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Marketing Essays

Result for Subject Marketing:
19914 essays
Cross-Cultural Consumer Values Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Cross-Cultural Consumer Values" is a wonderful example of a Marketing Case Study. This report offers a consultancy response to Nike Company management. The report reviews the available investment and expansion opportunities for the company in the emerging markets and profiles them to the most viable two options.
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The Influence of Cultural Factors on Consumer Buying Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "The Influence of Cultural Factors on Consumer Buying" is a great example of a Marketing Case Study. The decision process for the optimal mode of entry of a company to enter the international market is a complex aspect that consolidates divergent aspects. Entry into new markets is an imperative aspect of entrepreneurship.
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LUNA App for Intelligent Mattresses Marketing Case Study
12 pages (3312 words) , Download 0 , Case Study
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The paper "LUNA App for Intelligent Mattresses" is a perfect example of a Marketing Case Study. This report is based on the approaches that are to be used to market a new app for intelligent mattresses. The new product is being introduced in the Australian market. The target market for the new product is composed of individuals who are above 30 years of age. 
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The Practical Will-to-good in Everything We Do Marketing Case Study
6 pages (2675 words) , Download 0 , Case Study
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The paper "The Practical Will-to-good in Everything We Do" is a great example of a Marketing Case Study. The retail industry in Australia has experienced positive growth since last year due to the result of the wealth effect. The stable housing market supported by household credit development and low-interest rates has encouraged several consumers to spend consistently with their perceived values. 
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The Current Marketing Strategy Of A Consumer Electronics Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "The Current Marketing Strategy Of A Consumer Electronics" is a perfect example of a Marketing Term Paper. Sony is an international consumer electronics company that was established in May 1946 by Masaru Ibuka and Akio Morita in Tokyo, Japan. The company was initially registered as Tokyo Telecommunications Engineering Corporation. 
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The UK Market in the Allocated Company Marketing Case Study
7 pages (2016 words) , Download 0 , Case Study
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The paper "The UK Market in the Allocated Company " is a great example of a Marketing Case Study. Research on marketing is a vital and very important way in the development of marketing strategy. It engages activities such as a collection of information to give interested personnel an insight that deals with the mind of the customers. 
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Global Unemployment Trends for the Youth Marketing PowerPoint Presentation
8 pages (2000 words) , Download 0 , PowerPoint Presentation
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The paper "Global Unemployment Trends for the Youth" is a wonderful example of a Marketing PowerPoint Presentation. There is no clear universal understanding as to what age bracket the youth fall in. According to the United Nations, youth is a more fluid category than a fixed age-group. For statistical consistency, the United Nations defines youth as a person between the ages of 15 and 24. 
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Marketing Communications Mix Strategies Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Marketing Communications Mix Strategies" is a wonderful example of a Marketing Case Study. Integrated market communication is a broad subject yet its increasing importance in achieving a competitive edge for an organization cannot be overlooked. Muller Company is the marketing and realization of position one in the sales of its yogurt brands.
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Positioning of Sony Products in a Worldwide Market Marketing Case Study
8 pages (2268 words) , Download 0 , Case Study
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The paper "Positioning of Sony Products in a Worldwide Market" is a great example of a marketing case study. This report analyzes the positioning of Sony products in a worldwide market. Sony is a public company, which was founded on 7 May 1964 by Masaru Ibuka and Akio Morita. The global corporation has it’s headquartered in Minato, Tokyo, Japan though it operates worldwide.
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Consumer Behavior in the Insurance Market Marketing
16 pages (4823 words) , Download 0
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The paper "Consumer Behavior in the Insurance Market" is a perfect example of a Marketing Business Plan. The paper familiarizes with the goals and aims mapping out the behavior of consumers of insurance choices against death. The risk insurance is chosen because most of the product offering insurers provide cover for the risk since that occurs in a highly competitive bid environment. 
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The Importance of Service Quality and the Evaluation of Meeting Customer Expectations of Hilton Hotel Marketing Case Study
6 pages (1775 words) , Download 0 , Case Study
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The paper "The Importance of Service Quality and the Evaluation of Meeting Customer Expectations of Hilton Hotel" is a perfect example of a marketing case study. A service is an economic activity whose consumption is simultaneous to production and it offers added value for example comfort, convenience, amusement and timeliness (Wirtz et al, 262). The nature of service has implications.
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Understandings of the SERVQUAL Model in Relation to the Banking and Finance Services Marketing Case Study
7 pages (2243 words) , Download 0 , Case Study
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The paper "Understandings of the SERVQUAL Model in Relation to the Banking and Finance Services" is an outstanding example of a marketing case study. Bank managers all over are concerned in delivering quality service to their clients. They know that this is the only way that you can grow the client base and retain it as well.
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Plan for Reconstruction of Queensland Health Organization Website Marketing Case Study
8 pages (2198 words) , Download 0 , Case Study
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The paper "Plan for Reconstruction of Queensland Health Organization Website" is a perfect example of a marketing case study. Queensland Health is a vibrant organization, which is committed to offering different services with the aim of achieving well-being and good health for all individuals living in Queensland.
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Individual Brand Plan for Vitaboost Soft Drink Marketing Case Study
12 pages (3279 words) , Download 0 , Case Study
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The paper "Individual Brand Plan for Vitaboost Soft Drink" is a great example of a marketing case study. Following the launch of the Vitaboost Soft Drink brand by Last Chance Corporation, the company seeks to develop an effective brand plan that will enable it to successfully promote the brand in the United Kingdom market.
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Brand Positioning at Cadbury Chocolate Marketing Case Study
8 pages (2384 words) , Download 0 , Case Study
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The paper "Brand Positioning at Cadbury Chocolate" is a great example of a marketing case study. The Cadbury dairy milk chocolate has been in the market for over a century now since it was first manufactured in the United Kingdom in 1905. Its exotic taste and texture have kept it in the market for all this time.
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Marketing Audit Report for Pepsi Max Marketing Case Study
12 pages (3303 words) , Download 3 , Case Study
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The paper "Marketing Audit Report for Pepsi Max" is a perfect example of a marketing case study. It is evident that the right approach in any firm’s marketing strategy is imperative in the attainment and maintaining sustainable competitive advantage in the market. This becomes more paramount when a particular firm is confronted by massive competition in the market which endangers both its short and long-term viability.
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Australia Wine Exporting Plan Marketing Case Study
34 pages (9415 words) , Case Study
Nobody downloaded yet
The paper "Australia Wine Exporting Plan" is an outstanding example of a marketing case study. In recent years, there has been an increasing preference for imported bottled wines to imported bulk wines over the last few years. By 2005, the volume of bulk imported wines (exceeding two litres packaging) was more than two times higher than the volume of bottled imported wines (Euromonitor, 2010).
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Australias Economic Growth in the Tourism Industry Marketing Case Study
18 pages (4873 words) , Download 0 , Case Study
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The paper "Australia’s Economic Growth in the Tourism Industry" is an outstanding example of a marketing case study. One of the factors that contribute to Australia’s economic growth is the tourism industry. This has been made possible by the existence of a government sector that is efficient, a competitive business sector, and a labor market that is flexible.
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Click Frenzy Australian Online E-commerce Event Marketing Case Study
9 pages (2865 words) , Download 0 , Case Study
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The paper "Click Frenzy Australian Online E-commerce Event " is a perfect example of a marketing case study. Click Frenzy is an Australian online e-commerce event that offers exclusive special 24-hour retailing service. Click Frenzy simplify an advertising board for the exclusive specials that retailers will be offering to customers over the 24 hours while the interested customers are redirected by the e-commerce website to the option of click to buy.
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The Mining Sector in Australia Marketing Case Study
11 pages (3127 words) , Download 0 , Case Study
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The paper "The Mining Sector in Australia " is an outstanding example of a marketing case study. The entire world fraternity has developed laws governing labor and has continuously evolved the labor market by developing better reforms. This has brought the required changes and has provided more power to employees which have strengthened their bargaining power and has ensured that the employees are not exploited.
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Success of the Advertising Campaign - Swap It, Dont Stop It Marketing Case Study
6 pages (1847 words) , Download 1 , Case Study
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The paper "Success of the Advertising Campaign - Swap It, Don’t Stop It" is an outstanding example of a marketing caser study. Consuming healthy food is important as it helps an individual to prevent several chronic diseases and ensure a better life. The report looks to find out the success of the advertising campaign “Swap It, Don’t Stop It” which focuses on improving the eating habits of people.
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A Consumer Segment in New Zealand That Could Be Interested in Standard Eco-Shack Marketing Case Study
11 pages (3072 words) , Download 0 , Case Study
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The paper "A Consumer Segment in New Zealand That Could Be Interested in Standard Eco-Shack" is a great example of a Marketing Case Study. An understanding of the geographical segmentation is critical considerations for a housing company. This is because; a specific group of people is inclined to live in a specific location, cities, and regions through social influences. 
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Marketing Intelligent Systems Using Soft Computing Marketing Case Study
12 pages (3537 words) , Download 0 , Case Study
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The paper "Marketing Intelligent Systems Using Soft Computing" is a wonderful example of a Marketing Case Study. Apparently, the customer is the most important stakeholder in any business corporation. The main reason why businesses exist is because of the customer. Many gurus in business management have described the customer as the backbone of the organization. 
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Great Answers to Tough Marketing Questions Marketing Case Study
13 pages (3856 words) , Download 0 , Case Study
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The paper "Great Answers to Tough Marketing Questions" is a perfect example of a Marketing Case Study. The software and hardware market for products in the IT industry have merged to include those in the telecommunication, and specifically, mobile telephony. An extra sector of this particular industry would be that which directly deals with the internet. 
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Sales Management Practices at Ryder Marketing Assignment
8 pages (2315 words) , Download 0 , Assignment
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The paper "Sales Management Practices at Ryder" is a perfect example of a marketing assignment. Sales management practices involve the processes that are driven by objectives to oblige and achieve critical business results. The identified structure, resources and evaluation constitute the strategic sales management and ultimately affect the business outcomes (Avlonitis, & Panagopoulos 2007).
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Innovative Market Communications Marketing Case Study
7 pages (2213 words) , Download 0 , Case Study
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The paper "Innovative Market Communications" is a perfect example of a Marketing Case Study. Mobile phones in the recent past have been seen to play a major role in various aspects. As the level of technological advancement improves day in day out a mobile phone is not only limited to speaking its used for various purposes. 
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The Companys Vision for Future Marketing Case Study
11 pages (3181 words) , Download 0 , Case Study
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The paper "The Company’s Vision for Future" is a wonderful example of a Marketing Case Study. There are two major market opportunities underlying at the company’s disposal that can significantly be used to derive the corporate vision of IBM with a focus on enhancing its future sustainability. The first opportunity entails that, there is an increasing trend of customers’ awareness.
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Hyundai Motor Company Market Development Marketing Case Study
10 pages (3609 words) , Download 0 , Case Study
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The paper "Hyundai Motor Company Market Development" is a great example of a marketing case study. Environmental analysis (TOWS) of an organization involves evaluating both internal and external factors which have either a beneficial or detrimental impact on the ability of an organization to effectively compete in the market place.
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Measuring and Interpreting Brand Performance - Mars Bars Marketing Case Study
8 pages (2264 words) , Download 0 , Case Study
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The paper "Measuring and Interpreting Brand Performance - Mars Bars " is a perfect example of a marketing case study. Brand formation occurs as a result of the differentiation of products with the aim of curbing existing competition in markets among competitors. The paper illustrates how different brand performances are measured and interpreted.
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Personal Selling - ALDI Marketing Case Study
8 pages (2448 words) , Download 0 , Case Study
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The paper "Personal Selling - ALDI" is an outstanding example of a marketing case study. It is apparent that ALDI utilizes a robust channel which is integral in meeting the specific needs of the consumers in the market which is central to the B2B marketing strategy. This is best epitomized in the distribution channel tasks whereby the nature of the relationships between this company.
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Recommendations to Moose Enterprise Pty Ltd Marketing Case Study
14 pages (4394 words) , Download 0 , Case Study
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The paper "Recommendations to Moose Enterprise Pty Ltd " is a great example of a marketing case study. Humanity has an aggravated desire for music. This emanates from the notion that music is good for the soul and heals the brain. With these in mind, it is apparent that there is a market niche as there is insufficient music equipment developed for children.
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LG Smart TV in the Australian Market Marketing Case Study
15 pages (4141 words) , Download 0 , Case Study
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The paper "LG Smart TV in the Australian Market" is a perfect example of a marketing case study. According to an article by Pendlebury (2011), LG unveiled its smart TV models in 2011. However much it has been a trend for smart TV models to be unveiled at CES 2011, LG brought forth a difference and instead of coming up with the troubled Google TV model, it featured a platform that was developed in house (Pendlebury, 2011).
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Examination of Diet Coke Marketing Mix in Australia Marketing Case Study
6 pages (1868 words) , Download 0 , Case Study
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The paper "Examination of Diet Coke Marketing Mix in Australia" is a great example of a marketing case study. This paper analyses the marketing mix of Diet Coke in the Australian market. The intention of the paper is to shed light on the segmentation and composition of diet coke in the Australian market.
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The North Face Strategic Marketing Report Marketing Case Study
11 pages (2934 words) , Download 0 , Case Study
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The paper "The North Face Strategic Marketing Report " is a good example of a marketing case study. North Face is one of the key manufacturers and distributors of backpacks in the United States and in the world. The company controls a substantial market share and is a force to reckon with in the backpacking industry.
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Strategic Marketing Plan for Heron Company Marketing Case Study
16 pages (4327 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Heron Company" is a perfect example of a marketing case study. Executing a business idea entails an array of strategies which are essential for a successful business. Formulating marketing strategies offers a foundation and provides focus points for a business. Implementing these strategies follows which involves the actual practice of formulated strategies.
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Situational Analysis - Adidas Marketing Case Study
6 pages (1668 words) , Download 0 , Case Study
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The paper "Situational Analysis - Adidas" is a great example of a marketing case study. A daring dream in 1920 by Adi Dassler to make his first shoe prospered over the years to become the trademark Adidas. The company, together with the three-striped trademark was founded in 1948, and from the start, it sought to adhere to three guiding principles.
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Neem Oil Head Lice Solution Issues Marketing
14 pages (4626 words) , Download 0
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The paper "Neem Oil Head Lice Solution Issues" is a great example of a Marketing Business Plan. Neem Oil targets parents to school-going children, who at some point in their lives, suffer from head lice infestation. The main target is, therefore, the millions of school-going children in Australia and their parents. 
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Changes in Customer Relationship Management and the Role of New Technology in These Changes Marketing
11 pages (3161 words) , Download 0
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The paper “Changes in Customer Relationship Management and the Role of New Technology in These Changes” is a thrilling example of a report on marketing. Companies focus on managing customer relationships across the world. Customer relationship management (CRM) primarily recognizes the value of both potential and current customers in the long run.  
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Havery Fresh Ltd - Corporate Goals, Marketing Objectives, Situation, and SWOT Analysis Marketing
42 pages (10150 words)
Nobody downloaded yet
The paper “Havery Fresh Ltd - Corporate Goals, Marketing Objectives, Situation, and SWOT Analysis ” is a thrilling example of a report on marketing. Over the years, Harvey Fresh Ltd has experienced steady growth in the dairy market in Australia but due to an increase in competition, the domestic milk market has shrunk.  
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Samsung GALAXY S4 - Marketing Mix in Australia Marketing
10 pages (2658 words) , Download 0
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The paper “Samsung GALAXY S4 - Marketing Mix in Australia ” is a motivating example of a report on marketing. This report focuses on the marketing mix of Samsung Galaxy S4 in the Australian market. The report aims at evaluating the effectiveness of the Samsung Galaxy S4 as a response to the Australian target market’s needs and wants.
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Change Process at Dryburgh Footwear Company Marketing Case Study
8 pages (2382 words) , Download 0 , Case Study
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The paper "Change Process at Dryburgh Footwear Company" is a perfect example of a marketing case study. Industrial relations play a significant role in terms of determining the performance of an organization in Australia. This is because of the conflicts that are usually common in organizations due to several reasons.
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Dell Company and Hewlett-Packard's Marketing Strategies Marketing Assignment
11 pages (3011 words) , Download 0 , Assignment
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The paper “Dell Company and Hewlett-Packard’s Marketing Strategies” is an inspiring example of a report on marketing. This report provides a comprehensive market approach of two companies, Dell International and Hewlett-Packard (HP) Company. It relates the key concepts and discuses how these companies use marketing approaches.  
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Westfarmers Company - Market Assessment as a Vital Part before Entry into Market to Determine the Companys Viability Marketing
18 pages (4863 words) , Download 0
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The paper “Westfarmers Company - Market Assessment as a Vital Part before Entry into Market to Determine the Company’s Viability” is an apposite example of a report on marketing. Before venturing into an international market, market assessment should be performed to determine the viability of the new market.
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Strategic Marketing Plan for McDonalds Australia Holdings Ltd Marketing Case Study
6 pages (1581 words) , Download 0 , Case Study
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The paper “Strategic Marketing Plan for McDonald’s Australia Holdings Ltd” is a persuasive example of a Case Study on marketing. McDonald’s Australia Holdings, a company specializing in Food and Beverage services, was established in 1969 and it’s situated in Thornleigh, New South Wales, Australia. The company has been concentrating on the local Australian market.  
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Global Business Environment and Cultural Transformation in the Japanese Market Marketing
12 pages (3513 words) , Download 0
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The paper “Global Business Environment and Cultural Transformation in the Japanese Market” is a thrilling example of a report on marketing. Over the years, the global market is facing increased challenges in the global market environment. A market environment is described as a situation at which organizations operate.   
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Buyer Behaviour at Companies Marketing Assignment
15 pages (3750 words) , Download 0 , Assignment
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The paper "Buyer Behaviour at Companies" is a perfect example of a marketing assignment. The fundraiser tries to engage the target in conversation. To get cut through, they use an overtly friendly style that would be appropriate between friends. Even though it is annoying, this still gets the target's attention, and the fundraiser has the chance to engage the target.
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Opportunities Which KFC Can Exploit to Uphold Its Dominance in the Fried Chicken Segment Marketing
7 pages (2151 words) , Download 0
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The paper “Opportunities Which KFC Can Exploit to Uphold Its Dominance in the Fried Chicken Segment” is an informative example of a business plan on marketing. Globalization, information technology advancement, rising pressure from external forces and other fast food outlets joining the Australian market have prompted managers to rethink their strategies.  
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Woolworths Company - Environmental, Customer and SWOT Analysis, Goals and Objectives Marketing
17 pages (4737 words) , Download 0
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The paper “Woolworths Company - Environmental, Customer and SWOT Analysis, Goals and Objectives” is an apposite example of a report on marketing. The report offers a strategic review on the Woolworths Company. The organization is an Australian based retail industry supplying diverse brands both in the Australian and New Zealand markets.  
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ABB Grain - Company's Profile, Competitors, Suppliers, and Customers Marketing
6 pages (1931 words) , Download 0
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The paper “ABB Grain - Company's Profile, Competitors, Suppliers, and Customers” is an actual example of a report on marketing. ABB Grain Company is among the largest companies in the world in the provision of Agricultural products. The main product that the company exports is barley which is used to brew beer.  
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Introductory Program for Nundies Marketing Case Study
10 pages (2901 words) , Download 0 , Case Study
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The paper "Introductory Program for Nundies" is a good example of a marketing case study. The company did research and found out many women hated panty lines. They, therefore, came up with the idea of “Nundies” which are disposable panties. A flexible, ultra-thin, tulip-shaped lycra and nylon liner was formed by the Advanced Materials Inc.
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