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Marketing Essays

Result for Subject Marketing:
19895 essays
Success of the Advertising Campaign - Swap It, Dont Stop It Marketing Case Study
6 pages (1847 words) , Download 1 , Case Study
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The paper "Success of the Advertising Campaign - Swap It, Don’t Stop It" is an outstanding example of a marketing caser study. Consuming healthy food is important as it helps an individual to prevent several chronic diseases and ensure a better life. The report looks to find out the success of the advertising campaign “Swap It, Don’t Stop It” which focuses on improving the eating habits of people.
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A Consumer Segment in New Zealand That Could Be Interested in Standard Eco-Shack Marketing Case Study
11 pages (3072 words) , Download 0 , Case Study
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The paper "A Consumer Segment in New Zealand That Could Be Interested in Standard Eco-Shack" is a great example of a Marketing Case Study. An understanding of the geographical segmentation is critical considerations for a housing company. This is because; a specific group of people is inclined to live in a specific location, cities, and regions through social influences. 
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Marketing Intelligent Systems Using Soft Computing Marketing Case Study
12 pages (3537 words) , Download 0 , Case Study
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The paper "Marketing Intelligent Systems Using Soft Computing" is a wonderful example of a Marketing Case Study. Apparently, the customer is the most important stakeholder in any business corporation. The main reason why businesses exist is because of the customer. Many gurus in business management have described the customer as the backbone of the organization. 
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Great Answers to Tough Marketing Questions Marketing Case Study
13 pages (3856 words) , Download 0 , Case Study
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The paper "Great Answers to Tough Marketing Questions" is a perfect example of a Marketing Case Study. The software and hardware market for products in the IT industry have merged to include those in the telecommunication, and specifically, mobile telephony. An extra sector of this particular industry would be that which directly deals with the internet. 
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Sales Management Practices at Ryder Marketing Assignment
8 pages (2315 words) , Download 0 , Assignment
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The paper "Sales Management Practices at Ryder" is a perfect example of a marketing assignment. Sales management practices involve the processes that are driven by objectives to oblige and achieve critical business results. The identified structure, resources and evaluation constitute the strategic sales management and ultimately affect the business outcomes (Avlonitis, & Panagopoulos 2007).
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Innovative Market Communications Marketing Case Study
7 pages (2213 words) , Download 0 , Case Study
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The paper "Innovative Market Communications" is a perfect example of a Marketing Case Study. Mobile phones in the recent past have been seen to play a major role in various aspects. As the level of technological advancement improves day in day out a mobile phone is not only limited to speaking its used for various purposes. 
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The Companys Vision for Future Marketing Case Study
11 pages (3181 words) , Download 0 , Case Study
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The paper "The Company’s Vision for Future" is a wonderful example of a Marketing Case Study. There are two major market opportunities underlying at the company’s disposal that can significantly be used to derive the corporate vision of IBM with a focus on enhancing its future sustainability. The first opportunity entails that, there is an increasing trend of customers’ awareness.
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Hyundai Motor Company Market Development Marketing Case Study
10 pages (3609 words) , Download 0 , Case Study
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The paper "Hyundai Motor Company Market Development" is a great example of a marketing case study. Environmental analysis (TOWS) of an organization involves evaluating both internal and external factors which have either a beneficial or detrimental impact on the ability of an organization to effectively compete in the market place.
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Measuring and Interpreting Brand Performance - Mars Bars Marketing Case Study
8 pages (2264 words) , Download 0 , Case Study
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The paper "Measuring and Interpreting Brand Performance - Mars Bars " is a perfect example of a marketing case study. Brand formation occurs as a result of the differentiation of products with the aim of curbing existing competition in markets among competitors. The paper illustrates how different brand performances are measured and interpreted.
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Personal Selling - ALDI Marketing Case Study
8 pages (2448 words) , Download 0 , Case Study
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The paper "Personal Selling - ALDI" is an outstanding example of a marketing case study. It is apparent that ALDI utilizes a robust channel which is integral in meeting the specific needs of the consumers in the market which is central to the B2B marketing strategy. This is best epitomized in the distribution channel tasks whereby the nature of the relationships between this company.
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Recommendations to Moose Enterprise Pty Ltd Marketing Case Study
14 pages (4394 words) , Download 0 , Case Study
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The paper "Recommendations to Moose Enterprise Pty Ltd " is a great example of a marketing case study. Humanity has an aggravated desire for music. This emanates from the notion that music is good for the soul and heals the brain. With these in mind, it is apparent that there is a market niche as there is insufficient music equipment developed for children.
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LG Smart TV in the Australian Market Marketing Case Study
15 pages (4141 words) , Download 0 , Case Study
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The paper "LG Smart TV in the Australian Market" is a perfect example of a marketing case study. According to an article by Pendlebury (2011), LG unveiled its smart TV models in 2011. However much it has been a trend for smart TV models to be unveiled at CES 2011, LG brought forth a difference and instead of coming up with the troubled Google TV model, it featured a platform that was developed in house (Pendlebury, 2011).
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Examination of Diet Coke Marketing Mix in Australia Marketing Case Study
6 pages (1868 words) , Download 0 , Case Study
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The paper "Examination of Diet Coke Marketing Mix in Australia" is a great example of a marketing case study. This paper analyses the marketing mix of Diet Coke in the Australian market. The intention of the paper is to shed light on the segmentation and composition of diet coke in the Australian market.
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The North Face Strategic Marketing Report Marketing Case Study
11 pages (2934 words) , Download 0 , Case Study
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The paper "The North Face Strategic Marketing Report " is a good example of a marketing case study. North Face is one of the key manufacturers and distributors of backpacks in the United States and in the world. The company controls a substantial market share and is a force to reckon with in the backpacking industry.
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Strategic Marketing Plan for Heron Company Marketing Case Study
16 pages (4327 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Heron Company" is a perfect example of a marketing case study. Executing a business idea entails an array of strategies which are essential for a successful business. Formulating marketing strategies offers a foundation and provides focus points for a business. Implementing these strategies follows which involves the actual practice of formulated strategies.
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Situational Analysis - Adidas Marketing Case Study
6 pages (1668 words) , Download 0 , Case Study
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The paper "Situational Analysis - Adidas" is a great example of a marketing case study. A daring dream in 1920 by Adi Dassler to make his first shoe prospered over the years to become the trademark Adidas. The company, together with the three-striped trademark was founded in 1948, and from the start, it sought to adhere to three guiding principles.
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Neem Oil Head Lice Solution Issues Marketing
14 pages (4626 words) , Download 0
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The paper "Neem Oil Head Lice Solution Issues" is a great example of a Marketing Business Plan. Neem Oil targets parents to school-going children, who at some point in their lives, suffer from head lice infestation. The main target is, therefore, the millions of school-going children in Australia and their parents. 
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Changes in Customer Relationship Management and the Role of New Technology in These Changes Marketing
11 pages (3161 words) , Download 0
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The paper “Changes in Customer Relationship Management and the Role of New Technology in These Changes” is a thrilling example of a report on marketing. Companies focus on managing customer relationships across the world. Customer relationship management (CRM) primarily recognizes the value of both potential and current customers in the long run.  
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Havery Fresh Ltd - Corporate Goals, Marketing Objectives, Situation, and SWOT Analysis Marketing
42 pages (10150 words)
Nobody downloaded yet
The paper “Havery Fresh Ltd - Corporate Goals, Marketing Objectives, Situation, and SWOT Analysis ” is a thrilling example of a report on marketing. Over the years, Harvey Fresh Ltd has experienced steady growth in the dairy market in Australia but due to an increase in competition, the domestic milk market has shrunk.  
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Samsung GALAXY S4 - Marketing Mix in Australia Marketing
10 pages (2658 words) , Download 0
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The paper “Samsung GALAXY S4 - Marketing Mix in Australia ” is a motivating example of a report on marketing. This report focuses on the marketing mix of Samsung Galaxy S4 in the Australian market. The report aims at evaluating the effectiveness of the Samsung Galaxy S4 as a response to the Australian target market’s needs and wants.
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Change Process at Dryburgh Footwear Company Marketing Case Study
8 pages (2382 words) , Download 0 , Case Study
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The paper "Change Process at Dryburgh Footwear Company" is a perfect example of a marketing case study. Industrial relations play a significant role in terms of determining the performance of an organization in Australia. This is because of the conflicts that are usually common in organizations due to several reasons.
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Dell Company and Hewlett-Packard's Marketing Strategies Marketing Assignment
11 pages (3011 words) , Download 0 , Assignment
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The paper “Dell Company and Hewlett-Packard’s Marketing Strategies” is an inspiring example of a report on marketing. This report provides a comprehensive market approach of two companies, Dell International and Hewlett-Packard (HP) Company. It relates the key concepts and discuses how these companies use marketing approaches.  
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Westfarmers Company - Market Assessment as a Vital Part before Entry into Market to Determine the Companys Viability Marketing
18 pages (4863 words) , Download 0
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The paper “Westfarmers Company - Market Assessment as a Vital Part before Entry into Market to Determine the Company’s Viability” is an apposite example of a report on marketing. Before venturing into an international market, market assessment should be performed to determine the viability of the new market.
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Strategic Marketing Plan for McDonalds Australia Holdings Ltd Marketing Case Study
6 pages (1581 words) , Download 0 , Case Study
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The paper “Strategic Marketing Plan for McDonald’s Australia Holdings Ltd” is a persuasive example of a Case Study on marketing. McDonald’s Australia Holdings, a company specializing in Food and Beverage services, was established in 1969 and it’s situated in Thornleigh, New South Wales, Australia. The company has been concentrating on the local Australian market.  
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Global Business Environment and Cultural Transformation in the Japanese Market Marketing
12 pages (3513 words) , Download 0
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The paper “Global Business Environment and Cultural Transformation in the Japanese Market” is a thrilling example of a report on marketing. Over the years, the global market is facing increased challenges in the global market environment. A market environment is described as a situation at which organizations operate.   
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Buyer Behaviour at Companies Marketing Assignment
15 pages (3750 words) , Download 0 , Assignment
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The paper "Buyer Behaviour at Companies" is a perfect example of a marketing assignment. The fundraiser tries to engage the target in conversation. To get cut through, they use an overtly friendly style that would be appropriate between friends. Even though it is annoying, this still gets the target's attention, and the fundraiser has the chance to engage the target.
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Opportunities Which KFC Can Exploit to Uphold Its Dominance in the Fried Chicken Segment Marketing
7 pages (2151 words) , Download 0
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The paper “Opportunities Which KFC Can Exploit to Uphold Its Dominance in the Fried Chicken Segment” is an informative example of a business plan on marketing. Globalization, information technology advancement, rising pressure from external forces and other fast food outlets joining the Australian market have prompted managers to rethink their strategies.  
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Woolworths Company - Environmental, Customer and SWOT Analysis, Goals and Objectives Marketing
17 pages (4737 words) , Download 0
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The paper “Woolworths Company - Environmental, Customer and SWOT Analysis, Goals and Objectives” is an apposite example of a report on marketing. The report offers a strategic review on the Woolworths Company. The organization is an Australian based retail industry supplying diverse brands both in the Australian and New Zealand markets.  
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ABB Grain - Company's Profile, Competitors, Suppliers, and Customers Marketing
6 pages (1931 words) , Download 0
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The paper “ABB Grain - Company's Profile, Competitors, Suppliers, and Customers” is an actual example of a report on marketing. ABB Grain Company is among the largest companies in the world in the provision of Agricultural products. The main product that the company exports is barley which is used to brew beer.  
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Introductory Program for Nundies Marketing Case Study
10 pages (2901 words) , Download 0 , Case Study
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The paper "Introductory Program for Nundies" is a good example of a marketing case study. The company did research and found out many women hated panty lines. They, therefore, came up with the idea of “Nundies” which are disposable panties. A flexible, ultra-thin, tulip-shaped lycra and nylon liner was formed by the Advanced Materials Inc.
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Marketing Audit Report of Yoplait Yoghurt Marketing Case Study
13 pages (3611 words) , Download 0 , Case Study
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The paper "Marketing Audit Report of Yoplait Yoghurt" is a good example of a marketing case study. Marketing is the proactive complex process by which business companies expresses customer's interest and values. Thus, the process generates the strategies and approaches that explore the sales techniques, business communication pattern as well as business developments.
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Case of Ronald McDonalds as One of the Advertising Mascot in Fast-Food Industry Marketing Assignment
7 pages (2011 words) , Download 0 , Assignment
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The paper "Case of Ronald McDonalds as One of the Advertising Mascot in Fast-Food Industry" is a great example of marketing coursework. There is the increased rate of obesity in children in most developed countries such as the United States of America, UK and Spain, and this is due to the lifestyle that they are introduced to at their tender age.
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Servicescape Concept in Service Marketing - Tiger Airways Marketing Case Study
10 pages (3021 words) , Download 0 , Case Study
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The paper "Servicescape Concept in Service Marketing - Tiger Airways" is a perfect example of a marketing case study. Servicescape is a concept in services marketing originally introduced by Booms & Bitner (1981) to illustrate the impact that the physical environment has on the service process. According to Booms & Bitner (1981), servicescape is the environment where service is assembled, provided and where service providers and customers interact.
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How Under Armour Markets Its Brand Marketing Case Study
9 pages (2491 words) , Download 0 , Case Study
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The paper "How Under Armour Market’s Its Brand" is a great example of a marketing case study. In order for a marketing program to have a noteworthy impact, its customers need to be exposed to it, give it some attention, and perceive it. Consumers necessitate a basic level of focus to perceive a stimulus, which then culminates in the customers’ preference for a certain brand over another.
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Nestle SA - Market Description, SWOT Analysis, Target Market, and New Product Designed Marketing
7 pages (1995 words) , Download 0
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The paper “Nestle SA - Market Description, SWOT Analysis, Target Market, and New Product Designed” is a worthy variant of the report on marketing. Nestle S.A is an international company that deals in the production of beverages and foods that target all age groups in the world. The company has its origin from Switzerland, and it has expanded to cover all the corners of the world.      
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Strategic Marketing for Classic Knitwear Company Marketing Case Study
14 pages (4077 words) , Download 0 , Case Study
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The paper "Strategic Marketing for Classic Knitwear Company" is an outstanding example of a marketing case study. Strategic marketing is the critical tool in attaining the competitive edge in world markets over the competitors. Baker (2010) stated that technology advancement and the rising globalization has intensified competition as business cross borders to search for new markets to maximize their revenues.
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Corruption in FIFA as an Ethical Dilemma Marketing Assignment
10 pages (2677 words) , Download 0 , Assignment
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The paper "Corruption in FIFA as an Ethical Dilemma " is a good example of a marketing assignment. The allegations about corruption in FIFA was evident way before 2010 it was concerning the vote to ascertain the major hosts for the 2022 and 2018 world cups. The events that led to the decision saw two major officials get exposure as a result of them trying to sell their votes; luckily the two were banned from voting.
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Effectiveness of Marketing Planning Concept Marketing Coursework
6 pages (1764 words) , Download 0 , Coursework
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The paper "Effectiveness of Marketing Planning Concept " is a perfect example of marketing coursework. For marketers, parents and the health professionals the improving of nutrition are that encourages the consumers to make informed and healthier choices to improve they're well being. The consumer seems to panic when a major food safety issue is identified.
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Decision Making Analysis in Daily Deal Sites Marketing Case Study
12 pages (3582 words) , Download 0 , Case Study
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The paper "Decision Making Analysis in Daily Deal Sites" is a good example of a marketing case study. The acceptance of daily deals sites offering discounted local product or service has been on the rise. According to BIA/Kelsey, the spending of Americans on flash sales, daily deals, and instant deals are expected to hit over $ 4.3 billion in 2015 (Edelman, Jaffe & Kominers 2011, pg. 2).
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Long-Term Population Projections Produced by the UN, the WB, USCB, IIASA and PRB Marketing Assignment
8 pages (2334 words) , Download 0 , Assignment
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The paper "Long-Term Population Projections Produced by the UN, the WB, USCB, IIASA and PRB " is a perfect example of a marketing assignment. a. The papers mention that several organizations have made population projections. Among others are approaches used by the Australian Intergenerational Report, the United Nations (UN), the World Bank (WB), US Census Bureau (USCB), IIASA-International Institute for Applied Systems Analysis, and the Population Reference Bureau (PRB).
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Marketing Plan for Light Bottle Marketing Case Study
8 pages (2409 words) , Download 0 , Case Study
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The paper "Marketing Plan for Light Bottle" is an outstanding example of a marketing case study. The light bottle is a household lighting device that uses transparent plastic bottles to provide indoor safe, free and ecological sustainable lighting for small households. The bottle is filled with water and a small amount of cleaning bleach to prevent the growth of algae that may lower the lifetime of the light bottles use.
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Myers Brand in India Market Marketing Case Study
6 pages (1731 words) , Download 0 , Case Study
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The paper "Myers Brand in India Market" is an outstanding example of a marketing case study. This essay features the Myer brand; an online shopping company dealing with diverse products ranging from beauty, toys, electronic, wear etc. with a discernible presence since the 19th century. The essay also analyses the Indian market and marketing strategies mix such as branding elements, brand positioning, and pricing and communication strategies.
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International Marketing - Exporting Event Cinemas to South Africa Marketing Case Study
6 pages (1711 words) , Download 0 , Case Study
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The paper 'International Marketing - Exporting Event Cinemas to South Africa" is a perfect example of a marketing case study. Marketing Objectives - Increase the general audience by 40%. Gain more recognition among colleges and universities by touring at least one university or college per month. Financial Objectives - Meeting fiscal year 1 financial obligation.
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Exporting Event Cinemas to South Africa Marketing Case Study
8 pages (2252 words) , Download 0 , Case Study
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The paper "Exporting Event Cinemas to South Africa" is an outstanding example of a marketing case study. Event Cinemas is an Australian based movie theatre exporting its products and services to South Africa in Africa. It will target customers in Johannesburg, Cape Town, Durban, and Pretoria which are popular towns.
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Mapping Consumer Digital Journey - Bing Lee Marketing Case Study
13 pages (3550 words) , Download 0 , Case Study
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The paper "Mapping Consumer Digital Journey - Bing Lee" is a great example of a marketing case study. Established in 1957, Bing Lee is an Australian proprietary firm located in New South Wales and deals with the selling of electric goods as well as home appliances. Bing Lee has a chain of forty-one superstore across Australia.
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Service Marketing of Morton Sydney Marketing Case Study
13 pages (3449 words) , Download 0 , Case Study
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The paper "Service Marketing of Morton Sydney " is a good example of a marketing case study. Morton Sydney has practical experience in the deal and renting of premium private properties in Sydney's East and City regions to the touchy, top of the line market. Having concentrated on this business for a long time, the Circular Quay office has been in charge of setting numerous record costs and seat mark deals for our customers.
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Hayashi Japanese estaurant at Applecross Perth - Services Marketing Marketing Case Study
8 pages (2116 words) , Download 0 , Case Study
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The paper "Hayashi Japanese restaurant at Applecross Perth - Services Marketing" is a good example of a marketing case study. Marketing is very essential for improved performance of a business entity. In the hospitality industry, marketing allows a business to attract many customers. In addition, marketing the services offered enhances increased sales from the business.
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Vietnams Cultural and Ethical Analysis and Macro Environment - Cellarbrations Marketing Case Study
10 pages (2720 words) , Download 0 , Case Study
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The paper "Vietnam’s Cultural and Ethical Analysis and Macro Environment - Cellarbrations" is a perfect example of a marketing case study. This Macro-analysis report examined the expansion of Cellarbration from Metcash into the Vietnam market. Recently, the food and beverage industry in Vietnam has rapidly advanced both in term of quantity and quality through investment in the contemporary production line.
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Tourism in the ACT Marketing Case Study
9 pages (2724 words) , Download 0 , Case Study
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The paper "Tourism in the ACT" is a good example of a marketing case study. Climate change is defined as significant changes that are witnessed in the average weather and average climate of a region. The changes can be altered rainfall seasons, changes in winter and summers, the melt of ice and unpredictable seasonality factors such as storms and landslides.
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SWOT Analysis of STOCKL and Its Target Market Marketing Case Study
9 pages (2663 words) , Download 0 , Case Study
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The paper "SWOT Analysis of STOCKL and Its Target Market" is a good example of a marketing case study. Product review is a vital step when introducing a new product to the market. The company is able to come up with ways in which they can distribute the product, determine market size and how to seize the available opportunities.
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