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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Export Policy Marketing Essay
12 pages (3841 words) , Download 0 , Essay
Free
It came to be known as Marks and Spencer after entering into an association with Thomas Spencer in 1894 (AP Worldstream, 2008). The success of the retail store lay in its emphasis on quality and promoting British products. As a way of managing their brand’s reputation, the company worked in close association with suppliers.
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New Trends in Online Marketing Marketing Research Paper
12 pages (3749 words) , Download 0 , Research Paper
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The paper "New Trends in Online Marketing " is a perfect example of a marketing research paper. The internet has created a new platform for companies to promote their products and services. Due to the advancement of technology traditional marketing activities are becoming obsolete and all organizations are investing their time and money in online marketing activities.
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Marketing Communications Theory & Practice Marketing Case Study
7 pages (2015 words) , Download 1 , Case Study
Free
The breweries that make Guinness are located in about 60 countries all over the world and the beer is marketed in about 120 countries across the world.  A particular and distinctive feature of the product is the burnt taste that it has. The burnt flavor of the beer is derived from the roasted unmated barley.
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IKEA Marketing Analysis Marketing Case Study
6 pages (1739 words) , Download 1 , Case Study
Free
The IKEA Group has evolved into a worldwide brand of retail sales, with 127,000 employees in 41 countries and an annual turnover of 23.1 billion in sales. It is said that in Europe there are no houses or apartments where they would not find things that can be produced by IKEA. This statement is very similar to the truth  (History of IKEA, 2010).
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Zain Telecom Company in Saudi Arabia From an International Business Perspective Marketing Case Study
19 pages (5044 words) , Download 0 , Case Study
Free
The paper "Zain Telecom Company in Saudi Arabia From an International Business Perspective" is an outstanding example of a marketing case study. Zain Telecom Company started in the year 1983 in Kuwait. Initially, it was known as Mobile Telecommunications Company, abbreviated as MTC. The Kuwait government had a 49 percent stake; however, this reduced to a 25 percent stake in the year 2001.
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Designing a New Food Product for the UK Market Marketing Business Plan
12 pages (3611 words) , Download 0 , Business Plan
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This in several instances influenced the overall market structure and paved the way for introducing new products. The development of different strategies is noted to be creating a huge influence on introducing new products that would be able to meet with the different needs of the consumers and ensure the effective progression of the products.
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How the Use of Nostalgia, Utopia and Therapeutic in Advertising Affect Mass Audience Marketing Report
17 pages (4960 words) , Download 0 , Report
Free
Kiwi is a worldwide shoe product brand that has dominated the industry for decades. They are known to manufacture an array of shoe maintenance products including polish, creams, suede, shoe fresheners, and cleaners and insoles among other products. Kiwi Company was formed in 1906 and developed a remarkably effective shoe polish.
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Comparing the Different Types of Marketing Research on Consumer Behaviour Marketing Report
6 pages (1849 words) , Download 1 , Report
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Market research is used to assess the present situation and estimate the upcoming trends in the concerned market based on changes in consumer behavior. However, Morgan (2007) mentioned that the effectiveness of market research not only depends on the ability to collect relevant data but also to interpret them appropriately. 
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Competing Philosophies in Modern Marketing Marketing Essay
7 pages (2147 words) , Download 1 , Essay
Free
For instance, organizations now prefer the marketing mix models that ensure that help they differentiate their goods and services in terms of product, price, place, and promotion thus the models like the Marketing mix 4Ps are now common with the modern businesses (Gordon, 2012).
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Zad Holdings Company Marketing Case Study
8 pages (2326 words) , Download 1 , Case Study
Free
The overall macro environment of the UK is favorable for Zad Holdings Company. However, it is observed that the political and economic condition of the country may affect the business. In the UK, Zad will encounter extensive competition from large conglomerates and indirect competitors such as small and large retail chain investment companies. 
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Customer Satisfaction in Lufthansa Airlines Marketing Research Paper
23 pages (6571 words) , Research Paper
Nobody downloaded yet
Various models regarding customer satisfaction have been used in the paper such as Kano’s Model and Expectancy Disconfirmation Theory. Furthermore, to derive better results regarding the airline's various secondary sources such as annual reports and Skytrax customer reviews have been used.
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Corporate Social Responsibility and Marketing Strategies: Apple Marketing Case Study
6 pages (1758 words) , Download 1 , Case Study
Free
The paper "Corporate Social Responsibility and Marketing Strategies: Apple" is an outstanding example of a marketing case study. In the business world, the need to subscribe to the values and norms of society pushes companies into structuring their operational frameworks and strategies to safeguard the societal rules, moral provisions and values.
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Compare and contrast how Hofstede's dimensions impact buyer behavior between India and Portugal Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Hofstede Dimensions- Buyer Behavior in India and Portugal Marketing of the 20 April Hofstede Dimensions- Buyer Behaviour in India and Portugal It is indeed true that the cultural dimensions of any country as ascribed by Geert Hofstede do have
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The European Business Practice Marketing Essay
4 pages (1324 words) , Download 0 , Essay
Free
The paper "The European Business Practice " is an outstanding example of a marketing essay. The European Union is currently the world’s largest market. This political-economic union currently boasts of 28 member states, the majority of which are the European States. Since its establishment after the aftermath of World War II, the union has been successful in its expansion and success in the political and economic scene.
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Marketing Plan of BoxPlus Company Marketing Assignment
7 pages (1987 words) , Download 0 , Assignment
Free
This marketing plan is developed for a new company, the BoxPlus.  It is formed by a group of friends who  have set their minds in establishing a business after college.   They come up with an idea of supplying restaurants, retail outlets and specialty shops with secondary packages to put their products into.
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Global Marketing Strategy - Toyota Motor Company Marketing Case Study
9 pages (2702 words) , Download 0 , Case Study
Free
The paper "Global Marketing Strategy - Toyota Motor Company " is an outstanding example of a marketing case study. A multinational company is a business organization that has operations in more than one country. It is therefore a large organization that offers services and goods, on a large scale (Shang & Low, 2014).
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Marketing Management Marketing Business Plan
9 pages (2896 words) , Download 5 , Business Plan
Free
They are having a moderate amount of corporate customers in the California area. However, they are facing an intense challenge from global leaders or technological and economical factors. ‘Zenta Tech’ was facing huge competition in the USA software industry as they are having lower diversity of products portfolio.
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Destination Marketing and Branding Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This paper illustrates that tourists are noble clients in the hotel and hospitality industry, because of their economical contribution to the society at large. Firms in the hotel and hospitality industry works tirelessly to ensure tourists have the best of the best while at their disposal. There is always desire to make as much profit as possible and so does the firms in the this industry.
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Marketing Communications Plan for Quorn Marketing Essay
9 pages (2753 words) , Download 2 , Essay
Free
The ingredients make the product a highly nutritious healthy food, thus forming its main core benefit. The production of Quorn involves the mixing of a dried fungus with egg albumen (O'Donnell, Cigelnik, and Casper, 1998, pg. 58). The texture of the resulting mixture is then accustomed to replicate meat before beings pressed into different forms.
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Case Analysis Marketing Term Paper
2 pages (500 words) , Download 0 , Term Paper
Free
Personal Selling: Case Analysis Apparently, Alliance Adhesives & Plastics Inc. have benefited significantly as a result ofthe change in its marketing strategy from geographic-based territory system to a personal selling system. Benefits attributable
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The Implications of Cross Border Merger and Acquisition of Market Economies Marketing Research Paper
12 pages (3452 words) , Download 0 , Research Paper
Free
The paper "The Implications of Cross Border Merger and Acquisition of Market Economies" is a perfect example of a marketing research paper. Cross border merger and acquisition impact market economies in various ways. Global economies over the years have integrated in order to leverage each other’s resources to grow and expand.
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Critical Evaluation of Current Integrated Marketing Communications Practice Marketing Report
14 pages (4159 words) , Download 0 , Report
Free
The continuous practice of the strategy development process is often observed in the business performance of Ford Motor in the global automobile industry. During the strategic planning stage of Ford, it incorporates an effective process of defining with current business functions and mission statement that enables it to refurbish the overall performance.
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New Product Development Marketing Essay
13 pages (3733 words) , Download 0 , Essay
Free
It was reported that car ownership in London has fallen from 0.78 cars per household in 2009 to 0.76 cars per household in 2010 (Datamonitor, 2015). Since there has been growing buzz about the sharing economy in the UK, car rental companies such as Zipcar has gained wider popularity and market potential in recent years (Timetric.com, 2015).
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Advertising and Trust Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Consequently, through advertisement, products and services of any given company or organization get the market, thus generating revenue for the company (Green, p 56, 2012). Competitive advantage is crucial for success in the industry; a factor that most organizations and companies in the market seek to achieve.
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Discuss why the value of a brand is important and explain some of the issues associated with measuring brand equity Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Discuss Why the Value of a Brand Is Important and Explain Some of the Issues Associated With Measuring Brand Equity Branding is such a critical element in the corporate world that many business organizations are spending billions of dollars just to
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Brand Equity of Coca-Cola Marketing Case Study
12 pages (3407 words) , Download 0 , Case Study
Free
The paper "Brand Equity of Coca-Cola" is an outstanding example of a marketing case study. The concept of brand equity is traced to the early 1990s, and it was not well defined. However, it argued that a brand was a financial asset that was recognised as such by company management as well as in the financial markets.
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Luminescent Alarms Potential Entry in the Netherlands Market Marketing Research Proposal
8 pages (2251 words) , Download 0 , Research Proposal
Free
The paper "Luminescent Alarms Potential Entry in the Netherlands Market" is an outstanding example of a marketing research proposal. This report has been produced with the aim of the project objectives, to identify how well Luminescent Alarms would be received by the general public (car owners) in the Netherlands.
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Answer the 3 Questions which will be uploaded Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
Answers to Questions Table of Contents 3 A. ASPCA 3 B. Organic Eggs 3 C. Oreos 3 2. 4 3. 5 A. Target Market 5 B. Marketing Mix 6 Works Cited 91. A. ASPCA A vegan who is popular and who has a pronounced affinity to animal rights may be a good
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Tommi burger joint Marketing Coursework
2 pages (500 words) , Download 0 , Coursework
Free
Tommi’s Burger Joint Introduction This report focuses on Tommi’s Burger Joint with particular emphasis on the branch located on 30 Thayer Street, W1U 2QP - 342 Kings Road, SW3 5UR London (Twitter.com, 2015). Marketing is a management process through
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The Ways in Which International Trade Can Be Affected by Governments Interventions Marketing Literature review
8 pages (2140 words) , Download 0 , Literature review
Free
The paper "The Ways in Which International Trade Can Be Affected by Government’s Interventions" is an outstanding example of a marketing literature review. Adam Smith outlined that the price mechanism in international trade is like an ‘invisible hand’ that coordinates the consumption and production decisions in a well-functioning market economy (Kerr and Gaisford 2007).
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Energy Gum in Qatar Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Distribution of the Energy Gum Product There exists a need to break down the chain in the production and sale of soft drinks because of the various activities involved with manufacturing, bottling, market research and distribution. In the course of
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Strategic Evaluation for Thorntons Marketing Case Study
7 pages (1887 words) , Download 1 , Case Study
Free
Since the time when Cadbury became part of the Mondelēz International, Thorntons became the largest only parent confectionery corporation in the U.K. However, the company’s bulk sales come out of the Swiss and Belgian chocolate-based products. Prior to entering the chocolate production arena, Thorntons prime products were fudge and toffee.
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Malaysia International Trade Marketing Case Study
7 pages (2267 words) , Download 0 , Case Study
Free
The paper "Malaysia International Trade" is an outstanding example of a marketing case study. Malaysia came to the international business limelight during the 22-year reign of Prime Minister Mahathir bin Mohammad. This was a time when the nation started to diversify its economy from being dependent on the exportation of raw materials to the development of manufacturing, services, and tourism.
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Business Concept and Model for Moped Rental Service Marketing Report
15 pages (4195 words) , Download 0 , Report
Free
The company will be known as Bradford Moped Rental Inc. Bradford Moped Rental Inc. will be focused on providing a low-cost transportation solution to the students of Bradford University. This business initiative is mainly targeted to provide a transportation facility to the students of the university during their term papers.
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Qualitative Research Report Marketing Report
10 pages (2651 words) , Download 5 , Report
Free
Conducting individual interviews is a widely practiced method for collecting qualitative data. The approach aims to identify the underlying motivation, beliefs, and values of the respondent regarding the focal subject of research. Individual interviews can be unstructured, semi-structured, or structured in nature.
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Promotional Campaign for Edu-care Recycling Website Marketing Essay
8 pages (2322 words) , Download 1 , Essay
Free
The community interest company offers various services to the society in addition to the one mention. Examples of Edu-cares' services include the provision of reliable and professional services for office relocation (Edu-care Recycling UK, 2012). They provide cost-friendly high quality used and new furniture and equipment for purchase.
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Book Discussion Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Important of social networking in business Erik Qualman is a for the website Engine Watch and one of the most talented writers in the world. Social media has a big impact on the lives of most individuals in the world. The author introduces the
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Advertising Campaign of Evian: Rollerbabies Marketing Case Study
11 pages (2905 words) , Download 1 , Case Study
Free
To begin with, Roller Babies’ was intended to transform Evian into a worldwide brand with a consistent market territory in that it should enable the brand to have a particular share of the market to be comprised of its loyal consumers (Jarboe, 2012).
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Slumping of Highly-Priced Luxury Market in China Marketing Capstone Project
37 pages (10147 words) , Capstone Project
Nobody downloaded yet
The paper "Slumping of Highly-Priced Luxury Market in China" is an outstanding example of a marketing capstone project. This paper analyzes the slumping of the highly-priced luxury market in China. The key idea of this study is to provide a wider scope of understanding the behaviour of Chinese consumers especially in relation to luxury products.
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Consumer Behavior and Decision Making Process Marketing Essay
13 pages (3737 words) , Download 0 , Essay
Free
The study of consumer behavior helps in understanding, for example, why consumers choose specific brands or products over others and the process used to make this choice. One aspect of consumer behavior that will be explored in this paper is the McDonaldisation process, specifically in relation to how the dimension of predictability influences consumption in a market society.
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Diffusion of Innovations in Marketing Concepts Marketing Essay
13 pages (3395 words) , Download 0 , Essay
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Diffusion of innovation entails the process by which a new and unique innovation is brought and communicated to people of different social orientations. The process of innovation diffusion is anchored on four main elements. These are outlined as follows: Innovation itself; Communication channels; Time; Social system.
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Stunning Worlds Fair EXPO 2015 Marketing Research Paper
6 pages (1727 words) , Download 1 , Research Paper
Free
Problems of seasonality are by a greater balance in clientele mix. More tourism development is in Milan due to its well-created foundation that is cultural and rich. Milan can communicate its personality through fashion, design, artistic and architectural culture. Milan can synthesize its distinctive features and raise its international profile.
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The Entry of Coca Cola Company Into the Indian Market Marketing Business Plan
11 pages (3111 words) , Download 0 , Business Plan
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The marketing mix is often considered to be the most critical element of the marketing planning process. It is at this point where a company such as Coca Cola will come up and/or develop the marketing tactics of its soft drinks. This marketing strategy revolves around four factors namely; product, price, place and promotion. It is these four elements that are the backbone of a company’s marketing strategy.
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Electro Scientific Industries, Inc - Market Environment Marketing Case Study
8 pages (2067 words) , Download 0 , Case Study
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The paper "Electro Scientific Industries, Inc - Market Environment" is an outstanding example of a marketing case study. Auditing is a fundamental tool for ensuring the reported information contained in the financial statements of a company gives a clear, true and fair view of an organization’s prospects. Electro Scientific Industries, Inc. faces a couple of strategic issues that are likely going to affect its going concern.
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The E-Service of Vision ET in the UK Marketing Essay
10 pages (2719 words) , Download 0 , Essay
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Furthermore, this means of using digital technologies can embrace the electronic customer relationship management and management of digital customers. It also includes the use of online promotional practices like e-mail marketing, viral marketing, online directories, interactive online advertisements, social media marketing, and search engine marketing, etc.
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Best Country for Investing Marketing Case Study
12 pages (3387 words) , Download 0 , Case Study
Free
The paper "Best Country for Investing" is an outstanding example of a marketing case study. To determine the country of choice where to invest various factors were determined. These factors included the understanding of the country’s current rate of inflation. In addition, the exchange rates and the countries' corporate governance and corruption ranking was also determined.
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BOSE Headphone - TV and Internet Commercial Marketing Coursework
3 pages (871 words) , Download 0 , Coursework
Free
The paper “BOSE Headphone - TV and Internet Commercial" is an outstanding example of coursework on marketing. Bose products include Active noise-canceling headphones, Bose Quiet Comfort 3 Headphones, Noise-cancelling headphones development, Custom Bose QuietComfort 15 Headphones, Bose QuietComfort 15 Headphones, Bose QuietComfort 24 Headphones, etc.
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Marketing Strategies and analyzing two Businesses Current Situation Marketing Essay
10 pages (2942 words) , Download 0 , Essay
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The recent performance results released show that the company is in an even bigger mess than feared before by investors. The company’s results lay bare the chaotic state of the UK stores, and Tesco’s sales are dwindling severely in the face of competition from Lidl and Aldi.
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Contemporary Issues in Business Management Marketing Term Paper
9 pages (2563 words) , Download 2 , Term Paper
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 Within the English speaking countries such as the UK and Australia, the term Silver surfers are used to describe the older citizens of the society that are above the age of 50 years and are ardent internet users (Grigg 2014, 201). Over the years, the percentage of this age bracket that uses the internet has increased with a majority of them accessing internet shopping sites.
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Compare and critically analyse the UK marketing strategies of Dominos Pizza and Pizza Hut Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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Comparing and Critically Analysing the UK Marketing Strategies of Domino’s Pizza and Pizza Hut Introduction Marketing is a diversified field that incorporates various elements in creating long-term relationships between producers and final consumers.
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