paper has analyzed the various decisions made at RBS.
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Meaning of Volkswagen Brand Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper "Meaning of Volkswagen Brand" is a perfect example of a Marketing Assignment. Organizations that look to work on their core strength and develop their products and services based on the needs of the customer are able to ensure better satisfaction of the customer. Volkswagen on this aspect has ensured that the care offered by them is as per the customer needs. 
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The Brand in Light of Consumer and Brand Theory Marketing Assignment
18 pages (4500 words) , Download 0 , Assignment
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The paper "The Brand in Light of Consumer and Brand Theory " is a perfect example of a Marketing Assignment. Every people, as well as an organization, are driven by brands and the emotions, values, and quality that are hidden in a brand. Clearly, brands are more to a name and many companies’ leaders continue to adapt fundamental and complex brand management strategies.
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Organizational Design for Performance and Growth Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
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The paper "Organizational Design for Performance and Growth" is a great example of a Marketing Assignment. Executives with bothersome Twitter fingers can rest comfortably after the introduction of securities regulators. These regulators are directed to the utilization of social network sites to telecast business. These are the rules that protect the company in line with social networking sites. 
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The Destination Marketing Strategy Component-Hong Kong City as a Tourist Destination Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "The Destination Marketing Strategy Component-Hong Kong City as a Tourist Destination" is a perfect example of a Marketing Case Study. Destination marketing has become extremely competitive worldwide because of the strategies required to manage and market the complexity of relationships of local stakeholders in various destinations.
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Advertising Learning And Consumer choice in Experience Good Markets Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Advertising Learning And Consumer choice in Experience Good Markets" is a great example of a Marketing Case Study. Alpen bank entered the Romanian market in 2000. The main target for the bank was the affluent customers whose main attraction to the bank was quality services. The bank customers in Romania have been accorded great services which included wealth management.
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Developing A Marketing Plan And Strategies Marketing Term Paper
23 pages (5750 words) , Term Paper
Nobody downloaded yet
The paper "Developing A Marketing Plan And Strategies" is a great example of a Marketing Term Paper. This report presents a marketing plan and the strategies to be used in introducing a new product into the market and ensure maximum sales revenue. The company of concern, in this case, is the Toyota Motors Company, which will be introducing a new brand the Toyota Camry into the market in 2015.
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Advertising And Marketing Management Marketing Assignment
11 pages (2750 words) , Download 0 , Assignment
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The paper "Advertising And Marketing Management" Is a perfect example of a Marketing Assignment. This assessment takes a look at Thomson’s GBP 5.5 million advertising campaign. Thomson Airways is the largest charter airline in the world with destinations ranging from Asia, North America, Europe, Ireland, and the United Kingdom.
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Marketing in Tourism And Adventure Water Park Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
Free
The paper "Marketing in Tourism And Adventure Water Park" is a perfect example of a Marketing Case Study. Adventure Water Park in Geelong, Australia has not been successful for several years. Financial records of the company show that the company has not been in successful operation since customers and revenues have been declining. 
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Marketing The Eco-Shack Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Marketing The Eco-Shack  " is a wonderful example of a Marketing Case Study. Eco- Shack is an innovation by Doug and Paul, who are motivated to make an eco-friendly Sleep-out. The drive behind their ideas is the fact that sleep-out can be constructed without the need for a council permit. This is a structure that is within the council regulation of 10m squared. 
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Relational Basis of Word-of-Mouth and Buzz marketing Practices Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Relational Basis of Word-of-Mouth and Buzz marketing Practices" is a perfect example of a Marketing Case Study. The purpose of the paper is to determine Red Bull’s source of brand equity, Red Bull’s marketing program contribution to brand equity and the impact of Red Bull’s diversification into other products. 
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National Bank of Abu Dhabi External Environment Marketing Case Study
21 pages (5746 words) , Case Study
Nobody downloaded yet
The paper "National Bank of Abu Dhabi External Environment" is an outstanding example of a marketing case study. National Bank of Abu Dhabi (NBAD) is one of the biggest Arab banks and it has a wide range of customers. The bank is the largest in the UAE (NBAD, 2014). The government owns about 70% of the total shares of the bank.
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Dilmah Ceylon Tea: Market Development in Australia Marketing Case Study
14 pages (3873 words) , Download 0 , Case Study
Free
The paper "Dilmah Ceylon Tea: Market Development in Australia" is a good example of a marketing case study. Within an organization, there are a number of functions that have to be well executed so that the organization can be in a state of easily realizing its goals and objectives. Poor strategic planning and execution of functions such as marketing cause great effects on the competitive performance of an organization.
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Marketing Audit of Wheaties Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
The paper "Marketing Audit of Wheaties" is a great example of a marketing case study. Some of the notable issues that the manager should likely consider in order to come up with an effective marketing strategy include; first, the manager should be able to comprehend the fact that the firm’s immediate sales-base reduced immensely.
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Advertising Strategy of Nintendo DS Women Marketing Case Study
8 pages (2366 words) , Download 0 , Case Study
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The paper "Advertising Strategy of Nintendo DS Women" is an outstanding example of a marketing case study. Women, for a longer period of time, have been known to be disinterested with aspects involving gaming and purchase of newer software always brought to the market. They have always associated the idea of gaming with teenage boys’ altogether rather they are known to be focused on reading gossip magazines.
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Sales and Distribution Management - Vaughn Manufacturing Marketing Case Study
8 pages (2292 words) , Download 0 , Case Study
Free
The paper "Sales and Distribution Management - Vaughn Manufacturing" is a perfect example of a marketing case study. Consultative multi-channel retailing is an appropriate selling approach for Vaughn manufacturing. Consultative selling is effective in selling technical products like crankshaft sold by the company and also in establishing relationships with buyers.
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SportUNE Community Physiotherapy Clinic Market Marketing Case Study
14 pages (3718 words) , Download 0 , Case Study
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The paper "SportUNE Community Physiotherapy Clinic Market" is a good example of a marketing case study. SportUNE is a precinct found in the University of New England in Australia. It houses a range of sporting facilities including indoor multi-purpose halls, gym, 15 hectares of playing fields, heated 25 m indoor pool, Bellevue grandstand, crèche, café, group fitness rooms, indoor climbing wall and outdoor netball, basketball, and tennis courts.
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How Rosina Could Have Obtained Information Marketing Coursework
8 pages (2355 words) , Download 0 , Coursework
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The paper "How Rosina Could Have Obtained Information" is a great example of marketing coursework. Rosina already had an experience after working as a sales representative and had even called a couple of speciality stores. She could, therefore, have obtained information about the speciality stores through her work experience.
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Global Motors Plans in Marketing Marketing Case Study
14 pages (3905 words) , Download 0 , Case Study
Free
The paper "Global Motors Plans in Marketing" is an outstanding example of a marketing case study. The aim of this case study was to determine the differences and association in desirability measures of each of the five automobiles among the respondents sampled. This included the establishment of the demographic factors, with the highest desirability measure for each of the five automobiles that Global motors intend to market.
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Global Business Situation and Opportunity Analysis - Apple Inc Marketing Case Study
7 pages (2252 words) , Download 0 , Case Study
Free
The paper "Global Business Situation and Opportunity Analysis - Apple Inc" is a good example of a marketing case study. This report is prepared to conduct an analysis of the current internal and external situation of the iPhone. This will include an analysis Apple Inc., structure, capabilities and resources, competitive environment and industry situation and SWOT analysis of iPhone.
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Abu Dhabi National Hotels PESTEL Analysis Marketing Case Study
12 pages (3215 words) , Download 1 , Case Study
Free
The paper "Abu Dhabi National Hotels PESTEL Analysis" is a great example of a marketing case study. Abu Dhabi National Hotels (ADNH) were founded more than thirty years ago. It was incorporated in 1975. The ADNH was started when the shareholding company acquired 3 hotels from the Government. Since then, the hotels expanded in diversity and size in the four categories that it operates.
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Dilmah Ceylon Tea: Marketing Development in Australia Marketing Case Study
13 pages (3582 words) , Download 2 , Case Study
Free
The paper "Dilmah Ceylon Tea: Marketing Development in Australia" is a good example of a marketing case study. Dilmah Tea is a renowned company in Australia; the company has been in the Australian market since the 1960s. During its early operations, the company was extremely successful; however, during its later operations in the 1980s, the company started losing its market share due to a un-sustaining market strategy.
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Differentiation and Strategies Change: Case of Club Med Marketing Case Study
8 pages (2626 words) , Download 2 , Case Study
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The paper "Differentiation and Strategies Change: Case of Club Med" is a perfect example of a case study on marketing. An increase in a number of hospitality facilities including hotels, restaurants, and resorts have made the existing one to rethink their strategies so as to sustain competition (AbuKhalifeh & Mat Som 2012, p.355).
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Advertising Plan for a New Company in the UAE Marketing Case Study
15 pages (3868 words) , Download 0 , Case Study
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The paper "Advertising Plan for a New Company in the UAE" is an outstanding example of a marketing case study. Commercial activities require insight into the nature and scope of potential market segments. In order to guarantee success in commerce, it is important for businesses to consider the required strategies and input that could enhance performance and productivity in a new market.
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SWOT Analysis for Random House Publishers Marketing Case Study
9 pages (2433 words) , Download 0 , Case Study
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The paper "SWOT Analysis for Random House Publishers" is a great example of a marketing case study. The Random House publishers, as Bickert, Diestegge, Knauer, Moslang, Schroer and Sommer, (2013) discussed in the presented case study is a publishing media function of the Bertelsmann Company.
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Apple Inc Global Marketing Plan Marketing Case Study
16 pages (4932 words) , Download 0 , Case Study
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The paper "Apple Inc Global Marketing Plan" is a good example of a marketing case study. The iPhone is among phones experiencing high sales in the world (Apple Inc., 2013). Such high sales can be attributed to the phones uniqueness in terms of its features and originality as compared to other smartphones in the market.
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Principles of Marketing for Business - the Manchester United Brand Identity Marketing Case Study
13 pages (3422 words) , Download 0 , Case Study
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The paper "Principles of Marketing for Business - the Manchester United Brand Identity" is a perfect example of a marketing case study. Organisational branding and marketing has evolved and emerged as a common management principle over the last decade. In this regard, organisations, across all industries, both good and services industries seek to establish a unique and innovative brand as the key tool and driving factor in their marketing strategies.
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Marketing Analysis of Sodastream Company Marketing Case Study
8 pages (2344 words) , Download 2 , Case Study
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The paper "Marketing Analysis of Sodastream Company " is an outstanding example of a marketing case study. In the event of rising competitiveness in global business, many companies are trying the best they can to achieve a competitive edge over others. This report examines a case study of such dimensional capacity.
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Coca-Cola Marketing Analysis Marketing Case Study
9 pages (2413 words) , Download 0 , Case Study
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The paper "Coca-Cola Marketing Analysis " is a good example of a marketing case study. This report looks to present a situational analysis for Coca Cola which functions in the beverage market in Australia. The report will analyze the different areas of situational analysis which includes category analysis and competition analysis.
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Marketing Plan for Tourism Macedon Ranges Marketing Case Study
12 pages (3332 words) , Download 0 , Case Study
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The paper "Marketing Plan for Tourism Macedon Ranges" is an outstanding example of a marketing case study. This paper presents a plan of marketing Macedon Ranges as a tourist attraction. It explains various emerging strengths which makes the Macedon region a better tourist attraction as well as explaining the marketing strategies that can be implemented so that tourists are attracted to visit the region.
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Emotiv Systems Inc - Market Planning Marketing Case Study
8 pages (2203 words) , Download 0 , Case Study
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The paper "Emotiv Systems Inc - Market Planning" is a good example of a marketing case study. In marketing the EPOC, Emotiv has a wide range of markets to target. It would not be wise for Emotiv to introduce the EPOC in a wide range of markets. Emotiv should concentrate on a few markets at the introductory level then focus on the full range of markets when the product firmly establishes its position.
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Sanitarium Food Company Marketing Analysis Marketing Case Study
6 pages (1816 words) , Download 1 , Case Study
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The paper "Sanitarium Food Company Marketing Analysis " is a great example of a marketing case study. Sanitarium trading food Company comprises of two associates, the Australian Health and Nutrition Ltd and New Zealand Health Ltd fully owned by Seventh Day Adventist Church (Saniturium Health and Wellbeing 2011). The ‘So Good Coconut Milk’ brand has shown increased sales (New Zealand Health Food Limited 2012).
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TNT Express, Subaru Company Target Respondents Marketing Assignment
6 pages (1741 words) , Download 0 , Assignment
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The paper 'TNT Express, Subaru Company Target Respondents" is a perfect example of a marketing assignment. Lilien & Shanker (2013) explain that the success of any marketing research is dependent on the recruitment of the most qualified and targeted respondents possible. Therefore, the target respondents would-be buyers of “So Good Coconut Milk.
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Macedon Ranges Marketing Plan Marketing Case Study
15 pages (4018 words) , Download 0 , Case Study
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The paper "Macedon Ranges Marketing Plan" is a good example of a marketing case study. The Macedon Ranges is a tourist region in Victoria, Australia. It is a very cultural region, with rural villages as part of the sites to see. There are cultural events all year through, and these vary with the seasons. These include farmers’ markets and horse racing tournaments.
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Emotiv Technology Company Business Strategies Marketing Case Study
7 pages (2084 words) , Download 0 , Case Study
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The paper "Emotiv Technology Company Business Strategies " is a great example of a marketing case study. Emotiv Technology Company has a high probability of gaining a competitive edge in the gaming market. Driven by the enthusiasm of gamers in finding video games that have aspects of actions combined with the thought-controlled psychographic profile is quite fascinating in the mind of gamers.
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The Nescafe Plan in Asia Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
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The paper "The Nescafe Plan in Asia" is an outstanding example of a marketing assignment. Creating shared value is a concept that has been brought about to redefine sustainable business and to provide guidance for a business that seeks to ensure they operate sustainably. This is a concept that is well intended to ensure long term benefits to all stakeholders of any business, across the product chain.
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AAC Spain Marketing Strategies Marketing Case Study
7 pages (1948 words) , Download 0 , Case Study
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The paper "AAC Spain Marketing Strategies" is a good example of a marketing case study. AAC Spain enjoys an open path that is consolidated for the purpose of serving the Spanish and Portuguese markets. The firm’s central location is set to ease logistics for the parent company in China for the entire European market as a whole.
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Vodafone - Using Technology to Improve Economies Marketing Case Study
14 pages (4740 words) , Download 0 , Case Study
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The paper "Vodafone - Using Technology to Improve Economies" is a great example of a marketing case study. Vodafone is one of the leading international mobile communications company in the world. The company is in operation in 67 countries currently and some are through partnership i.e Safaricom in Kenya. It has provided employment to thousands of people while serving millions of customers.
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