Posters as a Way to Advertise - Essay Example

Posters are a medium used to convey the information to the public. The main aim of posters is to advertise. Messages can be conveyed easily through posters as people get attracted to them. Pictures play a major role in preparing a poster. Most of the posters include pictures and the words are generally minimal. If the posters contain words, people will not be interested to read them. Instead including a picture will help in conveying the message in easier and better way. Posters are intended to attract the people, so they are designed in such a way that it draws their attention.

Posters are used in almost all types of industries. Companies use them for advertising their products. They consider posters as one of the important way to reach the customers. It is an effective method of advertising, as most of the people who pass by that poster will definitely take a look at it. Posters can be in the form of banner and hoardings. They are put up at important places so that more number of people will observe it. The advertisers adopt various strategies to attract people.

They make sure it reaches people of all strata of the society. They should be easier for the people to understand. The information should be in a short and clear manner. It should be concise and correct. As posters draw the attention of large number of people, the advertisers must be careful in selecting the picture and information. They must ensure that it does not convey any wrong data. Posters communicate with people in a better way than any other medium of advertisement. They are not only used for advertisement.

In some cases, posters are used for spreading awareness among the public. Poster reaches the public easily and it is one of the best ways to convey information to the people. They are most sought after by the politicians. As they use it for canvassing during the elections, it acts as the best medium. Posters are a boon to film industry. They make use of posters to advertise about the upcoming movies. They put up the pictures of the film stars so that people will be more interested.

It helps them in increasing the number of viewers for their film and it includes the necessary information regarding that film. Some posters include obscene pictures to lure the customers. There should be a censorship to control and have a check on this kind of unhealthy publicity by unwanted elements. This will spoil the future society as a whole and also the culture of our country. A poster depicting the Kumbh mela which is a religious function held in the year 2001. This gathering is conducted every 12years.

This poster conveys the Indian tradition and integration as people from various parts of the country assemble to take part in this religious activity. Next poster exhibits the Elephant festival. This takes place every year in Kerala during the month of April and May. This shows the tradition of Kerala, where they consider elephant as an incarnation of god. A poster showing the dance form Bharatanatyam. It is the traditional dance form of Tamilnadu and one of the ancient dance forms in India.

This type of poster will be displayed in places where such dance programs are held. This poster depicts the Durga Pooja which is held in West Bengal. It is a religious activity that is being performed every year during the month of October. This exhibits the diversity in the culture within India. This poster shows the boat race that took place in Kerala in the year 2002. It is an example of integration among the people of kerala. This is held every year during the festival of onam.

The culture is being followed for many decades. As this race is held in a very grand manner, these kind of posters are put up all over Kerala. This poster of traditional bulfight was put up in villages of Tamilnadu during the pongal festival. Generally known as “jallikattu”,this form of bulfight is conducted in Tamilnadu and few other parts of Andhra Pradesh. In this, a bag of money is hung on the horns of the bull.The task of the villagers is to take outyhe bag from the horns of the bull.. Especially the posters meant for film publicity by the regional producers shows the vulgarity of the film to attract the masses should be prohibited by the concerned authorities.

Obscene posters spoil the minds of the children who see them. The government should bring in legislation to ban these kinds of posters being exhibited. The publishers and exhibitors should be booked under the censorship regulation to stop this menace. Otherwise the younger generation’s mind will be corrupted. To prevent the current generation being mislead by this sort of publicity and also to retain our culture, public should protest against the publishers who is responsible for this kind of act.

There should be an awareness campaign in our country to educate our children against the anti social elements who make quick money by exploiting the general public. This will help in retaining our culture.