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Marketing Essays

Result for Subject Marketing:
19895 essays
Success of Viral Marketing Marketing Coursework
9 pages (2628 words) , Download 0 , Coursework
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The paper 'Success of Viral Marketing " is an outstanding example of marketing coursework. Research has strongly indicated that sources of information that are personal have a greater impact as compared to sources that are firm-generated. Nevertheless, little is known as to why other opinions are more influential as compared to others.
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Importance of Ethical Marketing Marketing Coursework
9 pages (2550 words) , Download 0 , Coursework
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The paper "Importance of Ethical Marketing " is a good example of marketing coursework. In recent years, social responsibility and business ethics have gained great significance in marketing practices, particularly in societal marketing. Unethical marketing and manipulated consumer choices can affect consumer purchasing behavior.
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Jennifer Aniston as Brand Ambassador Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Jennifer Aniston as Brand Ambassador" Is a perfect example of a Marketing Case Study. Increased global market competition has led to the need for increased operational efficiencies. In this case, organizations have reversed the use of competitive products and marketing strategies as a competitive edge. 
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Integrated Marketing Communication Campaign for Barclays Marketing Case Study
11 pages (2750 words) , Download 4 , Case Study
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The paper "Integrated Marketing Communication Campaign for Barclays" is a great example of a Marketing Case Study. The purpose of this integrated marketing communication campaign for Barclays Bank (Barclays) is to increase the level of positive brand attitude that current holders of personal current accounts in the United Kingdom have for the bank. 
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The Link between Customer Value and Marketing Marketing Coursework
6 pages (1650 words) , Download 0 , Coursework
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The paper "The Link between Customer Value and Marketing" is an outstanding example of marketing coursework. Marketing is one of the core strategies that businesses must put in place to ensure that their products or services are well understood by existing and potential customers (Jenster et al., 2005). The heart of any business rests on its marketing strategies.
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Marketing Analysis for Ford Taurus Model Marketing Case Study
6 pages (1639 words) , Download 0 , Case Study
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The paper "Marketing Analysis for Ford Taurus Model" is a perfect example of a marketing case study. Ford Taurus pricing strategy not only changes the market message but also helps to attract customers. The pricing options for Ford Taurus were either to target the family car market or to target the sedan market while competing with its competitors especially Audis and BMWs (North Brothers Ford, 2014).
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Marketing Plan: the Body Shop International Plc Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
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The paper "Marketing Plan: the Body Shop International Plc" is a perfect example of marketing coursework. The cosmetic industry is amongst the most competitive industries today. The U.K. cosmetic industry, in particular, has become a more competitive industry due to the entry of new firms both from domestic and foreign countries (BBC News 2015).
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The Role of Technology in Marketing Marketing Coursework
11 pages (2836 words) , Download 0 , Coursework
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The paper "The Role of Technology in Marketing" is a good example of marketing coursework. The concept of marketing has long been used in the business field for a long time. It involves the proper understanding and provision of the requirements of the customers. The marketing activity, therefore, involves having a proper understanding of the needs of the customers, segmentation of the market.
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Ford Taurus Distribution & Marketing Marketing Case Study
6 pages (1755 words) , Download 0 , Case Study
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The paper "Ford Taurus Distribution & Marketing " is a great example of a marketing case study. Distribution channels are based on strategies that ensure Ford Taurus consumers find the products in the expected quantities, the required time and the geographical location. The manufactured Ford Taurus vehicles from Ford company are distributed to dealers and consumers through road and train transportation.
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Research Skills for Marketing Marketing Coursework
12 pages (3435 words) , Download 0 , Coursework
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The paper "Research Skills for Marketing " is a good example of marketing coursework. Quantitative approach in research methodology starts by the researcher selecting the topic of interest. The researcher must then narrow the topic and focus on the specific research question (Bryman, 2015). In this case, one is supposed to research the marketing of houseplants by a leading UK supermarket.
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How an Understanding of Motivation Theory Can Be Useful Marketing Coursework
8 pages (2000 words) , Download 0 , Coursework
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The paper "How an Understanding of Motivation Theory Can Be Useful" is a perfect example of marketing coursework. Marketing can be described as a form of communication between marketers and consumers with the objective of selling products or services (Durmaz and Diyarbakirlioglu 2011). Marketing key objective involves communicating the value of the products or services.
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The Buyer Decision Process Marketing Coursework
7 pages (1985 words) , Download 0 , Coursework
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The paper "The Buyer Decision Process" is a good example of marketing coursework. The total product concept and the buyer decision process are two of the major marketing concepts. The marketing concept is a management philosophy in which an organization’s goal can be achieved through satisfaction and identification of the clients’ needs and wants.
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Global Consumer Culture Marketing Coursework
9 pages (3103 words) , Download 0 , Coursework
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The paper "Global Consumer Culture" is a perfect example of marketing coursework. Consumer culture (shopper society) is defined as the social course of action whereby the relationships in relation to the lived social experiences of regular life and social assets, between important lifestyles and the typical and material assets on which they depend, are interceded through business sectors.
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Should the Government Prevent Alcohol Being Advertised on Television Marketing Coursework
6 pages (1684 words) , Download 0 , Coursework
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The paper "Should the Government Prevent Alcohol Being Advertised on Television" is a good example of marketing coursework. According to a 2010 meeting by an editorial board of a renowned journal – injury prevention, there exists reluctance in the publishing of papers respective to child maltreatment. Even so, the meeting found that abuse is a significant player in violent injury (Johnston, 2011).
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Childhood Obesity as Social Issue - Social Marketing Plan Marketing Case Study
10 pages (2710 words) , Download 0 , Case Study
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The paper "Childhood Obesity as Social Issue - Social Marketing Plan " is a great example of a marketing case study. Global statistics approximate childhood overweight and obesity at 43 million and it is estimated that the number of obese children will increase annually. Obesity has been identified to cause numerous health-related complications that affect both the medical and psychological state of children.
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Social Marketing Plan: Child Nutrition Marketing Case Study
11 pages (3150 words) , Download 0 , Case Study
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The paper "Social Marketing Plan: Child Nutrition" is a perfect example of a marketing case study. “They stand silently as though a rebuke to us: the voice of millions of young children globally across the globe stunted, wasted, dying or sick following inadequate nutrition. Unfortunately, in abundance times they wait to receive their share as the last group.
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The External Environment of Michels Patisserie Industry Marketing Case Study
8 pages (2202 words) , Download 0 , Case Study
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The paper "Michel’s Patisserie Marketing Analysis " is a great example of a marketing case study. Michel’s Patisserie is the leading franchising company in Australia. It was founded by Noel Carroll and Noel Robert in 1988 and started franchising in 1990. Currently, it has more than 340 stores all over Australia and numerous outlets in New Zealand and Auckland.
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Libb Pharmaceuticals Brand Alive Marketing Case Study
12 pages (3630 words) , Download 0 , Case Study
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The paper "Libb Pharmaceutical’s Brand Alive " is a great example of a marketing case study. Libb Pharmaceutical’s brand Alive seems to be losing its market position. Many companies face this problem. In order to overcome this issue, it is very important for their marketers to find out why this happens. They must pay attention to the consumer behaviour of customers.
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Strategic Marketing: Pixie Cosmetics Marketing Case Study
7 pages (2161 words) , Download 0 , Case Study
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The paper "Strategic Marketing: Pixie Cosmetics " is an outstanding example of a marketing case study. Pixie Cosmetics is a new entrant to the market with a capitalization of less than $1 million. The company’s product portfolio is categorized into three major product lines – hair care, color and makeup, and skincare – and is marketed under brand name Blush.
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Pie Face Bakery Cafe Franchise Recruitment and Selection Plan Marketing Case Study
8 pages (2396 words) , Download 0 , Case Study
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The paper "Pie Face Bakery Cafe Franchise Recruitment and Selection Plan" is a good example of a marketing case study. Every business seeks success and any opportunity which comes that can bring success is always taken. This is the same case with Pie Face. The company, in its quest for growth, started franchising in 2009 and the success of the franchises prompts the development of more (Pie Face, 2010).
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Waitrose Company Structure in the Industry Marketing Case Study
10 pages (2810 words) , Download 0 , Case Study
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The paper "Waitrose Company Structure in the Industry" is a perfect example of a marketing case study. The fresh produce retail industry in the UK has been well placed in developing a sustainable food supply. This sector deals with both the distribution of fruits and vegetables, although the consumption for vegetables seems to be higher than that of the fruits.
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Marketing Is Strictly for FMCGs and Consumer Markets Marketing Case Study
6 pages (1621 words) , Download 0 , Case Study
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The paper "Marketing Is Strictly for FMCGs and Consumer Markets" is a great example of a marketing case study. In recent years, business researchers have argued that marketing is a field strictly considered for consumer markets and fast-moving consumer goods compared to other business firms connected by professionalism.
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International Marketing Mix and Respective Strategies - Smiths Company Marketing Case Study
9 pages (2434 words) , Download 0 , Case Study
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The paper "International Marketing Mix and Respective Strategies - Smith’s Company " is a great example of a marketing case study. Marketing involves the effort to create, develop, and defend markets that satisfy the needs and wants of individual and business customers, hence international marketing goes to the level of handling the needs and wants of foreign customers.
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Societal Marketing Concept in Shipping Industry Marketing Essay
6 pages (1991 words) , Download 0 , Essay
Free
The paper “Societal Marketing Concept in Shipping Industry“ is a  worthy variant of an essay on marketing. Societal marketing is a promotional process where the organization is conscious of the environment, consumers and general society's interests before or in the process of producing, marketing, and selling its products for-profit marketing.
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Fashion Police App Analysis - a Need to Employ Different Strategies to Ensure Competitors Threats and Strategies Marketing
10 pages (2500 words) , Download 0
Free
The paper “Fashion Police App Analysis - a Need to Employ Different Strategies to Ensure Competitors Threats and Strategies“ is a  thrilling variant of a report on marketing. Fashion Police is an application that enables a consumer to take photos of clothes and determine data regarding the clothes. The paper has used SWOT, 5Cs and Porter Five analysis to understand the position of Fashion Police.
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STX Pan Ocean Marketing Plan - Challenges and Strategies of the Shipping Industry, Advertisement, and Promotions Marketing
9 pages (2761 words) , Download 0
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The paper “STX Pan Ocean Marketing Plan - Challenges and Strategies of the Shipping Industry, Advertisement, and Promotions“ is an actual variant of a business plan on marketing. Globalization has brought many opportunities for companies and individuals all over the world. The shipping industry is increasingly contributing to the economic growths of South Korea, China, and Japan.
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Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company Marketing Literature review
6 pages (1599 words) , Download 0 , Literature review
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The paper “Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company“ is an actual variant of a literature review on marketing. Riggs, T. (2006) defines Marketing campaigns as the different ways used by a business to promote the products or services by enhancing awareness and attracting more customers.
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Impact of Service Blueprints in the Delivery of Service and Customer Experience Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
The paper “McDonald’s Service Blueprint - the Function and Impact of Service Blueprints in the Delivery of Service and Customer Experience“ is a  comprehensive variant of a case study on marketing. The choice of the service organization was made after careful scrutiny of its service processes. In this case, the McDonald restaurant was selected due to the standard of its service processes.
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Miles Morgan Australias Service Blueprint Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
Miles Morgan Australia was chosen, as an important example in this case, for blueprint due to the extensive services that it offers across the local, national and international client base (Polaine, Lavrans, & Reason, 2013). It has undertaken various numbers of projects. This includes the development of websites, video content, and publications
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Service Quality Concept in Airlines Services Marketing Marketing
7 pages (1750 words) , Download 0
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The paper “Service Quality Concept in Airlines Services Marketing“ is an informative variant of a report on marketing. The service sector has become the leading component of the economy in the industrialized nations. For example, in 2013 it accounted for 68.7 % of the GDP of Australia, 79.4 % of the GDP of the US, 78.9 % of the GDP of the UK. This sector employed 78.3 % of the Australians.
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Service Quality in Melbourne Marriot Hotel Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper “Service Quality in Melbourne Marriot Hotel“ is a  perfect variant of a case study on marketing. Service Quality plays an integral part in meeting customer satisfaction. For an organization to offer quality services, it needs to set service standards in order to have a competitive advantage over its rivals.
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Reebonzs E-Marketing Strategy and Business Model, Creation of Value through Business Model Innovation Marketing
8 pages (2000 words) , Download 0
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The paper “Reebonz’s E-Marketing Strategy and Business Model, Creation of Value through Business Model Innovation“ is an inspiring variant of a business plan on marketing. Reebonz Company is currently known and reliable in both selling and buying of new variability of luxury brands.
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Strategy Document for a Small Independent Coffee Shop Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
Free
The paper "Strategy Document for a Small Independent Coffee Shop" is a perfect example of a Marketing Case Study. The Milkman is a small coffee shop located in Edinburg, Scotland. The main objective of this coffee shop in the operationalization of its business is to help coffee lovers find the best and high-quality coffee when in Edinburg. 
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Impact and Role in International Marketing Marketing Assignment
7 pages (1750 words) , Download 0 , Assignment
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The paper "Impact and Role in International Marketing " is a wonderful example of a Marketing Assignment. International marketing is the process whereby an organization undertakes business activities in more than one country and promotes its products in those countries. This process involves the development of branches and franchising various business operations. 
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The Powerful Process for Discovering What Your Customer Really Wants Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper "The Powerful Process for Discovering What Your Customer Really Wants" Is a great example of a Marketing Assignment. These marketing plans offer a simulated purchasing process. In this case, the buying process starts off with a $55, 000 budgets to purchase a car in Australia for personal use. However, the availability of a multitude of brands in Australia makes the buying process. 
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Vodafone Corporate Venture Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
The paper "Vodafone Corporate Venture" is a great example of a Marketing Essay. Intrapreneurship can be termed as the act of performing as an entrepreneur while operating a large organization (Rainone, 2013). It is the practice of corporate venturing that incorporates risk-taking, innovation, reward, and motivational methods though as being the jurisdiction of entrepreneurship. 
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Are Marketers Being Too Obsessed With Data Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Are Marketers Being Too Obsessed With Data" is a good example of a Marketing Case Study. In this digital era, the marketing field has evolved where marketers have been able to access huge data to conduct market analyses on customer trends as well as get insights on the performance of a brand in various markets.  
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Marketing and Consumer Behaviour Marketing Assignment
8 pages (2285 words) , Download 1 , Assignment
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An advertisement that highlights the enhanced speed of a particular computer system by focusing upon the speed at which the work is being done thereby allowing the user to perform way above his rivals may be appreciated in a culture which promotes workaholic environments (say the business environment in the USA). 
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UK.Breakfast Industry Competition Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "UK. Breakfast Industry Competition " is a great example of a Marketing Case Study. In the past few years, the breakfast industry in the United Kingdom has attracted a lot of marketing research attention owing to the dynamic nature of the trends recorded in the past few years and the increasing competition as well as the high spending nature of the economy on breakfast.
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How Tescos Loyalty Schemes Affect Customers Marketing Case Study
10 pages (3036 words) , Download 0 , Case Study
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The paper "How Tesco’s Loyalty Schemes Affect Customers" is a perfect example of a marketing case study. A research conducted by Click Fox in 2012 regarding the effect of various customer loyalty schemes by various companies towards various schemes and how this affects their buying decision indicated that more than half of customers would consider increasing the amount of business they did with a brand for a loyalty reward.
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Communication Strategy and Consumer Behaviour Theory at Tesla Motors Marketing Case Study
9 pages (2250 words) , Download 1 , Case Study
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The paper "Communication Strategy and Consumer Behaviour Theory at Tesla Motors " is a perfect example of a marketing case study. Tesla Motors builds, designs, assembles, and sells electric cars. The company was co-founded in 2003 by Elon Musk. The company headquarters in Palo Alto, California and it trades worldwide with more than 34 stores worldwide.
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The Role of Direct Marketing in Managing Customer Relationships Marketing Coursework
20 pages (5525 words) , Download 0 , Coursework
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The paper 'The Role of Direct Marketing in Managing Customer Relationships" is an outstanding example of marketing coursework. This essay takes an explorative approach to the study of the role of direct marketing on managing customer relationships. It begins by examining the meaning of CRM and direct marketing.
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Standardizing or Adapting the Marketing Strategy across Cultures Marketing Case Study
7 pages (2208 words) , Download 0 , Case Study
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The paper "Standardizing or Adapting the Marketing Strategy across Cultures" is a good example of a marketing case study. The globalized world which we are currently living in has made many companies be cautious when it comes to selecting their marketing strategy. The world has experienced significant changes in the last few decades, such as dropping of certain trade barriers that have led the world to become a global village whereby we are all better connected.
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The Impact of Education on Social Equality and Economic Growth Marketing Coursework
22 pages (5886 words) , Coursework
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The paper 'The Impact of Education on Social Equality and Economic Growth " is a perfect example of marketing coursework. The impact of education on social equality and economic growth has been felt by many people in different countries worldwide. This paper delves into the contribution education makes to economic growth and social equality.
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Privatization Trend Issue Marketing Coursework
15 pages (4121 words) , Download 0 , Coursework
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The paper "Privatization Trend Issue" is a great example of marketing coursework. Privatization has been a major economic strategy since the 1980s. Governments from all over the world, both developed and developing countries, have been using this tactic to improve their countries financial rating. However, critics have argued that the method is not as straight forward as others deem it to be.
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Ngai Tahu Holdings Corporation Organizational Design Features Marketing Case Study
10 pages (2865 words) , Download 1 , Case Study
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The paper "Ngai Tahu Holdings Corporation Organizational Design Features" is an outstanding example of a marketing case study. Ngai Tahu Holdings Corporation is a New Zealand company present in property development, seafood processing, investment and tourism. The company has been steadily making huge returns on investment because of consistent use of knowledge, resources and competencies to become competitive.
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Managing FDI in an Emerging Market: British Petroleum Company Marketing Case Study
9 pages (2437 words) , Download 0 , Case Study
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The paper "Managing FDI in an Emerging Market: British Petroleum Company " is a good example of a marketing case study. The need to embrace global operations has brought a great impact on the activities of business organizations. Foreign Direct Investment has played a significant role in enhancing the ability of companies to penetrate international markets.
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Personal Information and Crime Marketing Coursework
8 pages (2314 words) , Download 0 , Coursework
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The paper "Personal Information and Crime" is an outstanding example of marketing coursework. Marketers have relied on consumer information to guide their promotion and marketing efforts for decades. This trend continues to the present where the Internet has facilitated access to a wider array of information about consumers.
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Conceptualization of Actions in the Service-Dominant Logic Literature for Value Co-creation Marketing Coursework
11 pages (2750 words) , Download 0 , Coursework
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The paper "Conceptualization of Actions in the Service-Dominant Logic Literature for Value Co-creation" is a good example of marketing coursework. Service-dominant logic literature is a concept that relies on various ideas to ensure that while a commodity is produced and sold as the commodity, it is more often than not sold to satiate a form of service that a customer who buys the good would like to use it for.
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Systems Thinking Is Critical in Developing Solutions to Sustainability Challenges Marketing Coursework
7 pages (2222 words) , Download 0 , Coursework
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The paper 'Systems Thinking Is Critical in Developing Solutions to Sustainability Challenges" is a great example of marketing coursework. To offer solutions to the emerging solutions of our evolving world, it is necessary to understand the current concepts and theories stipulated that apply to systems in organizations.
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