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Marketing Essays

Result for Subject Marketing:
19702 essays
Lancme Marketing Communication Marketing Report
12 pages (3004 words) , Download 2 , Report
Free
The report uses secondary data to generate conclusions, and there is the consideration of ethics to avoid subjectivity. The discussion focuses on 3 Ps communication mix; push, pull and profile. There is an examination of each P in terms of performance in relation to the communication context. Lancôme is a leading cosmetics company with an excellent reputation. 
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Herborist International Expansion in Canadian Market Marketing Assignment
8 pages (2230 words) , Download 0 , Assignment
Free
The paper "Herborist International Expansion in Canadian Market" is an outstanding example of a marketing assignment. As one of China’s most successful companies in the skincare industry, Herborist has been received reasonably well in overseas markets including the US and some European countries.
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Integrated Promotional Strategy: Pepsi Max Marketing Report
7 pages (1892 words) , Download 1 , Report
Free
In particular, PepsiCo’s integrated promotional campaign has three levels of objectives: marketing, communication, and organizational objectives. The three promotional objectives also are consistent with PepsiCo’s core organizational objectives.
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Expanding Social Media Presence of Fortune International Realty Marketing Case Study
7 pages (2001 words) , Download 0 , Case Study
Free
For many firms, deciding whether to expand their presence onto social networking sites is a decision driven by the need to have closer interaction with consumers and to build on brand awareness. For real estate firms, this is a difficult decision since they have to leverage the exclusivity of luxury with the accessibility of social networking sites.
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Brand Management: The Case of HMV Marketing Term Paper
10 pages (2934 words) , Download 0 , Term Paper
Free
Effective brand management results in a plethora of marketing benefits to a firm. Every company has the potential to produce products that are even similar in characteristics to products from other firms. However, there are intangible aspects of the products that a given firm produces that are of value to the customer (Moschandreas 2000).
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International Marketing for Travel and Tourism Marketing Essay
8 pages (2198 words) , Download 2 , Essay
Free
The airline friendly and highest quality service, excellent value products at value prices make the airline more famous and one that people would look forward to traveling with again. The airline provides its services to 33 of the most interesting destinations in the world. It operates from London’s Heathrow, Gatwick airports, and Manchester.
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Group Experiences Creating a Campaign for MyBreakTrip.com Marketing Report
10 pages (2774 words) , Download 0 , Report
Free
There was much diversity in the group which made communication difficult. Assigning tasks was also difficult because group members had different skills. Disagreement about campaign direction was also made hard because of these different talents. There were also some challenges regarding collective work with members who wanted to do all tasks together.
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Marketing Myopia of HTC Phones Marketing Essay
9 pages (2600 words) , Download 2 , Essay
Free
The market has become dynamic. Therefore, the interests of the customers should take the center stage in order for the organization to retain its competitive advantage in the market. It expects the marketers to be at the forefront in advising the production department on areas that need to be adjusted in order for the products or services to penetrate the market.
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The Marketing Mix Revisited: Towards the 21st Century Marketing Marketing Article
12 pages (3209 words) , Download 0 , Article
Free
In his research article, Constantinides (2006) looks at how changing economic and environmental issues have affected the way marketing is done and how this is likely to change in the 21st century. The study that informed the development of this article used a literature review to see how academic and marketing professional regard the issue of the 4Ps of marketin.
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Effective Advertising Marketing Essay
6 pages (1789 words) , Download 2 , Essay
Free
Interesting and grabbing content remains successful in gaining the attention of the consumers. Business organizations often try developing tag lines and messages which consumers easily pick upon. Hence much creativity is involved in the field of advertisements. Advertisements must also create a value proposition that facilitates overcoming completion.
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Marketing Strategies Used by Ryan Air Marketing Report
14 pages (3973 words) , Download 0 , Report
Free
In other words, the marketing strategy is the schedule of how the company will employ its abilities and strength to match the wants and necessities of the market. The marketing strategy consists of two schedules that each comprises two aspects, that is, market mix and target market. To have a marketing strategy, the company must choose the right combination of the two aspects.
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Marketing Assessment of M&S Marketing Report
17 pages (4856 words) , Download 0 , Report
Free
Marks and Spencer (M&S) is one of the leading retailers of the UK that offers apparel, food and grocery, accessories, home, and furnishing merchandise. Besides the UK, the company operates in Asia, Europe, and the Middle East. The company witnessed a slow growth in terms of revenue in 2014 and stiff competition can be one of the contributing factors in this regard.
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Sampling Techniques Marketing Assignment
6 pages (1676 words) , Download 2 , Assignment
Free
Cluster sampling divides the target population into mutually exclusive and collectively exhaustive sub-groups known as clusters. When selecting the elements of these clusters, one must ensure that they are as heterogeneous as possible, whilst the clusters remain homogeneous. A good example of cluster sampling is area sampling, whereby a geographic location is divided into clusters.
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Starbucks Market Review Marketing Report
6 pages (1681 words) , Download 2 , Report
Free
Starbucks has been successful because of its excellent differentiation strategy. As this paper shows, although the company does offer high-quality products, they are not as special as they are marketed. The key lies in its strong adherence to exclusivity and uniqueness. Starbucks continues reinventing itself through differentiation and innovative marketing strategies that would take some doing to beat. 
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Generic Strategies for Competitive Advantage Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Any business must market itself to the potential customers. Generally, marketing is the activity and process of communicating, creating and delivering the offers that have values for the clients, customers, partners and the public fraternity at large. Marketing is the core aspect of any business and without it, no sale can be made.
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Scenario Planning Stages for 3d Printed Paws Marketing Coursework
12 pages (3746 words) , Download 0 , Coursework
Free
The paper "Scenario Planning Stages for 3d Printed Paws" is an outstanding example of marketing coursework. In the current study, the researcher will be developing a marketing scenario planning report. Mainly the researcher adopted one animal prosthetic product that is produced in China and planning to promote it in the USA.
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Harvey Nichols International Strategy Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The recent announcement of the eighth international store planned for opening in Doha, Qatar shows the extent of growth and success of the company. The report offers an in-depth internal and external analysis of Harvey Nichols forming the background of developing a situation analysis of the business.
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Definition of Audio Branding Marketing Coursework
15 pages (4384 words) , Download 0 , Coursework
Free
One of the worlds’ leading marketers McDonald's had developed a campaign that was mainly focussed at children’s “Say hello to our friend, Happy! was a failure. Another biggest failure was the U2 brand that has forced its album to an iPhones and desktops, despite the fact that the customers need it or not” (Hamblin, 2014).
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The Role of Fashion in Feminism Marketing Essay
9 pages (2713 words) , Download 2 , Essay
Free
In the current society, fashion and feminism share an intimate link. Fashion displays express and shape identity through imbuing it for direct materials and reality Fashion is among the key subjects and interests of sociological issues in known social theories. This is evident in the way women wear and present themselves in society.
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Marketing Planning Marketing Assignment
11 pages (3053 words) , Download 0 , Assignment
Free
Marketing planning can also be defined as the process of deciding on the courses of marketing activities and implementing the decisions made. The major elements that are involved in market planning are market research and marketing mix. Market research aims at identification and anticipation of customer requirements while marking mix role is to meet these requirements
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Marketing of Travel Service Marketing Essay
8 pages (2135 words) , Download 1 , Essay
Free
A key section of the travel agency is the airlines' fraternity, which constitutes a major share of the market. Traveling reasons entail those of leisure, for holiday, to visit friends and family as well as general traveling events. it is observable that nearly a third of the customer base is from the business travelers who contribute a major share of the revenue in the industry.
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Outlining Personal Reflection and Evaluation of the Experience through Business Plan Development Marketing Report
8 pages (2134 words) , Download 1 , Report
Free
The biggest challenge was the accounting part of the business plan. The financial planning and begetting part of a business plan is a major part of the business plan. First of all, this is because it shows the road map to success because, at the end of the day, the most important thing is the money part of it.
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Marketing of Ryanair Airlines Marketing Case Study
6 pages (1728 words) , Download 1 , Case Study
Free
Marketing programs developed by marketing actions of Ryanair airlines include advertising, promotions, interior changes, gifts inside the plane and direct customer relations. These marketing actions increase customer contact period with the Ryanair cabin crew, which enables passengers to feel comfortable with the services offered by the airline.
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The Marketing of Services Marketing Essay
7 pages (2193 words) , Download 1 , Essay
Free
The independent book shops in London include Daunt Books, specializing in travel and literary books; Lutyens & Rubinstein, specializing in fiction and general non-fiction; Goldsboro Books, specializing in signed first editions; Forbidden Planet, science fiction, fantasy, and cult entertainment; and Claire de Rouen Books, photography and fashion (Dalton, 2014:1).
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Marketing of Services: Travel Agency Marketing Essay
7 pages (2349 words) , Download 1 , Essay
Free
In the UK, the travel industry has developed over the years due to the UK’s position in the European Union zone. Many activities take place in the country that ranges from business trips to tourism in which travel agents are tasked with the provision of logistical services to the clients (Fisk et al., 2008).
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Sales and Sales Management Marketing Research Paper
17 pages (4484 words) , Download 0 , Research Paper
Free
Advancement in technical aspects has largely contributed towards ensuring innovation and creativity within operations of the companies. It has been comprehended that the external business market has changed significantly in recent years owing to which companies have to adopt a diversified approach towards meeting the demands of the same.
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Opportunities and Challenges Facing Advanced MNEs Entering the Emerging Markets Marketing Research Paper
15 pages (4592 words) , Download 0 , Research Paper
Free
The paper "Opportunities and Challenges Facing Advanced MNEs Entering the Emerging Markets" is a perfect example of a marketing research paper. Over a long time, flows of foreign direct investments (FDIs) focused around the Western allies. Desires to be near natural resources and foreign markets encouraged the Western-allied companies to start operations in other countries.
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Impact of Restaurants Interior Design on Consumer Behavior Marketing Research Paper
19 pages (5601 words) , Download 0 , Research Paper
Free
The paper "Impact of Restaurants Interior Design on Consumer Behavior" is a perfect example of a marketing research paper. Consumer behavior has become a rapidly growing application in the study of discipline in marketing. It is rather a complex, dynamic and multi-dimensional process, which aims at reflecting the decision of consumer’s against consumption, acquisition or any disposal activity (Batra and Kazmi, 2008).
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Conducting an Industry Analysis Marketing Essay
8 pages (2403 words) , Download 0 , Essay
Free
This helps the investor to make a better decision about his investment. In the male grooming business, in particular shaving, a good study of the market forces will help to plan the business at the initial stage. This will ensure that starting the business is easy as time and cost are saved since the industry analysis has been conducted well.
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Strategies of Innocent Drinks Company Marketing Case Study
6 pages (1669 words) , Download 1 , Case Study
Free
Innocent Drinks has embarked on various promotional campaigns over the years with one of its most creative coming in 2011 when they used Kriss Akabusi, a retired athlete, as their brand image. Additionally, the company's engagement in charity activities has also had a great impact on the growth of the brand.
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Marketing Promotion - Eastern Foods Marketing Case Study
8 pages (2315 words) , Download 0 , Case Study
Free
The paper "Marketing Promotion - Eastern Foods" is an outstanding example of a marketing case study. Food is life-sustaining. Our body needs food to sustain itself, to grow and to provide it with the energy to move around. However, how we view food is a factor that depends on a person s culture and life experience as he/she grew up.
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Adidas Sponsorship - Target Market Evaluation and Match with the Brand Adidas Marketing Business Plan
6 pages (1865 words) , Download 1 , Business Plan
Free
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Sporting activities during the youthful stage will influence one's preferences and practices later in life. Adidas is a company that focuses on sporting activities, and its brand specializes in footwear and apparel. The company is very popular with sports activities where its brand image is promoted in sports such as running, basketball, football, and tennis.   
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The Marketability of Market Marketing Case Study
12 pages (3103 words) , Download 1 , Case Study
Free
As such, it is no wonder why businesses invest heavily in marketing campaigns today. However, as the markets increasingly become competitive, companies are increasingly finding it suitable to hire marketing specialists to assist in analyzing the market conditions to ensure that a company identifies its potential.
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Ethics Marketing and Consumer Behavior of Primark Marketing Essay
11 pages (3311 words) , Download 0 , Essay
Free
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Advertising in the Twentieth-Century Marketing Essay
6 pages (1754 words) , Download 0 , Essay
Free
Advertising is a general medium for boosting a product or service to the public. The art of advertisement has evolved from shouting in open places to publishing adverts in electronic and print media. The first advert was in the form of a flyer and with time adverts were able to be incorporated in newspapers after the invention of the printing press.
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Introduction to Marketing Marketing Essay
5 pages (1423 words) , Download 0 , Essay
Free
Shift in marketing environment due to globalization has given consumers wide choices of commodities; while advanced technology and information have brought consumers closer to monitor preferences in personal buying decisions.  These changes also introduced new challenges for marketers in meeting the new behavioral patterns of consumers.  
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Labour Market - Annual Survey of Hours and Earnings Marketing Report
7 pages (2275 words) , Download 1 , Report
Free
The paper "Labour Market - Annual Survey of Hours and Earnings" is an outstanding example of a marketing report. The current labor market is entangled with varied differences that emanate from the various labor rates that are always deemed to bring some questionable disparity in the income distribution.
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Major Music Retailers in the Uniter Kingdom Marketing Case Study
8 pages (2281 words) , Download 1 , Case Study
Free
Performance /productivity examines how well a company’s services compete in the marketplace. It includes how consistent the service is and how well its features translate to benefits. Amazon has a record of quality product consistently. They sell mostly online on their website as well as in many outlets worldwide.
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Major Competitors of Music Retailing in the United Kingdom Marketing Case Study
9 pages (2478 words) , Download 1 , Case Study
Free
Tesco aims at selling a variety of entertainment and other product so as it can increase revenue and pay for the management of the sale. The company should way which option gives an extra income and benefit and capitalize on it get more revenue and fund its operation or else reduce on its operation and maintain the revenue.
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Development of Marketing Objectives: Colgate-Palmolive Company Marketing Case Study
12 pages (3054 words) , Download 0 , Case Study
Free
If the company will implement all the above-discussed marketing strategies, then there is no doubt of the company remaining competitive and leading on the market for the coming decades. The objectives and tactics discussed in this paper if implemented appropriately will be of great benefit to the company. 
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Netflix: Controlling and Harmonising Brand Identity, Image, and Personality Marketing Case Study
14 pages (4074 words) , Download 0 , Case Study
Free
The ability of the organization to memorize and suggest related programs for the customers adds to their advantage. The reason is that they are able to learn the customer's brand personality thus learning their preferences. They are able to come up with a similar TV series of films that are in line with these tastes and preferences of the customers
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Internationalization of Royal Bank of Scotland Marketing Research Paper
18 pages (5051 words) , Download 0 , Research Paper
Free
Royal Bank of Scotland is looking for a new market to internationalize its business since the existing market has reached its saturation point and lacks any growth in the banking industry. The company is looking forwards to expand its business to the Chinese market that will help it to ensure sustainability and growth.
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RBSs Internationalisation in China Marketing Research Paper
19 pages (5893 words) , Download 0 , Research Paper
Free
It has been noted that most banks in China have not advanced in terms of technology. Their pace of adopting emergent technological trends is quite low. Therefore, there is an opportunity of embracing current technology. Overall, the pace of technological change in China calls for flexibility for new entrants in the banking sector.
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Should Advertising to Children be Banned Marketing Essay
8 pages (2394 words) , Download 1 , Essay
Free
The freedom of expression of the media allows them to provide information within the public as long as that information does not infringe on the rights of others. The opponents of the idea of banning such advertisements argue that the public has the absolute right not to view the advertisement within the domestic homes.
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Crowd Funding Market in the UK Marketing Case Study
8 pages (2624 words) , Download 0 , Case Study
Free
The paper "Crowd Funding Market in the UK" is an outstanding example of a marketing case study. The crowdfunding key drivers in its external environment include those factors outside it that influences its performance and behavior. Some of crowdfunding external environmental factors include The marketing plan – Besides fundraising; there are three essential marketing functions that are performed by crowdfunding.
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Crowd Funding Market in the UK Marketing Report
9 pages (2744 words) , Download 0 , Report
Free
The paper "Crowd Funding Market in the UK" is a great example of a report on marketing. The crowdfunding external environment includes its marketing whereby it’s open to all and sundry. Crowdfunding raises funds for sports teams, individuals, community groups, charities, and businesses.
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Consumer Behaviour in Relation to the International Markets Marketing Assignment
7 pages (2160 words) , Download 0 , Assignment
Free
The paper "Consumer Behaviour in Relation to the International Markets" is a great example of an assignment on marketing. International Marketing Culture is the factor that has the greatest influence on consumer behaviour in international markets. To what extent do you think that this statement is true?
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The Concept of Ethics in Marketing and How It Relates to Members of the UK Food and Beverage Industry Marketing Coursework
10 pages (2835 words) , Download 0 , Coursework
Free
Integrity and honest judgment are a hallmark of all professions and it is now an essential part of the professional ethic of every institution and organization (Ferrell & Fraedrich, 2014). Therefore, it is imperative for honesty and transparency to be an inherent and important part of advertising and marketing. 
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Difference between International Marketing and Domestic Marketing - Body Shop Marketing Case Study
11 pages (3237 words) , Download 0 , Case Study
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The paper "Difference between International Marketing and Domestic Marketing - Body Shop " is an outstanding example of a marketing case study. The marketing process involves a series of steps that are designed to discover an unfilled gap in the market and to satisfy customer needs. The first step involves situation analysis where opportunities are identified which can benefit the company.
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Product Market Conditions of the US Postal Service Marketing Report
10 pages (3032 words) , Download 0 , Report
Free
The paper "Product Market Conditions of the US Postal Service " is an outstanding example of a marketing report. The following essay is a report to the US Postal Service (USPS) directors diagnosing the state of affairs and contributing some forecasts on what might be a more sustainable and applicable business model.
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