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Marketing Essays

Result for Subject Marketing:
19895 essays
Design and Implementation of the Service Concept Marketing Coursework
6 pages (1789 words) , Download 0 , Coursework
Free
The paper "Design and Implementation of the Service Concept" is a perfect example of marketing coursework. The understanding of the service concept is an important part of the strategic advantage of gaining in service design and the service innovation in the organization. This notion aims at defining the how and what of a service design which helps create coherence between the customer needs and the organization tactical intent.
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Digital Marketing of Avon Company Marketing Case Study
11 pages (3498 words) , Download 0 , Case Study
Free
The paper "Digital Marketing of Avon Company " is an outstanding example of a marketing case study. Digital marketing or online marketing is its best bet on this. Marketing is the essence of any business activity, and any efforts to improve it should highly be upheld to better and enhance an enterprise (Burke, 2008).
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Boycotting of Horsemeat in the Supermarkets - Ethical Consumerism Marketing Coursework
9 pages (2757 words) , Download 0 , Coursework
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The paper "Boycotting of Horsemeat in the Supermarkets - Ethical Consumerism " is a great example of marketing coursework. Ethical consumption involves purchasing products that are produced in a socially and environmentally friendly way. Ethical purchasing also involves avoidance of the products which are likely to cause adverse effects to the environment.
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Relationship between Social Marketing and Societal Marketing Marketing Coursework
11 pages (2750 words) , Download 0 , Coursework
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The paper "Relationship between Social Marketing and Societal Marketing" is a perfect example of marketing coursework. Marketing forms a fundamental component of any firm. This describes the method through which the firm promotes its products and services to reach the target customers. There is a range of approaches to product marketing and selecting the most effective approach for the firm is important.
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Omni-Channel & Customer Loyalty Marketing Case Study
11 pages (3133 words) , Download 0 , Case Study
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The paper "Omni-Channel & Customer Loyalty" is a good example of a marketing case study. The past decade has seen a lot of changes in the retail world that has been marked by robust changes in technology and the increased reliance of digital platforms as a way to reach targeted customers. Entire business models have been changed and modified, with businesses that can’t evolve to fit the new dispensation forced to die off.
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Delineating Consumption, Consumerism and Consumer Culture Marketing Coursework
8 pages (2697 words) , Download 0 , Coursework
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The paper "Delineating Consumption, Consumerism and Consumer Culture " is an outstanding example of marketing coursework. Consumption is currently playing a fundamental role in contemporary culture, and modern capitalism. At the start of the 20th century, consumption was a critical driver for the construction of modern capitalism, which created the dynamics and social structures of consumerism particularly in the West.
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Under Consumption of Contraceptives by Aboriginal and Torres Strait Islander Women Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
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The paper "Under Consumption of Contraceptives by Aboriginal and Torres Strait Islander Women" is a good example of a marketing assignment. The unsustainable consumption issue identified is the under consumption of contraceptives in Aboriginal and Torres Strait islander in Australia. The indigenous women aged below 30 were found to account for 75% of the total fertility rate in Australia.
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Burger Project Restaurant Marketing Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
Free
The paper "Burger Project Restaurant Marketing" is a great example of a marketing case study. In marketing, it is important for the marketers and owners of the business to have knowledge of the different theories about consumer behaviours. This kind of knowledge enhances the creativity among the marketers because marketing is not only an art but also a partial science (D'Esopo and Almquist, 2007).
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Google Pixel Phone Market Analysis Marketing Case Study
9 pages (2371 words) , Download 0 , Case Study
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The paper "Google Pixel Phone Market Analysis" is an outstanding example of a marketing case study. This research will explore the target segment of the Google Pixel phone. Google Pixel is a new entrant in the smartphone market and offers unique features like high-quality camera and virtual reality.
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Exporting Mango Fruit Pulp from Malaysia to China Marketing Case Study
11 pages (2971 words) , Download 0 , Case Study
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The paper "Exporting Mango Fruit Pulp from Malaysia to China" is an outstanding example of a marketing case study. Our company will purchase packaged mango fruit pulp from Exotic Star (M) Sdn Bhd, in Kajang Malaysia and export to supermarkets, and retail grocery corners in China. With 20 years’ experience in the field, Exotic Star (M) Sdn Bhd, is one of the recognized and leading exporters in Malaysia.
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Nike Company Marketing Plan Marketing Case Study
9 pages (2463 words) , Download 0 , Case Study
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The paper "Nike Company Marketing Plan" is a great example of a marketing case study. Nike Company, originally known as Blue Ribbon Sports is a firm which is situated in America and operates globally through manufacturing, designing the development of products including the footwear, accessories, services and apparel equipment.
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Service-Dominant Logic Marketing Literature review
12 pages (3642 words) , Download 0 , Literature review
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The paper "Service-Dominant Logic" is a good example of a marketing literature review. Service-dominant logic can be described as a mentality for a cohesive understanding of the nature and purpose of an organization, the society, and the market of the organization. Akaka, Vargo, Lusch, (2013) argued that the basic foundation of the S-D is based on some facts that a given organization, the society, and the market has a major role to play in service exchange.
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Rivers Integrated Marketing Strategy Plan Marketing Case Study
9 pages (2966 words) , Download 0 , Case Study
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The paper "River’s Integrated Marketing Strategy Plan" is a perfect example of a marketing case study. Rivers is better placed to succeed if it considers some unique features associated with Saudi Arabia clothing industry. Rivers should understand the climate of Saudi Arabia is warm and humid meaning that the clothes should be manufactured using cotton and wool materials.
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Analysis of the Marketing Situation of Barry Plant Marketing Case Study
12 pages (3393 words) , Download 0 , Case Study
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The paper "Analysis of the Marketing Situation of Barry Plant" is an outstanding example of a marketing case study. The task assesses the target market and segmentation. The task also looks at the 4P’s of marketing as well as the strategies involved with each marketing mix. The 4P’s include; product, price, promotion, and place.
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Facebook and Its Success Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Facebook and Its Success" is a good example of a marketing case study. Facebook is a social networking site with a very interactive website where clients meet, exchange ideas and maintain rapport all along with their lives. The old and the young are active members. The social network is barely a decade old, yet it has earned millions of customers across the globe.
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Strategic Planning and Financial Performance - Emergent Approach to Strategy Marketing Coursework
8 pages (2324 words) , Download 0 , Coursework
Free
The paper "Strategic Planning and Financial Performance - Emergent Approach to Strategy " is a great example of marketing coursework. For most firms that use their strategies in managing and enhancing organizational performance, strategy forms a periodic intentional process of planning, which is loosely linked to their daily resource allocation and business processes.
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Planned and Emergent Approaches to Strategy Marketing Coursework
8 pages (2343 words) , Download 0 , Coursework
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The paper "Planned and Emergent Approaches to Strategy" is a perfect example of marketing coursework. Currently, marketing environments are ever-changing and unpredictable. In this case, the operating business atmosphere has a higher percentage of turning volatile while presenting the likelihood of some definite risks occurring.
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Business and Marketing Planning, Scenario Thinking, Game Theory, Planned and Emergent Approaches Marketing Coursework
9 pages (2449 words) , Download 0 , Coursework
Free
The paper "Business and Marketing Planning, Scenario Thinking, Game Theory, Planned and Emergent Approaches" is an outstanding example of marketing coursework. Strategic planning is crucial in any organization that endeavors to achieve its long term goals. As a matter of fact, strategic planning is concerned with the long term goals of the organization.
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Marketing of Small Business Marketing Assignment
15 pages (3832 words) , Download 0 , Assignment
Free
 paper "Marketing of Small Business" is a great example of a marketing assignment. Marketing holds a special place in all type of business whether the business is big or small as it determines the strategy which the business will be adopting for its products and services. The importance of marketing increases for small business as the business is geographically, financially and in all other sense smaller than a big business which will require special efforts.
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Durex Marketing Analysis Marketing Case Study
6 pages (1902 words) , Download 0 , Case Study
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The paper "Durex Marketing Analysis" is a good example of a marketing case study. Durex is an abbreviation that stands for durability, reliability, and excellence. Durex is currently ranked the second-best company producing condoms, perfumes and other family planning products (Durex, 2007). The best company is Ansell. This is evident from the breakdown in terms of sales.
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Analysis of Loft Bar Located in University of Technology Sydney Marketing Case Study
11 pages (2845 words) , Download 0 , Case Study
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The paper "Analysis of Loft Bar Located in the University of Technology Sydney " is a perfect example of a marketing case study. Loft Bar is located in the University of Technology Sydney where customers were engaged to comprehend their satisfaction based on amenities and services, events, food and drinks at the bar.
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Comparing and Evaluating Brainstorming and Critical Thinking as Theoretical Approaches of Creativity Marketing Coursework
6 pages (1705 words) , Download 0 , Coursework
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The paper "Comparing and Evaluating Brainstorming and Critical Thinking as Theoretical Approaches of Creativity" is an outstanding example of marketing coursework. The concept of creativity is widely debated in the literature and some of the questions that have arisen from such debates include the query about whether creativity is the same as originality, talent or genius.
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Organisational Culture and Its Manifestation in Organisations Marketing Coursework
10 pages (2801 words) , Download 0 , Coursework
Free
The paper "Organisational Culture and Its Manifestation in Organisations" is a good example of marketing coursework. Organisational culture is simply described as an organisation’s ways of doing things manifested in various ways. Some of them include decision making, level of consultations, teamwork, dress code, employee-employer relations among others.
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Death in Technological Context - Audio Cassette Marketing Coursework
7 pages (2088 words) , Download 0 , Coursework
Free
The paper "Death in Technological Context - Audio Cassette " is a great example of marketing coursework. Technology has indeed been evolving over the years following a path similar to that of evolution. According to Arthur (2011), all technologies descended from the earlier ones with those performing better and quite efficiently being selected for future use.
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Strategic Marketing Plan for a Company Marketing Case Study
9 pages (2466 words) , Download 0 , Case Study
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The paper 'Strategic Marketing Plan for a Company" is an outstanding example of a marketing case study. Any business idea can be achieved.  The readiness and willingness of the owner of the business idea, to share the intentions of making it come true, marks the beginning of any successful business.
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Telstra Marketing Management and Planning Marketing Case Study
6 pages (1671 words) , Download 0 , Case Study
Free
The paper "Telstra Marketing Management and Planning" is a good example of a marketing case study. The company under analysis is Telstra which is the largest telecommunication sector in Australia and is owned and governed by the Australian government. The situational analysis of this company revealed that this company is endowed with extensive strengths.
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Marketing Analysis of Fast Food Store Marketing Case Study
14 pages (4029 words) , Download 1 , Case Study
Free
The paper "Marketing Analysis of Fast Food Store" is a great example of a marketing case study. A marketing plan plays a critical role in establishing any form of business. With an ineffective marketing strategy, the company’s hard work to acquire customers will turn out to be random and very inefficient.
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Understanding Consumer Purchasing Pattern Marketing Case Study
11 pages (3156 words) , Download 0 , Case Study
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The paper "Understanding Consumer Purchasing Pattern" is a perfect example of a marketing case study. Buying behavior refers to an ultimate consumer’s decision-making process in buying and use of products. It revolves around studying why consumers buy certain products, the factors that influence their purchases and the changing factors in society.
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Factors Influencing an Organizational Buying Centre Strategic Decision-Making Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Factors Influencing an Organizational Buying Centre Strategic Decision-Making" is an outstanding example of a marketing case study. The major characteristic of organization buying is the fact that it is a group activity. People from different departments of the organization and with different expertise contribute to the purchasing decision.
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Plum Organics: Marketing in China Marketing Case Study
8 pages (2052 words) , Download 0 , Case Study
Free
The paper "Plum Organics: Marketing in China" is a good example of a marketing case study. Plum Organics is a global leader and pioneer in the provision of organic baby food, drinks, and snack products for kids and toddlers. The company is globally recognized for recipes that exemplify the modern approach and trend in family nutrition.
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Marketing Plan for NAB Marketing Business Plan
12 pages (3000 words) , Download 0 , Business Plan
Free
The National Bank of Australia was established in the year 1858. It was originally known as the National Bank of Australasia and it rapidly became famous to be one of the most established financial and banking institutions in Australia. The Bank grew by taking over several other banking organizations within Australia.
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How Can B2B Marketers Use the Internet to Its Advantage Marketing Coursework
7 pages (2050 words) , Download 0 , Coursework
Free
The paper "How Can B2B Marketers Use the Internet to Its Advantage" is a perfect example of marketing coursework. Business to Business marketing has gained much popularity in the modern world. It describes the commerce transactions between businesses like between the producer and the wholesaler, or between the wholesaler and the retailer and other such combinations.
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Cochlear Company - Pest Analysis Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper "Cochlear Company - Pest Analysis" is an outstanding example of a marketing case study. Cochlear company is a popular company in Australia that is based in the country’s capital, Sydney. It is known to produce and supply several implants. The implants are the Baha bone, the Hybrid electro-acoustic, and the Nucleus cochlear implants.
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Contribution of Internet to the Growth of Car-Sharing in Cities Marketing Case Study
8 pages (2429 words) , Download 0 , Case Study
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The paper "Contribution of the Internet to the Growth of Car-Sharing in Cities" is a great example of a marketing case study. Car sharing is a practice that originally started in both small and big families. Families communally used a few vehicles to help cut on the cost of fuel and maintenance. This venture, due to its numerous benefits, has taken hold, with different firms purchasing large fleets of vehicles and hiring out transport services to people.
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The Toyota Public Relations Crisis Marketing Case Study
10 pages (2669 words) , Download 1 , Case Study
Free
The paper "The Toyota Public Relations Crisis " is a good example of a marketing case study. Public relation strategies are an important aspect of the survival of any business. In the modern competitive environment, it is crucial that business gain consumers and build on their relationships for sustainable growth and sustainability.
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The Commonwealth Bank - Issue of Multi-Currency Credit Cards Marketing Case Study
7 pages (2042 words) , Download 0 , Case Study
Free
The paper "The Commonwealth Bank - Issue of Multi-Currency Credit Cards" is a perfect example of a marketing case study. Banking is one of the most fragile and riskiest businesses in the world (Altunbas, Manganelli & Marques-Ibanez, 2011, p.2). According to Wehinger (2013, p.2), the massive competition that is present in the banking industry has seen the major players in this sector adopt very dynamic and creative measures to stay afloat.
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Kmarts Reaction to the Bangladesh Factory Collapse Marketing Coursework
7 pages (2150 words) , Download 0 , Coursework
Free
The paper "Kmart’s Reaction to the Bangladesh Factory Collapse " is a good example of marketing coursework. Kmart’s reaction to the Bangladesh factory collapse in mid-2013 showed that it was ready to engage in corporate social responsibility activities. This issue brings to light the impact of corporate social responsibility and what influences business firms to engage in it.
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The Marketing Mix for ALTAS Company Marketing Case Study
8 pages (2827 words) , Download 1 , Case Study
Free
The paper "The Marketing Mix for ALTAS Company" is an outstanding example of a marketing case study. The marketing mix is defined as a business tool often used by marketing professionals in promoting services and products. It is an important aspect in determining prices, services offered, goods sold as well as a business venue.
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Light Auto Spare Parts Entry and Growth Strategies Marketing
14 pages (4083 words) , Download 0
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The paper "Light Auto Spare Parts Entry and Growth Strategies" is a good example of a marketing business plan. The business is known as Light Auto Spare Parts. The business has qualities of working hard to esteemed customers in order to enhance good public relations. The name of the business also suggests that it will be capable of meeting the customer’s needs as per requests and expectations.
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Overcoming the Barriers to Effective International Marketing Research Marketing Literature review
6 pages (2090 words) , Download 0 , Literature review
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The paper "Overcoming the Barriers to Effective International Marketing Research" is a perfect example of a marketing literature review. Firms usually face hurdles when entering new markets. However, due to rapid change in global business businesses must find new strategies on to deal with these barriers in advanced in order to improve their chances of performing well in the new markets.
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Market Entry Report for Haier, a Chinese Company Marketing Case Study
15 pages (4206 words) , Download 0 , Case Study
Free
The paper "Market Entry Report for Haier, a Chinese Company " is a good example of a marketing case study. This report focuses on the world’s 4th largest white goods manufacturing company “Haier” founded in 1984 with its headquarters situated in Qingdao, PRC and manufacturing home appliances in over 15000 varieties under 96 categories.
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Emergent Method in Marketing Planning Marketing Coursework
9 pages (2445 words) , Download 0 , Coursework
Free
The paper "Emergent Method in Marketing Planning" is a great example of marketing coursework. Methods of managing of change ought to address numerous organizational elements for instance; motivation, communication, governance, training, as well as development that is continuous during the change process since understanding how employees react to change is instrumental in the administration of the entire process.
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Market Analysis of S-Cargo Trike Marketing Case Study
7 pages (2066 words) , Download 0 , Case Study
Free
The paper "Market Analysis of S-Cargo Trike" is a perfect example of a marketing case study. Buses, motorbikes, cars, trains and other locomotives are the likely competitors facing S-Cargo Trike. The trend in technology shows that the use of mobile phones and internet technology in advertising is increasing.
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Green Marketing and CSR Marketing Coursework
14 pages (3821 words) , Download 0 , Coursework
Free
The paper "Green Marketing and CSR" is an outstanding example of marketing coursework. Companies and organizations are currently in a business environment which seems to be more committed to various societal issues. This has in a way forced them to embrace both green marketing and corporate social responsibility.
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Social Networking and Consumer Behavior Marketing Coursework
14 pages (3893 words) , Download 0 , Coursework
Free
The paper "Social Networking and Consumer Behavior" is an outstanding example of marketing coursework. Social networking has taken a new dimension in the modern world because it influences the manner in which people in different societies interact with each other. As a result, online social networks have broken barriers of communication which existed in the past.
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Valued Material Possessions, Sense of Linkage and Stability of a Consumer Marketing Coursework
8 pages (2230 words) , Download 0 , Coursework
Free
The paper "Valued Material Possessions, Sense of Linkage and Stability of a Consumer" is a good example of marketing coursework. Schultz, Kleine and Kernan (1999) state that, “we surround ourselves with valued material possessions as a matter of our lives taking the course. A sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence.”
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Pepsi Max & Doritos: Situation Analysis Marketing Case Study
6 pages (1789 words) , Download 0 , Case Study
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The paper "Pepsi Max & Doritos: Situation Analysis " is a great example of a marketing case study. This marketing strategy of communication is geared towards Pepsi max & Doritos with the aim of increasing the customer base of the company product. According to the Australian market statistics, the most recent market survey shows the Pepsi Max &Doritos products having being ranked position 26th overall.
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Samsung Smartphones Overview Marketing Case Study
30 pages (7658 words) , Case Study
Nobody downloaded yet
The paper "Samsung Smartphones Overview" is a perfect example of a marketing case study. Samsung is one of the leading companies in the world specifically in the field of electronics and mobile phones, therefore for this company to maintain its title in this field is far much important since it is facing high completion in the market, for example, Nokia, Motorolla, Erickson and may other upcoming companies in this industry.
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Coles Situational Analysis and Marketing Objectives Marketing Case Study
6 pages (1668 words) , Download 0 , Case Study
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The paper "Coles Situational Analysis and Marketing Objectives" is a great example of a marketing case study. With the growth of supermarket retail chains, there has been increased competition and hence the need for carrying out market analysis. This paper reflects on appropriate marketing objectives, target markets and positioning and overall approach to the appropriate marketing mix.
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What Role Do Public Relations Play in TAMS Activities Marketing Coursework
7 pages (1959 words) , Download 0 , Coursework
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The paper "What Role Do Public Relations Play in TAMS’ Activities" is a good example of marketing coursework. The position of the Australian Medical Association is that electronic health records are a timely intervention which would enhance health outcomes. However, the association asserts the concerns of doctors regarding the weaknesses of the system.
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