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The Du Internet Selling Company - Report Example

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This work called "The Du Internet Selling Company" describes the strategies employed by the company to implement and ensure more internet use in extensive regions of the United Arab Emirates. From this work, it is clear that the Emirate Integrated Telecommunication Company thinks that the internet presents a massive opportunity for selling. …
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The Du Internet Selling Company
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Download file to see previous pages The users benefit mainly due to the competition between the two business firms. By sticking to ethical standards and international norms, the du company self regulates itself to ensure it captures a large market share in the telecommunication business. The company involves the stakeholders such as the consumers, human resources, and investors by communicating the same business message across the board such that all the human resource concentrates on high-quality standard internet services (Oxford, 2013).
The Emirate Integrated Telecommunication Company had 6 million subscribers at the end of March 2014. Historically, the company started providing mobile telecommunication services in February 2007. February of every preceding year has been the times the business closes its financial records have completed a fiscal year. The company intended to provide the citizens of the United Arab Emirates with a reliable internet connection and by the end of the 2008-2009 fiscal years; the company recorded 1.9 million mobile subscribers in just over a year. The revenues presented for the fiscal year starting February 2009 were 1.09 billion dollars, which comprised of 157% of the fiscal year that started in February of 2008. Before the inception of the business in 2006, the shareholders gave off 20% of their dividends in an initial public offer. The Emirates Bank and Emirates Financial Services’ sole responsibilities are to handle the sale of shares. The company is a public company comprising of the Emirates Investment Authority with 39.50 percent of its shares, Mubadala Development Company, which owns 20.08 percent of the company, the Emirates Communications, and Technology Company, which owns 20 percent of the company’s shares, and the remaining 20.92 percent, which consists of the public shareholders (Oxford, 2013).
The Du Company provides the citizens of the United Arab Emirates with mobile, fixed telephone, broadband connectivity, and Internet IPTV services to prospective customers who mainly comprise of individuals, homes, and businesses. The company also includes carrier services for business entities and satellite up/download services for TV broadcasters. The company tries to imitate the selling strategies of the Etisalat to strengthen its position. Some of the internet services offered for its users include; the du live, the pay-as-you-go prepaid plan for internet use, the wow recharge card, the Emirati Plan, du TV+, the TV/internet dual package, and the talk and surf package. High-quality service delivery is one of the core competencies of the company and therefore, the company employs to make sure the best internet services (Shaw, 2010). ...Download file to see next pagesRead More
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