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Marketing Essays

Result for Subject Marketing:
19702 essays
Business Strategy for Promotion of Apple iPhone 6-6 Marketing Report
13 pages (3878 words) , Download 0 , Report
Free
The paper “Business Strategy for Promotion of Apple iPhone 6-6” is a fascinating example of a marketing report. Apple Inc. is a multinational technology company, founded in 1976. The company was founded by Steve Jobs and has its headquarters located in California, United States. This firm is actively indulged in selling and designing computer software, consumer electronics, etc.
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Oligopolistic Market Competition in the UK Marketing Report
15 pages (4190 words) , Download 0 , Report
Free
The paper “Oligopolistic Market Competition in the UK” is a forceful example of a marketing report. The purpose of this study is to give a detailed analysis of the oligopolistic market within the supermarket industry in the UK and to describe this issue using one of the biggest retailers – Tesco corporation.
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Managing Marketing Information Marketing Research Paper
6 pages (1840 words) , Download 3 , Research Paper
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The organizations, therefore, try to determine the nature of the market structure as well as try to gather information regarding the prices of goods set by the competitors and the products manufactured by them. The paper would discuss the marketing information system and its orientations (Dhillon and Backhouse, 2000).
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Significance of E-Commerce Business in the Market Place Marketing Case Study
11 pages (3004 words) , Download 0 , Case Study
Free
Zappos is located in Las Vegas, Nevada. Zappos Company had implemented innovative marketing strategies to acquire a desirable percentage of the market share. Amazon acquired this company in 2009. The firm was acquired by paying a value of $1.2 billion. Zappos.com has been successful over the years by offering creative shoe designs to target customers.
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International Marketing Communication Plan Marketing Report
11 pages (3195 words) , Download 0 , Report
Free
The corporate mission of Virgin Media Plc. is to utilize all advanced technologies to provide the best services to their customers in terms of their wireless and broadband usage. The main objective of the enterprise is to provide diversified services to different customer segments across the globe.
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International Marketing Communications Plan Marketing Business Plan
10 pages (3003 words) , Download 1 , Business Plan
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Communication techniques are the crucial strategic factors of international marketing policies of firms. They are using various communication strategies for developing marketing classification, target selection, and international decision making. In the current study, international marketing communication plans are outlined on behalf of The Phoenix Partnership (TPP).
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International Marketing Communications Plan: The Body Shop In China Marketing Report
10 pages (3278 words) , Download 0 , Report
Free
However, scholars such as Berry and Yadav (2008) and Jaworski and Kohli (2008) still believe that traditional forms of marketing are important for business firms in developing their brand in large and competitive markets. This report focuses on the utilization of these processes for The Body Shop while functioning in China.
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Strategies and Marketing Activities of Poundland in China Marketing Essay
9 pages (3940 words) , Download 2 , Essay
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Poundland wants to expand internationally to enhance its position in the retail industry. A marketing executive Angeline Volker was given two weeks to evaluate the companies’ present business performance and competitive advantage and to create a hypothetical plan. At present the company has a strong brand name.
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Swift Airline - Entering into Market, Increased Flight Numbers, Cabin and Food Services Marketing Report
8 pages (2485 words) , Download 0 , Report
Free
The paper “Swift Airline - Entering into Market, Increased Flight Numbers, Cabin and Food Services ” is a worthy example of a marketing report. Swift Airline is a regional carrier making flights to seven destinations with ten routes. The airline operates as a normal carrier and this means that the charges for the ticket are moderate.
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Innovation Venture in the UAE - Holographic Industries Marketing Case Study
18 pages (4870 words) , Download 0 , Case Study
Free
The paper "Innovation Venture in the UAE - Holographic Industries" is an outstanding example of a marketing case study. With economic, industry and infrastructure development in the United Arab Emirates comes a new demand for luxury retail products. In Dubai, growth in the luxury retail sector commands a whopping 30 percent of the entire Middle Eastern luxury market (Coldwell Banker 2014).
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Internationalisation and Global Marketing Marketing Essay
20 pages (6163 words) , Download 0 , Essay
Free
Multinational corporations are those companies which operate in various nations but manage their business from home country (Kumar, 2013). Any company which derives one-third of its profits from outside operations i.e. operations outside the home nation is regarded as a multinational corporation.
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The Concept of Globalization Marketing Essay
19 pages (6045 words) , Download 0 , Essay
Free
As a result, firms all across the globe can conduct business activities together. The inception of Liberalization has made overseas trading easier which as a result further boosted the progress of globalization. Moreover, technology also has a major role to play in the process of globalization. 
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The Benefits of Globalization Marketing Essay
10 pages (3294 words) , Download 0 , Essay
Free
The benefits of globalization are that some of the people think that globalization is a good thing. The more there is free trade; the more will be economic growth. In fact, the government provides some job opportunities and welfare nets.
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Reflective Portfolio Marketing Essay
19 pages (6030 words) , Download 0 , Essay
Free
The products which have a universal demand need to be marketed globally. For example, companies like Coca-Cola, McDonald’s, Starbucks, and Kentucky Fried Chicken are some of the global brands available around the world.
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Marketing Research for Healthcare Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
 Marketing Research for Healthcare Question one a) The best sampling methodology would be systematic random sampling method which relies on probability. In this case, a male aged 35-60 years will be selected for after a fixed number of
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Chianti Healthy Lifestyles Marketing Case Study
3 pages (750 words) , Download 0 , Case Study
Free
Assessing lifetime value al Affiliation Assessing lifetime value I Analysis and Recommendation The average lifetime value of a customer whose initial purchase is less than $50 As determined, the Lifetime Value of an average newly acquired customer
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Direct Marketing project for Nike Inc Marketing Case Study
14 pages (3796 words) , Download 0 , Case Study
Free
Nike Inc is a multinational corporation that majors in the production of sportswear apparels such as footwears, shirts, headgears, golfing equipment, and many more sports products. It has retail stores widely spread across the world and its operations are categorized into geographical regions such as Western Europe, Central, and Eastern Europe, North America, and so on.
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Sun Lover Brochure Package Analysis Marketing Case Study
8 pages (2153 words) , Download 0 , Case Study
Free
The paper “Sun Lover Brochure Package Analysis” is a felicitous example of the marketing case study. Advertising and marketing have always played a large role in the various business setups that can be found within an investing world. The need for these particular elements in order for a venture to grow cannot be understated and thus a lot of focus has been put on them by the different parties involved.
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Marketing Plan: Perrys Ice Cream Marketing Business Plan
9 pages (2660 words) , Download 11 , Business Plan
Free
The strategies and planning are formulated keeping in mind the mission that the company carries. Perry’s Ice Cream aims to fulfill the needs of the young generations by bringing out the essence of old rustic flavor that is missing in today’s products, without affecting its freshness and quality (Source-“ About us”).
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Buyer Behaviour - Tesco Marketing Case Study
10 pages (2630 words) , Download 0 , Case Study
Free
The paper "Buyer Behaviour - Tesco" is an outstanding example of a marketing case study. Tesco is one of the big company retail companies in the world. It is a British multinational company. This retail company was founded in 1919. From that time onwards the company has expanded its business to different parts of the world. Presently Tesco has a large number of customers all around the world.
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Marketing of Samsung Smartphone in the UAE Marketing Case Study
10 pages (2820 words) , Download 0 , Case Study
Free
The paper "Marketing of Samsung Smartphone in the UAE " is an outstanding example of a marketing case study. Samsung is headquartered in South Korea and deals with the manufacture and distribution of consumer electronics, semiconductors, telecommunication devices, digital appliances, media and network systems.
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Research Methodology Marketing Essay
8 pages (2130 words) , Download 2 , Essay
Free
It also gives an overall idea to the reader on how the researcher has approached to answer the research questions. The research methodology is focused on the “research onion” which suggests that the research work is divided into six stages and how each of them has been addressed in the research work.
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E-Business Analysis Marketing Report
11 pages (3049 words) , Download 0 , Report
Free
The fashion industry is characterized by uncertainty and there exists no dominant player in the industry. The trend in the fashion industry changes at a very fast rate and thus the competition in this industry is immense. In order to compete in this industry, the fashion brands must employ the appropriate segmentation, targeting and positioning strategy in their business.
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Marketing of Direct Mail Marketing Essay
8 pages (2171 words) , Download 1 , Essay
Free
The company utilizes Direct Mail Marketing to advance huge numbers of its new products, targeting trade organizations. Direct mailings will frequently incorporate Google AdWords coupons or data on how Google can help organizations promote their products. 
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Nestle Decided to Investigate Further the Possibility of Moving to Italy Marketing Case Study
19 pages (5372 words) , Download 0 , Case Study
Free
The paper "Nestle Decided to Investigate Further the Possibility of Moving to Italy" is an outstanding example of a marketing case study. In this contemporary era, different business industries have become much competitive in nature. After the advent of globalisation in the world economy, business industries have focused on gaining more profits from the respective operational procedures.
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Copier Paper Report Marketing PowerPoint Presentation
5 pages (1250 words) , Download 0 , PowerPoint Presentation
Free
Presentation on Copier Paper Report Affiliation: Introduction As a quality analyst at John and Sons Company, I understand that my job description entails looking at products, looking at systems, and looking at materials in order to ensure that there
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Understanding Research Methods and Analysis Marketing Research Paper
10 pages (2764 words) , Download 1 , Research Paper
Free
Indeed, consumers have a more emotional response, and also now investigate products on the Internet first, before making the purchase. However, Thailand respondents appear to be split on whether a celebrity influences their purchasing habits. Yet, it is also evident that the message, combined with star-power, may be the culprit if sales are not working out well.
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Develop an Export Strategy for an Organisation Marketing Research Paper
7 pages (2075 words) , Download 1 , Research Paper
Free
This is when two brothers from England, Charles Hurst and George began brewing beer in Kenya (Evelyn and Margaret, 2005). They formally integrated their business as a private company with the name of Kenya Breweries Ltd. The first malted barley beer was brewed in 1929 and the opening batch delivered to the New Stanley Hotel.
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The Export Strategy for Sanyo Marketing Case Study
6 pages (1630 words) , Download 1 , Case Study
Free
Sanyo should seek to apply the indirect export strategy since it is a risk-free way to begin with and demands minimal involvement in the export process, therefore, allowing the company to concentrate on its domestic business. 
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Time Management Marketing Essay
6 pages (1709 words) , Download 2 , Essay
Free
In order to gain critical knowledge, it was essential that I referred to a number of academic journals, the Internet was used to access the works of scholars and past studies. I also accessed a number of news and videos relating to the CSP and CSR.
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Growing Relationship between Culture and Advertisements Marketing Essay
5 pages (1326 words) , Download 0 , Essay
Free
An advertisement is a form of communication in the field of marketing through which a targeted audience is persuaded to take up or continue with certain actions/products usually with respect to commercial offerings or for political/ideological support. The modern globalized economy has come with its own consequences. 
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The Company Emotiv Systems Marketing Essay
7 pages (2001 words) , Download 1 , Essay
Free
For expanding or growing the business Emotiv Systems should target the market of Japan. The company mainly deals with different types of video games, machines that can read human minds, PC games, machines for doing communication, various medical equipment, etc (Ofek, Riis and Hamilton, 2011).
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World Exposition Marketing Research Proposal
7 pages (1944 words) , Download 1 , Research Proposal
Free
The duration of the world expo usually lasts between the ranges of 2 weeks to 3months. The international body that sanctions the world’s fair is referred to as the International Exhibition Bureau. It approves three types of world fairs which are international, universal, and specialized world fairs.
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McDonald Going to Russia Marketing Case Study
6 pages (1687 words) , Download 1 , Case Study
Free
Unlike in the concentrated strategy, here the company will have to come up with two or more segments in the market that contain different customers with heterogeneous kinds of demands. Given this as the case, various sets of marketing mix strategies will be formulated to suit the various market segments developed. 
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A Marketing Plan for Body Fitness Gym Marketing Report
15 pages (4467 words) , Download 0 , Report
Free
The gym will provide the most modern facility to the customer with an opportunity for them to socialize and also help them get the best training facilities and personal care. The gym will be able to attract the customers due to these modern facilities that it intends to provide and hopefully, these facilities will earn the company a good customer base.
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Global Competitive Position and Corporate Social Responsibility of American Airlines Marketing Research Paper
24 pages (7371 words) , Research Paper
Nobody downloaded yet
The paper “Global Competitive Position and Corporate Social Responsibility of American Airlines ” is a comprehensive example of a marketing research paper. American Airlines is one of the major companies in the airline industry of the US with headquarters in Texas. Apart from its domestic network within the United States, a widespread international network of the company integrates 344 destinations.
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Analysis of Med Thau Maree SAS Company Marketing Case Study
6 pages (1600 words) , Download 0 , Case Study
Free
The company has succeeded to sell its products to the rest world. The marketing segmentation that it used has brought a great positive impact on its growth. The company has become highly competitive in the market, and its products are fetching high demands from the customers (Cravens & Piercy, 2013).
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Competitiveness of the Inner Cities Marketing Essay
7 pages (1972 words) , Download 1 , Essay
Free
In the current paper, the competitive advantages of the inner cities have been vividly discussed, highlighting the work of Michael Porter. The paper also incorporates the critical reviews of other authors in relation to Porter’s ideas, alongside presenting the personal ideas of the researcher. 
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Consumer Behaviour Study of Cadburys Dairy Milk Chocolate Range Marketing Research Paper
10 pages (2942 words) , Download 0 , Research Paper
Free
Dairy Milk was ranked as the top-selling chocolate bar in the U.K, in the year 2014 (Cadbury, 2015). Cadbury initiated its first-ever chocolate bar with a greater proportion of milk content than the previous chocolate bars in the year 1905 in England.
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Marketing Plan for Get Fit Gym Marketing Report
15 pages (4503 words) , Download 0 , Report
Free
Get Fit Gym has been introduced in the luxury segment of Doha. The concerned company will look after the various segments of the customers which include the male, female and the kid's segment. Specialized facilities have been incorporated depending upon the needs and requirements of the customers. The price charged for delivering services to its customers is comparatively high. 
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Business Ethics in Marketing Marketing Case Study
10 pages (2758 words) , Download 0 , Case Study
Free
Despite the many required documentations of consumers purchases on food products, the motivation of the purchases is under-researched. The individual choice of the product is linked to the business ethics of the company, and the ethics vary from one company to the other and from individual to individual.
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A Reflection on Personal and Professional Development Marketing Essay
8 pages (2265 words) , Download 1 , Essay
Free
Personal and professional development refers to a set of activities that an individual engages in for enhancing their self-knowledge and identity. Through the personal and professional development (PPD) program, one's talent and potential are developed, their human capacity, as well as employability, also is built.
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Marketing Plan for Atlantic Quench Cranberries Inc Marketing Business Plan
12 pages (3251 words) , Download 0 , Business Plan
Free
The implication is that, due to increasing competition, it is becoming increasingly difficult and expensive to launch new products. Also, for years, Atlantic Quench has enjoyed a monopoly over the cranberry products that the company has promoted for its health benefits.
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Foreign Market Entry Strategies and Operations of International Retailing Industry Marketing Research Paper
13 pages (3930 words) , Download 0 , Research Paper
Free
In this era of contemporary business and global integration, retailing is considered to be an international phenomenon (Larimo, 2013). The retailing industry, specific to the countries from various corners of the globe has shown marked expansion especially during the last two decades of the twentieth century.
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Sport Sponsorship Strategy Marketing Assignment
13 pages (4103 words) , Download 0 , Assignment
Free
The big number of fans means increased revenues for the club and its sponsors, and is bound to attract other potential sponsors due to its economic viability. The achievement of these metrics depends on three key strategies, among which are having agent outlets, issuing bonus games and reducing the prices of tickets
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Applying Kirkpatrick's Four Levels of Approach Marketing Case Study
7 pages (2006 words) , Download 0 , Case Study
Free
Reportedly, the training covers basic topics, such as how to begin the sales discussion, how to ask the right questions, cultural orientation, and how to ask for a sale. The essay will provide insights on the application of the Kirkpatrick’s model, its limitation and areas of improvement to ascertain effective evaluation of the training program.
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How Conversational Is Online Advertising Marketing Assignment
8 pages (2215 words) , Download 0 , Assignment
Free
Mobile phones, social media, search engines, etc. provide interconnection between marketers and customers anywhere and anytime. Either the marketer or the customer can initiate or terminate the conversation hence giving both parties some control over the online exchanges. Marketers use affiliate marketing programs and other forms of marketing to encourage online participation of the audience.
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Impact on Online Shopping Behavior of Consumers Marketing Research Proposal
8 pages (2228 words) , Download 0 , Research Proposal
Free
The paper "Impact on Online Shopping Behavior of Consumers " is an outstanding example of a marketing research proposal. Electronic commerce or online shopping has encountered tremendous growth due to the increasing demand of individuals worldwide. It has not only helped the professionals to save their precious time by shopping online but also satisfied the students with a wide range of products or services.
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Dominos Pizza Marketing Proposal Marketing Research Proposal
10 pages (3087 words) , Download 0 , Research Proposal
Free
The research question is to explore the problems associated with Domino’s Pizza, Inc. It is facing many problems including lack of management due to the huge number of stores, the ambiance is considered not as good as its competitors, menus are not modified and elaborated, and utilization of high amounts of calorie as well as fat content within most of the alternative of the product line.
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Advances in Marketing Marketing Essay
9 pages (2849 words) , Download 1 , Essay
Free
This has led to the emergence of online cultures and trends that all marketers can use to enhance the effectiveness of their advertisements. One feature of online culture that is hugely relevant to marketing, and which will form the basis of this paper, is video sharing.
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