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Major Aspects of Coke Advertising - Coursework Example

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The author of this coursework "Major Aspects of Coke Advertising " analyzes the Coke advert, its features, the importance of the frontier, gendering in Coca Cola, the effectiveness of the advertisement…
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Major Aspects of Coke Advertising
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Download file to see previous pages The brand has continued to gain popularity in the global market based on its various strategies such as being involved in the FIFA World Cup and environmental conservation among others. In order to ensure that the diversified needs of the consumers are met, the Coca-Cola Company has established various Coca Cola brands that have a different amount of sugar. Some of the notable brands include Coca-Cola Black Cherry Vanilla, Coca-Cola Zero Caffeine-Free, and Coca-Cola Cherry Zero among others. Being one of the most consumed soft drinks in the world, Coca-Cola's strong awareness has been achieved due to extensive promotion and advertising using various avenues. As a company with global distribution, Coca Cola Company advertises its top brand through online means, television adverts, newspapers, billboards, magazines and through participating in corporate social responsibilities. This paper aims at discussing one of the major adverts that the company initiated in 2015 during the celebration of 100 years since Coca-Cola effectively penetrated the market.
Since Coca-Cola is one of the brands that are highly consumed regardless of the age of the consumers, it is advertised by young adults, old men, and women. For example, during occasions such as Christmas, Father Christmas advertisements, which portray old men, are launched (August 16). However, it is imperative to note that in most of the Coca Cola brand adverts, a couple or a group of young people are involved. During the celebration of 100 years for Coca Cola bottle, the advert involved a young man and an attractive woman. This is an indication that the brand's major target is young people. This advert indicates a moment of real deliciousness and refreshment that emerges once a bottle of Coca-Cola is consumed during the start of a new love affair. It indicates the craving and the satisfaction that is achieved once one spends a moment with his or her loved one. While in a well-decorated room, the couple seems to be enjoying their companionship, which is made stronger by the involvement of the Coca Cola brand. ...Download file to see next pagesRead More
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