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Marketing Essays

Result for Subject Marketing:
19930 essays
Service Experience and Theoretical Aspects Raised, Service Quality and Satisfaction Improvement Marketing Assignment
8 pages (2406 words) , Download 0 , Assignment
Free
The paper "Service Experience and Theoretical Aspects Raised, Service Quality and Satisfaction Improvement " is a perfect example of a marketing assignment. An evaluation of the Hoffman family service encounter in the hospital offers an evaluation of the process of a mixture of satisfaction and dissatisfaction of services received.
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External Factors Influencing Consumer Decision Making Process - Pepsi Consumers Marketing Case Study
8 pages (2305 words) , Download 2 , Case Study
Free
The paper "External Factors Influencing Consumer Decision Making Process - Pepsi Consumers" is a great example of a marketing case study. Consumer buying behavior could be defined as the purchasing behavior of the final consumer (Kardes, Cronley & Cline, 2014). An individual is influenced by his or her culture, social class, subculture among other factors when making a purchasing decision.
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Factors that Affect the Sales of Laundry Products Marketing Case Study
8 pages (2213 words) , Download 0 , Case Study
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The paper "Factors that Affect the Sales of Laundry Products" is a good example of a marketing case study. This paper will focus on the factors that affect the sales of laundry products. The laundry products are the products that are used in cleaning and especially soaps and bleaches. Marketing is the primary factor in the sale of any product accompanied by high management.
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Factors that Affect Online Shopping for Books Marketing Case Study
8 pages (2180 words) , Download 0 , Case Study
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The paper "Factors that Affect Online Shopping for Books" is a good example of a marketing case study. This paper has delved in making a deep analysis of the factors that affect online shopping for books. It is noted that each semester college students always purchase more books online (Prussakov 2008).
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Management of Marketing Channels - Detergent Straight Company Marketing Case Study
12 pages (3177 words) , Download 0 , Case Study
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The paper "Management of Marketing Channels - Detergent Straight Company " is a great example of a marketing case study. Detergent Straight Company is a start-up company in the cleaning and detergents industry in the Australian market. In this regard, the venture has invested much of its start-up capital in the acquisition of modern detergent manufacturing plants and types of equipment.
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External Consumer Purchasing Decision - Coffee and Tea Marketing Case Study
7 pages (2188 words) , Download 0 , Case Study
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The paper "External Consumer Purchasing Decision - Coffee and Tea" is a perfect example of a marketing case study. In this era of high competition, the involvement of consumers in marketing is very essential. The preference and taste f customers change with varying factors such as demographics, culture, lifestyle and attitudes (Cerezo & Ato, 2013).
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Consumer Behavior in Airline Services Marketing Case Study
7 pages (2072 words) , Download 0 , Case Study
Free
The paper "Consumer Behavior in Airline Services" is an outstanding example of a marketing case study. Consumer decision making is a process through which persons identify their needs, find out about how they may satisfy those needs, determine which of the many alternatives is available is best and lastly make a purchase decision.
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Significance and Point of View of Consumer Conduct Marketing Coursework
9 pages (2667 words) , Download 0 , Coursework
Free
The paper "Significance and Point of View of Consumer Conduct" is a good example of marketing coursework. Organizations continue to stay in business by drawing in and holding clients. They perfect this by captivating in trades of assets including data, cash, merchandise, administrations, status, and feelings with customers, trades that both organizations and clients see to be helpful.
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Decision-Making Process of Video Game Purchase Marketing Case Study
9 pages (2605 words) , Download 0 , Case Study
Free
The paper "Decision-Making Process of Video Game Purchase" is a perfect example of a marketing case study. Consumers are tinged with the task of making decisions whenever they are purchasing, choosing or using products and services. The decisions are not only important to the consumers alone but also to the policymakers in the marketing field as well as other stakeholders (Solomon, 2010).
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Relationship between Employees Perceptions of Human Resource Management and Their Retention Marketing Coursework
9 pages (2671 words) , Download 0 , Coursework
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The paper "Relationship between Employees’ Perceptions of Human Resource Management and Their Retention" is a good example of marketing coursework. Yamamoto examines the relationship between the perceptions of workers towards human resource management as well as their retention from the perspective of the attitudes of job-specialities.
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External Factors Influencing Consumers Decision-Process on Craft Beer Marketing Case Study
7 pages (2423 words) , Download 0 , Case Study
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The paper "External Factors Influencing Consumers’ Decision-Process on Craft Beer" is a great example of a marketing case study. Research has continuously shown that external inputs or factors often influence consumer behavior with regard to their purchase behaviors. In other words, the decision-making process of the consumer often depends on both the internal and external factors.
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Influences of External Factors in Consumer Purchasing Behaviour of Banking Services Marketing Case Study
7 pages (2094 words) , Download 0 , Case Study
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The paper "Influences of External Factors in Consumer Purchasing Behaviour of Banking Services" is a perfect example of a marketing case study. Consumers make purchasing decisions depending on different factors. These factors direct their choices and in most cases, they have power and control to make independent choices while in other cases they are influenced by external factors.
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Internal and External Influences on Consumer Behavior Marketing Coursework
15 pages (4229 words) , Download 0 , Coursework
Free
The paper "Internal and External Influences on Consumer Behavior" is an outstanding example of marketing coursework. Currently, there are very many companies which produce similar and substitute commodities. This influences high competition which requires the management of the organization to make appropriate buying decision which can help them develop customer loyalty attract more customers.
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Market Strategies for Coca Cola Australia Marketing Case Study
11 pages (3098 words) , Download 0 , Case Study
Free
The paper "Market Strategies for Coca Cola Australia " is a great example of a marketing case study. The recommended strategies are those set of strategies that Coca Cola Australia needs to implement and follow in the next few years for attaining the set goals of the organisation in respect of market share and profitability.
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Marketing and Customer Satisfaction: What Relationship Is There Marketing Assignment
22 pages (6145 words) , Assignment
Nobody downloaded yet
The paper "Marketing and Customer Satisfaction: What Relationship Is There" is a perfect example of a marketing assignment. Traditionally, marketing has been perceived as involving the pricing, packaging, promoting and distribution activities that an organisation engages in for purposes of endearing customers to its product.
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Integrated Marketing Communications Plan for Starbucks Marketing Case Study
11 pages (3131 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communications Plan for Starbucks" is an outstanding example of a marketing case study. In the face of global competition, an organization should have a continuous exchange of ideas in order to attain a competitive advantage. An integrated marketing communications plan is, therefore, essential for successful integration of ideas (Blazevic, 2013).
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How Body Language Helped Me Improve on My Weakness and Skills Marketing Essay
9 pages (2330 words) , Download 0 , Essay
Free
The paper "How Body Language Helped Me Improve on My Weakness and Skills" is a great example of marketing essay. Reflective writing is a learning process type of writing where the writer looks back into an incidence and try to analyze what happened, how the writer felt at the moment it happened, the ethical position of occurrence and try to create an action plan from the knowledge gained from such reflections.
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How Customers Involve Buying Jewelry Marketing Case Study
11 pages (3041 words) , Download 0 , Case Study
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The paper "How Customers Involve Buying Jewelry " is an outstanding example of a marketing case study. Consumer buying behavior is an important aspect that helps to influence the behavior of the consumers. The article ‘Bhuvanesh & Kunguma (2014). A study on customer behavior towards gold jewellery purchase, intercontinental journal of marketing management, Vol. 2, No. 2, pp. 1-9’ gives various concepts regarding customer behavior.
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Consumer Decision-Making Process - Laundry Products Marketing Case Study
14 pages (3963 words) , Download 0 , Case Study
Free
The paper "Consumer Decision-Making Process - Laundry Products" is a great example of a marketing case study. The paper looks at evaluating the manner in which the consumer decision-making process is determined for laundry products. This is followed by identifying the manner in which laundry products has looked towards determining the target market, segmentation and positioning of the product.
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Integration of Consumer Theories Marketing Coursework
16 pages (4263 words) , Download 0 , Coursework
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The paper "Integration of Consumer Theories " is a good example of marketing coursework. A study on the real estate market brings out the neoclassical economic theory that is of the assumption that every individual makes rational decisions while buying or renting real estate property as they attempt to maximize their utility.
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Domestic Violence against Women - Social Marketing Plan Marketing Case Study
14 pages (3709 words) , Download 0 , Case Study
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The paper 'Domestic Violence against Women - Social Marketing Plan" is a great example of a marketing case study. According to WHO, 1997, domestic violence against women is an internationally recognized problem (Sapkota, 2012). Domestic violence against women can either be physical, sexual or psychological. According to (Davies, 1994), this behavior leaves women in fear, intimidation and isolation.
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Factors Affecting Consumer Behaviour - iPhone Marketing Case Study
17 pages (4683 words) , Download 0 , Case Study
Free
The paper "Factors Affecting Consumer Behaviour - iPhone" is a perfect example of a marketing case study. Consumer decision making is the process by which a consumer makes a logical choice of a product or a service depending on all the available options. This is a rational process that involves the consumer evaluating the available products or services and making a decision based on his/her wants and needs (Perreau, 2014).
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Making Purchase Decisions about Banking Service Marketing Case Study
16 pages (4407 words) , Download 0 , Case Study
Free
The paper "Making Purchase Decisions about Banking Service" is a perfect example of a marketing case study. This essay requires the student to select product/services from assignment one and highlighted the five steps involved in making purchase decisions about these services. The product chosen in assignment one was banking service. This will be followed by laying some focus on the bank’s marketing strategy.
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Consumer Decision Making - Luxury Goods Purchase Marketing Case Study
17 pages (4870 words) , Download 0 , Case Study
Free
The paper "Consumer Decision Making - Luxury Goods Purchase" is an outstanding example of a marketing case study. Throughout this document, the discussion as it unfolds revolves around the purchase of luxury goods. This has been linked to internal factors that directly touch on the consumers of these luxury commodities.
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Internal Factors Affecting Buyers Behavior towards Washing Machine Marketing Coursework
12 pages (3322 words) , Download 1 , Coursework
Free
The paper "Internal Factors Affecting Buyer’s Behavior towards Washing Machine" is a good example of marketing coursework. It is apparent that consumers are paramount to the economy. The marketing assumption made by marketers is often based on the notion of consumer behavior (Luo, 2005). It is, therefore, important for sellers to understand the behavior of the consumers towards a variety of the products to create value for them.
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Internal Factors that Might Affect the Consumers in the Airline Industry Marketing Coursework
14 pages (3837 words) , Download 0 , Coursework
Free
The paper "Internal Factors that Might Affect the Consumers in the Airline Industry" is a great example of marketing coursework. The research tries to explain the numerous levels that consumers do pass when confronted with a decision to buy services in the airline industry. These levels are the need recognition, information search, pre-purchase assessment, purchase, usage as well as post-consumption.
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Marketing Strategies for Craft Beer Marketing Coursework
16 pages (4285 words) , Download 0 , Coursework
Free
The paper "Marketing Strategies for Craft Beer" is a perfect example of marketing coursework. The consumer decision-making process involves a number of processes and steps which the consumers need to take before arriving into the final decision. The steps included in recognition, information search, and evaluation of alternatives, purchase and post-purchase activities.
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Relevance of the Pioneer Program Marketing Case Study
18 pages (4500 words) , Download 0 , Case Study
Free
The paper "Relevance of the Pioneer Program" Is a good example of a Marketing Case Study. Being a pioneer of a certain business as given in the marketing I document is a very important aspect of marketing (Louis et al, 1969, p.156). We see that UNE Life offers a large market for starting a business. As we see in the previous document, my idea was to introduce new documents. 
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International Marketing and Export Management Marketing Term Paper
15 pages (3750 words) , Download 0 , Term Paper
Free
The paper "International Marketing and Export Management" is a great example of a Marketing Term Paper. This report is a continuation of the previous report which focused on the potential the Sport UNE has in reference to UNE life. The analysis focused on sports available, the existing gaps that can potentially increase revenue for the organization.
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How to Grow a Business by Diversifying Successfully Marketing Case Study
15 pages (3750 words) , Download 0 , Case Study
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The paper "How to Grow a Business by Diversifying Successfully" is a perfect example of a Marketing Case Study. The higher education sector in England is developed and guided by a number of principles among them being strategic alignment, conformity, sensitivity, partnerships, good decision making, learning environment, and project management. 
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Interactive Effects of Marketing Strategy Formulation Marketing Case Study
15 pages (3750 words) , Download 0 , Case Study
Free
The paper "Interactive Effects of Marketing Strategy Formulation " is a great example of a Marketing Case Study. A marketing strategy provides the basis and cats as a roadmap for organizations enabling them to remain consistent with the goals and aims they want to achieve. Organizations as well must be in a position to formulate, implement, and even measure their marketing strategies. 
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Choosing the Right Metric to Maximize Profit Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
Free
The paper "Choosing the Right Metric to Maximize Profit" is a great example of a Marketing Case Study. In this essay, different strategies of the market have been discussed to clear the understanding of strategic marketing planning. UNE life was formed in 2014 and came up with ten distinct and useful services under the UNE life umbrella. 
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Marketing in the Public Sector Marketing Case Study
17 pages (4250 words) , Download 0 , Case Study
Free
The paper "Marketing in the Public Sector" Is a wonderful example of a Marketing Case Study. UNE Life is a name known to the commercials that permit steady and smooth means in which services, as well as facilities, are availed at the university. This form f business has made it possible to avail of a variety of goods as well as services to students as well as a staff member in a convenient way.    
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Importance of Marketing Audit for a Company Marketing Assignment
15 pages (3750 words) , Download 1 , Assignment
Free
The paper "Importance of Marketing Audit for a Company" is a wonderful example of a Marketing Assignment. As businesses change every day, marketers have focused on strategies that are flexible and assisting the business to have a competitive gain. In some scenarios, the owners of the business have used additional characteristics or product reformation.   
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The Best Transport Experience with Uber Marketing Essay
7 pages (1790 words) , Download 0 , Essay
Free
The paper "The Best Transport Experience with Uber" is a wonderful example of a Marketing Essay. One of the biggest challenges for most city dwellers is moving to and from their homes and workplace. A city like Auckland is crowded with both vehicles and people. Surprisingly the majority of her inhabitants own vehicles. Such scenarios are very common in big cities. 
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Chief Culture Officer - Pepsi Company Marketing Case Study
12 pages (3237 words) , Download 0 , Case Study
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The paper "Chief Culture Officer - Pepsi Company" is a good example of a marketing case study. The success of any brand within its domestic boundaries or internationally depends on the ability of the company to regard the consumer or customer as the determinant factor in all aspects pertaining to the brand.
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Success of Viral Marketing Marketing Coursework
9 pages (2628 words) , Download 0 , Coursework
Free
The paper 'Success of Viral Marketing " is an outstanding example of marketing coursework. Research has strongly indicated that sources of information that are personal have a greater impact as compared to sources that are firm-generated. Nevertheless, little is known as to why other opinions are more influential as compared to others.
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Importance of Ethical Marketing Marketing Coursework
9 pages (2550 words) , Download 0 , Coursework
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The paper "Importance of Ethical Marketing " is a good example of marketing coursework. In recent years, social responsibility and business ethics have gained great significance in marketing practices, particularly in societal marketing. Unethical marketing and manipulated consumer choices can affect consumer purchasing behavior.
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Jennifer Aniston as Brand Ambassador Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Jennifer Aniston as Brand Ambassador" Is a perfect example of a Marketing Case Study. Increased global market competition has led to the need for increased operational efficiencies. In this case, organizations have reversed the use of competitive products and marketing strategies as a competitive edge. 
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Integrated Marketing Communication Campaign for Barclays Marketing Case Study
11 pages (2750 words) , Download 4 , Case Study
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The paper "Integrated Marketing Communication Campaign for Barclays" is a great example of a Marketing Case Study. The purpose of this integrated marketing communication campaign for Barclays Bank (Barclays) is to increase the level of positive brand attitude that current holders of personal current accounts in the United Kingdom have for the bank. 
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The Link between Customer Value and Marketing Marketing Coursework
6 pages (1650 words) , Download 0 , Coursework
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The paper "The Link between Customer Value and Marketing" is an outstanding example of marketing coursework. Marketing is one of the core strategies that businesses must put in place to ensure that their products or services are well understood by existing and potential customers (Jenster et al., 2005). The heart of any business rests on its marketing strategies.
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Marketing Analysis for Ford Taurus Model Marketing Case Study
6 pages (1639 words) , Download 0 , Case Study
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The paper "Marketing Analysis for Ford Taurus Model" is a perfect example of a marketing case study. Ford Taurus pricing strategy not only changes the market message but also helps to attract customers. The pricing options for Ford Taurus were either to target the family car market or to target the sedan market while competing with its competitors especially Audis and BMWs (North Brothers Ford, 2014).
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Marketing Plan: the Body Shop International Plc Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
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The paper "Marketing Plan: the Body Shop International Plc" is a perfect example of marketing coursework. The cosmetic industry is amongst the most competitive industries today. The U.K. cosmetic industry, in particular, has become a more competitive industry due to the entry of new firms both from domestic and foreign countries (BBC News 2015).
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The Role of Technology in Marketing Marketing Coursework
11 pages (2836 words) , Download 0 , Coursework
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The paper "The Role of Technology in Marketing" is a good example of marketing coursework. The concept of marketing has long been used in the business field for a long time. It involves the proper understanding and provision of the requirements of the customers. The marketing activity, therefore, involves having a proper understanding of the needs of the customers, segmentation of the market.
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Ford Taurus Distribution & Marketing Marketing Case Study
6 pages (1755 words) , Download 0 , Case Study
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The paper "Ford Taurus Distribution & Marketing " is a great example of a marketing case study. Distribution channels are based on strategies that ensure Ford Taurus consumers find the products in the expected quantities, the required time and the geographical location. The manufactured Ford Taurus vehicles from Ford company are distributed to dealers and consumers through road and train transportation.
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Research Skills for Marketing Marketing Coursework
12 pages (3435 words) , Download 0 , Coursework
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The paper "Research Skills for Marketing " is a good example of marketing coursework. Quantitative approach in research methodology starts by the researcher selecting the topic of interest. The researcher must then narrow the topic and focus on the specific research question (Bryman, 2015). In this case, one is supposed to research the marketing of houseplants by a leading UK supermarket.
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How an Understanding of Motivation Theory Can Be Useful Marketing Coursework
8 pages (2000 words) , Download 0 , Coursework
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The paper "How an Understanding of Motivation Theory Can Be Useful" is a perfect example of marketing coursework. Marketing can be described as a form of communication between marketers and consumers with the objective of selling products or services (Durmaz and Diyarbakirlioglu 2011). Marketing key objective involves communicating the value of the products or services.
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The Buyer Decision Process Marketing Coursework
7 pages (1985 words) , Download 0 , Coursework
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The paper "The Buyer Decision Process" is a good example of marketing coursework. The total product concept and the buyer decision process are two of the major marketing concepts. The marketing concept is a management philosophy in which an organization’s goal can be achieved through satisfaction and identification of the clients’ needs and wants.
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Global Consumer Culture Marketing Coursework
9 pages (3103 words) , Download 0 , Coursework
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The paper "Global Consumer Culture" is a perfect example of marketing coursework. Consumer culture (shopper society) is defined as the social course of action whereby the relationships in relation to the lived social experiences of regular life and social assets, between important lifestyles and the typical and material assets on which they depend, are interceded through business sectors.
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Should the Government Prevent Alcohol Being Advertised on Television Marketing Coursework
6 pages (1684 words) , Download 0 , Coursework
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The paper "Should the Government Prevent Alcohol Being Advertised on Television" is a good example of marketing coursework. According to a 2010 meeting by an editorial board of a renowned journal – injury prevention, there exists reluctance in the publishing of papers respective to child maltreatment. Even so, the meeting found that abuse is a significant player in violent injury (Johnston, 2011).
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