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Marketing Essays

Result for Subject Marketing:
19897 essays
Satisfying the Growing Demand for Take-out Service and Branded Products Marketing Assignment
6 pages (1726 words) , Download 0 , Assignment
Free
The paper 'Satisfying the Growing Demand for Take-out Service and Branded Products " is a great example of a marketing assignment. A company is able to attain real competitive advantage if it’s able to satisfy the needs of its customers in a more effective manner than the other players in the industry. This implies the addition of real value for customers.
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Branding Marketing Strategy, Consumer Buying Decision Process Marketing Assignment
8 pages (2077 words) , Download 0 , Assignment
Free
The paper "Branding Marketing Strategy, Consumer Buying Decision Process" is a perfect example of a marketing assignment. Branding is a wide-scope marketing strategy widely applied by organizational marketing functions. This strategy offers organizations increased opportunities for marketing their products through a range of strategic approaches.
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Red Bull in the UK Marketing Marketing Case Study
28 pages (7972 words) , Case Study
Nobody downloaded yet
The paper "Red Bull in the UK Marketing" is an outstanding example of a marketing case study. Marketing is an important function of any organisation. It is about communicating the intended message (about the company) to intended recipients (Kotler and Keller, 2012). Effectiveness of marketing is judged by the consistency in the message conveyed by the firm and that received by the consumers.
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What Is Organisational Culture All About Marketing Coursework
7 pages (3070 words) , Download 0 , Coursework
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The paper "What Is Organisational Culture All About" is a good example of marketing coursework. Undoubtedly organizational culture is one of management’s fashionable areas with relatively recent history. The aim of this paper is to provide the meaning of organizational culture and its way of expression within the organization.
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Meaning of the Term Organizational Culture Marketing Coursework
10 pages (2948 words) , Download 0 , Coursework
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The paper "Meaning of the Term Organizational Culture" is a great example of marketing coursework. Research shows that organizational culture plays an important part in uniting everybody in a company or an organization. Additionally, it acts as an organizational compass that provides clear direction for achieving the set goals and objectives.
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Services Marketing to the Aboriginal Cultural Centre And Keeping Place Marketing Case Study
6 pages (1749 words) , Download 0 , Case Study
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The paper "Services Marketing to the Aboriginal Cultural Centre And Keeping Place" is a perfect example of a marketing case study. ACCKP serves the Australia aboriginal communities. In this regard, as enumerated under its products and services, the organization delivers a wide range of products and services include artworks, music as well as historical evidence and presentation of local heroes.
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SportUNEs Business of Australia Marketing Case Study
10 pages (2513 words) , Download 0 , Case Study
Free
The paper "SportUNE’s Business of Australia" is an outstanding example of a marketing case study. SportUNE's is a non-profit sporting precinct based in Australia considered to be one of the best in the country. It offers a number of facilities and services to people of all classes 24 hours a day. The business has different types of world-class facilities like Squash courts, multipurpose halls, tennis courts, multipurpose halls, indoor climbing wall among many others.
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Strategic Marketing Plan for SportUNE Sporting Facility Marketing Case Study
8 pages (2445 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for SportUNE Sporting Facility " is a good example of a marketing case study. SportUNE is a renowned academic and sporting facility that has been in existence ever since the 1930s. The institution has applied unique strategies, which has made it able to provide unique services to its clients.
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SportUNE Segmentation, Targeting, Differentiation, and Positioning Marketing Case Study
8 pages (2257 words) , Download 0 , Case Study
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The paper "SportUNE Segmentation, Targeting, Differentiation, and Positioning" is a great example of a marketing case study. SportUNE is a sporting precinct in Australia that offers sport facilities and services to the international customers of different ages and fitness levels. SportUNE meets the community demands by offering quality services and facilities through experienced and qualified instructors.
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Sport UNE Strategies and Objectives Marketing Case Study
9 pages (2445 words) , Download 0 , Case Study
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The paper "Sport UNE Strategies and Objectives" is a perfect example of a marketing case study. SportUNE has been at the forefront of providing high-quality education in sporting and health programs. Through frequent changes, the institution has been able to retain its competitive position in the market. The mission and objectives of the institution have guided it towards success.
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Sport UNE Marketing Plan Marketing Case Study
9 pages (2446 words) , Download 0 , Case Study
Free
The paper "Sport UNE Marketing Plan" is an outstanding example of a marketing case study. SportUNE is a sporting facility that offers exercise, health programs and sport to the students in the university, staff and the community as well. These activities are crucial in the growth and improvement of cultural and social life. There exists a real challenge for SportUNE.
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Sports UNE Mission, Goals and Vision Marketing Case Study
8 pages (2101 words) , Download 0 , Case Study
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The paper "Sports UNE Mission, Goals and Vision" is a great example of a marketing case study. SportsUNE is a sports-related university. It seeks at providing different sports activities and services which include among others flexibility and fitness services. Its main goal is on the development of balanced, happy and healthy lifestyles for the people concerned.
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Concept of Perceived Value and its Importance Marketing Coursework
6 pages (1719 words) , Download 0 , Coursework
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The paper "Concept of Perceived Value and its Importance" is a good example of marketing coursework. All profit earning business today have a common motive of satisfying customers to maintain brand loyalty and retain them. They have applied various strategies to fulfil the needs and demands of the customers and yet make profits out of it.
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Monopoly and Perfect Market Structures Marketing Coursework
13 pages (3711 words) , Download 0 , Coursework
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The paper "Monopoly and Perfect Market Structures" is a good example of marketing coursework. Market structures influence the rate and nature of economic growth in an economy. In this case, the existence of diverse marketing structures, influence the adopted government policies, stakeholders behaviours as well as increased commitment levels.
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Convergent Technologies and New Media Platforms Improving IMC for the Future Marketing Coursework
8 pages (2367 words) , Download 0 , Coursework
Free
The paper "Convergent Technologies and New Media Platforms Improving IMC for the Future" is a great example of marketing coursework. Marketing and corporate communication form the major persuasive elements that companies can use in an attempt to find the right connection with the market.
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What Factors Affect the Consumers Decision Process Marketing Coursework
8 pages (2146 words) , Download 0 , Coursework
Free
The paper "What Factors Affect the Consumer’s Decision Process " is a great example of marketing coursework. The existence and development of any business in the market is highly dependent on the consumer. The demand by the consumer influences a business marketing decision to a huge extent implying that the consumer demand influences the marketing strategy and tactics that an enterprise employs.
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The Securitization as well as the Subprime Crisis Marketing Coursework
6 pages (1925 words) , Download 0 , Coursework
Free
The paper "The Securitization as well as the Subprime Crisis" is a good example of marketing coursework. The global financial crisis that occurred recently started to show its early warning signs as early as 2007 Schuerkens (2012). At the time, the world stock markets started to fall or were being bought out as well as the large financial institutions. The wealthiest governments on earth were also not spared either.
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Terroir in New World Wine Regions Marketing Case Study
6 pages (1970 words) , Download 0 , Case Study
Free
The paper "Terroir in New World Wine Regions" is a great example of a marketing case study. The French winemakers developed the concept of terroir after they observed the differences that existed in the wines that are from different regions, vineyards or different areas of that particular vineyard.
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Service Marketing - National Australia Bank Marketing Case Study
7 pages (2089 words) , Download 0 , Case Study
Free
The paper "Service Marketing - National Australia Bank" is a perfect example of a marketing case study. Service marketing is a field of marketing that covers the trading process of services either among businesses (B2B) or between a business and its customers (B2C). A service is an economic activity provided by one party to another. Unlike in the goods market, in service market payment is made for an intangible product.
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Marketing Plan in relation to MLC Advice Canberra Marketing Case Study
19 pages (5226 words) , Download 0 , Case Study
Free
The paper "Marketing Plan in relation to MLC Advice Canberra" is an outstanding example of a marketing case study. Marketing is an important component in the success of any organization. Without effective marketing, an organization will not succeed in its operations since the competitive advantage of the organization will be low.
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To What Extent Privacy and Security Affect on Consumer Behavior When Shopping Online Marketing Coursework
7 pages (1972 words) , Download 0 , Coursework
Free
The paper "To What Extent Privacy and Security Affect on Consumer Behavior When Shopping Online" is a good example of marketing coursework. Today online shopping is increasing rapidly changing the business environment. With tight schedule and advancement, people have made it a habit to purchase just from where they are provided they can access the internet.
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Changes in Technology and Communication Marketing Coursework
6 pages (1876 words) , Download 0 , Coursework
Free
The paper "Changes in Technology and Communication" is a perfect example of marketing coursework. Over the years, different individuals and groups have come up with different definitions of communication depending on the needs the communication is supposed to meet or satisfy. Communication can be defined as any behavior that results in the exchange of meaning.
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Marketing and Communication Issues Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
Free
The paper "Marketing and Communication Issues" is a great example of a Marketing Assignment. For a long time, automobile companies have taken advantage of you the consumer. This is because consumers have always been forced to make a choice between buying undesirable models. However, as a consumer, you now have a reason to smile because Chevy is determined to put a smile on your face.
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Implications of Use of Smart Phones to Contemporary Theory and Practice of Marketing Marketing Case Study
19 pages (4750 words) , Download 0 , Case Study
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The paper "Implications of Use of Smart Phones to Contemporary Theory and Practice of Marketing" is a perfect example of a Marketing Case Study. The advancement of technology has introduced marketing opportunities for many businesses. The latest information and communication technologies improvement influencing marketing is the use of smartphones as channels of marketing communication. 
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Antecedents And Consequences of Customer-Company Identification Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
Free
The paper "Antecedents And Consequences of Customer-Company Identification" is a great example of a Marketing Assignment. Relationship marketing entails direct advertisement that is established through a direct response where through campaigns the company focuses on developing customer loyalty. The businesses that utilize relationship marketing work. 
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Strategic Market Relationships for Volkswagen Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "Strategic Market Relationships for Volkswagen" is a great example of a Marketing Case Study. The purpose of this report is to explore customer relationship management in Volkswagen Australia. The customer relations strategies employed by Volkswagen Australia in the process of making sure that the relationship existing between the company and customers is maintained. 
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Designing the Customer-Centric Organization Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper is a perfect example of a Marketing Case Study. It is every desire for all companies to increase their profits; the biggest challenge is that there are a lot of fierce competitions in every market. This competition makes every company try and attract new and retain their old customers by increasing their satisfaction as this helps in reaching their goals. 
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Myer Strategy Gaining Traction Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper "Myer Strategy Gaining Traction" is a perfect example of a Marketing Case Study. Myer has been able to use a differentiation strategy with a focus on the product lifecycle for a long period. This is through maintaining multiple product lines with the targets on the upper and lower-middle class.
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Empirically Assessing Consumers' Reasonable Expectations Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
Free
The paper "Empirically Assessing Consumers' Reasonable Expectations" is a good example of a Marketing Assignment. Among the developing and most growing industries in the world are the service industry; this field largely is involved in the provision of services to people through online and physical direct services.
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Innovative Technologies Launching Vintage Television Marketing Business Plan
8 pages (2133 words) , Download 1 , Business Plan
Free
The impending launch of the Futura 900™ will mark the first product of its kind in the United Kingdom (and abroad), representing vintage quality and upscale appeal. The television will be available in 32, 55 and 62 inches (special order) models, blending tradition with modernity in an unparalleled attempt to capture new market potential. 
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Influence of Teens on Household Consumption Marketing Research Paper
16 pages (4000 words) , Download 1 , Research Paper
Free
If marketing strategies take a closer look at the aspect of a certain divas club on the entire female group, it can produce products that may be more appealing to the entire female population but which identifies the divas club. This will create a wider market for that product. In this research few assumptions were made.  
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The Marketing Environment of Golf Clothing Marketing Case Study
11 pages (3343 words) , Download 1 , Case Study
Free
Marketing in an organization should be left to a specialized department who are responsible for planning and implementation of various marketing tasks, such as market analysis, marketing planning, advertising, sales promotion, sales, pricing, distribution and product packaging but of late there has been a shift towards relationship marketing.
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Service Marketing for ACCKP Organization Marketing Case Study
7 pages (2139 words) , Download 0 , Case Study
Free
The paper "Service Marketing for ACCKP Organization" is a good example of a marketing case study. In recent days, organizations have adopted the technique of service marketing. This is due to the many advantages attached to it. Some of the benefits of its adoption include the fact that the modern world economies are spearheaded by service-based businesses.
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Marketing Audit in VisitBritain Marketing Case Study
12 pages (3252 words) , Download 0 , Case Study
Free
The paper "Marketing Audit in VisitBritain" is a perfect example of a marketing case study. VisitBritain is a British agency aimed at building tourism value in Britain, collaborating with the regions, nations, and the respective industry to produce further visitor expenses. The national tourism organization is responsible for promoting Britain in the world and growing the visitor economy of Britain.
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Sport UNE Strategic Plan Marketing Case Study
10 pages (2852 words) , Download 0 , Case Study
Free
The paper 'Sport UNE Strategic Plan " is an outstanding example of a marketing case study. This paper discusses the core business operations of SportUNE, a sporting precinct in New South Wales, Australia. Firstly, it discusses briefly the mission statement and how it fits into the organisation’s ethical principles, market influences as well as social values and how these contribute to its performance.
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Wider Perspective of Sport UNE Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
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The paper "Wider Perspective of Sport UNE" is a good example of a marketing case study. This paper will present a wider perspective of SportUNE. In a brief description, sportUNE is one of the best university localities in Australia where it offers facilities and services that are flexible. They have enabled many to achieve a more balanced, healthier, and happier lifestyle through the many programs they offer.
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Strategic Marketing Plan for Sport UNE Marketing Case Study
7 pages (2140 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Plan for Sport UNE" is a perfect example of a marketing case study. Modern lifestyles have brought many advantages to society today; however, they pose health risks that ought to be addressed. The type of foods taken and the ease of transport methods are some of the issues that should be addressed.
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Organisational Overview of Houzit Chain Marketing Case Study
7 pages (1841 words) , Download 0 , Case Study
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The paper 'Organisational Overview of Houzit Chain" is a great example of a marketing case study. Houzit is a chain of homeware stores located in Brisbane, Australia. It specialises in bedroom fittings, bathroom fittings, mirrors and decorative items. Currently, the business operates 15 stores within Brisbane. The coordination and management of the storey take place from the head office in Milton.
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IMC Plan for Apple Inc Marketing Case Study
14 pages (3500 words) , Download 0 , Case Study
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The paper "IMC Plan for Apple Inc " is a good example of a marketing case study.  Apple Inc., which was formerly known as Apple Computer, Inc., is involved in designing, manufacturing and marketing of personal computers, allied software, services, peripherals and other application-based solutions. 
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Consumer Decision-Making Process Marketing Coursework
16 pages (4519 words) , Download 0 , Coursework
Free
The paper "Consumer Decision-Making Process " is a great example of marketing coursework. The consumer decision-making process is one of the determinants of the success or failure of any business (Schiffman, 2007). How successful any business ultimately depends on how many customers are able to consume their products or services.
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Overview of the Canadian Jewelry Retail Sales Industry Marketing Case Study
14 pages (3606 words) , Download 1 , Case Study
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The paper "Overview of the Canadian Jewelry Retail Sales Industry" is an outstanding example of a marketing case study. Canada is one of the countries in the world with the highest jewelry acquisition in the world. The jewelry market in Canada can be divided into two retail categories: costume jewelry (precious metals and gems) and fine jewelry.
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The Relative Impact of Marketing Research and Development Marketing Term Paper
9 pages (2810 words) , Download 0 , Term Paper
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The paper "The Relative Impact of Marketing Research and Development" is a perfect example of a Marketing Term Paper. IKEA has been working in the industry since 1943 and is one of the major furniture dealers in the world. Being in the business for such a long period has enabled them to have the largest chain of furniture stores in the UK. 
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Understanding Reference Groups in Marketing Communication Marketing Assignment
6 pages (1897 words) , Download 0 , Assignment
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The paper "Understanding Reference Groups in Marketing Communication" is a great example of a Marketing Assignment. A reference group is a standard of comparison for an individual’s behavior or attitude. It is, therefore, in essence, a group to which one uses as a comparison point to their own actions and convictions. Reference groups are of three forms. 
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Marketing Strategy and Multi-Channel Marketing Marketing Assignment
7 pages (1970 words) , Download 0 , Assignment
Free
The paper "Marketing Strategy and Multi-Channel Marketing" is a wonderful example of a Marketing Assignment. The Coffee shop market has increasingly been on the rise with increasing numbers of coffee shops that have developed in the country. This factor leaves the legendary coffee shops with no other option but to match up the need of the market demand and supply. 
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Theoretical Understanding and Practical Application of Marketing Marketing Coursework
7 pages (2162 words) , Download 0 , Coursework
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The paper "Theoretical Understanding and Practical Application of Marketing" is an outstanding example of marketing coursework. Everyone acknowledges that information is power. Moreover, the business world appreciates the fact that it is not the strongest organisation that survives but the one that adopts or anticipate and reacts to change.
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Branding Strategy Developed and Implemented by the Ark Company-Palette Melbourne Marketing Case Study
38 pages (10633 words) , Case Study
Nobody downloaded yet
Generally speaking, the paper "Branding Strategy Developed and Implemented by the Ark Company-Palette Melbourne" is a great example of a marketing case study. Several aspects are brought about by brand extension. It has been employed in various marketing aspects and has been successful in some cases.
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E-Business Marketing Principles And Practice Marketing Case Study
17 pages (4250 words) , Download 0 , Case Study
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The paper "E-Business Marketing Principles And Practice" is a great example of a Marketing Case Study. The main aim of marketing is to allow the business to create value as well as building strong customer relations and in return, the business captures value from the customers. Without better marketing principles, businesses find it hard to identify, satisfy and keep customers
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Identifying and Analysing Global Integrated Marketing Campaigns Marketing Coursework
11 pages (3007 words) , Download 0 , Coursework
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The paper "Identifying and Analysing Global Integrated Marketing Campaigns" is an outstanding example of marketing coursework. Integrated marking campaign is aimed at the achievement of objectives in a well-coordinated manner with the utilization of various methods of promotion where the intention of different methods is reinforcing each other.
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Marketing Plan Management and Small Business Growth Marketing Case Study
8 pages (2242 words) , Download 0 , Case Study
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The paper "Marketing Plan Management and Small Business Growth" is a perfect example of a Marketing Case Study. Houzit is a chain of homeware stores based in Brisbane. As the name suggests, the chain deals with products that are used in-home care. The current marketing plan was prepared over one year ago and hence is not doing much to help the company achieve its objectives. 
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Identifying and Evaluating Marketing Opportunities Marketing Case Study
6 pages (1656 words) , Download 0 , Case Study
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The paper "Identifying and Evaluating Marketing Opportunities" is a great example of a Marketing Case Study. The two clear opportunities existing for the cement-manufacturing factory are: Most people are choosing more stable structures and thus the intensive use of cement taking place, even the government is spending more money on infrastructure projects such as buildings.
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