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Should Advertising to Children be Banned - Essay Example

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The paper "Should Advertising to Children be Banned" describes that the government needs to join hands with the marketers and the public to design more appropriate product promotion campaigns that protect the society and foster business success…
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Should Advertising to Children be Banned
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Download file to see previous pages The psychological impact of such advertisements is severe to children who have not yet established an identity. However, those against the banning of children targeted advertisement argue that this would be limiting media freedom and that it would infringe on the need to integrate children as part of the society. From a close observation, children advertisements have long-term impacts on the children’s lives and they form part of the media mainstream that contributes to social-corruptness. From this perspective, all advertisements targeting should be banned to exclude children from product consumerism.
While children form a critical part of the consumer population, they do not have the purchasing power and the knowledge to make their decisions. However, organizations are targeting children to solicit them to demand products that they see on the media mainstream. It raises the question of whether children have the knowledge to choose the right products for themselves or them to react emotionally when demanding for products that they viewed in the daily adverts. The proponents of the idea that such advertisements should be shunned argue that targeting children is an indirect marketing strategy that fails to consider accountability from customers (Neeley & Schumann, 2004). Such products may influence children to demand products that they do not understand and who value they are unaware of (Adler, 2010: Blair, 2005) Recently, a parent complained that they faced the challenge of convincing their children that eating snacks, advertised in the media, was unhealthy. Children will often feel unloved when parents do not buy such products for their use, even when such products are unsuitable. From this ground, it would be advisable for marketers to target adults who can make rational decisions based on their understanding of the products.  ...Download file to see next pages Read More
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