An Marketing Plan for Wharfside - Case Study Example

The political, economic, social, technological, and environmental conditions are favorable in the United Kingdom, there is an increasing competition seen in almost every industry be it a product manufacturing, marketing, and selling industry or any service industry. In order to compete in such circumstances, it is very important for the organizations to identify their strengths, weaknesses, opportunities, and threats and utilize them in the best of manner effectively and efficiently.Wharfside is a service-based company that provides services of the car wash, car detailing, car valeting, and other related services.

The plan is based on marketing initiatives that need to be taken into consideration and implemented to increase the sales of the company. The focus of this paper is particularly on the car wash branch of the company. The paper incorporates a mission statement of the company and a brief overview of the market followed by the description of the target market of the company. Later in the report, a comprehensive marketing audit for the company has been done and presented including the PESTEL analysis that has highlighted the political, economic, social, technological, environmental, and legal aspects of the region where the company is currently existing and running its business operations.

In order to gauge the level of competition and degree of rivalry, Porter’s five forces analysis has been conducted.In relation to the long term strategic goals and objectives, few long term growth strategies have been suggested including market introduction, market penetration, and segmentation strategy as well as the generic strategy of focus differentiation. In order to implement that key marketing mix strategies have been suggested including Product/service strategy, pricing strategy, placing and distribution strategy, promotional strategies, and the service strategy (as an extended strategy).