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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Plan for Atlantic Quench Cranberries Marketing Business Plan
15 pages (4745 words) , Download 3 , Business Plan
Free
The company wishes to further expand the span of its activities by developing new products as well as entering new marketing segments. Accordingly, the researcher in the current paper critically analyses the situations existing in the industry so as to take decisions and plan the marketing process effectively.
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Atlantic Quench Outline of the Marketing Plan for a Year Marketing Report
16 pages (4652 words) , Download 0 , Report
Free
The objective is to attain a rise in annual sales of 20%, increase our market share by 10% and pre-tax profits by 20%. The company will also be seeking to retrench menial and non-skilled labor to save on expenditure. Strategic theories like Ansoff Matrix and Bowman’s strategy Clock are will be employed to help attain a competitive advantage. 
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Online Marketing Plan for the Next Year for Atlantic Quench Marketing Report
17 pages (4791 words) , Download 0 , Report
Free
It will also need to expand its promotions strategies to move from only using television and magazines and therefore use modern promotion strategies such as social media. Atlantic Quench had annual sales of $1.7 billion in 2007, of which. Of this, Crantanas accounted for £150m. 
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Sustainability Lead Marketing Marketing Coursework
11 pages (3058 words) , Download 1 , Coursework
Free
Camden has consistently encouraged residents to remit due to rent online in an effort to reduce paper usage. In addition, resident communication through email has been enhanced at the expense of printed flyers for the same purpose. An online system has been established in order for citizens to submit official requests for maintenance rather than using paper.
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National Culture and Blocks and Elements of Brands Marketing Essay
11 pages (3236 words) , Download 0 , Essay
Free
Therefore, national culture can be described as the practices that are considered delineated in a specific group. National culture is responsible for influencing all the cultural settings which are being practiced by human beings and bring them together by giving out a common identity to the groups of people in question.
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Dolce and Gabbana's Success Secret Marketing Case Study
6 pages (1821 words) , Download 0 , Case Study
Free
Dolce and Gabbana are one of the most successful firms in the sale of luxury products. Stefano Gabbana and Domenico Dolce were responsible for the stylistic and creative design of the brand’s products. The company designs manufacture and distribute leather goods, timepieces, footwear, fine jewelry, accessories, and high-end clothing.
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Expansion of BYD Company Marketing Report
13 pages (4013 words) , Download 1 , Report
Free
The entrance in the automobile industry was done by acquiring the Tsinchuan Automobile Company Limited. Today, BYD is the fastest emergent Chinese automobile company and a global innovator in the area of new energy vehicles which includes pure electric models and dual-mode models. 
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The Apple iWatch Launch Marketing Case Study
7 pages (2041 words) , Download 1 , Case Study
Free
The paper "The Apple iWatch Launch" is an outstanding example of a marketing case study. As technological advancements go a notch higher, the latest competition frontier now will revolve around smart wearable devices. Already tech giants such as Samsung, Xiaomi and other industry leaders have made debuts in the market with the launch of wrist-warn gadgets.
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Retail Merchandising in Fashion Industry Marketing Case Study
9 pages (2496 words) , Download 1 , Case Study
Free
John Lewis and Marks & Spencer are two fashion retailers in the United Kingdom. John Lewis Partnership is one of the largest retailers in the UK. John Lewis was founded by John Speden-Lewis, who opened his first store in Oxford Street, London in 1864. Marks & Spencer is one of the leading merchandising chains that sell clothing in over 1,000 stores.
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Integrated Marketing Communication Marketing Research Paper
12 pages (3190 words) , Download 0 , Research Paper
Free
The paper "Integrated Marketing Communication" is an outstanding example of a marketing research paper. In the contemporary ear, the imposition of globalisation has brought a large number of transformation in several sectors has been observed that. Through the imposition of the concept of globalisation, the business industry has been experiencing competitive advantages.
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European Foundation for Quality Foundation Marketing Report
9 pages (2859 words) , Download 0 , Report
Free
Squire Hotel Group launching took place in early 2013 and formed a management team that deliberated on various issues that could help develop the organization. The team management attended a seminar that focused on the EFQM Model of excellence.
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Campaign Plan for Topshop Marketing Essay
11 pages (3068 words) , Download 0 , Essay
Free
Topshop is a multinational retailer of fashion products located in the U.K. that deals in clothing, make-up items and shoes amongst many others. Topshop operates in the global market, with more than 500 retail stores around the globe, apart from engaging in online trading. The fashion company has over 500 stores across the globe, a majority of which are situated in the U.K
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Relationship Marketing Marketing Assignment
12 pages (3478 words) , Download 0 , Assignment
Free
Besides, marketing entails managing customer relationships in a manner that benefits both the organization and the stakeholders. Therefore, the modern definition of marketing focuses more on the management of relationships as opposed to traditional marketing that focused on creating awareness about the particular product.
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Amazon - External and Internal Audit Marketing Case Study
20 pages (5042 words) , Download 0 , Case Study
Free
The paper "Amazon - External and Internal Audit" is an outstanding example of a marketing case study. Amazon.com Inc is one of the pioneer online retailers that experienced an expansion in the late 1990s. The company offers a number of product selection that include books, videos, CDs, electronics, DVDs, home appliances and apparel, toys and tools.
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Market Audit for Coca-Cola Company Marketing Report
7 pages (1834 words) , Download 2 , Report
Free
It owns its anchor bottler in North America, Coca-Cola Refreshments. Mr. Muhtar Kent is the current chairman of the company. In 2006, waters, juices, and other health and functional beverages represented a third of theirs to cater to changing customer needs. The company has 400brands in estimated 200 nations besides its name (Anders, 2013).
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Consumer Demographics Marketing Essay
6 pages (1589 words) , Download 1 , Essay
Free
During young age individuals borrow, to satisfy their needs. At this age, expenditure might exceed income. As income increases, expenditure increases also, but at a slower rate.   During working age, some income is used to repay the debts accrued earlier while a considerable amount is saved for old age.
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An Analysis of Images in Marketing Marketing Essay
6 pages (1815 words) , Download 1 , Essay
Free
The tastes and preferences of consumers vary from each market setting, and pleasing each one of these people is a task that advertisement performs.  An advertisement that attempts to persuade the various characters into buying a product is complex, vague, and unsuccessful.
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Travelodge Hotel Advertising Promotion Marketing Business Plan
12 pages (3203 words) , Download 1 , Business Plan
Free
Travelodge is a fast-growing budget hotel that is renowned in the UK. The hotel has more than 470 hotels and almost 40, 000 rooms in Ireland and Ireland. The hotel aims to increase the number of hotels within Europe to almost 1, 200 with more than 100, 000 rooms by 2020. Travelodge seems to have taken the title of the best and largest hotel in London.
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SOSTAC Analysis of Al Jazeera America Company Marketing Report
10 pages (2802 words) , Download 0 , Report
Free
AJAM particularly marks the second entry of Al Jazeera into the United States television market after the company launched beIN Sport in the year 2012. Finally, although the channel is headquartered in Manhattan center, New York, it has numerous studios and news bureaus across the United States.
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SOSTAC Essay for Al Jazeera America Marketing Essay
10 pages (2500 words) , Download 0 , Essay
Free
The situation analysis aims to explain the need behind a strong on-line existence for AJAM as well. One of the major strengths of Al Jazeera America (AJAM) is that it is financially supported by the government of Qatar. As a result, the channel has been able to hire some of the best media personalities as well as run news with fewer commercials as compared to its competitors.
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Sales Plan FedEx Office in Kingston Marketing Case Study
10 pages (2667 words) , Download 0 , Case Study
Free
The paper "Sales Plan FedEx Office in Kingston" is an outstanding example of a marketing case study. The sales plan will focus on a new office in Kingston it will be based on the market opportunity and also the tactics and other forms the company will be able to achieve their targets and expand their market share.
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GKG Digital Campaign Plan and Media Schedule Marketing Report
16 pages (4237 words) , Download 0 , Report
Free
GKG is also active in promoting the participation of children and young people in sports activities among the disabled. It has a well-organized program for disabled children who are up to 26 years old. The sports currently being promoted include athletics, badminton, cycling, football, judo, swimming, wheelchair basketball, and a host of other sporting events.
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Brand Community and Ethical Branding in the case of Apple Marketing Case Study
11 pages (3175 words) , Download 0 , Case Study
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The brand holds the answer to the aspirations of the consumer for an ideal product and creates a solid trust in a world full of similar products and services. A brand is a link between customers and products of the brand because it mediates particular moral concepts that embrace emotional, functional, and self-affirmation benefits.
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The Increased Popularity of Social Media Marketing Essay
13 pages (4147 words) , Download 0 , Essay
Free
Social media adoption within businesses seeks to promote the business agenda in an effort to develop a larger clientele base comprising existing and potential clients. Increased usage of social media has influenced the adoption of social media processes in the business context through the integration of the processes in the marketing context.
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Sales Plan for Courier Pak in Kingston upon Thames, UK Marketing Case Study
9 pages (2682 words) , Download 0 , Case Study
Free
The paper "Sales Plan for Courier Pak in Kingston upon Thames, UK" is an outstanding example of a marketing case study. The global transportation and logistics industry is a growing industry that covers a different and wide range of service providers whose main role is to provide services in different modes of transport.
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Kratos, Creating a Brand Name Marketing Case Study
10 pages (3225 words) , Download 0 , Case Study
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The strategic management of the brand mainly deals with managing the tangible and intangible aspects and characteristics of the brand. The tangible features of the brand comprise the price, product, and packaging and the intangible features of the brand deals with the emotional connection or relation with the product.
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Global Marketing: Marriott Hotel Marketing Report
16 pages (4634 words) , Download 0 , Report
Free
Globalization has promoted the internationalization of business in emerging markets. The present paper analyses the expansion of the Marriot Hotel in India. For the expansion of the business in the global market, the Marriot Hotel is constantly engaged to establish and expand its business in India (that is recognized as one of the emerging markets). 
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Integrated Communication Strategy Marketing Essay
14 pages (4036 words) , Download 0 , Essay
Free
Repeat clients are a sign of good quality and satisfactory provision of services. The problem is when the organization, company, or institution does not know how to attract them. For this reason, the use of integrated marketing communication (IMC) strategies has a variety of benefits.
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Marketing Plan for O2 Company Marketing Case Study
10 pages (2986 words) , Download 0 , Case Study
Free
The basis of market segmentation has been enumerated and the target market has also been identified in the paper. A modest attempt has been made to make the marketing mix for the brand. Finally, the CSR, financial and communication objectives have been set and an explanation is provided as to how the company will achieve and measure these objectives.
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Marketing Planning Barriers and Ethics Marketing Coursework
8 pages (2429 words) , Download 1 , Coursework
Free
Marketing planning is not a simple step by step approach as described in several other texts but a complex organizational and attitudinal process. The different marketing planning barriers in this paper provide an excellent marketing planning process that highlights all the significant advantages such as the creation of a competitive advantage.
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Marketing Communication Marketing Case Study
7 pages (2917 words) , Download 2 , Case Study
Free
Smith and Taylor developed the SOSTAC Model in 1990, and it has proved to be an effective marketing planning tool. Since its development, the SOSTAC Model has found wide usage in the marketing and marketing communications field. SOSTAC is an acronym for the six basic elements of the marketing plan namely Situation, Objectives, Strategy, Control. 
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Sustainable Relationship Marketing Marketing Case Study
25 pages (6769 words) , Case Study
Nobody downloaded yet
This theory suggests six markets or areas, wherein relationship management is applicable. However, in relation to the case of the selected company i.e. Ernst and Young, it can be apparently observed that the organisation prominently concentrates on forming an effective relationship with its customers and employees along with potential stakeholders.
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How Pepsi Is Involved with Marketing Environment, Marketing Mix Marketing Case Study
15 pages (4207 words) , Download 0 , Case Study
Free
The paper "How Pepsi Is Involved with Marketing Environment, Marketing Mix" is an outstanding example of a marketing case study. Pepsi products are produced by PepsiCo Company, which began from humble backgrounds with a refreshing Brad’s drink. Pepsi has managed to carve a niche for itself in the larger global market, emerging as the second-best ranking company after Coca Cola.
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Market Analysis of Dominos on St. Maarten Marketing Report
9 pages (2602 words) , Download 1 , Report
Free
Dominos Pizza Inc. is one of the leading multinational pizza delivery chains headquartered in Michigan, USA. The organization had started its operation as a small pizza store in 1960. The organisation is well-known for its diversified product line as per the tastes and preferences of consumers from different regions.
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Use of Social Media Marketing Tools Marketing Essay
12 pages (3292 words) , Download 0 , Essay
Free
Apple Inc. has been known for its “ignore it” policy when it came to the usage of social media. Samsung fully embraced this idea and made it possible to understand the importance of engaging with stakeholders via a variety of platforms. These two companies are globally recognized for their process in the IT sector.
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Vexxhosts Potential Market Marketing Case Study
6 pages (1692 words) , Download 0 , Case Study
Free
The paper "Vexxhosts Potential Market " is an outstanding example of a marketing case study. Most organizations have resolved to the use of IT systems in their operations no matter the size as a result of data complexity, hence they will need to recruit personnel with relevant expertise to help in the management and mass processes.
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Marketing Activities of Gatorade UK Marketing Case Study
9 pages (2423 words) , Download 0 , Case Study
Free
The paper "Marketing Activities of Gatorade UK" is an outstanding example of a marketing case study. Gatorade UK is a store that sells Gatorade products. It provides nutrition products to athletes in the UK in order to meet their sports needs. Gatorade has formed about 40 years ago when a group of scientists from the University of Florida sought to find a solution to problems faced by members of the University’s football squad.
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Consumer Likeness on Advertising Success Marketing Coursework
9 pages (2858 words) , Download 0 , Coursework
Free
Consumer preference is one of those key factors imposing strong influences on the success of the business. Relating this notion with the trends observed in the restaurant industries of the UK, it has been observed to undergo significant developments for the past few decades and is considered one of the most profitable business sectors of the country.
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Olive Garden Strategies to Enhance Marketing Concepts at California Branches Marketing Case Study
10 pages (3021 words) , Download 0 , Case Study
Free
The paper "Olive Garden Strategies to Enhance Marketing Concepts at California Branches" is an outstanding example of a marketing case study. Olive Garden is a subsidiary unit of Darden Restaurants. Inc and specializes in Italian and American cuisines (Olive Garden, 2015). The headquarters of Olive Garden is situated in Florida, United States.
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Olive Garden Strategies to Enhance Marketing Concepts at California Branches Marketing Case Study
12 pages (3482 words) , Download 0 , Case Study
Free
The paper "Olive Garden Strategies to Enhance Marketing Concepts at California Branches" is an outstanding example of a marketing case study. Olive Garden is a subsidiary unit of Darden Restaurants. Inc and specializes in Italian and American cuisines (Olive Garden, 2015). The headquarters of Olive Garden is situated in Florida, United States.
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Brand Experiences - Colgate-Palmolive Company and Coca-Cola Company Marketing Report
14 pages (4013 words) , Download 0 , Report
Free
The personal diary contained a daily list of activities focused on various brands of products. Among the many brands of products that I frequently use, I picked three major brands. Most of the products that I utilize daily have been manufactured by Colgate-Palmolive. These products include oral care products such as toothpaste, toothbrush, and mouthwash liquid.
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Core Concepts of Market Intelligence and Its Practical Application in the Supermarket Industry Marketing Report
11 pages (2908 words) , Download 1 , Report
Free
There are five main stages in the consumer purchase decision-making process. The first stage is a need-recognition or a problem recognition phase. It includes the identification of the need for a given product. This includes the desire to satisfy a particular need or requirement.
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Relation Persisting between Japanese Takeaway Restaurants and Age of Consumers Marketing Research Paper
6 pages (1929 words) , Download 0 , Research Paper
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The paper “Relation Persisting between Japanese Takeaway Restaurants and Age of Consumers” is a convincing example of a marketing research paper. Fast food restaurants are gaining popularity with increased levels of consumption of fast foods by people. The changing lifestyle of the people and the market conditions are acting as a driving force for the development of takeaway restaurants.
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Reflective Journal on Guest Presentations Marketing Report
8 pages (2251 words) , Download 1 , Report
Free
The direction taken by the journal reflections looks through facts, operations and the general information not only provided by the speakers but also others in the public domain. It also takes into recognition research from other sources. The linear account takes a deep perspective on different levels as demonstrated by various standards.
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The Retail Market of China Marketing Case Study
11 pages (3048 words) , Download 0 , Case Study
Free
The paper "The Retail Market of China " is an outstanding example of a marketing case study. Globalization in the retail industry is a contemporary phenomenon that has unlocked sales opportunities for many big retailers of the western countries in the markets of emerging nations through a blend of exporting best practices and modifying existing standards to meet local demands.
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Individual Report 1.A Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Mobile phones in South Korea By Introduction There are several global marketing theories that have been used to carry out sales. Due to increase in the volumes of sales of mobile phones that occurred in 2014 in Korea, there has been increase in the
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Cabot Pharmaceuticals Company Marketing Case Study
8 pages (2128 words) , Download 1 , Case Study
Free
Their prescription drugs are mainly for the medical and dental professions. Cabot Pharmaceuticals established two primary sales forces to enable it to serve the target groups more efficiently. The first sales force is team-based and focused on managing care organization. The direct sales force consists of 500 individual detailers, targeting doctors, dentists and hospital personnel.
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A Marketing Plan for Walmart Marketing Report
13 pages (3772 words) , Download 0 , Report
Free
Digital marketing practices can be considered as the marketing practices that generally support the organizations to use several electronic devices, such as smartphones, computers, tablets, social-media networking sites. The use of these devices in digital marketing practices generally helps an organization to engage with its external and internal stakeholders.
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Effects of Advertising in Society Marketing Essay
2 pages (771 words) , Download 0 , Essay
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Advertising's main purpose is to assure people that a company’s products and services are of quality and high value (Green,1-4). Advertising messages are usually paid for by sponsors and viewed via media services such as radio, television, magazines, billboards, direct mail, the internet, blogs, websites, and text messages. 
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The Various Environmental Forces That Affect Marketers and Their Programs Marketing Assignment
9 pages (2564 words) , Download 0 , Assignment
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The paper "The Various Environmental Forces That Affect Marketers and Their Programs" is an outstanding example of a marketing assignment. Various environmental factors tend to affect marketers. They include laws and government, economy, supply lines and consumer trends. The trend of the customer may change the entire business environment leading to a greater effect.
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