StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Introduce a New Product to a Potential Market - Case Study Example

Comments (0) Cite this document
Summary
This work called "Introduce a New product to Potential Market" describes a marketing plan to create a brand presence in Coles supermarket in Australia. The author outlines that a marketing plan is distributed into three different parts like Market support, Brand image, and Price and promotional strategies…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Introduce a New Product to a Potential Market
Read Text Preview

Extract of sample "Introduce a New Product to a Potential Market"

Download file to see previous pages It is an existing product of Goodness Superfoods and the marketing team is aiming to create brand stock in the 800 Coles Australian based supermarkets. Such a marketing plan will be including certain plans to attract the customers of the Coles market.
Goodness Superfoods are adopting a direct selling approach and social media portals for promoting healthier snacking cereal bars in the Coles supermarkets of Australia. The direct selling approach will be targeting regular visitors to supermarket stores (Cousins and Lawson, 2007).

The firm can use collaborative strategies with Coles supermarkets in order to advertise the “Better For U! Wild Berries & Yoghurt Bars”. Leaflets, bill backs, and E-commerce sites of the Coles can be used to attract potential customers.
Apart from this, Goodness Superfoods is planning to use an in-store promotional system that includes signage and digital displays outlining the features of the new product. Moreover, interpersonal promotion will be used to attract potential customers. Goodness Superfoods is planning to adopt the pre-mentioned policy along with sponsoring the anniversary of Coles stores. The entire marketing plan of the firm will be completed within 16 months.

Goodness Superfoods is one of the major Australian breakfast cereal and fitness foodstuff producers. Their brand image is mainly outlining high-quality products and tasty food products for Australian customers. They are aiming to provide Australians customers with healthy food grains. The nutritious breakfast range is attracting busy customers. Goodness Superfoods have developed their brand image with the help of natural ingredients which increases nutritious factors in the cereals and health foods offered by the firm. Therefore, it will create a brand perception among the customers (Filieri, 2013). Goodness Superfood will get the advantage of their brands in promoting new cereal bars in the Coles supermarkets. ...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(Introduce a New product to Potential Market Essay, n.d.)
Introduce a New product to Potential Market Essay. https://studentshare.org/marketing/1878530-introduce-new-product-to-potential-market
(Introduce a New Product to Potential Market Essay)
Introduce a New Product to Potential Market Essay. https://studentshare.org/marketing/1878530-introduce-new-product-to-potential-market.
“Introduce a New Product to Potential Market Essay”. https://studentshare.org/marketing/1878530-introduce-new-product-to-potential-market.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Introduce a New Product to a Potential Market

Analyse a company and introduce a new product

...Introduce a New Product to a Potential Market... Introduce a New Product to a Potential Market... Analyse a company and introduce a new product Table of Contents Executive Summary 4 Introduction 4 Mission ment 5 Financial ment 5 Marketing Research 9 Marketing Mix 10 Example 12 Summary 13 PESTLE Analysis 13 Summary 14 SWOT Analysis 15 New Product 18 Business Objective 19 Business Strategy Boston 21 Consumer Behaviour 21 Initiator 22 Influencer 22 Buyer 22 User 22 Example 22 Market Segmentation 22 Targeting 23 Different Target Marketing Strategies 23 Positioning 24 Recommendations 25 References 26 Appendix 28 Executive Summary Ford Edge Hybrid is a Gasoline Electric Hybrid model. The company is looking to launch the product in United States, China...
10 Pages (2500 words) Essay

New Product Entry into U.S. Market

...Introduce a New Product to a Potential Market... Introduce a New Product to a Potential Market... New Product Entry into U.S. Market Contents Contents 2 Introduction 3 Situation Analysis 3 Competitors 5 Marketing Environment 5 SWOT Analysis 7 Marketing Objectives 8 Marketing Mix 9 Conclusion 10 References 12 Introduction In today’s business environment, where globalization has become popular, expansion strategies are quickly accepted by organization as a growth strategy. Global expansion occurs when a company stretches its products and services to a new market. In the present research, an international steel cable manufacturer is planning a global expansion strategy and the target market is United States. Though US is one of the biggest consumer...
10 Pages (2500 words) Term Paper

New Product on the Market

...Introduce a New Product to a Potential Market... Introduce a New Product to a Potential Market... New Product in the Market In coming up with a new product in a market, a business needs to put into consideration the different issues that make its customers to accept the product when it presents them in a market. This implies that customers are able to make the best choice of the products from one company in preference to others that come from other organizations. To ensure that a company is able to win customers in the business, a company considers the different possibilities that are there by considering the market in relation to the needs of the people and categorize them in terms of pricing and quality needs (Brooke and Mills 87). To come up...
4 Pages (1000 words) Research Paper

Launching new financial product in emerging market:

...Introduce a New Product to a Potential Market... Introduce a New Product to a Potential Market... Launching New Financial Product in Emerging Market Table of Contents Table of Contents 2 Introduction 4 International marketing plan 5 Choice of target market and its justification 5 Choice of product and positioning strategy 5 Positioning strategy 6 Marketing objectives 6 Product strategy 7 Promotion strategy 7 Pricing strategy 8 Marketing planning phase 8 Factors of the emerging market 10 Argument on standardization and adaptation 12 Distinguish marketing plan 13 Implementation of the plan 14 International market selection 14 International targeting strategies 15 Mode of entry 15 Marketing mix 16 Product 16 Price 16 Promotion 17 Distribution...
15 Pages (3750 words) Literature review

Lunching new product in Qatari market

...Introduce a New Product to a Potential Market... Introduce a New Product to a Potential Market... Powered Cars: Marketing Plan Company The Smart Solar Cars Ltd. of the Table of Contents Solar Powered Cars: Marketing Plan 1 Company Name: The Smart Solar Cars Ltd. 1 Name of the Student: 1 Course: 1 Course Instructor: 1 Submission Date: 1 Table of Contents 2 Executive Summary: 3 SWOT Analysis: 4 Strengths: With the company’s outstanding research and development capabilities, the launch of this solar car serves as an innovative product for the Qatari automobile industry. The newness itself is the company’s major strength, as well as the product’s cost-effectiveness, and ability to save energy (that is, no use of petrol). The technological sophisticati...
9 Pages (2250 words) Essay

New product

...Introduce a New Product to a Potential Market... Introduce a New Product to a Potential Market... New Product New product development requires extensive evaluation and strong marketing strategies that will ensure successful introduction and performance in the market. The idea of developing magic cloth was from internal sources. The company employees conducted a market survey and collected information from the customers on the drawbacks of the regular razor and on their expectation of the quality of the shaving gadget. Opinion of the suppliers was also analyzed to assist develop better product. Magic cloth was developed in the conventional eight sequential stages. The first stage was the idea generation stage where various ideas were generated (Ke...
2 Pages (500 words) Essay

Market Potential

...Introduce a New Product to a Potential Market... Introduce a New Product to a Potential Market... REPUBLIC OF SERENDIB d DEMOCRATIC REPUBLIC OF SERENDIB Conclusions that can be drawn from the information given: 1) High literacy rate shows that the people do not have to be unskilled. Thus, there is a scope for technical job creation, medicinal innovation and other research and strategic based counseling. Thus, the specialized services sector is one of the key business opportunities that can be identified in the given data. Countries like the United States are an example as they too outsource their unskilled work and focus their efforts on unskilled ones. Potentially the local banking system of Serendib can be made stronger to accommodate savings th...
4 Pages (1000 words) Case Study

New product in Qatari market ( Recorder pen )

...Introduce a New Product to a Potential Market... Introduce a New Product to a Potential Market... Company/brand s of the group members and their IDs Contents Introduction about the Company and MissionStatement 3 2. Marketing Research 4 3. External Environment Analysis 5 4. SWOT Analysis 9 5. Segmentation, Targeting and Positioning 11 6. Marketing Mix (4 P’s) 16 7. Ethical Dilemma 20 References 22 Marketing Plan - Smart Pen This report embodies a marketing plan for a smart pen developed by Qatar Deja Vu. The report includes a comprehensive discussion about the market research and marketing strategies to be deployed by the company so as to introduce the product and attract the target customers. The first section provides an introduction about the c...
19 Pages (4750 words) Essay

New product

...Introduce a New Product to a Potential Market... Introduce a New Product to a Potential Market... determination Retail pricing Considering this: shampoo 200ml $ 0.70 lotion & soap $0.70 expanses $0.40 Total merchandise cost = 0.70 + 0.70 + 0.40 = 1.80 Markup = 40% retail price = Cost/(1 – Initial markup %) = 1.80/(1 – 0.40) = $3.00 per bundle Factors considered: Variable expenses These refer to the expenses that Pyramid Solution can modify, through changing the production rate. The variable expenses for the training include wage to the participants, replacement of staff cost, and the administrative costs. For instance, reducing the wage to the participants can help in reducing the cost of production. Variable expenses Cost ($) Wage to the parti...
5 Pages (1250 words) Research Paper

Taking a New Product to Market

...Introduce a New Product to a Potential Market... Introduce a New Product to a Potential Market... a new product to market AFFILIATION: Taking a new product to market Introduction of Company G Company G has been present in the electronics market for many years and it has ensured that it meets the demands of the small appliances market effectively. The success of the company lies in the fact that it presents a superior quality of electronics to the customers that give them value for their money and can work efficiently for an extended time period. The electronics market is highly competitive in USA (Euromonitor, 2012) and Company G has to remain alert about the offerings of the leading companies so that it can remain competitive and offer the best ...
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Introduce a New Product to a Potential Market for FREE!

Contact Us