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The paper "Consumer Behavior in the Realization of a Business" is an outstanding example of marketing coursework. The report focuses on the critical role of consumer behavior in the realization of a business or industry success or failure. In addressing this, the report has arguably applied various consumer behavior models.
The paper "Content Analysis of Government Websites" is a perfect example of marketing coursework. The paper strives to critically examine, audit and appraise the content presentations in the websites operated and directly owned by the government bodies in Australia. This is aimed at providing in-depth objective analysis and review of the government websites to determine their conformance to several defined web analytics and metrics.
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The paper "Various Marketing Channels" is a good example of marketing coursework. Bread is a perishable and most consumed commodity, and it normally takes a shorter supply channel that will enable it to be utilized before it gets bad. The supply costs that are experienced with bread within the market are considered to be a function of the total number of prospective customers.
The paper "Marketing Pan for Green Pizza Restaurant in Riyadh, Saudi Arabia" is a great example of a marketing case study. Green Pizza restaurant which specializes in pizza looks to ensure that they satisfy the customer through value in their offerings. (Kerin, 2005) To ensure this Green Pizza restaurant has ensured that the marketing strategy is developed in a manner which focuses on the customer.
The paper "Impact of Trade Unionism on Companies" is a good example of marketing coursework. Organizations and companies are exposed to global forces of demand, supply that they have to respond to. The international market competition makes it inevitable for companies to up their game. The company has to survive by being relevant to global issues and concerns.
Generally speaking, the paper "The English Wiz International Marketing " is a great example of a marketing case study. The English Wiz is a language Software developed in Australia and it is to be marketed in China. In recent years, China has fast developed into the emerging global economic powerhouse.
The paper "Application of Technologies for Trimble Navigation Limited " is an outstanding example of a marketing case study. Trimble Navigation Limited is a leading provider of advanced location-based solutions with an objective to maximize productivity and enhance profitability in favor of the organization.
The paper "Internet and Distribution of Products" is a good example of marketing coursework. An interesting fantastic, dynamic field, marketing influences our everyday lives in various ways. We are all consumers, and several individuals are comprised in the marketing agency may be as salespersons, advertising agents, product managers, retailers, etc. marketing has been observed traditionally as an enterprise activity.
The paper "3 Scenarios If I Am Marketing Manager" is an outstanding example of marketing coursework. For each of the following scenarios, you are the marketing manager, commissioning market research. You are required to think about some of the issues and likely responses that will come from research providers, in response to your brief.
The paper 'Marketing Strategy of the Memory Card Readers" is a great example of marketing coursework. The product chosen for market mix analysis is a smart card reader which is its brand name, a new type of readers capable of reading all the computer and phone memory cards like SD, Flalsh, XD and SM among others.
The paper "Overseas Market Entry Actions - China Yurun Food Group " is a good example of a marketing case study. The increasing level of competition and the presence of saturated markets are highly responsible for the international expansion strategy that companies are adopting in an attempt to gain competitive advantage.
The paper "Marketing Objectives of Arnotts Company" is a perfect example of a marketing case study. Arnott’s Biscuits Company begins in 1865 when a Scottish immigrant William Arnott began a bakery on Hunter Street, South Wales offering biscuits and pies to the townspeople. It has a colorful parrot as its logo, which is believed to have been drawn by the founder’s daughter, Leslie Arnott.
The paper "Situational Analysis of Health-Break Breakfast Cereal Mix" is a perfect example of a marketing case study. Breakfast has for many times been said to be the most important meal of the day. It is argued that one ought to start the day with a filling and nutritious meal in order to give his or her metabolism a kick start.
The paper "Green Marketing - Toyota Company" is an outstanding example of a marketing case study. From as early as the 1960s, consumers have displayed increasing awareness over the role played by multinational corporations in addressing environmental issues such as pollution and sustainable sources of energy (Straughan and Roberts 1999).
The paper "Advertising Effectiveness for FedEx" is a great example of a marketing case study. FedEx is an international courier organization that is involved in the provision of road, water and air distribution and logistical services using a very established delivery and pick up networks. FedEx uses advertisements a lot in the process of publicizing its business around the world.
The paper "Red Bull’s Sources of Brand Equity" is a great example of a marketing assignment. Red bull gained brand equity through awareness and the perception of consumers that the brand is better than other brands. To begin with, Red Bull had gained global awareness indicated by the fact that the brand was available in twenty-five markets including South Africa, Eastern and Western European and New Zealand.
The paper "Health-Break Breakfast Cereal Mix Marketing Strategies" is a good example of a marketing case study. Health-Break Breakfast Cereal Mix will be made using whole grains and will be low in sugar and salts. The cereal is expected to contain an adequate supply of proteins, carbohydrates, energy, minerals and vitamins per bowl Health-Break Breakfast Cereal Mix is good for the whole family both young and the old.
The paper "Harvey Norman Marketing Analysis" is a perfect example of a marketing case study. Harvey Norman is a major franchisor with many franchisees operating in several regions such including Australia, New Zealand, Malaysia, Singapore, Slovenia and Ireland among others. This paper presents both the background information about the business of HVN through SWOT analysis, BCG analysis and porter’s analysis.
The paper "Marketing Channels Issues" is a perfect example of a marketing assignment. Transplanting a channel design from one country to another is usually a bad idea from the perspective of the demand-side gap. To begin with, there must exist the necessary structural infrastructure for the consumer to efficiently utilize the channel in order for it to be acceptable to them.
The paper "Marketing Communications: Marketing Campaign for Dettol and Lifebuoy" is a perfect example of a marketing case study. The world has many players who provide different products and services which look towards the well being of society. Different organizations develop different products which ensure that the hygiene of the society is looked into.
The paper "KA & Auburn University Service Organizations Business Letter" is an outstanding example of marketing coursework. As noted by Riscinto-Kozub, KA & Auburn University (2008, p.83) service organizations ought to appreciate the need to meet customer expectations in order to enhance their sustainability.
The paper "How to Raise Prices without Alienating Customers" is a good example of marketing coursework. In the recent past, most of the consumers have become highly price-sensitive to products or services they consume. This is due to increased know-how, especially in the area of technology, which has enabled customers to easily shop for quality products and services at reduced prices.
The paper "The Concept of CSR and Green Marketing" is a great example of marketing coursework. The modern-day business environment has seen a lot of transformations in regard to completion and pressure of globalization that is constantly sweeping world markets. Firms are on territorial expansions to fully capture opportunities in the evolving markets especially in the emerging nations that are also referred to as emerging markets.
The paper "International Marketing in Telstra Corporation" is a perfect example of a marketing case study. Telstra is the common name for Telstra Corporation Limited, an Australian based media and telecommunications company. The company is based in Australia however in the past, it has made moves to avail its services in different other countries including China, Europe, New Zealand and in some parts of the United States.
The paper "Nestle - the Infant Formula Controversy" is a perfect example of a marketing case study. Primarily, the companies should critically analyze the nature of the problem on the ground and the nature of complaints raised. This will enable them to know the exact nature of the problem. Just as Nestle acquired professionals to look into the problem at greater depth, which is the way it should be done.
The paper "The 7 Ps of Services Marketing in regard to the Freedom Australia Company" is an outstanding example of a marketing case study. For any business which provides goods and services to consumers to be successful, it must have an effective marketing strategy and plan. A marketing strategy acts as the foundation for ensuring the success of a marketing plan.
The paper "Marketing Research Analysis" is a great example of marketing coursework. Based on the records from data collected, different scales are used to classify data to make the analysis easier. Based on the choice of data collection, scales are used in assigning degrees of confidence to the data.
The paper "Green Marketing and Corporate Social Responsibility" is a good example of marketing coursework. Over time, there have been rising concerns over the environmental and socio-economic consequences that companies or businesses have on the local communities that they operate in. Consumers have increasingly become aware of the role that multinational companies play in their local community and society in general.
The paper "Situational Analysis and Marketing Objectives for Big W Online Services" is an outstanding example of a marketing case study. The paper looks into the situational analysis for Big W, by using different tools look the 7P’s of marketing, the external analysis, competitor analysis, customer analysis and SWOT.
The paper "Strategic Marketing Plan - Harnessing the Lost Alco Pop Market Share " is a perfect example of a marketing case study. As the Marketing Manager team for this alcoholic beverage company, we are tasked with creating an innovative plan to regain the lost market share of the total alcoholic beverages group which occurred on the introduction of the excise tax to the Ready to Drink category of drinks.
The paper "Marketing Plan for Apple IPad 2" is a perfect example of a marketing case study. SWOT analysis is one of the most powerful tools used in strategic management, which identifies the strengths and weakness of a given product, and threats and opportunities in a given external environment. SWOT analysis provides helpful information to match Apple resources and capabilities in a competitive environment that the company operates.
The paper "Comparing the Websites of 3 Companies" is a good example of a marketing case study. A domain name, for e.g. commbank.com.au, anz.com, nab.com.au are the addresses used to locate an entity on the Internet (Registering A Domain Name 101, 2010). The last part of a domain name is called a top-level domain (TLD).
The paper "Marketing EXlites in Romania" is a great example of a marketing case study. This report proposes Romania as a potentially valuable market for EXlites solar lighting products. EXlites’ eight-point marketing platform developed for the Australasian market serves as a good basis for entering the Romanian market, with a few minor modifications.
The paper "The Virgin Mobile Australia Company, Optus Company and Vodafone Company" is a perfect example of a marketing case study. The Virgin Mobile Australia (VMA) Company was first established in October 2000 as a partnership with the Virgin Mobile UK and the Optus on a 50/50 business share agreement.
The paper "Nike and Adidas - Consumer and Behaviour Theory" is an outstanding example of a marketing case study. This report will examine two companies, Nike Inc and Adidas AG with regards to their sports shoe brands namely Air Jordan and Adidas Sports Performance. The two companies use different consumer behaviour theory and concepts to market their brands.
The paper "Marketing Plan for Holden Cruze Hatchback" is a good example of a marketing case study. Carmaker Holden is a fully-fledge automotive maker based in Port Melbourne Australia. The company started its Australian operations in 1951, meaning that it has been in operation for the last 60 years.
The paper "Marketing Plan for the Third Generation Toyota Prius Hybrid" is a great example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering.
The paper "Marketing Communications and Public Relations in Malaba Company" is an outstanding example of a marketing case study. This integrated marketing communication entails the development of a plan for a company called Malaba with the aim of solving the existing problem with the drinking water in Malaba town.
The paper "Marketing Plan in order to Increase the Sales of Apple iPhone" is a perfect example of a marketing case study. In 1976, Steve Wozniak and Steve Jobs established apple and there relationship strengthened after Wozniak created building boxes to make free phone calls for long-distance successfully and this was a huge invention at that time.
The paper "Marketing Strategy for Qantas Airline Services " is a good example of a marketing case study. Situational analysis is important in evaluating the company’s internal capability with regard to the environment in which the business operates in. this tool will be used to analyze the Qantas Airline Limited with regard to its business activities and how they are affected by the environment in which it is operating.
The paper "Adidas Footwear Products" is an outstanding example of a marketing business plan. Adidas Company is one of the largest sports apparel manufacturers and supplier in Europe. The company is known for providing sports products such as sports footwear, clothing and equipment. The primary products of the Adidas brand are its footwear products.
The paper "Marketing Plan for Nokia N8 from Nokia Inc" is a perfect example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering (Becker and Arnold, 2010).
The paper "Strategic Marketing Plan for Cathay Pacific Airways" is a perfect example of a marketing case study. Cathay Pacific began its operations in 1946 as a regional airline for Asia based in Hong Kong International Airport but currently one of the world-leading airline companies providing cargo and passenger transport services across more than 149 destinations in 39 countries.
The paper "Virgin Australia Airlines Strategic Marketing " is a perfect example of a Marketing Business Plan. Virgin Australia Airlines (formerly Virgin Blue airlines) is a low-cost carrier operating in Australia. Established in 2000, the airline has been successful in its marketing campaigns and has been able to acquire a significant market share in Australia.
The paper "Value-Based Marketing for Bottom-Line Success" is a great example of a Marketing Business Plan. Honda is a company that operates in a very challenging and competitive industry. In analyzing the environment whereby the company operates we have to look into Honda’s micro and macro environments.
The paper "To Grow the Sales of Viagra" is a perfect example of a Marketing Case Study. The key aim of this report is to examine some of the growth strategies that can be employed to grow the sales of Viagra. This report will propose several marketing strategies that can be employed by the Pfizer pharmaceutical company in order to increase the sales of Viagra.
The paper "Managers’ Role in Implementing Organizational Change" is a great example of a Marketing Case Study. External analysis has an effect on the future prospects of the business as organizations look towards including it in their planning process. The external environment impacts all players in the industry in a similar way and organizations that are able to find a solution.
The paper "Consumer’s Decision Making Process" is a great example of marketing coursework. Generally, consumer behavior involves how individuals or groups select, obtain, use and finally dispose of products, experiences, services, and ideas as a means to satisfy their needs (Quester, et al., 2011).
The paper "Essentials of Marketing" is a perfect example of a Marketing Case Study. This report focuses on the marketing of the UHT treated flavored milk, which is a product recently developed by Quinncom International Pty Ltd. This new product aims to promote drinking milk. For this report, a marketing plan has been developed which focuses on launching the UHT flavored milk.
The paper "Personality and the Self-Concept in relation to Mobile Phones: What Does Your Phone Say About You" is a perfect example of a marketing assignment. Marketers have the responsibility of ensuring that products of their respective companies get the attention of consumers, and they are consequently bought.