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Channels for Specific Audinece - Essay Example

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The racial makeup of the city was 63.31% White, 27.80% African-American, 0.36% Native American, 3.38% Asian, 0.04% Pacific Islander, 3.24%…
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Channels for Specific Audinece
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Download file to see previous pages In addition, 33.1% of all households were composed of individuals living alone, of which 6.2% was someone 65 years of age or older. The average household size in Raleigh was 2.30 persons, and the average family size was 2.97 persons.
Raleighs population in 2000 was evenly distributed with 20.9% below the age of 18, 15.9% aged 18 to 24, 36.6% from 25 to 44, and 18.4% from 45 to 64. An estimated 8.3% of the population was 65 years of age or older, and the median age was 31 years. For every 100 females, there were 98.0 males; for every 100 females aged 18 or older, there were 96.6 males aged 18 or older.” (http://www.wikipedia.com).
1. Renters. There are no specific data about the population profile of renters. According to statistics renters have less annual income than home owners. The media chosen for renters are newspapers and more specifically the “ News & Observer” which is the largest daily newspaper of Raleigh, “Carolina” which is a monthly newspaper distributed for free so it can reach a large audience and “Triangle Tribune” in order to reach the Afro-American community. The internet will also be used as media channel for renters and more specifically it will be the New Raleigh which focuses on night life, restaurants etc. TV will be also included and more specifically the WUNC-TV because it shows the popular EastEnders comedy on Sunday nights – a day that most people stay at home because Monday is a working day.
2. Women who are owners of small business. The restaurant will use newspapers for reaching this target group and more specifically all the free newspapers like Independent Weekly, Carolina Journal and The Slammer. Free newspapers have the advantage that they are distributed to areas where lots of people gather i.e. subways etc. The Slammer has the advantage that is available at local ...Download file to see next pagesRead More
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