Marketing Essays

The paper "The Buyer Decision Process" is a good example of marketing coursework. The total product concept and the buyer decision process are two of the major marketing concepts. The marketing concept is a management philosophy in which an organization’s goal can be achieved through satisfaction and identification of the clients’ needs and wants.

The paper "Global Consumer Culture" is a perfect example of marketing coursework. Consumer culture (shopper society) is defined as the social course of action whereby the relationships in relation to the lived social experiences of regular life and social assets, between important lifestyles and the typical and material assets on which they depend, are interceded through business sectors.

The paper "Should the Government Prevent Alcohol Being Advertised on Television" is a good example of marketing coursework. According to a 2010 meeting by an editorial board of a renowned journal – injury prevention, there exists reluctance in the publishing of papers respective to child maltreatment. Even so, the meeting found that abuse is a significant player in violent injury (Johnston, 2011).

The paper "Childhood Obesity as Social Issue - Social Marketing Plan " is a great example of a marketing case study. Global statistics approximate childhood overweight and obesity at 43 million and it is estimated that the number of obese children will increase annually. Obesity has been identified to cause numerous health-related complications that affect both the medical and psychological state of children.

The paper "Social Marketing Plan: Child Nutrition" is a perfect example of a marketing case study. “They stand silently as though a rebuke to us: the voice of millions of young children globally across the globe stunted, wasted, dying or sick following inadequate nutrition. Unfortunately, in abundance times they wait to receive their share as the last group.

The paper "Michel’s Patisserie Marketing Analysis " is a great example of a marketing case study. Michel’s Patisserie is the leading franchising company in Australia. It was founded by Noel Carroll and Noel Robert in 1988 and started franchising in 1990. Currently, it has more than 340 stores all over Australia and numerous outlets in New Zealand and Auckland.

The paper "Libb Pharmaceutical’s Brand Alive " is a great example of a marketing case study. Libb Pharmaceutical’s brand Alive seems to be losing its market position. Many companies face this problem. In order to overcome this issue, it is very important for their marketers to find out why this happens. They must pay attention to the consumer behaviour of customers.

The paper "Strategic Marketing: Pixie Cosmetics " is an outstanding example of a marketing case study. Pixie Cosmetics is a new entrant to the market with a capitalization of less than $1 million. The company’s product portfolio is categorized into three major product lines – hair care, color and makeup, and skincare – and is marketed under brand name Blush.

The paper "Pie Face Bakery Cafe Franchise Recruitment and Selection Plan" is a good example of a marketing case study. Every business seeks success and any opportunity which comes that can bring success is always taken. This is the same case with Pie Face. The company, in its quest for growth, started franchising in 2009 and the success of the franchises prompts the development of more (Pie Face, 2010).

The paper "Waitrose Company Structure in the Industry" is a perfect example of a marketing case study. The fresh produce retail industry in the UK has been well placed in developing a sustainable food supply. This sector deals with both the distribution of fruits and vegetables, although the consumption for vegetables seems to be higher than that of the fruits.

The paper "Marketing Is Strictly for FMCGs and Consumer Markets" is a great example of a marketing case study. In recent years, business researchers have argued that marketing is a field strictly considered for consumer markets and fast-moving consumer goods compared to other business firms connected by professionalism.

The paper "International Marketing Mix and Respective Strategies - Smith’s Company " is a great example of a marketing case study. Marketing involves the effort to create, develop, and defend markets that satisfy the needs and wants of individual and business customers, hence international marketing goes to the level of handling the needs and wants of foreign customers.

The paper “Societal Marketing Concept in Shipping Industry“ is a  worthy variant of an essay on marketing. Societal marketing is a promotional process where the organization is conscious of the environment, consumers and general society's interests before or in the process of producing, marketing, and selling its products for-profit marketing.

The paper “Fashion Police App Analysis - a Need to Employ Different Strategies to Ensure Competitors Threats and Strategies“ is a  thrilling variant of a report on marketing. Fashion Police is an application that enables a consumer to take photos of clothes and determine data regarding the clothes. The paper has used SWOT, 5Cs and Porter Five analysis to understand the position of Fashion Police.

The paper “STX Pan Ocean Marketing Plan - Challenges and Strategies of the Shipping Industry, Advertisement, and Promotions“ is an actual variant of a business plan on marketing. Globalization has brought many opportunities for companies and individuals all over the world. The shipping industry is increasingly contributing to the economic growths of South Korea, China, and Japan.

The paper “Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company“ is an actual variant of a literature review on marketing. Riggs, T. (2006) defines Marketing campaigns as the different ways used by a business to promote the products or services by enhancing awareness and attracting more customers.

The paper “McDonald’s Service Blueprint - the Function and Impact of Service Blueprints in the Delivery of Service and Customer Experience“ is a  comprehensive variant of a case study on marketing. The choice of the service organization was made after careful scrutiny of its service processes. In this case, the McDonald restaurant was selected due to the standard of its service processes.

Miles Morgan Australia was chosen, as an important example in this case, for blueprint due to the extensive services that it offers across the local, national and international client base (Polaine, Lavrans, & Reason, 2013). It has undertaken various numbers of projects. This includes the development of websites, video content, and publications

The paper “Service Quality Concept in Airlines Services Marketing“ is an informative variant of a report on marketing. The service sector has become the leading component of the economy in the industrialized nations. For example, in 2013 it accounted for 68.7 % of the GDP of Australia, 79.4 % of the GDP of the US, 78.9 % of the GDP of the UK. This sector employed 78.3 % of the Australians.

The paper “Service Quality in Melbourne Marriot Hotel“ is a  perfect variant of a case study on marketing. Service Quality plays an integral part in meeting customer satisfaction. For an organization to offer quality services, it needs to set service standards in order to have a competitive advantage over its rivals.

The paper “Reebonz’s E-Marketing Strategy and Business Model, Creation of Value through Business Model Innovation“ is an inspiring variant of a business plan on marketing. Reebonz Company is currently known and reliable in both selling and buying of new variability of luxury brands.

The paper "Strategy Document for a Small Independent Coffee Shop" is a perfect example of a Marketing Case Study. The Milkman is a small coffee shop located in Edinburg, Scotland. The main objective of this coffee shop in the operationalization of its business is to help coffee lovers find the best and high-quality coffee when in Edinburg. 

The paper "Impact and Role in International Marketing " is a wonderful example of a Marketing Assignment. International marketing is the process whereby an organization undertakes business activities in more than one country and promotes its products in those countries. This process involves the development of branches and franchising various business operations. 

The paper "The Powerful Process for Discovering What Your Customer Really Wants" Is a great example of a Marketing Assignment. These marketing plans offer a simulated purchasing process. In this case, the buying process starts off with a $55, 000 budgets to purchase a car in Australia for personal use. However, the availability of a multitude of brands in Australia makes the buying process. 

The paper "Vodafone Corporate Venture" is a great example of a Marketing Essay. Intrapreneurship can be termed as the act of performing as an entrepreneur while operating a large organization (Rainone, 2013). It is the practice of corporate venturing that incorporates risk-taking, innovation, reward, and motivational methods though as being the jurisdiction of entrepreneurship. 

The paper "Are Marketers Being Too Obsessed With Data" is a good example of a Marketing Case Study. In this digital era, the marketing field has evolved where marketers have been able to access huge data to conduct market analyses on customer trends as well as get insights on the performance of a brand in various markets.  

An advertisement that highlights the enhanced speed of a particular computer system by focusing upon the speed at which the work is being done thereby allowing the user to perform way above his rivals may be appreciated in a culture which promotes workaholic environments (say the business environment in the USA). 

The paper "UK. Breakfast Industry Competition " is a great example of a Marketing Case Study. In the past few years, the breakfast industry in the United Kingdom has attracted a lot of marketing research attention owing to the dynamic nature of the trends recorded in the past few years and the increasing competition as well as the high spending nature of the economy on breakfast.

The paper "How Tesco’s Loyalty Schemes Affect Customers" is a perfect example of a marketing case study. A research conducted by Click Fox in 2012 regarding the effect of various customer loyalty schemes by various companies towards various schemes and how this affects their buying decision indicated that more than half of customers would consider increasing the amount of business they did with a brand for a loyalty reward.

The paper "Communication Strategy and Consumer Behaviour Theory at Tesla Motors " is a perfect example of a marketing case study. Tesla Motors builds, designs, assembles, and sells electric cars. The company was co-founded in 2003 by Elon Musk. The company headquarters in Palo Alto, California and it trades worldwide with more than 34 stores worldwide.

The paper 'The Role of Direct Marketing in Managing Customer Relationships" is an outstanding example of marketing coursework. This essay takes an explorative approach to the study of the role of direct marketing on managing customer relationships. It begins by examining the meaning of CRM and direct marketing.

The paper "Standardizing or Adapting the Marketing Strategy across Cultures" is a good example of a marketing case study. The globalized world which we are currently living in has made many companies be cautious when it comes to selecting their marketing strategy. The world has experienced significant changes in the last few decades, such as dropping of certain trade barriers that have led the world to become a global village whereby we are all better connected.

The paper 'The Impact of Education on Social Equality and Economic Growth " is a perfect example of marketing coursework. The impact of education on social equality and economic growth has been felt by many people in different countries worldwide. This paper delves into the contribution education makes to economic growth and social equality.

The paper "Privatization Trend Issue" is a great example of marketing coursework. Privatization has been a major economic strategy since the 1980s. Governments from all over the world, both developed and developing countries, have been using this tactic to improve their countries financial rating. However, critics have argued that the method is not as straight forward as others deem it to be.

The paper "Ngai Tahu Holdings Corporation Organizational Design Features" is an outstanding example of a marketing case study. Ngai Tahu Holdings Corporation is a New Zealand company present in property development, seafood processing, investment and tourism. The company has been steadily making huge returns on investment because of consistent use of knowledge, resources and competencies to become competitive.

The paper "Managing FDI in an Emerging Market: British Petroleum Company " is a good example of a marketing case study. The need to embrace global operations has brought a great impact on the activities of business organizations. Foreign Direct Investment has played a significant role in enhancing the ability of companies to penetrate international markets.

The paper "Personal Information and Crime" is an outstanding example of marketing coursework. Marketers have relied on consumer information to guide their promotion and marketing efforts for decades. This trend continues to the present where the Internet has facilitated access to a wider array of information about consumers.

The paper "Conceptualization of Actions in the Service-Dominant Logic Literature for Value Co-creation" is a good example of marketing coursework. Service-dominant logic literature is a concept that relies on various ideas to ensure that while a commodity is produced and sold as the commodity, it is more often than not sold to satiate a form of service that a customer who buys the good would like to use it for.

The paper 'Systems Thinking Is Critical in Developing Solutions to Sustainability Challenges" is a great example of marketing coursework. To offer solutions to the emerging solutions of our evolving world, it is necessary to understand the current concepts and theories stipulated that apply to systems in organizations.

The paper "Design and Implementation of the Service Concept" is a perfect example of marketing coursework. The understanding of the service concept is an important part of the strategic advantage of gaining in service design and the service innovation in the organization. This notion aims at defining the how and what of a service design which helps create coherence between the customer needs and the organization tactical intent.

The paper "Digital Marketing of Avon Company " is an outstanding example of a marketing case study. Digital marketing or online marketing is its best bet on this. Marketing is the essence of any business activity, and any efforts to improve it should highly be upheld to better and enhance an enterprise (Burke, 2008).

The paper "Boycotting of Horsemeat in the Supermarkets - Ethical Consumerism " is a great example of marketing coursework. Ethical consumption involves purchasing products that are produced in a socially and environmentally friendly way. Ethical purchasing also involves avoidance of the products which are likely to cause adverse effects to the environment.

The paper "Relationship between Social Marketing and Societal Marketing" is a perfect example of marketing coursework. Marketing forms a fundamental component of any firm. This describes the method through which the firm promotes its products and services to reach the target customers. There is a range of approaches to product marketing and selecting the most effective approach for the firm is important.

The paper "Omni-Channel & Customer Loyalty" is a good example of a marketing case study. The past decade has seen a lot of changes in the retail world that has been marked by robust changes in technology and the increased reliance of digital platforms as a way to reach targeted customers. Entire business models have been changed and modified, with businesses that can’t evolve to fit the new dispensation forced to die off.

The paper "Delineating Consumption, Consumerism and Consumer Culture " is an outstanding example of marketing coursework. Consumption is currently playing a fundamental role in contemporary culture, and modern capitalism. At the start of the 20th century, consumption was a critical driver for the construction of modern capitalism, which created the dynamics and social structures of consumerism particularly in the West.

The paper "Under Consumption of Contraceptives by Aboriginal and Torres Strait Islander Women" is a good example of a marketing assignment. The unsustainable consumption issue identified is the under consumption of contraceptives in Aboriginal and Torres Strait islander in Australia. The indigenous women aged below 30 were found to account for 75% of the total fertility rate in Australia.

The paper "Burger Project Restaurant Marketing" is a great example of a marketing case study. In marketing, it is important for the marketers and owners of the business to have knowledge of the different theories about consumer behaviours. This kind of knowledge enhances the creativity among the marketers because marketing is not only an art but also a partial science (D'Esopo and Almquist, 2007).

The paper "Google Pixel Phone Market Analysis" is an outstanding example of a marketing case study. This research will explore the target segment of the Google Pixel phone. Google Pixel is a new entrant in the smartphone market and offers unique features like high-quality camera and virtual reality.

The paper "Exporting Mango Fruit Pulp from Malaysia to China" is an outstanding example of a marketing case study. Our company will purchase packaged mango fruit pulp from Exotic Star (M) Sdn Bhd, in Kajang Malaysia and export to supermarkets, and retail grocery corners in China. With 20 years’ experience in the field, Exotic Star (M) Sdn Bhd, is one of the recognized and leading exporters in Malaysia.

The paper "Nike Company Marketing Plan" is a great example of a marketing case study. Nike Company, originally known as Blue Ribbon Sports is a firm which is situated in America and operates globally through manufacturing, designing the development of products including the footwear, accessories, services and apparel equipment.