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Marketing Essays

Result for Subject Marketing:
19702 essays
Digital Marketing Group Marketing Report
11 pages (3143 words) , Download 0 , Report
Free
The Dell Company has benefited from the formulation of digital marketing. Digital marketing can be considered as one of the important marketing element that helps an organization to create significant brand awareness among the target customers. The traditional marketing strategies such as direct mail, print advertisements and roadside billboards have suffered.
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Analysis of the Services of Virgin Media Plc. to Launch Their Business in China Marketing Case Study
11 pages (3393 words) , Download 0 , Case Study
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Context analysis is the first stage of the market communication planning procedure of any organization to launch their products and services in a new market. This analysis is generally used by businesses to determine the different communication drivers which may affect their marketing strategies in new market locations.
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International Marketing Communications Plan: The Phoenix Partnership Marketing Case Study
12 pages (3597 words) , Download 0 , Case Study
Free
Context analysis plays an important role in having adequate information in relation to internal as well as external conditions for an organization. In this regard, The Phoenix Partnership conducting context analysis has been able to provide important information about business context, internal context, customer context, and external context.
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Integrated Marketing Marketing Assignment
20 pages (5208 words) , Download 0 , Assignment
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The company’s customer management process will also be evaluated. Internal communications play an important role in Ooredoo so that timely information can be disseminated and decisions can be taken without delay. Identifying the importance of internal communications, Ooredoo has established a direct link between organizational superiors and subordinates.
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The Birth of Globalisation Concept Marketing Literature review
8 pages (2516 words) , Download 1 , Literature review
Free
The issue of management decisions has been noted to be very important in the internationalisation process. This means that in order for companies to qualify to be called born global, it is important that they have leadership that take the right management decisions about the internationalisation process.
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Internationalization with Regards to International Marketing Marketing Literature review
8 pages (2561 words) , Download 1 , Literature review
Free
The world has transformed from terrorizing situations with two severe world wars to a world where certain trade barriers were abolished. Populations in the world are now linked in a manner they had never been linked before. Firms do not target their local market anymore but tend to focus much on and target the international markets.
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Changes in the Concept of Globalisation Marketing Essay
8 pages (2557 words) , Download 1 , Essay
Free
Gary, Wood and Pillinger (2012) criticised that increase of foreign direct investment in the global perspectives is acting as a barrier for the domestic medium and small scale firms of the country. Also, reduce in the business operations of the local firms is gradually reducing the cultural and social attachments of the consumers with local brands.
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Harvey Nichols Store: International Marketing Report Marketing Case Study
11 pages (3529 words) , Download 0 , Case Study
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Harvey’s wide variety of selection of merchandise and strong customer service will be the company’s key to success. In addition, the company intends to generate customer repeat business, expand the customer’s transaction amount per sale, and ensure repeated frequency for customers to ensure long-term success. 
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Harvey Nichols Store Analysis Marketing Case Study
10 pages (2500 words) , Download 1 , Case Study
Free
Harvey Nichols intends to enter the Finnish market through a contractual agreement with a local firm. A contractual agreement with a local firm will guarantee long-term operations in the new market. By identifying a local trader with a recognized brand name, Harvey Nichols will have an advantage in sharing technology with the host company.
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Five Key Factors Influencing Service Market of Costco Wholesale Marketing Case Study
9 pages (2329 words) , Download 0 , Case Study
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Costco’s suppliers, buyers play a major role in the business operation of the company. Initially, the company was operating its business on a small scale. But within a short span of time, Costco has gained a huge profit which helped the firm to expand its business operations. Costco’s huge numbers of employees have contributed a lot to the growth and development of the company. 
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Nissan Leaf Market Competition Marketing Case Study
7 pages (2071 words) , Download 0 , Case Study
Free
The ripples of technological expansion and advancement have found their way into the automotive industry. The Nissan Company has taken the advantage and developed the Nissan Leaf, a four-door passenger sedan running on a lithium-ion based battery fitted with an 80KW AC electric motor that generates about 107 horsepower.
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Turkey's Economy Situation Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
Turkey PESTEL Analysis al affiliation Discussion Turkey is one of the investments destinations that investors intending to invest in foreign markets are targeting. However, a rational investor should undertake an intensive observation of the market
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Different selling situastions Marketing Term Paper
2 pages (500 words) , Download 0 , Term Paper
Free
Situation Best Buy Electronics Retail Store The sales person was a well- groomed young man in mid-20s. He wore an enticing smile and a sky blue t-shirt with the words ‘Best Buy’ printed on it. He welcomed me saying, “Good morning customer. Welcome
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Market Failure and Government Attempt to Correct It Marketing Coursework
8 pages (2194 words) , Download 1 , Coursework
Free
The government may intervene to cause the information about cost and benefits being widely available in the market among different groups of consumers. Some of the ways that the government may intervene to cause that information may be uniformly available about the product throughout the society are through the following measures. 
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Understanding the Marketing Strategy of Virgin Active Marketing Case Study
8 pages (2138 words) , Download 1 , Case Study
Free
In an industry that is characterised by intense competition, differentiation of products is the most critical strategy to distinguish its products from those of the competition. Conversely, Virgin Active can focus on emerging markets such as those of India and penetrate into such countries (Virgin Active, 2013).
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Random Sampling and Stratified Sampling Marketing Research Paper
2 pages (669 words) , Download 2 , Research Paper
Free
Ease of assembling sample group: when using smaller populations, researchers can manually select subjects for the study using this technique whereas when dealing with larger populations, the researcher can input data into a computer and program it to randomly select the subjects using the same technique (Babbie, 2009 pp. 211-212). 
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Controlling and Harmonising Brand Identity, Image, and Personality Marketing Coursework
14 pages (4400 words) , Download 0 , Coursework
Free
Physique: A brand encompasses physical qualities which means that what the brand looks like. It is the salient features of the brand which gives identity to it. Each brand encompasses its own personality such as reliability and innovation. The personality traits of humans are applicable for different brands such as Levi’s ruggedness.
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Specific Habit Shapes Consumer Behaviour Marketing Coursework
13 pages (3825 words) , Download 0 , Coursework
Free
The traditional consumer behaviour theories have predicted few models for business. The traditional theories here would suggest the models of consumer behaviour in the pre-IT boom days. Today the purchase behaviour has changed where the consumer brings in a lot of information in their purchase behaviour.
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Tesco Eroded Customers Trust Marketing Case Study
6 pages (1774 words) , Download 0 , Case Study
Free
The paper "Tesco Eroded Customer’s Trust" is an outstanding example of a marketing case study. The essay seeks to understand how Tesco, one of the largest and most well-known retailers in the United Kingdom lost its reputation in the market as being the cheapest retailer in the market, along with shedding light on various other problems the business is facing problems.
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Alternative Marketing Campaign for VIP Electronic Cigarette Marketing Assignment
6 pages (1984 words) , Download 1 , Assignment
Free
One of the factors affecting the Tobacco industry in the UK is based on the fact that companies selling Tobacco are heavily taxed, because of the need for reducing its consumption. This is because of the negative perception that Tobacco is a health hazard, and it has the capability of causing chronic diseases such as cancer, kidney failures, etc. 
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Behavioural Problem Related to the Cosmetic Industry Marketing Coursework
8 pages (2577 words) , Download 1 , Coursework
Free
Many chemicals are used in cosmetics products which are harmful to their users. Companies manufacturing such cosmetic product should stop using such chemicals in their product and try to find out some alternative materials to manufacture those products. Chemical-based cosmetics have many harmful effects so people prefer herbal-based cosmetic products.
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Planning in Effective Advertising Campaign Marketing Coursework
12 pages (3317 words) , Download 0 , Coursework
Free
Advertising is viewed differently in various countries. For instance, in developing countries, it is viewed as wasteful. In communist nations, it is perceived as inconsistent with political goals. Some advertising activities are deceptive and misleading but nevertheless, it gives the audience the critical details to make the best decision.
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Marketing Planning in Action: Coca-Cola Company Marketing Case Study
12 pages (3644 words) , Download 0 , Case Study
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The marketing strategy that will be used in the introduction of this new product is not the only available one there are a number of other strategies that would have been used. The company could have opted for a completely different distribution system so that this product would be distinguished from the other products produced by Coca-Cola. 
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Coca-Cola International Marketing Marketing Case Study
6 pages (1704 words) , Download 1 , Case Study
Free
Pepsi Cola one of the direct competitors of Coca-Cola has not done much to win the Nigerian market. This implies that the advertising campaign is likely to be successful without much competition in the Nigerian market. However, this is not the case in the United States of America. This is not the case in the US as Pepsi has been evidently keen on the American market.
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Advertising Business of Made-com Marketing Case Study
9 pages (2485 words) , Download 0 , Case Study
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Made initially focused on the needs of domestic clients who were reported to be looking for furniture pieces that are good in quality; yet, are affordable. As such, Made emphasizes focus on unique products (furniture) that could be ordered according to specifications or purchased through viewing the products online and through their showrooms.
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Evaluation of the Factors Influencing Consumer Disposable Incomes in China Marketing Coursework
6 pages (1810 words) , Download 0 , Coursework
Free
This paper aims at evaluating factors that affect China’s disposable income. Positive disposable personal income exhibits a real financial state of the country. Deflation may be an inhibiting factor, but this does not deter an economy from showing attractive performances. The key finding proves that living in luxurious housing conditions provide a significant aspect in individual's lives. 
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Good Face-to-Face Encounter Marketing Assignment
12 pages (3166 words) , Download 0 , Assignment
Free
The paper "Good Face-to-Face Encounter" is an outstanding example of a marketing assignment. I had my cousin coming from New Zealand to London. After long traveling, I knew she would be hungry and a dining experience would delight her, so I had made a reservation at Dishoom restaurant because I personally liked its service very much. What happened during the encounter?
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The Sale of an Enterprise Resource Planning System Marketing Report
18 pages (4556 words) , Download 0 , Report
Free
The first and foremost priority of every investor is to invest in an industry where his capital investment will never lose its worth with the passage of time and he will remain secure. The same reason I have considered before investing in this industry was this that the investment will never be diminished.
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Comparison of Coca Colas Marketing Campaign Marketing Case Study
7 pages (1972 words) , Download 1 , Case Study
Free
The advertisement campaigns of Coca Cola mainly rely on television ads and the target groups are all ages of people. Coca-cola has been successful in conducting an international communication strategy. As a result of this, they were able to achieve investment for large scale production and for research and development.
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International Marketing: Host Market Analysis Marketing Coursework
12 pages (3226 words) , Download 0 , Coursework
Free
International marketing helps organizations to spread their business presence in different parts of the world in a well-planned manner. In the last few years, a number of medium and big sized organizations have been exploring new countries in order to establish themselves in a better way in the competitive business environment. 
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Port Investment Strategies Marketing Coursework
8 pages (2488 words) , Download 1 , Coursework
Free
For an evaluation of the present alternatives, there is a need to base the expected net present value (ENPV) on earnings before tax, interest, amortization, and depreciation (EBITDA). Results indicate the strategies of investing in a new 4-level warehouse that has a flexible option was the best option compared with alternatives of the same scale. 
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Primark Going UAE and Not Entering Russia, Japan and Italy Marketing Case Study
13 pages (3958 words) , Download 0 , Case Study
Free
The country has a large number of firms engaging in the manufacturing and production of goods most being owned by families, thus are placed higher than foreign cooperation in the market. Though the process of registering is only five steps, the licensing procedure takes up to 3 months discouraging new entries.
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New Payment Form in Times of Globalisation Marketing Report
8 pages (2276 words) , Download 1 , Report
Free
More people will begin using the services of the company leading to an increase in the sales of the organization. For instance, an organization that accepts these new types of payments has the capability of receiving revenue from people who are using hard cash, and people who are digital types of payments.
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Consumer Purchasing Behavior Marketing Coursework
11 pages (2974 words) , Download 2 , Coursework
Free
Another motivating factor that influences purchases is the cultural norms of the society. Consumers will consume a product that tends to favor their cultural system and thus will affect their purchasing power. For instance, the modern world has become digital, and everyone acquires a Smartphone to be able to fit in the society. 
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Combining Industry and Social Responsibility Marketing Case Study
6 pages (1556 words) , Download 1 , Case Study
Free
With the increasing pace at which Google does its innovation, it faces challenges at the stages of the life-cycle of its products. At the growth phase, it may face the challenge of competitors coming up with similar products. It may hinder the process of distribution and promotion of Google products.
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Analysis on Chandlers Theories Marketing Coursework
9 pages (2679 words) , Download 0 , Coursework
Free
It was noted that in Sheffield for instance, some family-run firms were doing perfectly. In conclusion, of their study, it was reported that there are factors that determine a firm’s outlook. These include the size of the firm, the methods applied in doing business, and the relationship between the management and the human resource. 
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Fairtrade and Ethical Consumerism Marketing Essay
8 pages (2405 words) , Download 1 , Essay
Free
The problem with human psyche is that it employs a very complex thought process and the people do not have a single value for the things neither do they have a stable and consistent utility structure (Madaan, 2009). The idea that humans have a single value and have a single preference has long been rejected.
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Five Forces Analysis According to Potters Diamond Model Marketing Essay
9 pages (2729 words) , Download 0 , Essay
Free
The paper "Five Forces Analysis According to Potter’s Diamond Model" is an outstanding example of a marketing essay. Success and high performance in the market are central objectives that every organisation or industry seeks to meet. The ability to have control over the market and grab the largest market share is a dream for every business.
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Decision-Making in Stratsim Game Marketing Coursework
14 pages (3732 words) , Download 4 , Coursework
Free
The new customer was none other than 4M9High income).In addition, technological abilities have been carefully chosen so as to fulfill their requirements. There was no upgrade that has been initiated except for some small changes in promotion and advertisement which were adequate to raise the sales slowly from 106 to 154.
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Strategy and Goals of the Firm in Stratsim Game Marketing Coursework
17 pages (4519 words) , Download 2 , Coursework
Free
The US corporate marketing world, as well as the marketing practice, has clearly grown tremendously from the time the term was invented. For instance, nowadays there are several more services currently that are available like those found online. In addition, the variation between service and product has turned out to be more obscure.
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Dermatologic Cosmetic Laboratories in the UK Marketing Case Study
8 pages (2275 words) , Download 1 , Case Study
Free
The company has a wide range of natural and safe products which are highly popular across the globe and thus DCL can use its well-recognized products as the basis for penetrating the market. Furthermore, the company’s products are also of relatively high quality thus giving it an edge in the UK market penetration.
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Personal Reflection on Entrepreneur Creativity Potential Marketing Essay
7 pages (2440 words) , Download 1 , Essay
Free
Entrepreneur creativity and innovation is a necessary tool for pushing organizations into success. In times of rapid changes within the business market, creative ideas help managers to design the best products, services and processes that win customer loyalty. The ability of managers to understand market dynamics contributes to the identification of challenges.
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UP MOVE Marketing Marketing Research Proposal
9 pages (2572 words) , Download 0 , Research Proposal
Free
The paper "UP MOVE Marketing" is a perfect example of a marketing research propThe paper "UP MOVE Marketing" is a perfect example of a marketing research proposal. UP MOVE is a product developed to track every aspect of an individual’s fitness activity, including tracking the steps of movements, calories intake and a lifestyle coach component that can help an individual improve on their fitness lifestyle (jawbone.com, 2014:n.p.).osal.
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Samsung Electronics Marketing Report
9 pages (2542 words) , Download 0 , Report
Free
Samsung Electronics is one of the largest electronic goods manufacturers headquartered in South Korea. The company mainly operates in Asia, America, and Europe. Samsung Electronics ranked 8th among the World’s most valuable brands in 2014; furthermore, it ranked 22 in Global 2000 companies, 12 due to its sales value, and 9 for its profits in Forbes list as of May 2014.
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Marketing Strategies Used by the University of Strathclyde Marketing Case Study
7 pages (1863 words) , Download 1 , Case Study
Free
The University of Strathclyde has been successful in initiating and implementing most of its academic and outreach programs. The institution’s marketing department remains to be the nationally and internationally recognized academic institution that is focused on promoting a reliable relationship between theoretical aspects and practice. 
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Analyzes the theme or an appeal for the product to the specific target market and the desired response.My organization is Metropolitan Opera company Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Advertising Appeal Advertising Appeal Metropolitan Opera intends to use the AIDA model in its campaign. The company will adopt various stages as outlined herein. The company intends to create awareness: publicizing the product to the market and funs
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Consumer Behaviour and Experience Scenario Marketing Case Study
10 pages (2789 words) , Download 0 , Case Study
Free
Consumer behavior patterns have their foundation in the behaviorist approach that includes reactions and responses to stimuli in external environments. My consumer experience was triggered by a consumer memory that includes the gathering of information on the preferred product for a long time and comparing its productivity with other competing brands in the market.
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Analysis of Consumer Behavior Case Marketing Case Study
8 pages (2041 words) , Download 1 , Case Study
Free
In the process of discussing the marketing strategies used to target specific market segment, marketing theories such as the marketing mix (4P’s), consumer segmentation, consumer behavior, the micro- and macro-marketing environment, the Maslow’s hierarchy of needs among many others will be considered and applied in this essay. 
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Digital Marketing Strategies Marketing Case Study
7 pages (2162 words) , Download 3 , Case Study
Free
This case study proposes that Domino Pizza should embrace online marketing and distribution platform, which is far less costly and effective. The digital tactics discussed in this study meet the SMART criteria and if well implemented the organization will achieve the intended goals within 14 months.
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Buyer Behaviour and Concept of Extended-Self Marketing Essay
12 pages (3545 words) , Download 0 , Essay
Free
Marketing managers throughout the world emphasize a lot on studying consumer behavior and their buying patterns in order to design their marketing campaigns and thereafter the products (Brown, 2008). The underlying rationale behind these strategies is to influence the behavior of consumers in favor of brands marketed by the aforementioned managers (Carlaw, 2009). 
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