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Marketing Essays

Result for Subject Marketing:
19914 essays
Service Quality in Melbourne Marriot Hotel Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper “Service Quality in Melbourne Marriot Hotel“ is a  perfect variant of a case study on marketing. Service Quality plays an integral part in meeting customer satisfaction. For an organization to offer quality services, it needs to set service standards in order to have a competitive advantage over its rivals.
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Reebonzs E-Marketing Strategy and Business Model, Creation of Value through Business Model Innovation Marketing
8 pages (2000 words) , Download 0
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The paper “Reebonz’s E-Marketing Strategy and Business Model, Creation of Value through Business Model Innovation“ is an inspiring variant of a business plan on marketing. Reebonz Company is currently known and reliable in both selling and buying of new variability of luxury brands.
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Strategy Document for a Small Independent Coffee Shop Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Strategy Document for a Small Independent Coffee Shop" is a perfect example of a Marketing Case Study. The Milkman is a small coffee shop located in Edinburg, Scotland. The main objective of this coffee shop in the operationalization of its business is to help coffee lovers find the best and high-quality coffee when in Edinburg. 
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Impact and Role in International Marketing Marketing Assignment
7 pages (1750 words) , Download 0 , Assignment
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The paper "Impact and Role in International Marketing " is a wonderful example of a Marketing Assignment. International marketing is the process whereby an organization undertakes business activities in more than one country and promotes its products in those countries. This process involves the development of branches and franchising various business operations. 
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The Powerful Process for Discovering What Your Customer Really Wants Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper "The Powerful Process for Discovering What Your Customer Really Wants" Is a great example of a Marketing Assignment. These marketing plans offer a simulated purchasing process. In this case, the buying process starts off with a $55, 000 budgets to purchase a car in Australia for personal use. However, the availability of a multitude of brands in Australia makes the buying process. 
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Vodafone Corporate Venture Marketing Essay
6 pages (1500 words) , Download 0 , Essay
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The paper "Vodafone Corporate Venture" is a great example of a Marketing Essay. Intrapreneurship can be termed as the act of performing as an entrepreneur while operating a large organization (Rainone, 2013). It is the practice of corporate venturing that incorporates risk-taking, innovation, reward, and motivational methods though as being the jurisdiction of entrepreneurship. 
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Are Marketers Being Too Obsessed With Data Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Are Marketers Being Too Obsessed With Data" is a good example of a Marketing Case Study. In this digital era, the marketing field has evolved where marketers have been able to access huge data to conduct market analyses on customer trends as well as get insights on the performance of a brand in various markets.  
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Marketing and Consumer Behaviour Marketing Assignment
8 pages (2285 words) , Download 1 , Assignment
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An advertisement that highlights the enhanced speed of a particular computer system by focusing upon the speed at which the work is being done thereby allowing the user to perform way above his rivals may be appreciated in a culture which promotes workaholic environments (say the business environment in the USA). 
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UK.Breakfast Industry Competition Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "UK. Breakfast Industry Competition " is a great example of a Marketing Case Study. In the past few years, the breakfast industry in the United Kingdom has attracted a lot of marketing research attention owing to the dynamic nature of the trends recorded in the past few years and the increasing competition as well as the high spending nature of the economy on breakfast.
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How Tescos Loyalty Schemes Affect Customers Marketing Case Study
10 pages (3036 words) , Download 0 , Case Study
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The paper "How Tesco’s Loyalty Schemes Affect Customers" is a perfect example of a marketing case study. A research conducted by Click Fox in 2012 regarding the effect of various customer loyalty schemes by various companies towards various schemes and how this affects their buying decision indicated that more than half of customers would consider increasing the amount of business they did with a brand for a loyalty reward.
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Communication Strategy and Consumer Behaviour Theory at Tesla Motors Marketing Case Study
9 pages (2250 words) , Download 1 , Case Study
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The paper "Communication Strategy and Consumer Behaviour Theory at Tesla Motors " is a perfect example of a marketing case study. Tesla Motors builds, designs, assembles, and sells electric cars. The company was co-founded in 2003 by Elon Musk. The company headquarters in Palo Alto, California and it trades worldwide with more than 34 stores worldwide.
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The Role of Direct Marketing in Managing Customer Relationships Marketing Coursework
20 pages (5525 words) , Download 0 , Coursework
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The paper 'The Role of Direct Marketing in Managing Customer Relationships" is an outstanding example of marketing coursework. This essay takes an explorative approach to the study of the role of direct marketing on managing customer relationships. It begins by examining the meaning of CRM and direct marketing.
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Standardizing or Adapting the Marketing Strategy across Cultures Marketing Case Study
7 pages (2208 words) , Download 0 , Case Study
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The paper "Standardizing or Adapting the Marketing Strategy across Cultures" is a good example of a marketing case study. The globalized world which we are currently living in has made many companies be cautious when it comes to selecting their marketing strategy. The world has experienced significant changes in the last few decades, such as dropping of certain trade barriers that have led the world to become a global village whereby we are all better connected.
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The Impact of Education on Social Equality and Economic Growth Marketing Coursework
22 pages (5886 words) , Coursework
Nobody downloaded yet
The paper 'The Impact of Education on Social Equality and Economic Growth " is a perfect example of marketing coursework. The impact of education on social equality and economic growth has been felt by many people in different countries worldwide. This paper delves into the contribution education makes to economic growth and social equality.
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Privatization Trend Issue Marketing Coursework
15 pages (4121 words) , Download 0 , Coursework
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The paper "Privatization Trend Issue" is a great example of marketing coursework. Privatization has been a major economic strategy since the 1980s. Governments from all over the world, both developed and developing countries, have been using this tactic to improve their countries financial rating. However, critics have argued that the method is not as straight forward as others deem it to be.
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Ngai Tahu Holdings Corporation Organizational Design Features Marketing Case Study
10 pages (2865 words) , Download 1 , Case Study
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The paper "Ngai Tahu Holdings Corporation Organizational Design Features" is an outstanding example of a marketing case study. Ngai Tahu Holdings Corporation is a New Zealand company present in property development, seafood processing, investment and tourism. The company has been steadily making huge returns on investment because of consistent use of knowledge, resources and competencies to become competitive.
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Managing FDI in an Emerging Market: British Petroleum Company Marketing Case Study
9 pages (2437 words) , Download 0 , Case Study
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The paper "Managing FDI in an Emerging Market: British Petroleum Company " is a good example of a marketing case study. The need to embrace global operations has brought a great impact on the activities of business organizations. Foreign Direct Investment has played a significant role in enhancing the ability of companies to penetrate international markets.
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Personal Information and Crime Marketing Coursework
8 pages (2314 words) , Download 0 , Coursework
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The paper "Personal Information and Crime" is an outstanding example of marketing coursework. Marketers have relied on consumer information to guide their promotion and marketing efforts for decades. This trend continues to the present where the Internet has facilitated access to a wider array of information about consumers.
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Conceptualization of Actions in the Service-Dominant Logic Literature for Value Co-creation Marketing Coursework
11 pages (2750 words) , Download 0 , Coursework
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The paper "Conceptualization of Actions in the Service-Dominant Logic Literature for Value Co-creation" is a good example of marketing coursework. Service-dominant logic literature is a concept that relies on various ideas to ensure that while a commodity is produced and sold as the commodity, it is more often than not sold to satiate a form of service that a customer who buys the good would like to use it for.
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Systems Thinking Is Critical in Developing Solutions to Sustainability Challenges Marketing Coursework
7 pages (2222 words) , Download 0 , Coursework
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The paper 'Systems Thinking Is Critical in Developing Solutions to Sustainability Challenges" is a great example of marketing coursework. To offer solutions to the emerging solutions of our evolving world, it is necessary to understand the current concepts and theories stipulated that apply to systems in organizations.
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Design and Implementation of the Service Concept Marketing Coursework
6 pages (1789 words) , Download 0 , Coursework
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The paper "Design and Implementation of the Service Concept" is a perfect example of marketing coursework. The understanding of the service concept is an important part of the strategic advantage of gaining in service design and the service innovation in the organization. This notion aims at defining the how and what of a service design which helps create coherence between the customer needs and the organization tactical intent.
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Digital Marketing of Avon Company Marketing Case Study
11 pages (3498 words) , Download 0 , Case Study
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The paper "Digital Marketing of Avon Company " is an outstanding example of a marketing case study. Digital marketing or online marketing is its best bet on this. Marketing is the essence of any business activity, and any efforts to improve it should highly be upheld to better and enhance an enterprise (Burke, 2008).
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Boycotting of Horsemeat in the Supermarkets - Ethical Consumerism Marketing Coursework
9 pages (2757 words) , Download 0 , Coursework
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The paper "Boycotting of Horsemeat in the Supermarkets - Ethical Consumerism " is a great example of marketing coursework. Ethical consumption involves purchasing products that are produced in a socially and environmentally friendly way. Ethical purchasing also involves avoidance of the products which are likely to cause adverse effects to the environment.
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Relationship between Social Marketing and Societal Marketing Marketing Coursework
11 pages (2750 words) , Download 0 , Coursework
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The paper "Relationship between Social Marketing and Societal Marketing" is a perfect example of marketing coursework. Marketing forms a fundamental component of any firm. This describes the method through which the firm promotes its products and services to reach the target customers. There is a range of approaches to product marketing and selecting the most effective approach for the firm is important.
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Omni-Channel & Customer Loyalty Marketing Case Study
11 pages (3133 words) , Download 0 , Case Study
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The paper "Omni-Channel & Customer Loyalty" is a good example of a marketing case study. The past decade has seen a lot of changes in the retail world that has been marked by robust changes in technology and the increased reliance of digital platforms as a way to reach targeted customers. Entire business models have been changed and modified, with businesses that can’t evolve to fit the new dispensation forced to die off.
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Delineating Consumption, Consumerism and Consumer Culture Marketing Coursework
8 pages (2697 words) , Download 0 , Coursework
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The paper "Delineating Consumption, Consumerism and Consumer Culture " is an outstanding example of marketing coursework. Consumption is currently playing a fundamental role in contemporary culture, and modern capitalism. At the start of the 20th century, consumption was a critical driver for the construction of modern capitalism, which created the dynamics and social structures of consumerism particularly in the West.
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Under Consumption of Contraceptives by Aboriginal and Torres Strait Islander Women Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
Free
The paper "Under Consumption of Contraceptives by Aboriginal and Torres Strait Islander Women" is a good example of a marketing assignment. The unsustainable consumption issue identified is the under consumption of contraceptives in Aboriginal and Torres Strait islander in Australia. The indigenous women aged below 30 were found to account for 75% of the total fertility rate in Australia.
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Burger Project Restaurant Marketing Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
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The paper "Burger Project Restaurant Marketing" is a great example of a marketing case study. In marketing, it is important for the marketers and owners of the business to have knowledge of the different theories about consumer behaviours. This kind of knowledge enhances the creativity among the marketers because marketing is not only an art but also a partial science (D'Esopo and Almquist, 2007).
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Google Pixel Phone Market Analysis Marketing Case Study
9 pages (2371 words) , Download 0 , Case Study
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The paper "Google Pixel Phone Market Analysis" is an outstanding example of a marketing case study. This research will explore the target segment of the Google Pixel phone. Google Pixel is a new entrant in the smartphone market and offers unique features like high-quality camera and virtual reality.
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Exporting Mango Fruit Pulp from Malaysia to China Marketing Case Study
11 pages (2971 words) , Download 0 , Case Study
Free
The paper "Exporting Mango Fruit Pulp from Malaysia to China" is an outstanding example of a marketing case study. Our company will purchase packaged mango fruit pulp from Exotic Star (M) Sdn Bhd, in Kajang Malaysia and export to supermarkets, and retail grocery corners in China. With 20 years’ experience in the field, Exotic Star (M) Sdn Bhd, is one of the recognized and leading exporters in Malaysia.
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Nike Company Marketing Plan Marketing Case Study
9 pages (2463 words) , Download 0 , Case Study
Free
The paper "Nike Company Marketing Plan" is a great example of a marketing case study. Nike Company, originally known as Blue Ribbon Sports is a firm which is situated in America and operates globally through manufacturing, designing the development of products including the footwear, accessories, services and apparel equipment.
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Service-Dominant Logic Marketing Literature review
12 pages (3642 words) , Download 0 , Literature review
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The paper "Service-Dominant Logic" is a good example of a marketing literature review. Service-dominant logic can be described as a mentality for a cohesive understanding of the nature and purpose of an organization, the society, and the market of the organization. Akaka, Vargo, Lusch, (2013) argued that the basic foundation of the S-D is based on some facts that a given organization, the society, and the market has a major role to play in service exchange.
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Rivers Integrated Marketing Strategy Plan Marketing Case Study
9 pages (2966 words) , Download 0 , Case Study
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The paper "River’s Integrated Marketing Strategy Plan" is a perfect example of a marketing case study. Rivers is better placed to succeed if it considers some unique features associated with Saudi Arabia clothing industry. Rivers should understand the climate of Saudi Arabia is warm and humid meaning that the clothes should be manufactured using cotton and wool materials.
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Analysis of the Marketing Situation of Barry Plant Marketing Case Study
12 pages (3393 words) , Download 0 , Case Study
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The paper "Analysis of the Marketing Situation of Barry Plant" is an outstanding example of a marketing case study. The task assesses the target market and segmentation. The task also looks at the 4P’s of marketing as well as the strategies involved with each marketing mix. The 4P’s include; product, price, promotion, and place.
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Facebook and Its Success Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Facebook and Its Success" is a good example of a marketing case study. Facebook is a social networking site with a very interactive website where clients meet, exchange ideas and maintain rapport all along with their lives. The old and the young are active members. The social network is barely a decade old, yet it has earned millions of customers across the globe.
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Strategic Planning and Financial Performance - Emergent Approach to Strategy Marketing Coursework
8 pages (2324 words) , Download 0 , Coursework
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The paper "Strategic Planning and Financial Performance - Emergent Approach to Strategy " is a great example of marketing coursework. For most firms that use their strategies in managing and enhancing organizational performance, strategy forms a periodic intentional process of planning, which is loosely linked to their daily resource allocation and business processes.
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Planned and Emergent Approaches to Strategy Marketing Coursework
8 pages (2343 words) , Download 0 , Coursework
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The paper "Planned and Emergent Approaches to Strategy" is a perfect example of marketing coursework. Currently, marketing environments are ever-changing and unpredictable. In this case, the operating business atmosphere has a higher percentage of turning volatile while presenting the likelihood of some definite risks occurring.
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Business and Marketing Planning, Scenario Thinking, Game Theory, Planned and Emergent Approaches Marketing Coursework
9 pages (2449 words) , Download 0 , Coursework
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The paper "Business and Marketing Planning, Scenario Thinking, Game Theory, Planned and Emergent Approaches" is an outstanding example of marketing coursework. Strategic planning is crucial in any organization that endeavors to achieve its long term goals. As a matter of fact, strategic planning is concerned with the long term goals of the organization.
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Marketing of Small Business Marketing Assignment
15 pages (3832 words) , Download 0 , Assignment
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 paper "Marketing of Small Business" is a great example of a marketing assignment. Marketing holds a special place in all type of business whether the business is big or small as it determines the strategy which the business will be adopting for its products and services. The importance of marketing increases for small business as the business is geographically, financially and in all other sense smaller than a big business which will require special efforts.
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Durex Marketing Analysis Marketing Case Study
6 pages (1902 words) , Download 0 , Case Study
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The paper "Durex Marketing Analysis" is a good example of a marketing case study. Durex is an abbreviation that stands for durability, reliability, and excellence. Durex is currently ranked the second-best company producing condoms, perfumes and other family planning products (Durex, 2007). The best company is Ansell. This is evident from the breakdown in terms of sales.
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Analysis of Loft Bar Located in University of Technology Sydney Marketing Case Study
11 pages (2845 words) , Download 0 , Case Study
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The paper "Analysis of Loft Bar Located in the University of Technology Sydney " is a perfect example of a marketing case study. Loft Bar is located in the University of Technology Sydney where customers were engaged to comprehend their satisfaction based on amenities and services, events, food and drinks at the bar.
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Comparing and Evaluating Brainstorming and Critical Thinking as Theoretical Approaches of Creativity Marketing Coursework
6 pages (1705 words) , Download 0 , Coursework
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The paper "Comparing and Evaluating Brainstorming and Critical Thinking as Theoretical Approaches of Creativity" is an outstanding example of marketing coursework. The concept of creativity is widely debated in the literature and some of the questions that have arisen from such debates include the query about whether creativity is the same as originality, talent or genius.
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Organisational Culture and Its Manifestation in Organisations Marketing Coursework
10 pages (2801 words) , Download 0 , Coursework
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The paper "Organisational Culture and Its Manifestation in Organisations" is a good example of marketing coursework. Organisational culture is simply described as an organisation’s ways of doing things manifested in various ways. Some of them include decision making, level of consultations, teamwork, dress code, employee-employer relations among others.
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Death in Technological Context - Audio Cassette Marketing Coursework
7 pages (2088 words) , Download 0 , Coursework
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The paper "Death in Technological Context - Audio Cassette " is a great example of marketing coursework. Technology has indeed been evolving over the years following a path similar to that of evolution. According to Arthur (2011), all technologies descended from the earlier ones with those performing better and quite efficiently being selected for future use.
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Strategic Marketing Plan for a Company Marketing Case Study
9 pages (2466 words) , Download 0 , Case Study
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The paper 'Strategic Marketing Plan for a Company" is an outstanding example of a marketing case study. Any business idea can be achieved.  The readiness and willingness of the owner of the business idea, to share the intentions of making it come true, marks the beginning of any successful business.
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Telstra Marketing Management and Planning Marketing Case Study
6 pages (1671 words) , Download 0 , Case Study
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The paper "Telstra Marketing Management and Planning" is a good example of a marketing case study. The company under analysis is Telstra which is the largest telecommunication sector in Australia and is owned and governed by the Australian government. The situational analysis of this company revealed that this company is endowed with extensive strengths.
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Marketing Analysis of Fast Food Store Marketing Case Study
14 pages (4029 words) , Download 1 , Case Study
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The paper "Marketing Analysis of Fast Food Store" is a great example of a marketing case study. A marketing plan plays a critical role in establishing any form of business. With an ineffective marketing strategy, the company’s hard work to acquire customers will turn out to be random and very inefficient.
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Understanding Consumer Purchasing Pattern Marketing Case Study
11 pages (3156 words) , Download 0 , Case Study
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The paper "Understanding Consumer Purchasing Pattern" is a perfect example of a marketing case study. Buying behavior refers to an ultimate consumer’s decision-making process in buying and use of products. It revolves around studying why consumers buy certain products, the factors that influence their purchases and the changing factors in society.
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Factors Influencing an Organizational Buying Centre Strategic Decision-Making Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Factors Influencing an Organizational Buying Centre Strategic Decision-Making" is an outstanding example of a marketing case study. The major characteristic of organization buying is the fact that it is a group activity. People from different departments of the organization and with different expertise contribute to the purchasing decision.
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Plum Organics: Marketing in China Marketing Case Study
8 pages (2052 words) , Download 0 , Case Study
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The paper "Plum Organics: Marketing in China" is a good example of a marketing case study. Plum Organics is a global leader and pioneer in the provision of organic baby food, drinks, and snack products for kids and toddlers. The company is globally recognized for recipes that exemplify the modern approach and trend in family nutrition.
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