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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Audit Report of Yoplait Yoghurt Marketing Case Study
13 pages (3611 words) , Download 0 , Case Study
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The paper "Marketing Audit Report of Yoplait Yoghurt" is a good example of a marketing case study. Marketing is the proactive complex process by which business companies expresses customer's interest and values. Thus, the process generates the strategies and approaches that explore the sales techniques, business communication pattern as well as business developments.
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Case of Ronald McDonalds as One of the Advertising Mascot in Fast-Food Industry Marketing Assignment
7 pages (2011 words) , Download 0 , Assignment
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The paper "Case of Ronald McDonalds as One of the Advertising Mascot in Fast-Food Industry" is a great example of marketing coursework. There is the increased rate of obesity in children in most developed countries such as the United States of America, UK and Spain, and this is due to the lifestyle that they are introduced to at their tender age.
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Servicescape Concept in Service Marketing - Tiger Airways Marketing Case Study
10 pages (3021 words) , Download 0 , Case Study
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The paper "Servicescape Concept in Service Marketing - Tiger Airways" is a perfect example of a marketing case study. Servicescape is a concept in services marketing originally introduced by Booms & Bitner (1981) to illustrate the impact that the physical environment has on the service process. According to Booms & Bitner (1981), servicescape is the environment where service is assembled, provided and where service providers and customers interact.
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How Under Armour Markets Its Brand Marketing Case Study
9 pages (2491 words) , Download 0 , Case Study
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The paper "How Under Armour Market’s Its Brand" is a great example of a marketing case study. In order for a marketing program to have a noteworthy impact, its customers need to be exposed to it, give it some attention, and perceive it. Consumers necessitate a basic level of focus to perceive a stimulus, which then culminates in the customers’ preference for a certain brand over another.
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Nestle SA - Market Description, SWOT Analysis, Target Market, and New Product Designed Marketing
7 pages (1995 words) , Download 0
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The paper “Nestle SA - Market Description, SWOT Analysis, Target Market, and New Product Designed” is a worthy variant of the report on marketing. Nestle S.A is an international company that deals in the production of beverages and foods that target all age groups in the world. The company has its origin from Switzerland, and it has expanded to cover all the corners of the world.      
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Strategic Marketing for Classic Knitwear Company Marketing Case Study
14 pages (4077 words) , Download 0 , Case Study
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The paper "Strategic Marketing for Classic Knitwear Company" is an outstanding example of a marketing case study. Strategic marketing is the critical tool in attaining the competitive edge in world markets over the competitors. Baker (2010) stated that technology advancement and the rising globalization has intensified competition as business cross borders to search for new markets to maximize their revenues.
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Corruption in FIFA as an Ethical Dilemma Marketing Assignment
10 pages (2677 words) , Download 0 , Assignment
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The paper "Corruption in FIFA as an Ethical Dilemma " is a good example of a marketing assignment. The allegations about corruption in FIFA was evident way before 2010 it was concerning the vote to ascertain the major hosts for the 2022 and 2018 world cups. The events that led to the decision saw two major officials get exposure as a result of them trying to sell their votes; luckily the two were banned from voting.
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Effectiveness of Marketing Planning Concept Marketing Coursework
6 pages (1764 words) , Download 0 , Coursework
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The paper "Effectiveness of Marketing Planning Concept " is a perfect example of marketing coursework. For marketers, parents and the health professionals the improving of nutrition are that encourages the consumers to make informed and healthier choices to improve they're well being. The consumer seems to panic when a major food safety issue is identified.
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Decision Making Analysis in Daily Deal Sites Marketing Case Study
12 pages (3582 words) , Download 0 , Case Study
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The paper "Decision Making Analysis in Daily Deal Sites" is a good example of a marketing case study. The acceptance of daily deals sites offering discounted local product or service has been on the rise. According to BIA/Kelsey, the spending of Americans on flash sales, daily deals, and instant deals are expected to hit over $ 4.3 billion in 2015 (Edelman, Jaffe & Kominers 2011, pg. 2).
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Long-Term Population Projections Produced by the UN, the WB, USCB, IIASA and PRB Marketing Assignment
8 pages (2334 words) , Download 0 , Assignment
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The paper "Long-Term Population Projections Produced by the UN, the WB, USCB, IIASA and PRB " is a perfect example of a marketing assignment. a. The papers mention that several organizations have made population projections. Among others are approaches used by the Australian Intergenerational Report, the United Nations (UN), the World Bank (WB), US Census Bureau (USCB), IIASA-International Institute for Applied Systems Analysis, and the Population Reference Bureau (PRB).
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Marketing Plan for Light Bottle Marketing Case Study
8 pages (2409 words) , Download 0 , Case Study
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The paper "Marketing Plan for Light Bottle" is an outstanding example of a marketing case study. The light bottle is a household lighting device that uses transparent plastic bottles to provide indoor safe, free and ecological sustainable lighting for small households. The bottle is filled with water and a small amount of cleaning bleach to prevent the growth of algae that may lower the lifetime of the light bottles use.
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Myers Brand in India Market Marketing Case Study
6 pages (1731 words) , Download 0 , Case Study
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The paper "Myers Brand in India Market" is an outstanding example of a marketing case study. This essay features the Myer brand; an online shopping company dealing with diverse products ranging from beauty, toys, electronic, wear etc. with a discernible presence since the 19th century. The essay also analyses the Indian market and marketing strategies mix such as branding elements, brand positioning, and pricing and communication strategies.
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International Marketing - Exporting Event Cinemas to South Africa Marketing Case Study
6 pages (1711 words) , Download 0 , Case Study
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The paper 'International Marketing - Exporting Event Cinemas to South Africa" is a perfect example of a marketing case study. Marketing Objectives - Increase the general audience by 40%. Gain more recognition among colleges and universities by touring at least one university or college per month. Financial Objectives - Meeting fiscal year 1 financial obligation.
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Exporting Event Cinemas to South Africa Marketing Case Study
8 pages (2252 words) , Download 0 , Case Study
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The paper "Exporting Event Cinemas to South Africa" is an outstanding example of a marketing case study. Event Cinemas is an Australian based movie theatre exporting its products and services to South Africa in Africa. It will target customers in Johannesburg, Cape Town, Durban, and Pretoria which are popular towns.
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Mapping Consumer Digital Journey - Bing Lee Marketing Case Study
13 pages (3550 words) , Download 0 , Case Study
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The paper "Mapping Consumer Digital Journey - Bing Lee" is a great example of a marketing case study. Established in 1957, Bing Lee is an Australian proprietary firm located in New South Wales and deals with the selling of electric goods as well as home appliances. Bing Lee has a chain of forty-one superstore across Australia.
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Service Marketing of Morton Sydney Marketing Case Study
13 pages (3449 words) , Download 0 , Case Study
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The paper "Service Marketing of Morton Sydney " is a good example of a marketing case study. Morton Sydney has practical experience in the deal and renting of premium private properties in Sydney's East and City regions to the touchy, top of the line market. Having concentrated on this business for a long time, the Circular Quay office has been in charge of setting numerous record costs and seat mark deals for our customers.
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Hayashi Japanese estaurant at Applecross Perth - Services Marketing Marketing Case Study
8 pages (2116 words) , Download 0 , Case Study
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The paper "Hayashi Japanese restaurant at Applecross Perth - Services Marketing" is a good example of a marketing case study. Marketing is very essential for improved performance of a business entity. In the hospitality industry, marketing allows a business to attract many customers. In addition, marketing the services offered enhances increased sales from the business.
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Vietnams Cultural and Ethical Analysis and Macro Environment - Cellarbrations Marketing Case Study
10 pages (2720 words) , Download 0 , Case Study
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The paper "Vietnam’s Cultural and Ethical Analysis and Macro Environment - Cellarbrations" is a perfect example of a marketing case study. This Macro-analysis report examined the expansion of Cellarbration from Metcash into the Vietnam market. Recently, the food and beverage industry in Vietnam has rapidly advanced both in term of quantity and quality through investment in the contemporary production line.
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Tourism in the ACT Marketing Case Study
9 pages (2724 words) , Download 0 , Case Study
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The paper "Tourism in the ACT" is a good example of a marketing case study. Climate change is defined as significant changes that are witnessed in the average weather and average climate of a region. The changes can be altered rainfall seasons, changes in winter and summers, the melt of ice and unpredictable seasonality factors such as storms and landslides.
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SWOT Analysis of STOCKL and Its Target Market Marketing Case Study
9 pages (2663 words) , Download 0 , Case Study
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The paper "SWOT Analysis of STOCKL and Its Target Market" is a good example of a marketing case study. Product review is a vital step when introducing a new product to the market. The company is able to come up with ways in which they can distribute the product, determine market size and how to seize the available opportunities.
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Marketing Plan for Real Yorkshire Wensleydale Cheese Marketing Case Study
32 pages (8090 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Real Yorkshire Wensleydale Cheese " is a great example of a marketing case study. Wensleydale Creameries is planning to export the local brand Real Yorkshire Wensleydale into the French and other markets besides increasing the supply to the US and British markets. Acquisition of Protection of Designation of Origin to protect the Wensleydale brand is a significant step in realising the vision.
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Key Factors in the International Market That Can Help or Hinder Sharp Airlines Potential Success Marketing Case Study
8 pages (2438 words) , Download 0 , Case Study
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The paper "Key Factors in the International Market That Can Help or Hinder Sharp Airlines Potential Success " is a great example of a marketing case study.
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Factors that Contributed to EuroDisneys and Hong Kong Disneys Poor Performance Marketing Assignment
8 pages (2093 words) , Download 0 , Assignment
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The paper "Factors that Contributed to EuroDisney’s and Hong Kong Disney’s Poor Performance" is a perfect example of a marketing assignment. More often than not, a significant number of organizations make tragic marketing mistakes that adversely affect their profitability. Principal among these mistakes is the failure to understand the nature of business as well as the features of the industry in which they operate.
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Wisconsin Road Crew Social Marketing Program Marketing Case Study
11 pages (3256 words) , Download 0 , Case Study
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The paper "Wisconsin Road Crew Social Marketing Program " is a perfect example of a marketing case study. Sometimes peoples’ attitudes and behavior in some aspects of life are harmful to the interests of society. According to Kotler, Robert and Lee (2002), social marketing are change campaigns conducted by community groups with the aim of persuading the target audience to adopt, modify, accept or abandon certain behavior.
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Why Organizations Need Adaptive Cultures Marketing Coursework
8 pages (2397 words) , Download 0 , Coursework
Free
The paper "Why Organizations Need Adaptive Cultures" is a perfect example of marketing coursework. Success in a business environment that is constantly changing depends on how adaptive the organization’s culture is. It is now widely accepted that successful business leaders have to build adaptive cultures to deal with the ever-changing organizational environment.
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Wearable Mobile Devices Industry and Components of an Ideal Marketing Plan Marketing
9 pages (2806 words) , Download 0
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The paper “Wearable Mobile Devices Industry and Components of an Ideal Marketing Plan” is a  delightful example of a business plan on marketing. The emergence and advancement of contemporary technology have come along with an immense deal of benefits to the business sector. This trend is characteristic of several benefits to both business leaders and product consumers.  
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Retail Marketing Plan: Wal-Mart Marketing Case Study
8 pages (2098 words) , Download 1 , Case Study
Free
A new and brighter design for the store department signages shall be installed to entice customers into exploring the store’s various sections. The store shall also offer a redesigned apparel area with its own cash registers, more space around displays and racks, and a fitting area that offers more privacy and convenience.
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Internal Marketing Relationships in Libyan Organisations Marketing Dissertation
72 pages (10080 words) , Download 1 , Dissertation
The philosophy of internal marketing within a large service organization, such as a bank, a hotel or an educational institution requires that employees be treated as customers by each other. The manner in which marketing is carried out within an organization does have an impact on organizational performance.  
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Strategic Opportunities for E-commerce Enabled Supply Chains Marketing Report
9 pages (2571 words) , Download 1 , Report
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Since in a B2B site, the businesses are involved, therefore there is a need for integration in the supply chain of a B2B site. The supply chain of a B2B site needs to forecast the demands of the customers in advance so that they can produce the raw material or any other parts that are demanded by the other business.
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Logistics and Supply Chain Strategy Marketing Assignment
6 pages (1785 words) , Download 1 , Assignment
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A decrease in transportation costs and an increase in the use of communication technology enhance globalization. This globalization has a negative impact on sustainability which will result due to longer transport distances, this factor should be considered while selecting a logistic strategy. The weight, size, and value of the products have an impact on the transport decision. Globalization increases the need for storage and overseas transport.
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Strategic Management - British Airways Holidays Organization Marketing Case Study
8 pages (2607 words) , Download 0 , Case Study
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The paper "Strategic Management - British Airways Holidays Organization" is a good example of a marketing case study. In order to develop a complete analysis of the British Airways Holidays organization, resource analysis, this report adopts Siddiqi (2014) argued that an organization has three resource bases, namely the human resource, physical and financial resources, respectively.
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Consideration of the Audi Brands in Relation to the Digital Application Marketing Case Study
10 pages (4127 words) , Download 0 , Case Study
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The paper "Consideration of the Audi Brands in Relation to the Digital Application " is a perfect example of a marketing case study. This paper is concerned with the understanding of the interactivity of apps (digital applications) and the influence this has on the consumer buying process. The paper addresses this issue through a review of literature that relates to interactivity and also the engagement of respondents through quality programs.
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Three Learning Approaches in the Market Marketing Coursework
6 pages (1685 words) , Download 0 , Coursework
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The paper "Three Learning Approaches in the Market" is a great example of marketing coursework. Consumer learning is described as the process through which consumers acquire information on a given product brand. In this regard, as Wang (2008) stated a learning process will influence the developed consumer perception of a product and the subsequent repurchases on such a product in the future.
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Role of Consumer Perception in Customer Behavior Marketing Coursework
10 pages (3037 words) , Download 0 , Coursework
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The paper "Role of Consumer Perception in Customer Behavior" is a perfect example of marketing coursework. Approximation of what is real entails our perception of different subjects. An individual’s brain gets exposed to different stimuli and tries to make sense out of it. Our perception is influenced by several factors that are sequential in nature.
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Is It Ethical for Retailers to Intentionally Promote Alcohol to Young Adults Marketing Annotated Bibliography
6 pages (1683 words) , Download 0 , Annotated Bibliography
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The paper "Is It Ethical for Retailers to Intentionally Promote Alcohol to Young Adults" is a great example of a marketing annotated bibliography. Alcohol supply, which includes its production, retail sale, as well as marketing, plays a crucial role in alcohol problems and consumption. For decades, alcohol marketing has been an important part of the supply chain.
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Problem with Maintaining Compliance with the IOSCO Principles Marketing Coursework
10 pages (2737 words) , Download 0 , Coursework
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The paper "Problem with Maintaining Compliance with the IOSCO Principles" is a perfect example of marketing coursework. The international Organization of securities commissions (IOSCO) was developed as a result of the transformation from an inter-American regional association of securities regulators. IOSCO was therefore transformed to become a security body that deals with international financial management.
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Service Marketing - Fogg Behaviour Model Marketing Case Study
8 pages (3292 words) , Download 0 , Case Study
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The paper "Service Marketing - Fogg Behaviour Model" is an outstanding example of a marketing case study. Currently, technological trends focus on mobile phones is the emergence of smartphones in the industry. Smartphones led to a series of events taking place. Among the industries that benefited from this technology is the marketing industry.
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Consumer Behaviour and Brand Image Marketing Assignment
6 pages (1645 words) , Download 0 , Assignment
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The paper "Consumer Behaviour and Brand Image " is a good example of a marketing assignment. A brand of a product is a name or symbol used to identify a particular product. Every product undergoes the branding process, and if the yield results turn out to be positive, then that product retains the brand.
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Client Satisfaction of South Warwickshire Leisure Service Marketing Case Study
6 pages (1666 words) , Download 0 , Case Study
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The paper "Client Satisfaction of South Warwickshire Leisure Service" is an outstanding example of a marketing case study. This survey report analyses the client satisfaction of South Warwickshire Leisure Service (SWLS) which is a non for profit organisation specialised in providing recreational, sporting and other leisure facilities to the local community.
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Marketing Environment and Strategy Analysis Report for Haighs Chocolate Marketing Case Study
12 pages (3555 words) , Download 2 , Case Study
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The paper "Marketing Environment and Strategy Analysis Report for Haigh’s Chocolate " is a great example of a marketing case study. Haigh’s Chocolate is an Australian brand that was established in the year 1915 by Alfred E Haigh. The Australian brand is known for its premium gifts, chocolate, and a range of stupendous retail experiences across Australia.
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IMC Program for Nike Marketing Case Study
11 pages (3203 words) , Download 2 , Case Study
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The paper "IMC Program for Nike" is an outstanding example of a marketing case study. Communication is a method of sharing meaning and thoughts among individuals or organisations. In a marketing channel, communication is used to create a network, promote goods and services as well as to spread ideas.
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PESTE Analysis of Classic Knitwear Marketing Case Study
15 pages (3986 words) , Download 0 , Case Study
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The paper "PESTE Analysis of Classic Knitwear " is a good example of a marketing case study. Classic Knitwear operates in the domestic non-fashion casual wear industry that is worth $24.5billion. The company market share in 2005 was $550million. The sales were attributed to the home market in the U.S. T-shirts made up 53.5% of the total market which was about $13 billion.
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Entourage Effect Has Significant Consequences for Any Brand Marketing Coursework
8 pages (2227 words) , Download 0 , Coursework
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The paper "Entourage Effect Has Significant Consequences for Any Brand " is a great example of marketing coursework. McFerran and Argo (2014) article seek to verify that VIPs experience higher status levels when they are offered privileged treatment with an entourage, although this leads to the depreciation of the rewards related to this treatment.
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The Influence of Culture on Consumer Behavior Marketing Coursework
11 pages (3270 words) , Download 0 , Coursework
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The paper "The Influence of Culture on Consumer Behavior" is an outstanding example of marketing coursework. Consumers in the contemporary world cannot evade the increasing exposure to various forms of advertisements. Advertisement exists in every place, in addition, every technology used exposes the consumer to some form of advertisement.
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Sports Fan Loyalty Marketing Coursework
12 pages (3051 words) , Download 0 , Coursework
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The paper "Sports Fan Loyalty" is a good example of marketing coursework. In our society today, sports have become one of the key activities that influence people’s way of life. Today, the number of people who attend sporting activities has immensely increased across a large variety of cultures. A lot of people today are spending a great amount of money to buy tickets to go and watch games live.
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Comparison of the Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd Marketing Case Study
8 pages (2477 words) , Download 0 , Case Study
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The paper "Comparison of the Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd" is a good example of a marketing case study. Sales and distribution management is one of the important and core functions in any particular organization. It is a key determinant of the success of the organization, in terms of sales of goods and services.
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Impacts of Social Media on Traditional Marketing and Communication among Stakeholders Marketing Coursework
23 pages (6836 words) , Coursework
Nobody downloaded yet
The paper "Impacts of Social Media on Traditional Marketing and Communication among Stakeholders " is an outstanding example of marketing coursework. The advent of social media has seen a number of changes being adopted into various fields. The internet and the World Wide Web have given impetus to such changes.
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Marketing Plan for Samsung Galaxy S6 Marketing Case Study
8 pages (2244 words) , Download 0 , Case Study
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The paper "Marketing Plan for Samsung Galaxy S6" is a good example of a marketing case study. Samsung products are known globally due to the strategic marketing procedures that the company has put in place. With the increasing technological advancement in the communication industry, Samsung has developed a Samsung Galaxy S6, which is a smartphone with the state of art functionality that is desirable by the consumers.
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Googles Marketing Strategy Marketing Case Study
12 pages (3441 words) , Download 0 , Case Study
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The paper "Google’s Marketing Strategy" is a great example of a marketing case study. Google is one of the leading technology companies in the world. In an increasingly competitive environment, the company has to keep on scanning the environment for new opportunities and develop comprehensive marketing strategies to push these opportunities to their customers.
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Impact of Increased Use of 3d Printers on Material Usage and Wastage Marketing Case Study
10 pages (2956 words) , Download 0 , Case Study
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The paper "Impact of Increased Use of 3d Printers on Material Usage and Wastage" is a perfect example of a marketing case study. There is a global shift in printing technology from 2D printers to currently 3D printers. The change in technology has a tremendous impact on consumer taste, and preference since consumers will go for the new technology rather than sticking to the old technology.
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