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Marketing Essays

Result for Subject Marketing:
19914 essays
How Body Language Helped Me Improve on My Weakness and Skills Marketing Essay
9 pages (2330 words) , Download 0 , Essay
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The paper "How Body Language Helped Me Improve on My Weakness and Skills" is a great example of marketing essay. Reflective writing is a learning process type of writing where the writer looks back into an incidence and try to analyze what happened, how the writer felt at the moment it happened, the ethical position of occurrence and try to create an action plan from the knowledge gained from such reflections.
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How Customers Involve Buying Jewelry Marketing Case Study
11 pages (3041 words) , Download 0 , Case Study
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The paper "How Customers Involve Buying Jewelry " is an outstanding example of a marketing case study. Consumer buying behavior is an important aspect that helps to influence the behavior of the consumers. The article ‘Bhuvanesh & Kunguma (2014). A study on customer behavior towards gold jewellery purchase, intercontinental journal of marketing management, Vol. 2, No. 2, pp. 1-9’ gives various concepts regarding customer behavior.
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Consumer Decision-Making Process - Laundry Products Marketing Case Study
14 pages (3963 words) , Download 0 , Case Study
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The paper "Consumer Decision-Making Process - Laundry Products" is a great example of a marketing case study. The paper looks at evaluating the manner in which the consumer decision-making process is determined for laundry products. This is followed by identifying the manner in which laundry products has looked towards determining the target market, segmentation and positioning of the product.
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Integration of Consumer Theories Marketing Coursework
16 pages (4263 words) , Download 0 , Coursework
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The paper "Integration of Consumer Theories " is a good example of marketing coursework. A study on the real estate market brings out the neoclassical economic theory that is of the assumption that every individual makes rational decisions while buying or renting real estate property as they attempt to maximize their utility.
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Domestic Violence against Women - Social Marketing Plan Marketing Case Study
14 pages (3709 words) , Download 0 , Case Study
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The paper 'Domestic Violence against Women - Social Marketing Plan" is a great example of a marketing case study. According to WHO, 1997, domestic violence against women is an internationally recognized problem (Sapkota, 2012). Domestic violence against women can either be physical, sexual or psychological. According to (Davies, 1994), this behavior leaves women in fear, intimidation and isolation.
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Factors Affecting Consumer Behaviour - iPhone Marketing Case Study
17 pages (4683 words) , Download 0 , Case Study
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The paper "Factors Affecting Consumer Behaviour - iPhone" is a perfect example of a marketing case study. Consumer decision making is the process by which a consumer makes a logical choice of a product or a service depending on all the available options. This is a rational process that involves the consumer evaluating the available products or services and making a decision based on his/her wants and needs (Perreau, 2014).
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Making Purchase Decisions about Banking Service Marketing Case Study
16 pages (4407 words) , Download 0 , Case Study
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The paper "Making Purchase Decisions about Banking Service" is a perfect example of a marketing case study. This essay requires the student to select product/services from assignment one and highlighted the five steps involved in making purchase decisions about these services. The product chosen in assignment one was banking service. This will be followed by laying some focus on the bank’s marketing strategy.
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Consumer Decision Making - Luxury Goods Purchase Marketing Case Study
17 pages (4870 words) , Download 0 , Case Study
Free
The paper "Consumer Decision Making - Luxury Goods Purchase" is an outstanding example of a marketing case study. Throughout this document, the discussion as it unfolds revolves around the purchase of luxury goods. This has been linked to internal factors that directly touch on the consumers of these luxury commodities.
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Internal Factors Affecting Buyers Behavior towards Washing Machine Marketing Coursework
12 pages (3322 words) , Download 1 , Coursework
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The paper "Internal Factors Affecting Buyer’s Behavior towards Washing Machine" is a good example of marketing coursework. It is apparent that consumers are paramount to the economy. The marketing assumption made by marketers is often based on the notion of consumer behavior (Luo, 2005). It is, therefore, important for sellers to understand the behavior of the consumers towards a variety of the products to create value for them.
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Internal Factors that Might Affect the Consumers in the Airline Industry Marketing Coursework
14 pages (3837 words) , Download 0 , Coursework
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The paper "Internal Factors that Might Affect the Consumers in the Airline Industry" is a great example of marketing coursework. The research tries to explain the numerous levels that consumers do pass when confronted with a decision to buy services in the airline industry. These levels are the need recognition, information search, pre-purchase assessment, purchase, usage as well as post-consumption.
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Marketing Strategies for Craft Beer Marketing Coursework
16 pages (4285 words) , Download 0 , Coursework
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The paper "Marketing Strategies for Craft Beer" is a perfect example of marketing coursework. The consumer decision-making process involves a number of processes and steps which the consumers need to take before arriving into the final decision. The steps included in recognition, information search, and evaluation of alternatives, purchase and post-purchase activities.
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Relevance of the Pioneer Program Marketing Case Study
18 pages (4500 words) , Download 0 , Case Study
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The paper "Relevance of the Pioneer Program" Is a good example of a Marketing Case Study. Being a pioneer of a certain business as given in the marketing I document is a very important aspect of marketing (Louis et al, 1969, p.156). We see that UNE Life offers a large market for starting a business. As we see in the previous document, my idea was to introduce new documents. 
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International Marketing and Export Management Marketing Term Paper
15 pages (3750 words) , Download 0 , Term Paper
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The paper "International Marketing and Export Management" is a great example of a Marketing Term Paper. This report is a continuation of the previous report which focused on the potential the Sport UNE has in reference to UNE life. The analysis focused on sports available, the existing gaps that can potentially increase revenue for the organization.
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How to Grow a Business by Diversifying Successfully Marketing Case Study
15 pages (3750 words) , Download 0 , Case Study
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The paper "How to Grow a Business by Diversifying Successfully" is a perfect example of a Marketing Case Study. The higher education sector in England is developed and guided by a number of principles among them being strategic alignment, conformity, sensitivity, partnerships, good decision making, learning environment, and project management. 
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Interactive Effects of Marketing Strategy Formulation Marketing Case Study
15 pages (3750 words) , Download 0 , Case Study
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The paper "Interactive Effects of Marketing Strategy Formulation " is a great example of a Marketing Case Study. A marketing strategy provides the basis and cats as a roadmap for organizations enabling them to remain consistent with the goals and aims they want to achieve. Organizations as well must be in a position to formulate, implement, and even measure their marketing strategies. 
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Choosing the Right Metric to Maximize Profit Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
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The paper "Choosing the Right Metric to Maximize Profit" is a great example of a Marketing Case Study. In this essay, different strategies of the market have been discussed to clear the understanding of strategic marketing planning. UNE life was formed in 2014 and came up with ten distinct and useful services under the UNE life umbrella. 
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Marketing in the Public Sector Marketing Case Study
17 pages (4250 words) , Download 0 , Case Study
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The paper "Marketing in the Public Sector" Is a wonderful example of a Marketing Case Study. UNE Life is a name known to the commercials that permit steady and smooth means in which services, as well as facilities, are availed at the university. This form f business has made it possible to avail of a variety of goods as well as services to students as well as a staff member in a convenient way.    
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Importance of Marketing Audit for a Company Marketing Assignment
15 pages (3750 words) , Download 1 , Assignment
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The paper "Importance of Marketing Audit for a Company" is a wonderful example of a Marketing Assignment. As businesses change every day, marketers have focused on strategies that are flexible and assisting the business to have a competitive gain. In some scenarios, the owners of the business have used additional characteristics or product reformation.   
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The Best Transport Experience with Uber Marketing Essay
7 pages (1790 words) , Download 0 , Essay
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The paper "The Best Transport Experience with Uber" is a wonderful example of a Marketing Essay. One of the biggest challenges for most city dwellers is moving to and from their homes and workplace. A city like Auckland is crowded with both vehicles and people. Surprisingly the majority of her inhabitants own vehicles. Such scenarios are very common in big cities. 
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Chief Culture Officer - Pepsi Company Marketing Case Study
12 pages (3237 words) , Download 0 , Case Study
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The paper "Chief Culture Officer - Pepsi Company" is a good example of a marketing case study. The success of any brand within its domestic boundaries or internationally depends on the ability of the company to regard the consumer or customer as the determinant factor in all aspects pertaining to the brand.
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Success of Viral Marketing Marketing Coursework
9 pages (2628 words) , Download 0 , Coursework
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The paper 'Success of Viral Marketing " is an outstanding example of marketing coursework. Research has strongly indicated that sources of information that are personal have a greater impact as compared to sources that are firm-generated. Nevertheless, little is known as to why other opinions are more influential as compared to others.
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Importance of Ethical Marketing Marketing Coursework
9 pages (2550 words) , Download 0 , Coursework
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The paper "Importance of Ethical Marketing " is a good example of marketing coursework. In recent years, social responsibility and business ethics have gained great significance in marketing practices, particularly in societal marketing. Unethical marketing and manipulated consumer choices can affect consumer purchasing behavior.
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Jennifer Aniston as Brand Ambassador Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
Free
The paper "Jennifer Aniston as Brand Ambassador" Is a perfect example of a Marketing Case Study. Increased global market competition has led to the need for increased operational efficiencies. In this case, organizations have reversed the use of competitive products and marketing strategies as a competitive edge. 
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Integrated Marketing Communication Campaign for Barclays Marketing Case Study
11 pages (2750 words) , Download 4 , Case Study
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The paper "Integrated Marketing Communication Campaign for Barclays" is a great example of a Marketing Case Study. The purpose of this integrated marketing communication campaign for Barclays Bank (Barclays) is to increase the level of positive brand attitude that current holders of personal current accounts in the United Kingdom have for the bank. 
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The Link between Customer Value and Marketing Marketing Coursework
6 pages (1650 words) , Download 0 , Coursework
Free
The paper "The Link between Customer Value and Marketing" is an outstanding example of marketing coursework. Marketing is one of the core strategies that businesses must put in place to ensure that their products or services are well understood by existing and potential customers (Jenster et al., 2005). The heart of any business rests on its marketing strategies.
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Marketing Analysis for Ford Taurus Model Marketing Case Study
6 pages (1639 words) , Download 0 , Case Study
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The paper "Marketing Analysis for Ford Taurus Model" is a perfect example of a marketing case study. Ford Taurus pricing strategy not only changes the market message but also helps to attract customers. The pricing options for Ford Taurus were either to target the family car market or to target the sedan market while competing with its competitors especially Audis and BMWs (North Brothers Ford, 2014).
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Marketing Plan: the Body Shop International Plc Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
Free
The paper "Marketing Plan: the Body Shop International Plc" is a perfect example of marketing coursework. The cosmetic industry is amongst the most competitive industries today. The U.K. cosmetic industry, in particular, has become a more competitive industry due to the entry of new firms both from domestic and foreign countries (BBC News 2015).
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The Role of Technology in Marketing Marketing Coursework
11 pages (2836 words) , Download 0 , Coursework
Free
The paper "The Role of Technology in Marketing" is a good example of marketing coursework. The concept of marketing has long been used in the business field for a long time. It involves the proper understanding and provision of the requirements of the customers. The marketing activity, therefore, involves having a proper understanding of the needs of the customers, segmentation of the market.
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Ford Taurus Distribution & Marketing Marketing Case Study
6 pages (1755 words) , Download 0 , Case Study
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The paper "Ford Taurus Distribution & Marketing " is a great example of a marketing case study. Distribution channels are based on strategies that ensure Ford Taurus consumers find the products in the expected quantities, the required time and the geographical location. The manufactured Ford Taurus vehicles from Ford company are distributed to dealers and consumers through road and train transportation.
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Research Skills for Marketing Marketing Coursework
12 pages (3435 words) , Download 0 , Coursework
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The paper "Research Skills for Marketing " is a good example of marketing coursework. Quantitative approach in research methodology starts by the researcher selecting the topic of interest. The researcher must then narrow the topic and focus on the specific research question (Bryman, 2015). In this case, one is supposed to research the marketing of houseplants by a leading UK supermarket.
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How an Understanding of Motivation Theory Can Be Useful Marketing Coursework
8 pages (2000 words) , Download 0 , Coursework
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The paper "How an Understanding of Motivation Theory Can Be Useful" is a perfect example of marketing coursework. Marketing can be described as a form of communication between marketers and consumers with the objective of selling products or services (Durmaz and Diyarbakirlioglu 2011). Marketing key objective involves communicating the value of the products or services.
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The Buyer Decision Process Marketing Coursework
7 pages (1985 words) , Download 0 , Coursework
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The paper "The Buyer Decision Process" is a good example of marketing coursework. The total product concept and the buyer decision process are two of the major marketing concepts. The marketing concept is a management philosophy in which an organization’s goal can be achieved through satisfaction and identification of the clients’ needs and wants.
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Global Consumer Culture Marketing Coursework
9 pages (3103 words) , Download 0 , Coursework
Free
The paper "Global Consumer Culture" is a perfect example of marketing coursework. Consumer culture (shopper society) is defined as the social course of action whereby the relationships in relation to the lived social experiences of regular life and social assets, between important lifestyles and the typical and material assets on which they depend, are interceded through business sectors.
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Should the Government Prevent Alcohol Being Advertised on Television Marketing Coursework
6 pages (1684 words) , Download 0 , Coursework
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The paper "Should the Government Prevent Alcohol Being Advertised on Television" is a good example of marketing coursework. According to a 2010 meeting by an editorial board of a renowned journal – injury prevention, there exists reluctance in the publishing of papers respective to child maltreatment. Even so, the meeting found that abuse is a significant player in violent injury (Johnston, 2011).
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Childhood Obesity as Social Issue - Social Marketing Plan Marketing Case Study
10 pages (2710 words) , Download 0 , Case Study
Free
The paper "Childhood Obesity as Social Issue - Social Marketing Plan " is a great example of a marketing case study. Global statistics approximate childhood overweight and obesity at 43 million and it is estimated that the number of obese children will increase annually. Obesity has been identified to cause numerous health-related complications that affect both the medical and psychological state of children.
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Social Marketing Plan: Child Nutrition Marketing Case Study
11 pages (3150 words) , Download 0 , Case Study
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The paper "Social Marketing Plan: Child Nutrition" is a perfect example of a marketing case study. “They stand silently as though a rebuke to us: the voice of millions of young children globally across the globe stunted, wasted, dying or sick following inadequate nutrition. Unfortunately, in abundance times they wait to receive their share as the last group.
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The External Environment of Michels Patisserie Industry Marketing Case Study
8 pages (2202 words) , Download 0 , Case Study
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The paper "Michel’s Patisserie Marketing Analysis " is a great example of a marketing case study. Michel’s Patisserie is the leading franchising company in Australia. It was founded by Noel Carroll and Noel Robert in 1988 and started franchising in 1990. Currently, it has more than 340 stores all over Australia and numerous outlets in New Zealand and Auckland.
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Libb Pharmaceuticals Brand Alive Marketing Case Study
12 pages (3630 words) , Download 0 , Case Study
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The paper "Libb Pharmaceutical’s Brand Alive " is a great example of a marketing case study. Libb Pharmaceutical’s brand Alive seems to be losing its market position. Many companies face this problem. In order to overcome this issue, it is very important for their marketers to find out why this happens. They must pay attention to the consumer behaviour of customers.
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Strategic Marketing: Pixie Cosmetics Marketing Case Study
7 pages (2161 words) , Download 0 , Case Study
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The paper "Strategic Marketing: Pixie Cosmetics " is an outstanding example of a marketing case study. Pixie Cosmetics is a new entrant to the market with a capitalization of less than $1 million. The company’s product portfolio is categorized into three major product lines – hair care, color and makeup, and skincare – and is marketed under brand name Blush.
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Pie Face Bakery Cafe Franchise Recruitment and Selection Plan Marketing Case Study
8 pages (2396 words) , Download 0 , Case Study
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The paper "Pie Face Bakery Cafe Franchise Recruitment and Selection Plan" is a good example of a marketing case study. Every business seeks success and any opportunity which comes that can bring success is always taken. This is the same case with Pie Face. The company, in its quest for growth, started franchising in 2009 and the success of the franchises prompts the development of more (Pie Face, 2010).
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Waitrose Company Structure in the Industry Marketing Case Study
10 pages (2810 words) , Download 0 , Case Study
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The paper "Waitrose Company Structure in the Industry" is a perfect example of a marketing case study. The fresh produce retail industry in the UK has been well placed in developing a sustainable food supply. This sector deals with both the distribution of fruits and vegetables, although the consumption for vegetables seems to be higher than that of the fruits.
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Marketing Is Strictly for FMCGs and Consumer Markets Marketing Case Study
6 pages (1621 words) , Download 0 , Case Study
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The paper "Marketing Is Strictly for FMCGs and Consumer Markets" is a great example of a marketing case study. In recent years, business researchers have argued that marketing is a field strictly considered for consumer markets and fast-moving consumer goods compared to other business firms connected by professionalism.
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International Marketing Mix and Respective Strategies - Smiths Company Marketing Case Study
9 pages (2434 words) , Download 0 , Case Study
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The paper "International Marketing Mix and Respective Strategies - Smith’s Company " is a great example of a marketing case study. Marketing involves the effort to create, develop, and defend markets that satisfy the needs and wants of individual and business customers, hence international marketing goes to the level of handling the needs and wants of foreign customers.
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Societal Marketing Concept in Shipping Industry Marketing Essay
6 pages (1991 words) , Download 0 , Essay
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The paper “Societal Marketing Concept in Shipping Industry“ is a  worthy variant of an essay on marketing. Societal marketing is a promotional process where the organization is conscious of the environment, consumers and general society's interests before or in the process of producing, marketing, and selling its products for-profit marketing.
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Fashion Police App Analysis - a Need to Employ Different Strategies to Ensure Competitors Threats and Strategies Marketing
10 pages (2500 words) , Download 0
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The paper “Fashion Police App Analysis - a Need to Employ Different Strategies to Ensure Competitors Threats and Strategies“ is a  thrilling variant of a report on marketing. Fashion Police is an application that enables a consumer to take photos of clothes and determine data regarding the clothes. The paper has used SWOT, 5Cs and Porter Five analysis to understand the position of Fashion Police.
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STX Pan Ocean Marketing Plan - Challenges and Strategies of the Shipping Industry, Advertisement, and Promotions Marketing
9 pages (2761 words) , Download 0
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The paper “STX Pan Ocean Marketing Plan - Challenges and Strategies of the Shipping Industry, Advertisement, and Promotions“ is an actual variant of a business plan on marketing. Globalization has brought many opportunities for companies and individuals all over the world. The shipping industry is increasingly contributing to the economic growths of South Korea, China, and Japan.
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Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company Marketing Literature review
6 pages (1599 words) , Download 0 , Literature review
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The paper “Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company“ is an actual variant of a literature review on marketing. Riggs, T. (2006) defines Marketing campaigns as the different ways used by a business to promote the products or services by enhancing awareness and attracting more customers.
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Impact of Service Blueprints in the Delivery of Service and Customer Experience Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
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The paper “McDonald’s Service Blueprint - the Function and Impact of Service Blueprints in the Delivery of Service and Customer Experience“ is a  comprehensive variant of a case study on marketing. The choice of the service organization was made after careful scrutiny of its service processes. In this case, the McDonald restaurant was selected due to the standard of its service processes.
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Miles Morgan Australias Service Blueprint Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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Miles Morgan Australia was chosen, as an important example in this case, for blueprint due to the extensive services that it offers across the local, national and international client base (Polaine, Lavrans, & Reason, 2013). It has undertaken various numbers of projects. This includes the development of websites, video content, and publications
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Service Quality Concept in Airlines Services Marketing Marketing
7 pages (1750 words) , Download 0
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The paper “Service Quality Concept in Airlines Services Marketing“ is an informative variant of a report on marketing. The service sector has become the leading component of the economy in the industrialized nations. For example, in 2013 it accounted for 68.7 % of the GDP of Australia, 79.4 % of the GDP of the US, 78.9 % of the GDP of the UK. This sector employed 78.3 % of the Australians.
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