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Marketing Essays

Result for Subject Marketing:
19930 essays
External Factors Affecting Consumer Behaviour of Popcorn-Eating Movie Goers Marketing Coursework
16 pages (4735 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Consumer Behaviour of Popcorn-Eating Movie Goers" is a perfect example of marketing coursework. Popcorn is eaten in theatres mostly as a ritual. The ritual-like consumption of popcorn started during the Great Depression, when theatregoers, pressed by the hard economic times, realised that popcorn was even cheaper than candy bars.
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Infosys Consulting Company Success Factors Marketing Case Study
6 pages (1725 words) , Download 0 , Case Study
Free
The paper "Infosys Consulting Company Success Factors " is a perfect example of a marketing case study. Infosys Consulting Company decided to put in place measures to improve on its productivity. The measures were important in ensuring that the company is able to achieve its growth and development.
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Competing on the Edge Approach and the Scenario Thinking Approach Marketing Coursework
8 pages (2419 words) , Download 0 , Coursework
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The paper 'Competing on the Edge Approach and the Scenario Thinking Approach" is a great example of marketing coursework. In the business world, competition is always very tough. Every business owner has to know how his/her business will survive in the market due to the competition that exists. It is imperative for the managers of any business to observe the market, and come up with the necessary strategies to survive within the tough market.
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Marketing Communication Plan for Samsung Galaxy College Discount Program Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
Free
The paper "Marketing Communication Plan for Samsung Galaxy College Discount Program" is a good example of marketing coursework. The plan is written with consideration of the tactics to be employed to raise awareness of the Samsung galaxy phone discount program. This program is aimed at challenging the less than favourable opinion of Samsung galaxy phone among students.
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Elements of Integrated Marketing Communication Marketing Coursework
16 pages (4224 words) , Download 0 , Coursework
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The paper "Elements of Integrated Marketing Communication" is an outstanding example of marketing coursework. The marketing function has been changing over time because of the changing demands in the market. Many organizations which have experienced increased growth must have had effective marketing systems which focus on the needs and demands of the customers.
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The Process of Marketing and Selling Coffee to International Markets Marketing Case Study
16 pages (4346 words) , Download 0 , Case Study
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The paper "The Process of Marketing and Selling Coffee to International Markets " is a perfect example of a marketing case study. Organizations rely on marketing to sell and communicate their activities and products to the general public. There are several marketing communications methods deployed by organizations to ensure they reach their target clientele with ease and conquer the market.
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Integrated Marketing Strategy Adopted by General Motors Marketing Case Study
15 pages (4207 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Strategy Adopted by General Motors" is a good example of a marketing case study. Communication with customers is a vital aspect that shapes the manner in which organizations perform and determines the chances of succeeding or not. Identifying and using the correct channel through which proper implementation of integrated marketing tools will help to shape the performance and determine the long-term success.
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Four Models of Public Relations in Conjunction with the Persuasion Theories of Communication Marketing Coursework
7 pages (1945 words) , Download 0 , Coursework
Free
The paper "Four Models of Public Relations in Conjunction with the Persuasion Theories of Communication" is a great example of marketing coursework. When James Grunig and his fellow researcher Bob Hunt came up with the four models of public relations in 1984, it is inconceivable that they thought it would be universally applicable for the coming years.
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Analysis of Planned and Emergent Approaches to Strategy Marketing Coursework
8 pages (2352 words) , Download 0 , Coursework
Free
The paper "Analysis of Planned and Emergent Approaches to Strategy " is a good example of marketing coursework. Strategic business planning helps to improve the performance of an organization. This is because strategic planning helps to set long term goals which will help to improve the satisfaction of the customers.
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Factors That Affect the Consumers Decision-Making Process Marketing Coursework
15 pages (4294 words) , Download 0 , Coursework
Free
The paper "Factors That Affect the Consumer’s Decision-Making Process " is a perfect example of marketing coursework. The consumer’s decision-making process is influenced by a number of external factors. These factors determine the type or brand of products and services that the consumer will purchase.
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External Factors Influencing Customers Decisions Marketing Coursework
18 pages (4963 words) , Download 0 , Coursework
Free
The paper "External Factors Influencing Customers Decisions" is a great example of marketing coursework. The global market consists of customers who have different perceptions and views about the products and services presented to them by entrepreneurs, and manufacturers. Their perceptions vary with diversities in cultural backgrounds, social classes, husband-wife relationships, opinions, and policymakers.
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External Factors Affecting Consumer Purchase Decision of a Mobile Phone Marketing Coursework
19 pages (5228 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Consumer Purchase Decision of a Mobile Phone" is an outstanding example of marketing coursework. Consumers make purchase decisions daily some of which are simple while others are complex, thus requiring more effort. Some decisions are routine requiring less effort while some are totally new.
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Process of Developing Plans and Strategies Marketing Coursework
6 pages (1500 words) , Download 0 , Coursework
Free
The paper "Process of Developing Plans and Strategies" is a good example of marketing coursework. The strategy is a term that has come to be embraced by many organizations. Organizations build plans and devise ways to achieve certain set objectives. The needed resources are organized and manipulated in order to get the desired outcome.
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Why Marketing Is All about Selling Products Marketing Coursework
8 pages (2135 words) , Download 0 , Coursework
Free
The paper "Why Marketing Is All about Selling Products" is a perfect example of marketing coursework. Throughout the good economic periods and bad ones, marketing has remained the essential role of all businesses (Goldstein & Lee, 2005, p.213). Recognizing and satisfying the customers’ needs with products which provide value and whose attributes are noticeably communicated is the major idea of all business.
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Planned and Emergent Approaches to Strategies Marketing Coursework
8 pages (2313 words) , Download 0 , Coursework
Free
The paper "Planned and Emergent Approaches to Strategies" is an outstanding example of marketing coursework. The primary focus of every business has been identifying strategies in order to enhance the achievement of the set objectives. A good strategy is one that is workable. A workable strategy is thought of in terms of the following; organization, resource allocation and change.
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Consumer Decision-Making - External Factors When Purchasing of Smartphone Devices Marketing Coursework
15 pages (4007 words) , Download 0 , Coursework
Free
The paper 'Consumer Decision-Making - External Factors When Purchasing of Smartphone Devices " is a good example of marketing coursework. Smartphone has changed the way we do things; it has played a crucial role in the way today’s society interacts with each other through SMS conversation, phone calls, downloading and playing games, social media browsing among others.
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Design an Integrated Marketing Communications Program for a Product - Coca-Cola Marketing Case Study
16 pages (4420 words) , Download 0 , Case Study
Free
The paper "Design an Integrated Marketing Communications Program for a Product - Coca-Cola" is a great example of a marketing case study. Integration of all marketing tools and sources in a company is referred to as integrated marketing communication (IMC). Integrated marketing communication involves implementing a program that ensures that the consumer’s impact is high with minimal costs.
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Purchasing Decisions of the Consumers Marketing Coursework
16 pages (4417 words) , Download 0 , Coursework
Free
The paper "Purchasing Decisions of the Consumers " is a great example of marketing coursework. The purchasing decisions of the consumers have usually affected factors that are outside their personal control, these factors also have both direct and indirect impacts on how the consumers consume products and live y.
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Incident Command System Marketing Coursework
14 pages (4163 words) , Download 0 , Coursework
Free
The paper "Incident Command System  " is a perfect example of marketing coursework. Every business entity aims at achieving higher profitability. However, their efforts depend on the sales of goods and services. The consumer is the core point of transaction in any business entity. Managers should, therefore, design a way to improve customer relationship.
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Factors Influencing Consumer Decision Making Marketing Coursework
14 pages (4175 words) , Download 0 , Coursework
Free
The paper "Factors Influencing Consumer Decision Making" is an outstanding example of marketing coursework. In the current globalized world defined by the economic crisis as well as intense completion, consumers are becoming the important assets of the marketers (Schiffman, 2010). We should understand that every person is a consumer and there is a change in patterns when it comes to motives and attitudes in purchasing products.
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Consumer Decision-Making Process Marketing Coursework
16 pages (4377 words) , Download 0 , Coursework
Free
The paper "Consumer Decision-Making Process " is a good example of marketing coursework. The following paper will discuss the different external factors that influence the consumer when they are deciding which products or services to buy. I will start with a brief introduction of what is meant by the consumer decision-making process as well as the definition of the external factors.
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External Factors that Influence Customer Decision Making When Purchasing Automobiles Marketing Coursework
16 pages (4598 words) , Download 0 , Coursework
Free
The paper 'External Factors that Influence Customer Decision Making When Purchasing Automobiles" is a great example of marketing coursework. The aim of this essay is to explore the external factors that influence customer decision-making in consumer behavior.
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External Factors Affecting Beer-Customer Decision-Making Process Marketing Coursework
18 pages (4789 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Beer-Customer Decision-Making Process" is a perfect example of marketing coursework. Beer marketers influence consumers’ decision-making on whether or not to pay for particular beer brands. This will show whether the anticipated marketing methods have been sensible, successful, astute, or else imperfectly carried out and have not attained the intended goal.
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Consumers Decision When Purchasing Smart Phones Marketing Coursework
15 pages (4426 words) , Download 0 , Coursework
Free
The paper "Consumers Decision When Purchasing Smart Phones" is an outstanding example of marketing coursework. According to Dean & Sharfman (1996 ), consumers are always faced with the need to make decisions on the products to purchase. Consumers have to apply their skills in decision-making before purchasing, during purchasing, and after purchasing.
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How External Factors Influence People Decision in the Property Market Marketing Coursework
14 pages (3872 words) , Download 0 , Coursework
Free
The paper "How External Factors Influence People Decision in the Property Market" is a great example of marketing coursework. Consumers live in a complex environment. Consumer decision making process behavior is influenced by internal and external factors. There is few if any investment decision that can have a massive impact on consumer’s financial well-being as buying a house.
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Importance of Marketing Planning Marketing Coursework
8 pages (2210 words) , Download 0 , Coursework
Free
The paper "Importance of Marketing Planning " is a good example of marketing coursework. It is important for any business to concentrate its resources on opportunities that will bring success to the organization. This is through increased sales and obtaining a competitive advantage. Marketing planning incorporates fundamental and long-lasting processes which concentrate on the state of the organization at the beginning and the development, monitoring and segregation of strategies.
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The Huawei Brand in the Australian Communications Market Marketing Case Study
17 pages (4720 words) , Download 0 , Case Study
Free
The paper "The Huawei Brand in the Australian Communications Market" is a perfect example of a marketing case study. The main objective of the paper is to analyze the factors that lead to consumer decision-making. A study on the factors influencing consumer decision-making processes will be made and an analysis of different ‘External Factors’ on a consumer’s decision-making processes will be presented.
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External Factors in Consumer Behavior Marketing Coursework
15 pages (4094 words) , Download 0 , Coursework
Free
The paper "External Factors in Consumer Behavior" is a good example of marketing coursework. External factors influence customer decision-making in consumer behavior. Throughout the range of services and products, family, reference groups, culture, opinion leaders, and social class (Czinkota & Kotabe, 2001).
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Factors Influencing the Buying Decisions of Consumers Marketing Coursework
16 pages (4342 words) , Download 0 , Coursework
Free
The paper "Factors Influencing the Buying Decisions of Consumers" is a great example of paper coursework on marketing. It is always important to understand consumer behaviour because the preferences of products and services by the consumers have been changing constantly.
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Planned and Emergent Approaches to Strategy Marketing Coursework
6 pages (1915 words) , Download 0 , Coursework
Free
The paper "Planned and Emergent Approaches to Strategy" is a great example of marketing coursework. Planned and emergent strategies are important approaches that can either help or hamper the process of business and marketing planning. The planned approach provides the business with a roadmap to follow and tries to lay out the most convenient and shortest path for the business to use when implementing change.
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South Australia's Strategic Plan Marketing Case Study
8 pages (2085 words) , Download 0 , Case Study
Free
The paper "South Australia's Strategic Plan" is a perfect example of a marketing case study. The survey was planned through South Australia's Strategic Plan, which was formulated to create awareness on Attaining Sustainability through the application of modern concepts of ecological and carbon footprints in creating harmony in nature (Lochiel Park, 2014).
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Concept of Human Resource Management Marketing Coursework
8 pages (2457 words) , Download 0 , Coursework
Free
The paper "Concept of Human Resource Management " is an outstanding example of marketing coursework. Human resource management involves managing people in an organization. This involves looking at peoples as resources in the organization. The organization is treated as a body of people where human resource management deals with planning, recruitment, training and development, remuneration and employees motivation.
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Media Plan to Market a Mobile Phone Marketing Case Study
8 pages (2157 words) , Download 0 , Case Study
Free
The paper "Media Plan to Market a Mobile Phone" is a good example of a marketing case study. Message creation and message dissemination are the two basic tasks of marketing communication. A media plan supports message dissemination where it helps to determine which media to use be it the newspaper, television programs, in-store displays, a flyer on Facebook, bus-stop posters, or banner ads on the web.
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Satisfying the Growing Demand for Take-out Service and Branded Products Marketing Assignment
6 pages (1726 words) , Download 0 , Assignment
Free
The paper 'Satisfying the Growing Demand for Take-out Service and Branded Products " is a great example of a marketing assignment. A company is able to attain real competitive advantage if it’s able to satisfy the needs of its customers in a more effective manner than the other players in the industry. This implies the addition of real value for customers.
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Branding Marketing Strategy, Consumer Buying Decision Process Marketing Assignment
8 pages (2077 words) , Download 0 , Assignment
Free
The paper "Branding Marketing Strategy, Consumer Buying Decision Process" is a perfect example of a marketing assignment. Branding is a wide-scope marketing strategy widely applied by organizational marketing functions. This strategy offers organizations increased opportunities for marketing their products through a range of strategic approaches.
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Red Bull in the UK Marketing Marketing Case Study
28 pages (7972 words) , Case Study
Nobody downloaded yet
The paper "Red Bull in the UK Marketing" is an outstanding example of a marketing case study. Marketing is an important function of any organisation. It is about communicating the intended message (about the company) to intended recipients (Kotler and Keller, 2012). Effectiveness of marketing is judged by the consistency in the message conveyed by the firm and that received by the consumers.
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What Is Organisational Culture All About Marketing Coursework
7 pages (3070 words) , Download 0 , Coursework
Free
The paper "What Is Organisational Culture All About" is a good example of marketing coursework. Undoubtedly organizational culture is one of management’s fashionable areas with relatively recent history. The aim of this paper is to provide the meaning of organizational culture and its way of expression within the organization.
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Meaning of the Term Organizational Culture Marketing Coursework
10 pages (2948 words) , Download 0 , Coursework
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The paper "Meaning of the Term Organizational Culture" is a great example of marketing coursework. Research shows that organizational culture plays an important part in uniting everybody in a company or an organization. Additionally, it acts as an organizational compass that provides clear direction for achieving the set goals and objectives.
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Services Marketing to the Aboriginal Cultural Centre And Keeping Place Marketing Case Study
6 pages (1749 words) , Download 0 , Case Study
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The paper "Services Marketing to the Aboriginal Cultural Centre And Keeping Place" is a perfect example of a marketing case study. ACCKP serves the Australia aboriginal communities. In this regard, as enumerated under its products and services, the organization delivers a wide range of products and services include artworks, music as well as historical evidence and presentation of local heroes.
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SportUNEs Business of Australia Marketing Case Study
10 pages (2513 words) , Download 0 , Case Study
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The paper "SportUNE’s Business of Australia" is an outstanding example of a marketing case study. SportUNE's is a non-profit sporting precinct based in Australia considered to be one of the best in the country. It offers a number of facilities and services to people of all classes 24 hours a day. The business has different types of world-class facilities like Squash courts, multipurpose halls, tennis courts, multipurpose halls, indoor climbing wall among many others.
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Strategic Marketing Plan for SportUNE Sporting Facility Marketing Case Study
8 pages (2445 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for SportUNE Sporting Facility " is a good example of a marketing case study. SportUNE is a renowned academic and sporting facility that has been in existence ever since the 1930s. The institution has applied unique strategies, which has made it able to provide unique services to its clients.
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SportUNE Segmentation, Targeting, Differentiation, and Positioning Marketing Case Study
8 pages (2257 words) , Download 0 , Case Study
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The paper "SportUNE Segmentation, Targeting, Differentiation, and Positioning" is a great example of a marketing case study. SportUNE is a sporting precinct in Australia that offers sport facilities and services to the international customers of different ages and fitness levels. SportUNE meets the community demands by offering quality services and facilities through experienced and qualified instructors.
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Sport UNE Strategies and Objectives Marketing Case Study
9 pages (2445 words) , Download 0 , Case Study
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The paper "Sport UNE Strategies and Objectives" is a perfect example of a marketing case study. SportUNE has been at the forefront of providing high-quality education in sporting and health programs. Through frequent changes, the institution has been able to retain its competitive position in the market. The mission and objectives of the institution have guided it towards success.
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Sport UNE Marketing Plan Marketing Case Study
9 pages (2446 words) , Download 0 , Case Study
Free
The paper "Sport UNE Marketing Plan" is an outstanding example of a marketing case study. SportUNE is a sporting facility that offers exercise, health programs and sport to the students in the university, staff and the community as well. These activities are crucial in the growth and improvement of cultural and social life. There exists a real challenge for SportUNE.
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Sports UNE Mission, Goals and Vision Marketing Case Study
8 pages (2101 words) , Download 0 , Case Study
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The paper "Sports UNE Mission, Goals and Vision" is a great example of a marketing case study. SportsUNE is a sports-related university. It seeks at providing different sports activities and services which include among others flexibility and fitness services. Its main goal is on the development of balanced, happy and healthy lifestyles for the people concerned.
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Concept of Perceived Value and its Importance Marketing Coursework
6 pages (1719 words) , Download 0 , Coursework
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The paper "Concept of Perceived Value and its Importance" is a good example of marketing coursework. All profit earning business today have a common motive of satisfying customers to maintain brand loyalty and retain them. They have applied various strategies to fulfil the needs and demands of the customers and yet make profits out of it.
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Monopoly and Perfect Market Structures Marketing Coursework
13 pages (3711 words) , Download 0 , Coursework
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The paper "Monopoly and Perfect Market Structures" is a good example of marketing coursework. Market structures influence the rate and nature of economic growth in an economy. In this case, the existence of diverse marketing structures, influence the adopted government policies, stakeholders behaviours as well as increased commitment levels.
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Convergent Technologies and New Media Platforms Improving IMC for the Future Marketing Coursework
8 pages (2367 words) , Download 0 , Coursework
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The paper "Convergent Technologies and New Media Platforms Improving IMC for the Future" is a great example of marketing coursework. Marketing and corporate communication form the major persuasive elements that companies can use in an attempt to find the right connection with the market.
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What Factors Affect the Consumers Decision Process Marketing Coursework
8 pages (2146 words) , Download 0 , Coursework
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The paper "What Factors Affect the Consumer’s Decision Process " is a great example of marketing coursework. The existence and development of any business in the market is highly dependent on the consumer. The demand by the consumer influences a business marketing decision to a huge extent implying that the consumer demand influences the marketing strategy and tactics that an enterprise employs.
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The Securitization as well as the Subprime Crisis Marketing Coursework
6 pages (1925 words) , Download 0 , Coursework
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The paper "The Securitization as well as the Subprime Crisis" is a good example of marketing coursework. The global financial crisis that occurred recently started to show its early warning signs as early as 2007 Schuerkens (2012). At the time, the world stock markets started to fall or were being bought out as well as the large financial institutions. The wealthiest governments on earth were also not spared either.
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