Marketing Essays

The paper “Havery Fresh Ltd - Corporate Goals, Marketing Objectives, Situation, and SWOT Analysis ” is a thrilling example of a report on marketing. Over the years, Harvey Fresh Ltd has experienced steady growth in the dairy market in Australia but due to an increase in competition, the domestic milk market has shrunk.  

The paper “Samsung GALAXY S4 - Marketing Mix in Australia ” is a motivating example of a report on marketing. This report focuses on the marketing mix of Samsung Galaxy S4 in the Australian market. The report aims at evaluating the effectiveness of the Samsung Galaxy S4 as a response to the Australian target market’s needs and wants.

The paper "Change Process at Dryburgh Footwear Company" is a perfect example of a marketing case study. Industrial relations play a significant role in terms of determining the performance of an organization in Australia. This is because of the conflicts that are usually common in organizations due to several reasons.

The paper “Dell Company and Hewlett-Packard’s Marketing Strategies” is an inspiring example of a report on marketing. This report provides a comprehensive market approach of two companies, Dell International and Hewlett-Packard (HP) Company. It relates the key concepts and discuses how these companies use marketing approaches.  

The paper “Westfarmers Company - Market Assessment as a Vital Part before Entry into Market to Determine the Company’s Viability” is an apposite example of a report on marketing. Before venturing into an international market, market assessment should be performed to determine the viability of the new market.

The paper “Strategic Marketing Plan for McDonald’s Australia Holdings Ltd” is a persuasive example of a Case Study on marketing. McDonald’s Australia Holdings, a company specializing in Food and Beverage services, was established in 1969 and it’s situated in Thornleigh, New South Wales, Australia. The company has been concentrating on the local Australian market.  

The paper “Global Business Environment and Cultural Transformation in the Japanese Market” is a thrilling example of a report on marketing. Over the years, the global market is facing increased challenges in the global market environment. A market environment is described as a situation at which organizations operate.   

The paper "Buyer Behaviour at Companies" is a perfect example of a marketing assignment. The fundraiser tries to engage the target in conversation. To get cut through, they use an overtly friendly style that would be appropriate between friends. Even though it is annoying, this still gets the target's attention, and the fundraiser has the chance to engage the target.

The paper “Opportunities Which KFC Can Exploit to Uphold Its Dominance in the Fried Chicken Segment” is an informative example of a business plan on marketing. Globalization, information technology advancement, rising pressure from external forces and other fast food outlets joining the Australian market have prompted managers to rethink their strategies.  

The paper “Woolworths Company - Environmental, Customer and SWOT Analysis, Goals and Objectives” is an apposite example of a report on marketing. The report offers a strategic review on the Woolworths Company. The organization is an Australian based retail industry supplying diverse brands both in the Australian and New Zealand markets.  

The paper “ABB Grain - Company's Profile, Competitors, Suppliers, and Customers” is an actual example of a report on marketing. ABB Grain Company is among the largest companies in the world in the provision of Agricultural products. The main product that the company exports is barley which is used to brew beer.  

The paper "Introductory Program for Nundies" is a good example of a marketing case study. The company did research and found out many women hated panty lines. They, therefore, came up with the idea of “Nundies” which are disposable panties. A flexible, ultra-thin, tulip-shaped lycra and nylon liner was formed by the Advanced Materials Inc.

The paper "Marketing Audit Report of Yoplait Yoghurt" is a good example of a marketing case study. Marketing is the proactive complex process by which business companies expresses customer's interest and values. Thus, the process generates the strategies and approaches that explore the sales techniques, business communication pattern as well as business developments.

The paper "Case of Ronald McDonalds as One of the Advertising Mascot in Fast-Food Industry" is a great example of marketing coursework. There is the increased rate of obesity in children in most developed countries such as the United States of America, UK and Spain, and this is due to the lifestyle that they are introduced to at their tender age.

The paper "Servicescape Concept in Service Marketing - Tiger Airways" is a perfect example of a marketing case study. Servicescape is a concept in services marketing originally introduced by Booms & Bitner (1981) to illustrate the impact that the physical environment has on the service process. According to Booms & Bitner (1981), servicescape is the environment where service is assembled, provided and where service providers and customers interact.

The paper "How Under Armour Market’s Its Brand" is a great example of a marketing case study. In order for a marketing program to have a noteworthy impact, its customers need to be exposed to it, give it some attention, and perceive it. Consumers necessitate a basic level of focus to perceive a stimulus, which then culminates in the customers’ preference for a certain brand over another.

The paper “Nestle SA - Market Description, SWOT Analysis, Target Market, and New Product Designed” is a worthy variant of the report on marketing. Nestle S.A is an international company that deals in the production of beverages and foods that target all age groups in the world. The company has its origin from Switzerland, and it has expanded to cover all the corners of the world.      

The paper "Strategic Marketing for Classic Knitwear Company" is an outstanding example of a marketing case study. Strategic marketing is the critical tool in attaining the competitive edge in world markets over the competitors. Baker (2010) stated that technology advancement and the rising globalization has intensified competition as business cross borders to search for new markets to maximize their revenues.

The paper "Corruption in FIFA as an Ethical Dilemma " is a good example of a marketing assignment. The allegations about corruption in FIFA was evident way before 2010 it was concerning the vote to ascertain the major hosts for the 2022 and 2018 world cups. The events that led to the decision saw two major officials get exposure as a result of them trying to sell their votes; luckily the two were banned from voting.

The paper "Effectiveness of Marketing Planning Concept " is a perfect example of marketing coursework. For marketers, parents and the health professionals the improving of nutrition are that encourages the consumers to make informed and healthier choices to improve they're well being. The consumer seems to panic when a major food safety issue is identified.

The paper "Decision Making Analysis in Daily Deal Sites" is a good example of a marketing case study. The acceptance of daily deals sites offering discounted local product or service has been on the rise. According to BIA/Kelsey, the spending of Americans on flash sales, daily deals, and instant deals are expected to hit over $ 4.3 billion in 2015 (Edelman, Jaffe & Kominers 2011, pg. 2).

The paper "Long-Term Population Projections Produced by the UN, the WB, USCB, IIASA and PRB " is a perfect example of a marketing assignment. a. The papers mention that several organizations have made population projections. Among others are approaches used by the Australian Intergenerational Report, the United Nations (UN), the World Bank (WB), US Census Bureau (USCB), IIASA-International Institute for Applied Systems Analysis, and the Population Reference Bureau (PRB).

The paper "Marketing Plan for Light Bottle" is an outstanding example of a marketing case study. The light bottle is a household lighting device that uses transparent plastic bottles to provide indoor safe, free and ecological sustainable lighting for small households. The bottle is filled with water and a small amount of cleaning bleach to prevent the growth of algae that may lower the lifetime of the light bottles use.

The paper "Myers Brand in India Market" is an outstanding example of a marketing case study. This essay features the Myer brand; an online shopping company dealing with diverse products ranging from beauty, toys, electronic, wear etc. with a discernible presence since the 19th century. The essay also analyses the Indian market and marketing strategies mix such as branding elements, brand positioning, and pricing and communication strategies.

The paper 'International Marketing - Exporting Event Cinemas to South Africa" is a perfect example of a marketing case study. Marketing Objectives - Increase the general audience by 40%. Gain more recognition among colleges and universities by touring at least one university or college per month. Financial Objectives - Meeting fiscal year 1 financial obligation.

The paper "Exporting Event Cinemas to South Africa" is an outstanding example of a marketing case study. Event Cinemas is an Australian based movie theatre exporting its products and services to South Africa in Africa. It will target customers in Johannesburg, Cape Town, Durban, and Pretoria which are popular towns.

The paper "Mapping Consumer Digital Journey - Bing Lee" is a great example of a marketing case study. Established in 1957, Bing Lee is an Australian proprietary firm located in New South Wales and deals with the selling of electric goods as well as home appliances. Bing Lee has a chain of forty-one superstore across Australia.

The paper "Service Marketing of Morton Sydney " is a good example of a marketing case study. Morton Sydney has practical experience in the deal and renting of premium private properties in Sydney's East and City regions to the touchy, top of the line market. Having concentrated on this business for a long time, the Circular Quay office has been in charge of setting numerous record costs and seat mark deals for our customers.

The paper "Hayashi Japanese restaurant at Applecross Perth - Services Marketing" is a good example of a marketing case study. Marketing is very essential for improved performance of a business entity. In the hospitality industry, marketing allows a business to attract many customers. In addition, marketing the services offered enhances increased sales from the business.

The paper "Vietnam’s Cultural and Ethical Analysis and Macro Environment - Cellarbrations" is a perfect example of a marketing case study. This Macro-analysis report examined the expansion of Cellarbration from Metcash into the Vietnam market. Recently, the food and beverage industry in Vietnam has rapidly advanced both in term of quantity and quality through investment in the contemporary production line.

The paper "Tourism in the ACT" is a good example of a marketing case study. Climate change is defined as significant changes that are witnessed in the average weather and average climate of a region. The changes can be altered rainfall seasons, changes in winter and summers, the melt of ice and unpredictable seasonality factors such as storms and landslides.

The paper "SWOT Analysis of STOCKL and Its Target Market" is a good example of a marketing case study. Product review is a vital step when introducing a new product to the market. The company is able to come up with ways in which they can distribute the product, determine market size and how to seize the available opportunities.

The paper "Marketing Plan for Real Yorkshire Wensleydale Cheese " is a great example of a marketing case study. Wensleydale Creameries is planning to export the local brand Real Yorkshire Wensleydale into the French and other markets besides increasing the supply to the US and British markets. Acquisition of Protection of Designation of Origin to protect the Wensleydale brand is a significant step in realising the vision.

The paper "Key Factors in the International Market That Can Help or Hinder Sharp Airlines Potential Success " is a great example of a marketing case study.

The paper "Factors that Contributed to EuroDisney’s and Hong Kong Disney’s Poor Performance" is a perfect example of a marketing assignment. More often than not, a significant number of organizations make tragic marketing mistakes that adversely affect their profitability. Principal among these mistakes is the failure to understand the nature of business as well as the features of the industry in which they operate.

The paper "Wisconsin Road Crew Social Marketing Program " is a perfect example of a marketing case study. Sometimes peoples’ attitudes and behavior in some aspects of life are harmful to the interests of society. According to Kotler, Robert and Lee (2002), social marketing are change campaigns conducted by community groups with the aim of persuading the target audience to adopt, modify, accept or abandon certain behavior.

The paper "Why Organizations Need Adaptive Cultures" is a perfect example of marketing coursework. Success in a business environment that is constantly changing depends on how adaptive the organization’s culture is. It is now widely accepted that successful business leaders have to build adaptive cultures to deal with the ever-changing organizational environment.

The paper “Wearable Mobile Devices Industry and Components of an Ideal Marketing Plan” is a  delightful example of a business plan on marketing. The emergence and advancement of contemporary technology have come along with an immense deal of benefits to the business sector. This trend is characteristic of several benefits to both business leaders and product consumers.  

A new and brighter design for the store department signages shall be installed to entice customers into exploring the store’s various sections. The store shall also offer a redesigned apparel area with its own cash registers, more space around displays and racks, and a fitting area that offers more privacy and convenience.

The philosophy of internal marketing within a large service organization, such as a bank, a hotel or an educational institution requires that employees be treated as customers by each other. The manner in which marketing is carried out within an organization does have an impact on organizational performance.  

Since in a B2B site, the businesses are involved, therefore there is a need for integration in the supply chain of a B2B site. The supply chain of a B2B site needs to forecast the demands of the customers in advance so that they can produce the raw material or any other parts that are demanded by the other business.

A decrease in transportation costs and an increase in the use of communication technology enhance globalization. This globalization has a negative impact on sustainability which will result due to longer transport distances, this factor should be considered while selecting a logistic strategy. The weight, size, and value of the products have an impact on the transport decision. Globalization increases the need for storage and overseas transport.

The paper "Strategic Management - British Airways Holidays Organization" is a good example of a marketing case study. In order to develop a complete analysis of the British Airways Holidays organization, resource analysis, this report adopts Siddiqi (2014) argued that an organization has three resource bases, namely the human resource, physical and financial resources, respectively.

The paper "Consideration of the Audi Brands in Relation to the Digital Application " is a perfect example of a marketing case study. This paper is concerned with the understanding of the interactivity of apps (digital applications) and the influence this has on the consumer buying process. The paper addresses this issue through a review of literature that relates to interactivity and also the engagement of respondents through quality programs.

The paper "Three Learning Approaches in the Market" is a great example of marketing coursework. Consumer learning is described as the process through which consumers acquire information on a given product brand. In this regard, as Wang (2008) stated a learning process will influence the developed consumer perception of a product and the subsequent repurchases on such a product in the future.

The paper "Role of Consumer Perception in Customer Behavior" is a perfect example of marketing coursework. Approximation of what is real entails our perception of different subjects. An individual’s brain gets exposed to different stimuli and tries to make sense out of it. Our perception is influenced by several factors that are sequential in nature.

The paper "Is It Ethical for Retailers to Intentionally Promote Alcohol to Young Adults" is a great example of a marketing annotated bibliography. Alcohol supply, which includes its production, retail sale, as well as marketing, plays a crucial role in alcohol problems and consumption. For decades, alcohol marketing has been an important part of the supply chain.

The paper "Problem with Maintaining Compliance with the IOSCO Principles" is a perfect example of marketing coursework. The international Organization of securities commissions (IOSCO) was developed as a result of the transformation from an inter-American regional association of securities regulators. IOSCO was therefore transformed to become a security body that deals with international financial management.

The paper "Service Marketing - Fogg Behaviour Model" is an outstanding example of a marketing case study. Currently, technological trends focus on mobile phones is the emergence of smartphones in the industry. Smartphones led to a series of events taking place. Among the industries that benefited from this technology is the marketing industry.

The paper "Consumer Behaviour and Brand Image " is a good example of a marketing assignment. A brand of a product is a name or symbol used to identify a particular product. Every product undergoes the branding process, and if the yield results turn out to be positive, then that product retains the brand.