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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Pan for Green Pizza Restaurant in Riyadh, Saudi Arabia Marketing Case Study
17 pages (4598 words) , Download 0 , Case Study
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The paper "Marketing Pan for Green Pizza Restaurant in Riyadh, Saudi Arabia" is a great example of a marketing case study. Green Pizza restaurant which specializes in pizza looks to ensure that they satisfy the customer through value in their offerings. (Kerin, 2005) To ensure this Green Pizza restaurant has ensured that the marketing strategy is developed in a manner which focuses on the customer.
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Impact of Trade Unionism on Companies Marketing Coursework
6 pages (1700 words) , Download 0 , Coursework
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The paper "Impact of Trade Unionism on Companies" is a good example of marketing coursework. Organizations and companies are exposed to global forces of demand, supply that they have to respond to. The international market competition makes it inevitable for companies to up their game. The company has to survive by being relevant to global issues and concerns.
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The English Wiz International Marketing Marketing Case Study
13 pages (3725 words) , Download 0 , Case Study
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Generally speaking, the paper "The English Wiz International Marketing " is a great example of a marketing case study. The English Wiz is a language Software developed in Australia and it is to be marketed in China. In recent years, China has fast developed into the emerging global economic powerhouse.
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Application of Technologies for Trimble Navigation Limited Marketing Case Study
8 pages (2360 words) , Download 0 , Case Study
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The paper "Application of Technologies for Trimble Navigation Limited " is an outstanding example of a marketing case study. Trimble Navigation Limited is a leading provider of advanced location-based solutions with an objective to maximize productivity and enhance profitability in favor of the organization.
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Internet and Distribution of Products Marketing Coursework
8 pages (2072 words) , Download 0 , Coursework
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The paper "Internet and Distribution of Products" is a good example of marketing coursework. An interesting fantastic, dynamic field, marketing influences our everyday lives in various ways. We are all consumers, and several individuals are comprised in the marketing agency may be as salespersons, advertising agents, product managers, retailers, etc. marketing has been observed traditionally as an enterprise activity.
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3 Scenarios If I Am Marketing Manager Marketing Coursework
6 pages (1943 words) , Download 0 , Coursework
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The paper "3 Scenarios If I Am Marketing Manager" is an outstanding example of marketing coursework. For each of the following scenarios, you are the marketing manager, commissioning market research. You are required to think about some of the issues and likely responses that will come from research providers, in response to your brief.
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Marketing Strategy of the Memory Card Readers Marketing Coursework
8 pages (2177 words) , Download 0 , Coursework
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The paper 'Marketing Strategy of the Memory Card Readers"  is a great example of marketing coursework. The product chosen for market mix analysis is a smart card reader which is its brand name, a new type of readers capable of reading all the computer and phone memory cards like SD, Flalsh, XD and SM among others.
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Overseas Market Entry Actions - China Yurun Food Group Marketing Case Study
8 pages (2350 words) , Download 0 , Case Study
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The paper "Overseas Market Entry Actions - China Yurun Food Group " is a good example of a marketing case study. The increasing level of competition and the presence of saturated markets are highly responsible for the international expansion strategy that companies are adopting in an attempt to gain competitive advantage.
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Marketing Objectives of Arnotts Company Marketing Case Study
7 pages (2186 words) , Download 0 , Case Study
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The paper "Marketing Objectives of Arnotts Company" is a perfect example of a marketing case study. Arnott’s Biscuits Company begins in 1865 when a Scottish immigrant William Arnott began a bakery on Hunter Street, South Wales offering biscuits and pies to the townspeople. It has a colorful parrot as its logo, which is believed to have been drawn by the founder’s daughter, Leslie Arnott.
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Situational Analysis of Health-Break Breakfast Cereal Mix Marketing Case Study
8 pages (2141 words) , Download 0 , Case Study
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The paper "Situational Analysis of Health-Break Breakfast Cereal Mix" is a perfect example of a marketing case study. Breakfast has for many times been said to be the most important meal of the day. It is argued that one ought to start the day with a filling and nutritious meal in order to give his or her metabolism a kick start.
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Green Marketing - Toyota Company Marketing Case Study
17 pages (5163 words) , Download 0 , Case Study
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The paper "Green Marketing - Toyota Company" is an outstanding example of a marketing case study. From as early as the 1960s, consumers have displayed increasing awareness over the role played by multinational corporations in addressing environmental issues such as pollution and sustainable sources of energy (Straughan and Roberts 1999).
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Advertising Effectiveness for FedEx Marketing Case Study
8 pages (2418 words) , Download 0 , Case Study
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The paper "Advertising Effectiveness for FedEx" is a great example of a marketing case study. FedEx is an international courier organization that is involved in the provision of road, water and air distribution and logistical services using a very established delivery and pick up networks. FedEx uses advertisements a lot in the process of publicizing its business around the world.
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Red Bulls Sources of Brand Equity Marketing Assignment
8 pages (2393 words) , Download 0 , Assignment
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The paper "Red Bull’s Sources of Brand Equity" is a great example of a marketing assignment. Red bull gained brand equity through awareness and the perception of consumers that the brand is better than other brands. To begin with, Red Bull had gained global awareness indicated by the fact that the brand was available in twenty-five markets including South Africa, Eastern and Western European and New Zealand.
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Health-Break Breakfast Cereal Mix Marketing Strategies Marketing Case Study
12 pages (3217 words) , Download 0 , Case Study
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The paper "Health-Break Breakfast Cereal Mix Marketing Strategies" is a good example of a marketing case study. Health-Break Breakfast Cereal Mix will be made using whole grains and will be low in sugar and salts. The cereal is expected to contain an adequate supply of proteins, carbohydrates, energy, minerals and vitamins per bowl Health-Break Breakfast Cereal Mix is good for the whole family both young and the old.
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Harvey Norman Marketing Analysis Marketing Case Study
11 pages (3257 words) , Download 0 , Case Study
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The paper "Harvey Norman Marketing Analysis" is a perfect example of a marketing case study. Harvey Norman is a major franchisor with many franchisees operating in several regions such including Australia, New Zealand, Malaysia, Singapore, Slovenia and Ireland among others. This paper presents both the background information about the business of HVN through SWOT analysis, BCG analysis and porter’s analysis.
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Marketing Channels Issues Marketing Assignment
6 pages (1632 words) , Download 0 , Assignment
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The paper "Marketing Channels Issues" is a perfect example of a marketing assignment. Transplanting a channel design from one country to another is usually a bad idea from the perspective of the demand-side gap. To begin with, there must exist the necessary structural infrastructure for the consumer to efficiently utilize the channel in order for it to be acceptable to them.
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Marketing Communications: Marketing Campaign for Dettol and Lifebuoy Marketing Case Study
7 pages (2126 words) , Download 0 , Case Study
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The paper "Marketing Communications: Marketing Campaign for Dettol and Lifebuoy" is a perfect example of a marketing case study. The world has many players who provide different products and services which look towards the well being of society. Different organizations develop different products which ensure that the hygiene of the society is looked into.
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KA & Auburn University Service Organizations Business Letter Marketing Coursework
11 pages (3461 words) , Download 0 , Coursework
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The paper "KA & Auburn University Service Organizations Business Letter" is an outstanding example of marketing coursework. As noted by Riscinto-Kozub, KA & Auburn University (2008, p.83) service organizations ought to appreciate the need to meet customer expectations in order to enhance their sustainability.
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How to Raise Prices without Alienating Customers Marketing Coursework
6 pages (1669 words) , Download 0 , Coursework
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The paper "How to Raise Prices without Alienating Customers" is a good example of marketing coursework. In the recent past, most of the consumers have become highly price-sensitive to products or services they consume. This is due to increased know-how, especially in the area of technology, which has enabled customers to easily shop for quality products and services at reduced prices.
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The Concept of CSR and Green Marketing Marketing Coursework
9 pages (2689 words) , Download 0 , Coursework
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The paper "The Concept of CSR and Green Marketing" is a great example of marketing coursework. The modern-day business environment has seen a lot of transformations in regard to completion and pressure of globalization that is constantly sweeping world markets. Firms are on territorial expansions to fully capture opportunities in the evolving markets especially in the emerging nations that are also referred to as emerging markets.
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International Marketing in Telstra Corporation Marketing Case Study
10 pages (2778 words) , Download 0 , Case Study
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The paper "International Marketing in Telstra Corporation" is a perfect example of a marketing case study. Telstra is the common name for Telstra Corporation Limited, an Australian based media and telecommunications company. The company is based in Australia however in the past, it has made moves to avail its services in different other countries including China, Europe, New Zealand and in some parts of the United States.
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Nestle - the Infant Formula Controversy Marketing Case Study
6 pages (1799 words) , Download 0 , Case Study
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The paper "Nestle - the Infant Formula Controversy" is a perfect example of a marketing case study. Primarily, the companies should critically analyze the nature of the problem on the ground and the nature of complaints raised. This will enable them to know the exact nature of the problem. Just as Nestle acquired professionals to look into the problem at greater depth, which is the way it should be done.
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The 7 Ps of Services Marketing in regard to the Freedom Australia Company Marketing Case Study
15 pages (3873 words) , Download 0 , Case Study
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The paper "The 7 Ps of Services Marketing in regard to the Freedom Australia Company" is an outstanding example of a marketing case study. For any business which provides goods and services to consumers to be successful, it must have an effective marketing strategy and plan. A marketing strategy acts as the foundation for ensuring the success of a marketing plan.
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Marketing Research Analysis Marketing Coursework
8 pages (2191 words) , Download 0 , Coursework
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The paper "Marketing Research Analysis" is a great example of marketing coursework. Based on the records from data collected, different scales are used to classify data to make the analysis easier. Based on the choice of data collection, scales are used in assigning degrees of confidence to the data.
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Green Marketing and Corporate Social Responsibility Marketing Coursework
8 pages (2543 words) , Download 0 , Coursework
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The paper "Green Marketing and Corporate Social Responsibility" is a good example of marketing coursework. Over time, there have been rising concerns over the environmental and socio-economic consequences that companies or businesses have on the local communities that they operate in. Consumers have increasingly become aware of the role that multinational companies play in their local community and society in general.
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Situational Analysis and Marketing Objectives for Big W Online Services Marketing Case Study
10 pages (2983 words) , Download 4 , Case Study
Free
The paper "Situational Analysis and Marketing Objectives for Big W Online Services" is an outstanding example of a marketing case study. The paper looks into the situational analysis for Big W, by using different tools look the 7P’s of marketing, the external analysis, competitor analysis, customer analysis and SWOT.
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Strategic Marketing Plan - Harnessing the Lost Alco Pop Market Share Marketing Case Study
7 pages (2208 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan - Harnessing the Lost Alco Pop Market Share " is a perfect example of a marketing case study. As the Marketing Manager team for this alcoholic beverage company, we are tasked with creating an innovative plan to regain the lost market share of the total alcoholic beverages group which occurred on the introduction of the excise tax to the Ready to Drink category of drinks.
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Marketing Plan for Apple IPad 2 Marketing Case Study
21 pages (7109 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Apple IPad 2" is a perfect example of a marketing case study. SWOT analysis is one of the most powerful tools used in strategic management, which identifies the strengths and weakness of a given product, and threats and opportunities in a given external environment. SWOT analysis provides helpful information to match Apple resources and capabilities in a competitive environment that the company operates.
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Comparing the Websites of 3 Companies Marketing Case Study
6 pages (1513 words) , Download 0 , Case Study
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The paper "Comparing the Websites of 3 Companies" is a good example of a marketing case study. A domain name, for e.g. commbank.com.au, anz.com, nab.com.au are the addresses used to locate an entity on the Internet (Registering A Domain Name 101, 2010). The last part of a domain name is called a top-level domain (TLD).
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Marketing EXlites in Romania Marketing Case Study
10 pages (2964 words) , Download 0 , Case Study
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The paper "Marketing EXlites in Romania" is a great example of a marketing case study. This report proposes Romania as a potentially valuable market for EXlites solar lighting products. EXlites’ eight-point marketing platform developed for the Australasian market serves as a good basis for entering the Romanian market, with a few minor modifications.
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The Virgin Mobile Australia Company, Optus Company and Vodafone Company Marketing Case Study
27 pages (7107 words) , Case Study
Nobody downloaded yet
The paper "The Virgin Mobile Australia Company, Optus Company and Vodafone Company" is a perfect example of a marketing case study. The Virgin Mobile Australia (VMA) Company was first established in October 2000 as a partnership with the Virgin Mobile UK and the Optus on a 50/50 business share agreement.
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Nike and Adidas - Consumer and Behaviour Theory Marketing Case Study
13 pages (3906 words) , Download 0 , Case Study
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The paper "Nike and Adidas - Consumer and Behaviour Theory" is an outstanding example of a marketing case study. This report will examine two companies, Nike Inc and Adidas AG with regards to their sports shoe brands namely Air Jordan and Adidas Sports Performance. The two companies use different consumer behaviour theory and concepts to market their brands.
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Marketing Plan for Holden Cruze Hatchback Marketing Case Study
16 pages (4408 words) , Download 0 , Case Study
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The paper "Marketing Plan for Holden Cruze Hatchback" is a good example of a marketing case study. Carmaker Holden is a fully-fledge automotive maker based in Port Melbourne Australia. The company started its Australian operations in 1951, meaning that it has been in operation for the last 60 years.
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Marketing Plan for the Third Generation Toyota Prius Hybrid Marketing Case Study
18 pages (4991 words) , Download 0 , Case Study
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The paper "Marketing Plan for the Third Generation Toyota Prius Hybrid" is a great example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering.
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Marketing Communications and Public Relations in Malaba Company Marketing Case Study
11 pages (3054 words) , Download 0 , Case Study
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The paper "Marketing Communications and Public Relations in Malaba Company" is an outstanding example of a marketing case study. This integrated marketing communication entails the development of a plan for a company called Malaba with the aim of solving the existing problem with the drinking water in Malaba town.
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Marketing Plan in order to Increase the Sales of Apple iPhone Marketing Case Study
8 pages (2380 words) , Download 0 , Case Study
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The paper "Marketing Plan in order to Increase the Sales of Apple iPhone" is a perfect example of a marketing case study. In 1976, Steve Wozniak and Steve Jobs established apple and there relationship strengthened after Wozniak created building boxes to make free phone calls for long-distance successfully and this was a huge invention at that time.
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Marketing Strategy for Qantas Airline Services Marketing Case Study
14 pages (3891 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Qantas Airline Services " is a good example of a marketing case study. Situational analysis is important in evaluating the company’s internal capability with regard to the environment in which the business operates in. this tool will be used to analyze the Qantas Airline Limited with regard to its business activities and how they are affected by the environment in which it is operating.
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Adidas Footwear Products Marketing
19 pages (5226 words) , Download 0
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The paper "Adidas Footwear Products" is an outstanding example of a marketing business plan. Adidas Company is one of the largest sports apparel manufacturers and supplier in Europe. The company is known for providing sports products such as sports footwear, clothing and equipment. The primary products of the Adidas brand are its footwear products.
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Marketing Plan for Nokia N8 from Nokia Inc Marketing Case Study
16 pages (4528 words) , Download 0 , Case Study
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The paper "Marketing Plan for Nokia N8 from Nokia Inc" is a perfect example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering (Becker and Arnold, 2010).
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Strategic Marketing Plan for Cathay Pacific Airways Marketing Case Study
13 pages (4713 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Cathay Pacific Airways" is a perfect example of a marketing case study. Cathay Pacific began its operations in 1946 as a regional airline for Asia based in Hong Kong International Airport but currently one of the world-leading airline companies providing cargo and passenger transport services across more than 149 destinations in 39 countries.
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Virgin Australia Airlines Strategic Marketing Marketing
11 pages (3242 words) , Download 0
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The paper "Virgin Australia Airlines Strategic Marketing " is a perfect example of a Marketing Business Plan. Virgin Australia Airlines (formerly Virgin Blue airlines) is a low-cost carrier operating in Australia. Established in 2000, the airline has been successful in its marketing campaigns and has been able to acquire a significant market share in Australia.
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Value-Based Marketing for Bottom-Line Success Marketing
11 pages (3748 words) , Download 0
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The paper "Value-Based Marketing for Bottom-Line Success" is a great example of a Marketing Business Plan. Honda is a company that operates in a very challenging and competitive industry. In analyzing the environment whereby the company operates we have to look into Honda’s micro and macro environments. 
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To Grow the Sales of Viagra Marketing Case Study
11 pages (3034 words) , Download 0 , Case Study
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The paper "To Grow the Sales of Viagra" is a perfect example of a Marketing Case Study. The key aim of this report is to examine some of the growth strategies that can be employed to grow the sales of Viagra. This report will propose several marketing strategies that can be employed by the Pfizer pharmaceutical company in order to increase the sales of Viagra. 
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Managers Role in Implementing Organizational Change Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Managers’ Role in Implementing Organizational Change" is a great example of a Marketing Case Study. External analysis has an effect on the future prospects of the business as organizations look towards including it in their planning process. The external environment impacts all players in the industry in a similar way and organizations that are able to find a solution. 
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Consumers Decision Making Process Marketing Coursework
19 pages (4750 words) , Download 0 , Coursework
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The paper "Consumer’s Decision Making Process" is a great example of marketing coursework. Generally, consumer behavior involves how individuals or groups select, obtain, use and finally dispose of products, experiences, services, and ideas as a means to satisfy their needs (Quester, et al., 2011).
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Essentials of Marketing Marketing Case Study
14 pages (3843 words) , Download 0 , Case Study
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The paper "Essentials of Marketing" is a perfect example of a Marketing Case Study. This report focuses on the marketing of the UHT treated flavored milk, which is a product recently developed by Quinncom International Pty Ltd. This new product aims to promote drinking milk. For this report, a marketing plan has been developed which focuses on launching the UHT flavored milk.
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Personality and the Self-Concept in relation to Mobile Phones: What Does Your Phone Say About You Marketing Assignment
8 pages (2546 words) , Download 0 , Assignment
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The paper "Personality and the Self-Concept in relation to Mobile Phones: What Does Your Phone Say About You" is a perfect example of a marketing assignment. Marketers have the responsibility of ensuring that products of their respective companies get the attention of consumers, and they are consequently bought.
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Marketing Strategic Planning and the Theory of the Firm Marketing Case Study
13 pages (3624 words) , Download 0 , Case Study
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The paper "Marketing Strategic Planning and the Theory of the Firm" is a great example of a Marketing Case Study. Anderson (1982) cited that the role of marketing in strategic planning entails the identification of the most suitable long-term positions. This will be key to ensuring the support and satisfaction of the customers. This is applicable to the introduction of I Battery to the market. 
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Ethics in International Environments - MARS Chocolate Marketing Case Study
6 pages (1864 words) , Download 0 , Case Study
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The paper "Ethics in International Environments - MARS Chocolate " is a good example of a marketing case study. According to Mahdavi (p. 4), the global business environment is a dynamic one, which is characterized by both success and generation of increased cases of ethical issues and challenges owing to the nature and scope of international business.
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Internet And Electronic Marketing Marketing Case Study
10 pages (3080 words) , Download 0 , Case Study
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The paper "Internet And Electronic Marketing" is a perfect example of a Marketing Case Study. This study aims at looking into the role of social media and the part it plays in the marketing of goods and services. It has become an essential tool and arguably a convenient way to make an enterprise visible. 
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