Sustainable Relationship Marketing - Case Study Example

Apart from this, it was also found that the organisation implemented several technologies in order to enrich relationship marketing. These included SaaS, networks related to social media, emails, text messages and telephonic calls among others. Although the organisation has implemented these technologies, it is recommended that it should increase the frequency and the intensity of the same for deriving positive results. Moreover, it is recommended that the organisation should improve queue management in order to reduce the waiting time.

However, it is identified that the organisation has trained its executive employees in order to improve the perception of relationship management.The organisation possesses designated relationship managers in every area of its business operations throughout the world. In this regard, it is suggested that the organisation must introduce and execute employee engagement based programmes in order to improve the organisational relationship with them. This would lead towards increasing efficiency as well as the effectiveness of employees in preserving the sustainable relationship with the customers.

Eventually, it would contribute to enriching customer satisfaction. Subsequently, it would influence the customers to remain loyal towards the products and/or services offer by the organisation to them. It is projected that better follow up of the organisation in developing relationship marketing would assist in assuring long-term sustainability in the respective industry wherein it operates.Relationship management is one of the decisive strategies used by most of the corporate organisations operating in this modern world.

This is more prominent amongst the service sector organisations. This is because service sector organisations require making more interactions with potential clients or customers. However, it is noted that relationship management is also essential to such organisations that regard quality suppliers as an integral part of their respective business procedures (Smith, 2011). Thus, it is eminent that relationship management is not only notable amid the customers and the business enterprises, but also between two or more business enterprises.

It also provides an opportunity for the organisations in facilitating cross-sales of products.