Honda Revs Up Multicultural PR with Hispanic PR Wire Press Release Distributions - Essay Example

Hispanic Consumption Question one Honda’s decision to choose the Hispanic audience to market their products was a positive move by the firm. Meuller (2008), identify the Hispanic population to account for a third of the entire USA population. The total population according to is estimated to be above 40 million. By identifying their target market the next steps would be to create a strategic plan that will ensure the market is educated about the product offered to the market by Honda. Honda did a great job in profiling their target market and identifying loyal customers from potential customers.

The profiling done on the basis of age ensured that they create unique marketing strategies for the entire audience. Identification of the loyal customer was essential as they where integral. The market research done by the firm revealed a higher purchasing power among the group compared to other groups. The firms scores big by identifying the cultural aspect influencing Hispanic demand for specific product and choose language to attract more individuals from the group to attract more customers.

The move means that the marketing strategies would be aiming at connecting the customer with the product through language and multicultural approach. The move will mean that a large group will receive the message through the firm’s decision to eliminate the language barrier. Overcoming language barrier is essential while marketing to a new audience thus the decision to use Hispanic while marketing will eliminate the negatives caused by language barriers (Gillespie & Hennessey, 81). The inclusion of Hispanic while marketing the Honda product was well researched and executed.

Question two The large population by the Hispanic group made it suitable while marketing car products. The essences of any marketing plan diversify across age and race. The market research done by the firm was essential as it indentifying the group as a diverse. After identifying the age and income diversity there was need to choose a medium that was accessible by the majority within the target market. Mueller (2008) indicates that more than half of the populations have access to satellite TV while the remaining population has access to different medium.

The marketing plan based on the electronic media would mean that the message is accessed by a large population by form the target market. The customers need a medium that is accessible to them and the use of the available electronic medium ensured the audiences have access to information. An accessible medium implies a readily accessible one and that can be translated easily by the audience. The use of the Hispanic language ensured that the message is easily translated by the user. The language meant that a large population regardless of the education and age could easily access information about the product.

The company could utilize their Public Relation in ensuring their product is marketed across the target group. Customization of website would mean their online customers could easily access primary information about a product. The move would mean that more customers would inquire details of a given product at any given moment. Question three Comparing Toyota and Honda’s multicultural approach, it is evident that both aim at increasing their market sizes. Toyota utilizes culture to increase their production (Beene, 2013).

This means adopting different cultures in different countries while marketing their products. The Honda’s approach is more of the language factors in that their products are marketed using two different languages. Their approach ensures that different products are accessible to both the target market and other potential buyers. Toyota on the other hand concentrates on interpreting cultures to ensure the target market relates to a specific product in the market (Beene, 2013). This means using the multicultural approach to produce products that are acceptable in a specific market.

This means each market relates to a unique product. The multicultural approach at Nissan is similar to that applied by Honda in that each market is treated differently. The target market at this point is introduced to different cultural approach that ensured that each individual have access to information provided for by the market (Nissan Inc, 2014). This means that the company deploys a similar approach on the target mart while at the same time ensuring their values are maintained. The approach allows the market to choose their product base on the multicultural approach deployed by the company.

Comparing the three companies it is evident that Toyota deploys a more enhanced approach. The firm utilizes different mediums and design models hence ensuring their target market has access to products inspired by a multicultural approach put across by the firms. The approach is essential at it draws customers from different clusters in the target market. Works cited Beene, Ryan. Toyota seeks more input from multicultural ad agencies.18 Dec. 2013. Web. 13 Feb. 2015 Gollespie, Kate, Hennessey David.

Global Marketing. London: Cengage learning, 2010. Print. Muellar, Barbara. Communicating with the Multicultural Consumer: Theoretical and Practical. New York: Peter Lang, 2008. Print. Nissan Inc. Nissan motor company sustainability report 2013. 1 Jan 2014. Web 13 Feb. 2014