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Dermatologic Cosmetic Laboratories in the UK - Case Study Example

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The paper "Dermatologic Cosmetic Laboratories in the UK" highlights that to be successful in the “new” UK market, DCL should ensure that it has formulated and implemented efficient objectives and strategies that would enable it to penetrate and compete actively in the market…
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Dermatologic Cosmetic Laboratories in the UK
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Download file to see previous pages DCL is not only a pioneer in the cosmetic market, but it also employs various medical practices to ensure that its broad product line accomplishes various factors. For example, DCL’s product line has been proven to complement the medical acumen, guarantee the patient’s compliance as well as providing value and service to the patients. Therefore, DCL upholds its mission which is focused upon optimizing the doctors’ analytical and medical skills through stepping up dispensing, as well as offering a broad product line that is effective and guaranteed. Thus, the organization’s commitment to quality production enables it to supersede the industry standards, and for this reason, therefore, DCL has continually led in advanced skincare technology, providing comprehensive systems and quality performance. To cement its position and increase its market share, the company aims at introducing its products and services in new markets such as the United Kingdom (UK).
The apparent target market for DCL is the UK, a market that is already packed with a high number of natural facial products from other giant companies such as Nivea and L’Oreal. This implies that there are several well-established corporations who have already tapped into the UK market and thus DCL is bound to face a relatively high competition in this market. Generally speaking, the UK is a well-recognized, developed nation that possesses a high number of trading facilities such as trading policies, communication, market exposure, and transportation among others. It is also worth noting that due to the existence of numerous beauty product available in this market, the consumers are highly aware of the different features of each product and for that reason, they are highly sensitive to any slight change in a product. ...Download file to see next pages Read More
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