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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Plan for Real Yorkshire Wensleydale Cheese Marketing Case Study
32 pages (8090 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Real Yorkshire Wensleydale Cheese " is a great example of a marketing case study. Wensleydale Creameries is planning to export the local brand Real Yorkshire Wensleydale into the French and other markets besides increasing the supply to the US and British markets. Acquisition of Protection of Designation of Origin to protect the Wensleydale brand is a significant step in realising the vision.
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Key Factors in the International Market That Can Help or Hinder Sharp Airlines Potential Success Marketing Case Study
8 pages (2438 words) , Download 0 , Case Study
Free
The paper "Key Factors in the International Market That Can Help or Hinder Sharp Airlines Potential Success " is a great example of a marketing case study.
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Factors that Contributed to EuroDisneys and Hong Kong Disneys Poor Performance Marketing Assignment
8 pages (2093 words) , Download 0 , Assignment
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The paper "Factors that Contributed to EuroDisney’s and Hong Kong Disney’s Poor Performance" is a perfect example of a marketing assignment. More often than not, a significant number of organizations make tragic marketing mistakes that adversely affect their profitability. Principal among these mistakes is the failure to understand the nature of business as well as the features of the industry in which they operate.
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Wisconsin Road Crew Social Marketing Program Marketing Case Study
11 pages (3256 words) , Download 0 , Case Study
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The paper "Wisconsin Road Crew Social Marketing Program " is a perfect example of a marketing case study. Sometimes peoples’ attitudes and behavior in some aspects of life are harmful to the interests of society. According to Kotler, Robert and Lee (2002), social marketing are change campaigns conducted by community groups with the aim of persuading the target audience to adopt, modify, accept or abandon certain behavior.
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Why Organizations Need Adaptive Cultures Marketing Coursework
8 pages (2397 words) , Download 0 , Coursework
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The paper "Why Organizations Need Adaptive Cultures" is a perfect example of marketing coursework. Success in a business environment that is constantly changing depends on how adaptive the organization’s culture is. It is now widely accepted that successful business leaders have to build adaptive cultures to deal with the ever-changing organizational environment.
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Wearable Mobile Devices Industry and Components of an Ideal Marketing Plan Marketing
9 pages (2806 words) , Download 0
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The paper “Wearable Mobile Devices Industry and Components of an Ideal Marketing Plan” is a  delightful example of a business plan on marketing. The emergence and advancement of contemporary technology have come along with an immense deal of benefits to the business sector. This trend is characteristic of several benefits to both business leaders and product consumers.  
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Retail Marketing Plan: Wal-Mart Marketing Case Study
8 pages (2098 words) , Download 1 , Case Study
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A new and brighter design for the store department signages shall be installed to entice customers into exploring the store’s various sections. The store shall also offer a redesigned apparel area with its own cash registers, more space around displays and racks, and a fitting area that offers more privacy and convenience.
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Internal Marketing Relationships in Libyan Organisations Marketing Dissertation
72 pages (10080 words) , Download 1 , Dissertation
The philosophy of internal marketing within a large service organization, such as a bank, a hotel or an educational institution requires that employees be treated as customers by each other. The manner in which marketing is carried out within an organization does have an impact on organizational performance.  
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Strategic Opportunities for E-commerce Enabled Supply Chains Marketing Report
9 pages (2571 words) , Download 1 , Report
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Since in a B2B site, the businesses are involved, therefore there is a need for integration in the supply chain of a B2B site. The supply chain of a B2B site needs to forecast the demands of the customers in advance so that they can produce the raw material or any other parts that are demanded by the other business.
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Logistics and Supply Chain Strategy Marketing Assignment
6 pages (1785 words) , Download 1 , Assignment
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A decrease in transportation costs and an increase in the use of communication technology enhance globalization. This globalization has a negative impact on sustainability which will result due to longer transport distances, this factor should be considered while selecting a logistic strategy. The weight, size, and value of the products have an impact on the transport decision. Globalization increases the need for storage and overseas transport.
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Strategic Management - British Airways Holidays Organization Marketing Case Study
8 pages (2607 words) , Download 0 , Case Study
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The paper "Strategic Management - British Airways Holidays Organization" is a good example of a marketing case study. In order to develop a complete analysis of the British Airways Holidays organization, resource analysis, this report adopts Siddiqi (2014) argued that an organization has three resource bases, namely the human resource, physical and financial resources, respectively.
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Consideration of the Audi Brands in Relation to the Digital Application Marketing Case Study
10 pages (4127 words) , Download 0 , Case Study
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The paper "Consideration of the Audi Brands in Relation to the Digital Application " is a perfect example of a marketing case study. This paper is concerned with the understanding of the interactivity of apps (digital applications) and the influence this has on the consumer buying process. The paper addresses this issue through a review of literature that relates to interactivity and also the engagement of respondents through quality programs.
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Three Learning Approaches in the Market Marketing Coursework
6 pages (1685 words) , Download 0 , Coursework
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The paper "Three Learning Approaches in the Market" is a great example of marketing coursework. Consumer learning is described as the process through which consumers acquire information on a given product brand. In this regard, as Wang (2008) stated a learning process will influence the developed consumer perception of a product and the subsequent repurchases on such a product in the future.
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Role of Consumer Perception in Customer Behavior Marketing Coursework
10 pages (3037 words) , Download 0 , Coursework
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The paper "Role of Consumer Perception in Customer Behavior" is a perfect example of marketing coursework. Approximation of what is real entails our perception of different subjects. An individual’s brain gets exposed to different stimuli and tries to make sense out of it. Our perception is influenced by several factors that are sequential in nature.
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Is It Ethical for Retailers to Intentionally Promote Alcohol to Young Adults Marketing Annotated Bibliography
6 pages (1683 words) , Download 0 , Annotated Bibliography
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The paper "Is It Ethical for Retailers to Intentionally Promote Alcohol to Young Adults" is a great example of a marketing annotated bibliography. Alcohol supply, which includes its production, retail sale, as well as marketing, plays a crucial role in alcohol problems and consumption. For decades, alcohol marketing has been an important part of the supply chain.
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Problem with Maintaining Compliance with the IOSCO Principles Marketing Coursework
10 pages (2737 words) , Download 0 , Coursework
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The paper "Problem with Maintaining Compliance with the IOSCO Principles" is a perfect example of marketing coursework. The international Organization of securities commissions (IOSCO) was developed as a result of the transformation from an inter-American regional association of securities regulators. IOSCO was therefore transformed to become a security body that deals with international financial management.
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Service Marketing - Fogg Behaviour Model Marketing Case Study
8 pages (3292 words) , Download 0 , Case Study
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The paper "Service Marketing - Fogg Behaviour Model" is an outstanding example of a marketing case study. Currently, technological trends focus on mobile phones is the emergence of smartphones in the industry. Smartphones led to a series of events taking place. Among the industries that benefited from this technology is the marketing industry.
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Consumer Behaviour and Brand Image Marketing Assignment
6 pages (1645 words) , Download 0 , Assignment
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The paper "Consumer Behaviour and Brand Image " is a good example of a marketing assignment. A brand of a product is a name or symbol used to identify a particular product. Every product undergoes the branding process, and if the yield results turn out to be positive, then that product retains the brand.
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Client Satisfaction of South Warwickshire Leisure Service Marketing Case Study
6 pages (1666 words) , Download 0 , Case Study
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The paper "Client Satisfaction of South Warwickshire Leisure Service" is an outstanding example of a marketing case study. This survey report analyses the client satisfaction of South Warwickshire Leisure Service (SWLS) which is a non for profit organisation specialised in providing recreational, sporting and other leisure facilities to the local community.
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Marketing Environment and Strategy Analysis Report for Haighs Chocolate Marketing Case Study
12 pages (3555 words) , Download 2 , Case Study
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The paper "Marketing Environment and Strategy Analysis Report for Haigh’s Chocolate " is a great example of a marketing case study. Haigh’s Chocolate is an Australian brand that was established in the year 1915 by Alfred E Haigh. The Australian brand is known for its premium gifts, chocolate, and a range of stupendous retail experiences across Australia.
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IMC Program for Nike Marketing Case Study
11 pages (3203 words) , Download 2 , Case Study
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The paper "IMC Program for Nike" is an outstanding example of a marketing case study. Communication is a method of sharing meaning and thoughts among individuals or organisations. In a marketing channel, communication is used to create a network, promote goods and services as well as to spread ideas.
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PESTE Analysis of Classic Knitwear Marketing Case Study
15 pages (3986 words) , Download 0 , Case Study
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The paper "PESTE Analysis of Classic Knitwear " is a good example of a marketing case study. Classic Knitwear operates in the domestic non-fashion casual wear industry that is worth $24.5billion. The company market share in 2005 was $550million. The sales were attributed to the home market in the U.S. T-shirts made up 53.5% of the total market which was about $13 billion.
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Entourage Effect Has Significant Consequences for Any Brand Marketing Coursework
8 pages (2227 words) , Download 0 , Coursework
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The paper "Entourage Effect Has Significant Consequences for Any Brand " is a great example of marketing coursework. McFerran and Argo (2014) article seek to verify that VIPs experience higher status levels when they are offered privileged treatment with an entourage, although this leads to the depreciation of the rewards related to this treatment.
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The Influence of Culture on Consumer Behavior Marketing Coursework
11 pages (3270 words) , Download 0 , Coursework
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The paper "The Influence of Culture on Consumer Behavior" is an outstanding example of marketing coursework. Consumers in the contemporary world cannot evade the increasing exposure to various forms of advertisements. Advertisement exists in every place, in addition, every technology used exposes the consumer to some form of advertisement.
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Sports Fan Loyalty Marketing Coursework
12 pages (3051 words) , Download 0 , Coursework
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The paper "Sports Fan Loyalty" is a good example of marketing coursework. In our society today, sports have become one of the key activities that influence people’s way of life. Today, the number of people who attend sporting activities has immensely increased across a large variety of cultures. A lot of people today are spending a great amount of money to buy tickets to go and watch games live.
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Comparison of the Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd Marketing Case Study
8 pages (2477 words) , Download 0 , Case Study
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The paper "Comparison of the Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd" is a good example of a marketing case study. Sales and distribution management is one of the important and core functions in any particular organization. It is a key determinant of the success of the organization, in terms of sales of goods and services.
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Impacts of Social Media on Traditional Marketing and Communication among Stakeholders Marketing Coursework
23 pages (6836 words) , Coursework
Nobody downloaded yet
The paper "Impacts of Social Media on Traditional Marketing and Communication among Stakeholders " is an outstanding example of marketing coursework. The advent of social media has seen a number of changes being adopted into various fields. The internet and the World Wide Web have given impetus to such changes.
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Marketing Plan for Samsung Galaxy S6 Marketing Case Study
8 pages (2244 words) , Download 0 , Case Study
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The paper "Marketing Plan for Samsung Galaxy S6" is a good example of a marketing case study. Samsung products are known globally due to the strategic marketing procedures that the company has put in place. With the increasing technological advancement in the communication industry, Samsung has developed a Samsung Galaxy S6, which is a smartphone with the state of art functionality that is desirable by the consumers.
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Googles Marketing Strategy Marketing Case Study
12 pages (3441 words) , Download 0 , Case Study
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The paper "Google’s Marketing Strategy" is a great example of a marketing case study. Google is one of the leading technology companies in the world. In an increasingly competitive environment, the company has to keep on scanning the environment for new opportunities and develop comprehensive marketing strategies to push these opportunities to their customers.
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Impact of Increased Use of 3d Printers on Material Usage and Wastage Marketing Case Study
10 pages (2956 words) , Download 0 , Case Study
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The paper "Impact of Increased Use of 3d Printers on Material Usage and Wastage" is a perfect example of a marketing case study. There is a global shift in printing technology from 2D printers to currently 3D printers. The change in technology has a tremendous impact on consumer taste, and preference since consumers will go for the new technology rather than sticking to the old technology.
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Stan Australia Marketing Strategies Marketing Case Study
11 pages (3080 words) , Download 0 , Case Study
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The paper 'Stan Australia Marketing Strategies " is an outstanding example of a marketing case study. Australian market just like other markets is a market that has a wide coverage and especially for the information distributing companies. This industry has many players and especially competitors in the market. This can be explained from the well-structured systems that the country has in terms of IT and the enhancement of technology.
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Houzit Marketing Strategies Marketing Case Study
9 pages (2367 words) , Download 0 , Case Study
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The paper "Houzit Marketing Strategies " is a perfect example of a marketing case study. Houzit has three major goals that are outlined to ensure that it performs to the expectations. The first goal is to increase its sales from fifteen million U.S. dollars per years to 20 million U.S. dollars per year in the next three years.
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Environmental Analysis: Juice and Java Marketing Case Study
9 pages (2444 words) , Download 0 , Case Study
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The paper "Environmental Analysis: Juice and Java" is a perfect example of a marketing case study. Juice & Java is a company located in Aventura, Miami Beach (Florida) that sells food, beverages and drinks. The company intends to enter the New Zealand market but after undertaking feasibility studies.
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Tigerair Australia versus Jet Star Marketing Case Study
12 pages (3533 words) , Download 0 , Case Study
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The paper "Tigerair Australia versus Jet Star " is a good example of a marketing case study. The Australian airline industry has faced fragile trends in recent years as a result of various factors. Economic fluctuation, fluctuating oil prices, rising terrorism has influenced the performance of the airline industry negatively (IBISWorld, 2014).
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Creating Powerful Brands in Consumer Service And Industrial Markets Marketing Case Study
12 pages (3413 words) , Download 0 , Case Study
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The paper "Creating Powerful Brands in Consumer Service And Industrial Markets" is a wonderful example of a Marketing Case Study. This paper seeks to analyze Lindt chocolate as the main brand that is being discussed. It has analyzed why Lindt chocolate has been successful for a long time. Firstly, Lindt chocolate prevents tooth decay and is a nutritious brand.
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The Effects Of Human Resource Attributions on Employee Outcomes During Organizational Change Marketing Case Study
8 pages (2652 words) , Download 0 , Case Study
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The paper "The Effects Of Human Resource Attributions on Employee Outcomes During Organizational Change" is a wonderful example of a Marketing Case Study. Flight Centre Limited is an Australian multinational travel company. It runs approximately 2,000 stores across various foreign countries such as the UK, Canada, the US, New Zealand, China, and South Africa.
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Let Emerging Market Customers Be Your Teachers Marketing Case Study
8 pages (2383 words) , Download 0 , Case Study
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The paper "Let Emerging Market Customers Be Your Teachers" is a great example of a Marketing Case Study. Digital cameras are the modern-day cameras that encode digital videos and images digitally and also stores them for them to be produced later. Most cameras that are in the market today are digital and their digital cameras are also incorporated in a broad range of devices.
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Factors That Influence Meal Choices Marketing Term Paper
8 pages (3377 words) , Download 0 , Term Paper
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The paper "Factors That Influence Meal Choices" is a great example of a Marketing Term Paper. The meal options were varied enough to include American, French and Italian dishes, from which the three interviewers were to choose. From the interview, there is a very evident difference in preferences and even ranking of the five choices for a meal.
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Digital Camera Market in the UK Marketing Case Study
10 pages (2984 words) , Download 0 , Case Study
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The paper "Digital Camera Market in the UK" is a wonderful example of a Marketing Case Study. In the year 2012, the market for digital cameras in the UK continued to evolve. The growth in manufacture and sales of smartphones between the years 2009 and 2011 in a way slowed the sales figures of digital cameras as people viewed smartphones as equivalent to digital cameras.
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The Anatomy of Marketing Positioning Strategy Marketing Case Study
10 pages (4763 words) , Download 1 , Case Study
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The paper "The Anatomy of Marketing Positioning Strategy" is a great example of a Marketing Case Study. Heathrow Marriott hotels the UK is owned by the Marriott international inc. of America. There are a number of Marriott hotels in the United Kingdom offering guestroom accommodation, fine dining, car rentals, fitness center, pools, conferences, and entertainment.
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Innovation and Creativity in Organizations Marketing Case Study
15 pages (4226 words) , Download 0 , Case Study
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The paper "Innovation and Creativity in Organizations" is a great example of a Marketing Case Study. Marketing innovation translates into marketing promotion and functions, pricing, distribution in addition to processes aimed at creative product development (Doole and Lowe 2008). During the last decade, the value of marketing innovation.
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Successfully Launching New Ventures Marketing Case Study
7 pages (2426 words) , Download 0 , Case Study
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The paper " Successfully Launching New Ventures " is a great example of a Marketing Case Study. UNE Life is a business venture whose declared intention is to provide services and facilities at the University of New England (UNE). UNE Life was formed in 2014 when two pre-existing service providers – SportUNE and Services UNE – merged to form a single entity.
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Key Factors Influencing the Purchasing Behavior in Gold Ornament Marketing Case Study
8 pages (2434 words) , Download 0 , Case Study
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The paper "Key Factors Influencing the Purchasing Behavior in Gold Ornament"  is a perfect example of a Marketing Case Study. Perhaps the earliest use of gold is in what is today Eastern Europe, where civilizations there used the precious metal, mined from Transylvanian Alps to fashion decorative objects in 4000 B.C. 
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The Core Marketing Concepts of McDonald's Marketing Case Study
6 pages (1849 words) , Download 0 , Case Study
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The paper "The Core Marketing Concepts of McDonald's" is a wonderful example of a Marketing Case Study. The marketing concept is a simple and spontaneous philosophy that allows companies to achieve their goal that is based on the need and wants of the consumers and giving satisfaction more than the competitors do.
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A Compression Among Two Consumer Behavior Theories Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper "A Compression Among Two Consumer Behavior Theories" is a perfect example of a Marketing Assignment. Consumer behavior is a topic that has attracted significant levels of attention with intensive literature and theories set to cover it. Consumers are a unique lot that identifies with products and services at different levels. There are different attributes.
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The Concept Of Online Customer Experience Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "The Concept Of Online Customer Experience " is a great example of a Marketing Case Study. The growth and development of technological platforms have affected customer service delivery and how customers engage with different brands that are offered over the internet including social media, e-commerce and mobile devices (Barrett et al, 2015). 
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Measuring Marketing Effectiveness Using Metrics Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper "Measuring Marketing Effectiveness Using Metrics" is a great example of a Marketing Case Study. Business organizations are quickly moving into a period of focused marketing spending. Previously, cutting costs was considered to be the best means of generating revenue. However, the tougher economic environment has put limitations on sales and marketing budgets.
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Data-Driven Marketing Marketing Assignment
8 pages (2000 words) , Download 1 , Assignment
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The paper "Data-Driven Marketing" is a great example of a Marketing Assignment. A detailed basic analysis has been performed to evaluate the performance of the initial campaign for the toys. First, we have generated the descriptive for all the four customers with loyalty statuses based on whether they used the voucher or not and which loyalty group customers used the vouchers maximum.
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Marketing Fundamentals Marketing Term Paper
7 pages (1750 words) , Download 0 , Term Paper
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The paper "Marketing Fundamentals" is a wonderful example of a Marketing Term Paper. The political environment in the UK market for Giffgaff is seemingly not strong. This is attributed to the inability to service this particular service segment under 02 Company lacking the ability to support the aspect of fostering the economy (d'Orey, P. and Goldberg 2010, p.21).
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Specific Features of IKEA Products, the Key Strategies for IKEA, and Organizational Channel Environment Marketing
15 pages (3750 words) , Download 1
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The paper “Specific Features of IKEA Products, the Key Strategies for IKEA, and Organizational Channel Environment“ is a  spectacular variant of a report on marketing. IKEA has been operating in the local and global markets successfully despite encountering numerous challenges. It's a business philosophical stand of “inclusivity is the key” being its major strategic pathway.
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