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Nutri Advantages and Disadvantages of Primary and Secondary Research - Assignment Example

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This work "Nutri Advantages and Disadvantages of Primary and Secondary Research" describes the analysis of interviews, observations, surveys, and ethnographic research. The author outlines the era of the online consumers of nutritional supplements, its advantages, disadvantages. …
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Nutri Advantages and Disadvantages of Primary and Secondary Research
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Download file to see previous pages Examples include interviews, observations, surveys, and ethnographic research (Nargundkar, R. 2004. Pg 34). Secondary research implies getting information from sources that are third parties such as magazine articles, marketing research reports, websites, and other sources. A good researcher knows and uses both primary and secondary sources in his/her writing and integrates them in a fashion that is cohesive. It is important to carry out primary research because it facilitates secondary sources of research. Nutri used both primary and secondary research as it was moving to online sales. Both of them have advantages and disadvantages.
This is a conversation that is between two or more people, where the interviewer asks questions so as to elicit statements or facts from the interviewee. They are a standard segment of qualitative research. In this research, the manager of the Nutri Natural, Herbal, and Vitamin Supplement was interviewed and it had the following advantages and disadvantages.
Information associated with the problems that the project may face were highlighted. This is crucial as it adequately prepared us for the problems and ways to tackle them in the event that they occur. This is a perfect strategy for ensuring the success of the project.
The data quality received depended on the ability of the interviewer. Some people have the ability that is natural to gather carry out an interview and gather data well, while others don’t have such abilities. Some interviewers also have their own biases and this could affect the interviewee’s responses (Rugg, et al. 2007. Pg 42).
Manual data entry. If the interview is carried out on a paper, the collected data will have to be entered manually or scanned. This may result in an increase in the cost of the project. A staff to enter the data will have to be hired and the process of data entry may prolong the analysis process (Dawson, C. 2004. Pg 72).
This is a set of printed questions that in most cases have a choice of answers, devised for a survey or statistical study. It was administered to the members of the public who were willing and able to purchase the nutritional supplements online and those who were already using them. ...Download file to see next pages Read More
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