Marketing Plan for Tailoring of Gieves and Pawkes - Case Study Example

The external factors like the political, economic, and social elements are more influential to the company’s activities. The company, owing to its service to the British royal family and the British military has secured strong political support which helps it to run its business sustainably and it also gives it a competitive advantage. The strength of the company includes its centuries-old brand awareness and quality-centered approach. The marketing plan of the company has been designed based on these factors and it includes launching new product lines for different target customers, which will not only improve the company’s revenue but also will improve its brand valuation.

The new marketing strategies have been designed to recreate the company’s marketing mix so as to ensure its future growth and sustainability.Marketing strategies of a company are defined as the future planning of a company devised on the grounds of marketing environmental structure, the internal and external situational analysis, and most importantly, the market segment and target customers of the company (Kotler and Keller, 2011). The marketing strategies of a company include selecting the proper market and developing a particular product line for the desired target customer.

The market mix of the company needs to be in line with the target customers’ consumption preferences. The external analysis of the environment is done by the Pestle model and how it has influenced the business activities of the company which is followed by Porter’s five forces model and the threats and opportunities study of the company. The internal analysis of the company includes the strength and opportunities of the firm. Based on this situational analysis, the marketing strategies of the firm have been devised on the grounds of 7 p analysis and effective control.

Every business operation is influenced by external factors like Political, economic, or social structures.