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Marketing and Promotional Tools - Case Study Example

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The "Marketing and Promotional Tools" paper state that that appropriate media and promotional tools have been used effectively by Coca-Cola and Adidas companies in promoting their brands. The tools have enabled them to speak to their targets by understanding the target audience needs analysis. …
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Marketing and Promotional Tools
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Download file to see previous pages Some of the companies that stuck with the traditional methods have sublimed in the thin air while those that have embraced the new trends and readjusted appropriately have harvested huge margins of performance in terms of profit-making margins. This resonates well with the insinuation that if you don’t shape up you will be left with little or no option but to shape out (Rossiter and Percy, 2013).

There are several media avenues or tools for marketing products or services. Some of these avenues are the use of posters, magazine adverts, TV and radio adverts, web profiles, podcasts, social media, and blogs. Various companies have used these avenues innovatively to brand their products and services. These avenues are used to lure clients into the purchase of products and services. The information painted to the prospective customers about the brands can be so tempting. The art of using nutritious words to the ears and eyes have been so wonderful. Some customers go to the extent of purchasing the branded goods or services without filtering the information embedded on the products on the screen of truth. Besides, the illuminated marketing techniques, there are several promotional tools that have been effectively employed for quite some time. Examples of the promotional tools are advertisements, sales promotion, publicity, or public relation (PR), and sponsorship. The use of various media platforms and promotional tools are geared towards the acquisition of customers not only for short term goals but also for long term purpose. In the twenty-first century, most firms have realized that prioritizing customer satisfaction is important for growth to be realized. All these have been made possible by the concept of marketing communication. It is for the above reasons that this research paper seeks to give an in-depth analysis of the media and promotional tools that have been used to market Coca-Cola(took full control of Innocent Smoothies) brand and Adidas -sportswear provider (Saviolo & Marazza, 2013).

Coca-cola has so many brands-roughly more than five hundred. All the brands offered are beverages.   ...Download file to see next pagesRead More
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