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Marketing Essays

Result for Subject Marketing:
19931 essays
Dominant Partial Least Square Factors of Consumer Purchase Behavior Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Dominant Partial Least Square Factors of Consumer Purchase Behavior " is a wonderful example of a Marketing Case Study. Tata Motors Limited is the largest automobile in India. It is a leader in commercial vehicles and passenger vehicles in India. The passenger vehicle market has become attractive especially with the increase of the middle class (Menon & Raj 2012).
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Bankruptcy and Product-Market Competition Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Bankruptcy and Product-Market Competition" Is a great example of a Marketing Case Study. According to Kotler & Armstrong (2016, p. 37), a firm’s marketing strategy describes the customers that the company will serve and how it will create and deliver value to the identified customers. A marketing plan then defines the actual program.
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Critical Analysis of Walmart Marketing Case Study
8 pages (2516 words) , Download 1 , Case Study
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In the age of modern competition, firms in various industries compete and look forward to their competitive advantage. The ultimate move that they can do is to investigate their market, ensure that they have created the competitive strategies that will lead them to their competitive advantage, and accept the fact that they need to compete or at least aim for becoming a cutting edge above the other. 
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Duty Free at Dubai International Airport Marketing Essay
6 pages (1500 words) , Download 0 , Essay
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It is essential to state that between 1984 and 2008, the growth in sales in DDF had maintained a higher rate the growth in passenger traffic within the airport with a 10% to 18% compounded annual rate of growth. This data collected from 1984 to 2008 can be used market for future revenue (Smith, Brian & Joseph, 1998). 
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On the Pulse of the Networked Society Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper entitled "On the Pulse of the Networked Society" is a great example of a Marketing Assignment. Cellphone Technologies is a manufacturer of mobile phones. The company designs manufacture and market an extensive range of mobile phone devices, from simple feature phones to highly advanced devices. 
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Consumer Internal Decision Making Factors Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Consumer Internal Decision Making Factors " is a perfect example of a Marketing Case Study. One of the human behaviors is the evaluation and analysis traits of the surrounding. Before an individual decides on using, consuming, or exploring the functions of a product or service, for instance, aspects of analysis and judgment of the same must take place.
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Consumer Decision-Making and Product in Focus Marketing Term Paper
8 pages (2000 words) , Download 0 , Term Paper
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The paper "Consumer Decision-Making and Product in Focus" is a great example of a Marketing Term Paper. Consumer decision-making is the interplay of various internal factors and external stimuli, which starts with such basic things as a problem or need recognition, then the search for information, evaluation, and selection of alternatives.
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Consumer Decisions And Internal Factors Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Consumer Decisions And Internal Factors" Is a wonderful example of a Marketing Case Study. Coffee is one of the products in the market and one of the many products consumed all over the globe. It is prepared from evergreen shrub seed species, which are roasted or baked. Coffee Arabica and Robusta are the major sources of coffee beans. 
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Markets with Consumer Switching Costs Marketing Term Paper
7 pages (1750 words) , Download 0 , Term Paper
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The paper "Markets with Consumer Switching Costs" Is a great example of a Marketing Term Paper. Different internal factors have a role and impact on consumer behavior is which needs to be analyzed so that analysis of different factors will help to understand what customer buys when they buy the product, how they finally buy the product and the intent.
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Chosen Business Could Adapt to Gain Competitive Advantage Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Chosen Business Could Adapt to Gain Competitive Advantage" Is a great example of a Marketing Case Study. The marketing strategy is for a clothing line. The name of the clothing line is La Belle clothing line company. The company has been created in order to earn an additional income. Even though the company was launched one year ago, the demand for its products has greatly improved.
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IKEA Indian Market Venture Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "IKEA Indian Market Venture" Is a good example of a Marketing Case Study. Globalization and expansion into new markets have in the last two decades as an attractive business management approach. In this regard, a majority of the organizations have increasingly invested in the global foreign markets in a bid to increase their markets as well as expand their market bases. 
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Market Response and Marketing Mix Models Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper "Market Response and Marketing Mix Models" is a perfect example of a Marketing Case Study. Nivea also applies a pull and push strategy to attract sales (Bradley, 34). A push strategy involves personal selling. It is mostly applicable in business to business transactions. This is recommended if the product is not doing well.
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The Hard Truth About Soft Drinks Marketing Term Paper
10 pages (2712 words) , Download 0 , Term Paper
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The paper "The Hard Truth About Soft Drinks" is a wonderful example of a Marketing Term Paper. Coca Cola is the world’s leading soft drink manufacturer and is, in fact, the biggest in its segment. The company has a diverse range of beverage products and is still looking for new opportunities in this direction.
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Research Skills For Marketing Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
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The paper "Research Skills For Marketing" Is a great example of a Marketing Assignment. Quantitative and qualitative forms of research have been in use since time immemorial. These two methods depict different ways of performing research. The paper examines these two types of research methodologies, their applications, and limitations in the business world.
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Building Strong Brands Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
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The paper "Building Strong Brands" Is a perfect example of a Marketing Assignment. The profitability of an organization is dependent on its brand image. A poor brand image may affect sales leading to losses for the organization. Over the years, several brands have disappeared due to poor performance in the market. Building the brand image. 
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Perspectives of Australian Food Exports to Hong Kong Marketing Thesis
8 pages (2000 words) , Download 0 , Thesis
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For example, Michel’s Patisserie is located in Australia with more than 300 franchises and focuses on selling food and beverages, and wants to expand to Hong Kong. The food and beverage industry is a major contributor to the health and sustainability of communities. Hong Kong’s food and beverage industry is characterized by importance.
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KidsLink - Target Market Marketing Case Study
6 pages (1850 words) , Download 0 , Case Study
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The paper "KidsLink - Target Market " is a great example of a marketing case study. A privately held company with headquarters in Sydney, Caring Mobile, Inc. is a leading designer, manufacturer, and distributor of mobile phones intended for tweens. KidsLink, their prime product, is a multi-media handphone with a full-color screen, customizable ringtones and wallpaper, and a built-in camera, enabling children to make calls.
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International Marketing for Michels Patisserie Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The company operates under a franchise system since 1988. It is located in Australia and owns more than 300 retail outlets. Franchisees benefit from the chance of starting their own business with the assistance of a well-set franchise system. Every worker in Michels’ Patisserie undergoes a thorough training program practically and theoretically.
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Consumer Behaviour: Antismoking Gum Marketing Case Study
6 pages (1954 words) , Download 0 , Case Study
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The paper "Consumer Behaviour: Antismoking Gum" is an outstanding example of a marketing case study. Marketers are required to change and shape the behaviour of consumers. This can be achieved through careful studying consumer markets, formulating and implementing strategies that are applicable to that targeted market.
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Importance of Branding for Charitable Organizations, Methods of Brand Communication Marketing Essay
6 pages (1500 words) , Download 0 , Essay
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The paper “Importance of Branding for Charitable Organizations, Methods of Brand Communication” is a  delightful variant of an essay on marketing. The application of marketing ideas to increase the consumerism of a product or service is practiced globally by different organizations. Branding has become an essential component of marketing, owing to its ability to respond to consumer behavior.
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The Automotive Industry in Australia Marketing Case Study
8 pages (2286 words) , Download 0 , Case Study
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The paper "The Automotive Industry in Australia" is a good example of a marketing case study. The automotive industry in Australia which is worth A$7.7 billion produces cars, light commercial vehicles, buses, vans, sports utility vehicles (SUVs), heavy-duty trucks and specialized vehicles such as fire trucks.
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Marketing of New Product Dementia Doll Marketing Case Study
11 pages (2852 words) , Download 0 , Case Study
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The paper "Marketing of New Product Dementia Doll" is a good example of a marketing case study. Dementia doll is a new market invention which is basically designed to relax the aging patients who suffer from dementia disease. It is an item for consumption from Build-a-Bear company, which is situated in America.
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Utilization and Consumption of the Australian Youth in the Mobile Market Marketing Case Study
9 pages (2781 words) , Download 0 , Case Study
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The paper "Utilization and Consumption of the Australian Youth in the Mobile Market" is a great example of a marketing case study. The study of the market today reflects that the youth are highly tech-savvy, and this is a phenomenal change from the earlier generations, which were more comfortable communicating using the traditional modes of communication.
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Woolworths and Marketing Theories Marketing Case Study
7 pages (2047 words) , Download 0 , Case Study
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The paper "Woolworths and Marketing Theories" is a good example of a marketing case study. Woolworths limited is one of the two largest chain supermarkets in Australia. It is referred to as “Woolies” in Australia. It was founded in the 1920s (Woolworths, 2010). Its first chain store opened doors in Imperial Arcade in Sydney. The Woolworths limited supermarket also has branches in New Zealand.
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Components of an Effective Road Safety Campaign, Theories of Behaviour Change Marketing Coursework
14 pages (3976 words) , Download 0 , Coursework
Free
The paper "Components of an Effective Road Safety Campaign, Theories of Behaviour Change" is a perfect example of marketing coursework. The paper looks at the importance of road safety campaigns which are mainly to increase public awareness on proper road use. However, for these campaigns to be effective, they must be enforced through various measures such as police regulations.
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Cluster Analysis - SPSS Marketing Case Study
15 pages (3933 words) , Download 0 , Case Study
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The paper "Cluster Analysis - SPSS" is a perfect example of a marketing case study. The first thing that should be checked is the appropriateness of conducting a factor analysis. This can be done by making an observation if there is the existence of bivariate correlations. It is appropriate to use factor analysis if there are a lot of medium or large correlations.
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How to Market the Main Beers like Reschs Pilsener, Crown Lager, Mercury Beer to Australia Marketing Case Study
8 pages (2297 words) , Download 0 , Case Study
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The paper "How to Market the Main Beers like Reschs Pilsener, Crown Lager, Mercury Beer to Australia' is a great example of a marketing case study. Asia is one of the most economically developed continents across the world. The continent is made up of diverse cultures, environments and changing political systems. It is large in size and occupies about 8.6% of the surface of the earth.
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International Marketing - Delaware North of Australia Parks and Resorts Marketing Case Study
13 pages (3570 words) , Download 0 , Case Study
Free
The paper "International Marketing - Delaware North of Australia Parks and Resorts " is a great example of a marketing case study. Delaware North of Australia Parks and Resorts is an international leader in hospitality as well as Food Service Company. Its establishment began in 2009 through the successful acquisition of various remarkable resorts in Australia.
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Target Market's Needs and Wants - Pantene Shampoo in Australia Marketing Case Study
11 pages (3144 words) , Download 1 , Case Study
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The paper "Target Market's Needs and Wants - Pantene Shampoo in Australia" is a good example of a marketing case study. Companies are in an endless tussle to gain market share in their target markets and remain profitable. Each brand and each product requires to be reviewed from time to time to ensure it continues to satisfy the consumer and hence hold its share.
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Situation Analysis and Marketing Objectives of Green Pizza Restaurant in Riyadh Marketing Case Study
7 pages (1847 words) , Download 0 , Case Study
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The paper "Situation Analysis and Marketing Objectives of Green Pizza Restaurant in Riyadh " is a good example of a marketing case study. This is the situational analysis for Green Pizza restaurant, which helps to demonstrate the internal analysis including the 4P’s of marketing, the external analysis, SWOT, marketing strategies and implementation plan.
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Prospective New Opening of Crossfit Hobart Fitness Center Marketing Case Study
13 pages (3535 words) , Download 0 , Case Study
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The paper "Prospective New Opening of Crossfit Hobart Fitness Center " is a great example of a marketing case study. Crossfit is an exercise approach which is widespread and well recognized for its effectiveness. Designed in line of military training, Crossfit clubs offer their clients a high level of personal training, expert advice and support to reach their personal health and fitness targets.
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Marketing of the English Wiz English Language Software Marketing Case Study
7 pages (2297 words) , Download 0 , Case Study
Free
The paper "Marketing of the English Wiz English Language Software " is a perfect example of a marketing case study. The English Wiz is an innovative and unique English Language Software which is specifically designed to help senior secondary students to build up all the skills they need in the classroom. This software is made in Australia and is to be marketed in China.
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Understanding Service-Dominant Logic Marketing Coursework
17 pages (4795 words) , Download 0 , Coursework
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The paper "Understanding Service-Dominant Logic" is an outstanding example of marketing coursework. The exchange model that applies in marketing was inherited from economics that had a widespread logic based on goods exchange. These goods are mostly manufactured outputs. The logic concentrated on the resources that are not touchable but are value embedded and transactions.
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The Role of Materialism and Religion in the Spread of Global Consumption and Brands Marketing Coursework
7 pages (1999 words) , Download 0 , Coursework
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The paper 'The Role of Materialism and Religion in the Spread of Global Consumption and Brands" is a perfect example of marketing coursework. Global consumption refers to the mix of different ways, in which different nationalists are able to consume or purchase products and brands. Over time, there has been a rapid change in how consumers consume over time, with the changes in technology, globalization and lifestyle change.
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Consumer Behavior in the Realization of a Business Marketing Coursework
6 pages (1636 words) , Download 0 , Coursework
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The paper "Consumer Behavior in the Realization of a Business" is an outstanding example of marketing coursework. The report focuses on the critical role of consumer behavior in the realization of a business or industry success or failure. In addressing this, the report has arguably applied various consumer behavior models.
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Content Analysis of Government Websites Marketing Coursework
7 pages (1803 words) , Download 0 , Coursework
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The paper "Content Analysis of Government Websites" is a perfect example of marketing coursework. The paper strives to critically examine, audit and appraise the content presentations in the websites operated and directly owned by the government bodies in Australia. This is aimed at providing in-depth objective analysis and review of the government websites to determine their conformance to several defined web analytics and metrics.
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Various Marketing Channels Marketing Coursework
11 pages (2926 words) , Download 0 , Coursework
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The paper "Various Marketing Channels" is a good example of marketing coursework. Bread is a perishable and most consumed commodity, and it normally takes a shorter supply channel that will enable it to be utilized before it gets bad. The supply costs that are experienced with bread within the market are considered to be a function of the total number of prospective customers.
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Marketing Pan for Green Pizza Restaurant in Riyadh, Saudi Arabia Marketing Case Study
17 pages (4598 words) , Download 0 , Case Study
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The paper "Marketing Pan for Green Pizza Restaurant in Riyadh, Saudi Arabia" is a great example of a marketing case study. Green Pizza restaurant which specializes in pizza looks to ensure that they satisfy the customer through value in their offerings. (Kerin, 2005) To ensure this Green Pizza restaurant has ensured that the marketing strategy is developed in a manner which focuses on the customer.
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Impact of Trade Unionism on Companies Marketing Coursework
6 pages (1700 words) , Download 0 , Coursework
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The paper "Impact of Trade Unionism on Companies" is a good example of marketing coursework. Organizations and companies are exposed to global forces of demand, supply that they have to respond to. The international market competition makes it inevitable for companies to up their game. The company has to survive by being relevant to global issues and concerns.
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The English Wiz International Marketing Marketing Case Study
13 pages (3725 words) , Download 0 , Case Study
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Generally speaking, the paper "The English Wiz International Marketing " is a great example of a marketing case study. The English Wiz is a language Software developed in Australia and it is to be marketed in China. In recent years, China has fast developed into the emerging global economic powerhouse.
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Application of Technologies for Trimble Navigation Limited Marketing Case Study
8 pages (2360 words) , Download 0 , Case Study
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The paper "Application of Technologies for Trimble Navigation Limited " is an outstanding example of a marketing case study. Trimble Navigation Limited is a leading provider of advanced location-based solutions with an objective to maximize productivity and enhance profitability in favor of the organization.
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Internet and Distribution of Products Marketing Coursework
8 pages (2072 words) , Download 0 , Coursework
Free
The paper "Internet and Distribution of Products" is a good example of marketing coursework. An interesting fantastic, dynamic field, marketing influences our everyday lives in various ways. We are all consumers, and several individuals are comprised in the marketing agency may be as salespersons, advertising agents, product managers, retailers, etc. marketing has been observed traditionally as an enterprise activity.
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3 Scenarios If I Am Marketing Manager Marketing Coursework
6 pages (1943 words) , Download 0 , Coursework
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The paper "3 Scenarios If I Am Marketing Manager" is an outstanding example of marketing coursework. For each of the following scenarios, you are the marketing manager, commissioning market research. You are required to think about some of the issues and likely responses that will come from research providers, in response to your brief.
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Marketing Strategy of the Memory Card Readers Marketing Coursework
8 pages (2177 words) , Download 0 , Coursework
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The paper 'Marketing Strategy of the Memory Card Readers"  is a great example of marketing coursework. The product chosen for market mix analysis is a smart card reader which is its brand name, a new type of readers capable of reading all the computer and phone memory cards like SD, Flalsh, XD and SM among others.
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Overseas Market Entry Actions - China Yurun Food Group Marketing Case Study
8 pages (2350 words) , Download 0 , Case Study
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The paper "Overseas Market Entry Actions - China Yurun Food Group " is a good example of a marketing case study. The increasing level of competition and the presence of saturated markets are highly responsible for the international expansion strategy that companies are adopting in an attempt to gain competitive advantage.
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Marketing Objectives of Arnotts Company Marketing Case Study
7 pages (2186 words) , Download 0 , Case Study
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The paper "Marketing Objectives of Arnotts Company" is a perfect example of a marketing case study. Arnott’s Biscuits Company begins in 1865 when a Scottish immigrant William Arnott began a bakery on Hunter Street, South Wales offering biscuits and pies to the townspeople. It has a colorful parrot as its logo, which is believed to have been drawn by the founder’s daughter, Leslie Arnott.
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Situational Analysis of Health-Break Breakfast Cereal Mix Marketing Case Study
8 pages (2141 words) , Download 0 , Case Study
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The paper "Situational Analysis of Health-Break Breakfast Cereal Mix" is a perfect example of a marketing case study. Breakfast has for many times been said to be the most important meal of the day. It is argued that one ought to start the day with a filling and nutritious meal in order to give his or her metabolism a kick start.
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Green Marketing - Toyota Company Marketing Case Study
17 pages (5163 words) , Download 0 , Case Study
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The paper "Green Marketing - Toyota Company" is an outstanding example of a marketing case study. From as early as the 1960s, consumers have displayed increasing awareness over the role played by multinational corporations in addressing environmental issues such as pollution and sustainable sources of energy (Straughan and Roberts 1999).
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Advertising Effectiveness for FedEx Marketing Case Study
8 pages (2418 words) , Download 0 , Case Study
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The paper "Advertising Effectiveness for FedEx" is a great example of a marketing case study. FedEx is an international courier organization that is involved in the provision of road, water and air distribution and logistical services using a very established delivery and pick up networks. FedEx uses advertisements a lot in the process of publicizing its business around the world.
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Red Bulls Sources of Brand Equity Marketing Assignment
8 pages (2393 words) , Download 0 , Assignment
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The paper "Red Bull’s Sources of Brand Equity" is a great example of a marketing assignment. Red bull gained brand equity through awareness and the perception of consumers that the brand is better than other brands. To begin with, Red Bull had gained global awareness indicated by the fact that the brand was available in twenty-five markets including South Africa, Eastern and Western European and New Zealand.
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