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Implications of Consumer Ethics - Coursework Example

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This coursework "Implications of Consumer Ethics" focuses on the fact that when consumers purchase Fairtrade goods they are doing so while symbolically performing ethical consumption although it does not mean they are essentially consumers. Ethical consumers do not walk their talk.  …
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Implications of Consumer Ethics
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Download file to see previous pages Fairtrade was developed to prevent such companies by providing a minimum payment to the producers should receive for their produce in any given situation. According to the Cooperative Bank (2003) report in the UK, 6.9 Billion pounds were accounted as being spent by ethical consumers who preferred to purchase certain products and services they valued as ethical in that they were helping out the community by purchasing the products from that particular brand. The report provided a breakdown of their findings as follows; Organic foods consumption accounted for 920 million pounds, energy-saving household appliances were estimated to have cost 829 million pounds due to their benefits to the environment. On the other hand, the Fairtrade Labelling Organization provided an estimate of 2381 million Euros worldwide in 20071 owing to ethical consumption.
Owing to this, it evident that ethical consumers purchasing power is not solemnly based on enhancing their personal well-being but to also promote or encourage a better living environment either morally of environmentally although in some cases it leads to chaos such as when vegetarian and vegans demonstrate to protest against cruelty to animals. Based on this argument, it is evident that when consumers purchase Fairtrade goods they are doing so while symbolically performing ethical consumption although it does not mean they are essentially consumers. According to Michal (2010), ethical consumers do not walk their talk hence the thesis of this paper. He argues that regardless of the ethical consumer’s intentions, ethically minded consumers seldom buy ethical products when provided an opportunity to. Based on consumer behavior, ethical consumers do not necessarily purchase the goods due to their ethical self-conscious intentions but due to other factors including. ...Download file to see next pages Read More
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