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Marketing Essays

Result for Subject Marketing:
19914 essays
Design an Integrated Marketing Communications Program for a Product - Coca-Cola Marketing Case Study
16 pages (4420 words) , Download 0 , Case Study
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The paper "Design an Integrated Marketing Communications Program for a Product - Coca-Cola" is a great example of a marketing case study. Integration of all marketing tools and sources in a company is referred to as integrated marketing communication (IMC). Integrated marketing communication involves implementing a program that ensures that the consumer’s impact is high with minimal costs.
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Purchasing Decisions of the Consumers Marketing Coursework
16 pages (4417 words) , Download 0 , Coursework
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The paper "Purchasing Decisions of the Consumers " is a great example of marketing coursework. The purchasing decisions of the consumers have usually affected factors that are outside their personal control, these factors also have both direct and indirect impacts on how the consumers consume products and live y.
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Incident Command System Marketing Coursework
14 pages (4163 words) , Download 0 , Coursework
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The paper "Incident Command System  " is a perfect example of marketing coursework. Every business entity aims at achieving higher profitability. However, their efforts depend on the sales of goods and services. The consumer is the core point of transaction in any business entity. Managers should, therefore, design a way to improve customer relationship.
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Factors Influencing Consumer Decision Making Marketing Coursework
14 pages (4175 words) , Download 0 , Coursework
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The paper "Factors Influencing Consumer Decision Making" is an outstanding example of marketing coursework. In the current globalized world defined by the economic crisis as well as intense completion, consumers are becoming the important assets of the marketers (Schiffman, 2010). We should understand that every person is a consumer and there is a change in patterns when it comes to motives and attitudes in purchasing products.
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Consumer Decision-Making Process Marketing Coursework
16 pages (4377 words) , Download 0 , Coursework
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The paper "Consumer Decision-Making Process " is a good example of marketing coursework. The following paper will discuss the different external factors that influence the consumer when they are deciding which products or services to buy. I will start with a brief introduction of what is meant by the consumer decision-making process as well as the definition of the external factors.
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External Factors that Influence Customer Decision Making When Purchasing Automobiles Marketing Coursework
16 pages (4598 words) , Download 0 , Coursework
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The paper 'External Factors that Influence Customer Decision Making When Purchasing Automobiles" is a great example of marketing coursework. The aim of this essay is to explore the external factors that influence customer decision-making in consumer behavior.
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External Factors Affecting Beer-Customer Decision-Making Process Marketing Coursework
18 pages (4789 words) , Download 0 , Coursework
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The paper "External Factors Affecting Beer-Customer Decision-Making Process" is a perfect example of marketing coursework. Beer marketers influence consumers’ decision-making on whether or not to pay for particular beer brands. This will show whether the anticipated marketing methods have been sensible, successful, astute, or else imperfectly carried out and have not attained the intended goal.
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Consumers Decision When Purchasing Smart Phones Marketing Coursework
15 pages (4426 words) , Download 0 , Coursework
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The paper "Consumers Decision When Purchasing Smart Phones" is an outstanding example of marketing coursework. According to Dean & Sharfman (1996 ), consumers are always faced with the need to make decisions on the products to purchase. Consumers have to apply their skills in decision-making before purchasing, during purchasing, and after purchasing.
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How External Factors Influence People Decision in the Property Market Marketing Coursework
14 pages (3872 words) , Download 0 , Coursework
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The paper "How External Factors Influence People Decision in the Property Market" is a great example of marketing coursework. Consumers live in a complex environment. Consumer decision making process behavior is influenced by internal and external factors. There is few if any investment decision that can have a massive impact on consumer’s financial well-being as buying a house.
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Importance of Marketing Planning Marketing Coursework
8 pages (2210 words) , Download 0 , Coursework
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The paper "Importance of Marketing Planning " is a good example of marketing coursework. It is important for any business to concentrate its resources on opportunities that will bring success to the organization. This is through increased sales and obtaining a competitive advantage. Marketing planning incorporates fundamental and long-lasting processes which concentrate on the state of the organization at the beginning and the development, monitoring and segregation of strategies.
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The Huawei Brand in the Australian Communications Market Marketing Case Study
17 pages (4720 words) , Download 0 , Case Study
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The paper "The Huawei Brand in the Australian Communications Market" is a perfect example of a marketing case study. The main objective of the paper is to analyze the factors that lead to consumer decision-making. A study on the factors influencing consumer decision-making processes will be made and an analysis of different ‘External Factors’ on a consumer’s decision-making processes will be presented.
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External Factors in Consumer Behavior Marketing Coursework
15 pages (4094 words) , Download 0 , Coursework
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The paper "External Factors in Consumer Behavior" is a good example of marketing coursework. External factors influence customer decision-making in consumer behavior. Throughout the range of services and products, family, reference groups, culture, opinion leaders, and social class (Czinkota & Kotabe, 2001).
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Factors Influencing the Buying Decisions of Consumers Marketing Coursework
16 pages (4342 words) , Download 0 , Coursework
Free
The paper "Factors Influencing the Buying Decisions of Consumers" is a great example of paper coursework on marketing. It is always important to understand consumer behaviour because the preferences of products and services by the consumers have been changing constantly.
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Planned and Emergent Approaches to Strategy Marketing Coursework
6 pages (1915 words) , Download 0 , Coursework
Free
The paper "Planned and Emergent Approaches to Strategy" is a great example of marketing coursework. Planned and emergent strategies are important approaches that can either help or hamper the process of business and marketing planning. The planned approach provides the business with a roadmap to follow and tries to lay out the most convenient and shortest path for the business to use when implementing change.
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South Australia's Strategic Plan Marketing Case Study
8 pages (2085 words) , Download 0 , Case Study
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The paper "South Australia's Strategic Plan" is a perfect example of a marketing case study. The survey was planned through South Australia's Strategic Plan, which was formulated to create awareness on Attaining Sustainability through the application of modern concepts of ecological and carbon footprints in creating harmony in nature (Lochiel Park, 2014).
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Concept of Human Resource Management Marketing Coursework
8 pages (2457 words) , Download 0 , Coursework
Free
The paper "Concept of Human Resource Management " is an outstanding example of marketing coursework. Human resource management involves managing people in an organization. This involves looking at peoples as resources in the organization. The organization is treated as a body of people where human resource management deals with planning, recruitment, training and development, remuneration and employees motivation.
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Media Plan to Market a Mobile Phone Marketing Case Study
8 pages (2157 words) , Download 0 , Case Study
Free
The paper "Media Plan to Market a Mobile Phone" is a good example of a marketing case study. Message creation and message dissemination are the two basic tasks of marketing communication. A media plan supports message dissemination where it helps to determine which media to use be it the newspaper, television programs, in-store displays, a flyer on Facebook, bus-stop posters, or banner ads on the web.
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Satisfying the Growing Demand for Take-out Service and Branded Products Marketing Assignment
6 pages (1726 words) , Download 0 , Assignment
Free
The paper 'Satisfying the Growing Demand for Take-out Service and Branded Products " is a great example of a marketing assignment. A company is able to attain real competitive advantage if it’s able to satisfy the needs of its customers in a more effective manner than the other players in the industry. This implies the addition of real value for customers.
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Branding Marketing Strategy, Consumer Buying Decision Process Marketing Assignment
8 pages (2077 words) , Download 0 , Assignment
Free
The paper "Branding Marketing Strategy, Consumer Buying Decision Process" is a perfect example of a marketing assignment. Branding is a wide-scope marketing strategy widely applied by organizational marketing functions. This strategy offers organizations increased opportunities for marketing their products through a range of strategic approaches.
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Red Bull in the UK Marketing Marketing Case Study
28 pages (7972 words) , Case Study
Nobody downloaded yet
The paper "Red Bull in the UK Marketing" is an outstanding example of a marketing case study. Marketing is an important function of any organisation. It is about communicating the intended message (about the company) to intended recipients (Kotler and Keller, 2012). Effectiveness of marketing is judged by the consistency in the message conveyed by the firm and that received by the consumers.
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What Is Organisational Culture All About Marketing Coursework
7 pages (3070 words) , Download 0 , Coursework
Free
The paper "What Is Organisational Culture All About" is a good example of marketing coursework. Undoubtedly organizational culture is one of management’s fashionable areas with relatively recent history. The aim of this paper is to provide the meaning of organizational culture and its way of expression within the organization.
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Meaning of the Term Organizational Culture Marketing Coursework
10 pages (2948 words) , Download 0 , Coursework
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The paper "Meaning of the Term Organizational Culture" is a great example of marketing coursework. Research shows that organizational culture plays an important part in uniting everybody in a company or an organization. Additionally, it acts as an organizational compass that provides clear direction for achieving the set goals and objectives.
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Services Marketing to the Aboriginal Cultural Centre And Keeping Place Marketing Case Study
6 pages (1749 words) , Download 0 , Case Study
Free
The paper "Services Marketing to the Aboriginal Cultural Centre And Keeping Place" is a perfect example of a marketing case study. ACCKP serves the Australia aboriginal communities. In this regard, as enumerated under its products and services, the organization delivers a wide range of products and services include artworks, music as well as historical evidence and presentation of local heroes.
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SportUNEs Business of Australia Marketing Case Study
10 pages (2513 words) , Download 0 , Case Study
Free
The paper "SportUNE’s Business of Australia" is an outstanding example of a marketing case study. SportUNE's is a non-profit sporting precinct based in Australia considered to be one of the best in the country. It offers a number of facilities and services to people of all classes 24 hours a day. The business has different types of world-class facilities like Squash courts, multipurpose halls, tennis courts, multipurpose halls, indoor climbing wall among many others.
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Strategic Marketing Plan for SportUNE Sporting Facility Marketing Case Study
8 pages (2445 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for SportUNE Sporting Facility " is a good example of a marketing case study. SportUNE is a renowned academic and sporting facility that has been in existence ever since the 1930s. The institution has applied unique strategies, which has made it able to provide unique services to its clients.
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SportUNE Segmentation, Targeting, Differentiation, and Positioning Marketing Case Study
8 pages (2257 words) , Download 0 , Case Study
Free
The paper "SportUNE Segmentation, Targeting, Differentiation, and Positioning" is a great example of a marketing case study. SportUNE is a sporting precinct in Australia that offers sport facilities and services to the international customers of different ages and fitness levels. SportUNE meets the community demands by offering quality services and facilities through experienced and qualified instructors.
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Sport UNE Strategies and Objectives Marketing Case Study
9 pages (2445 words) , Download 0 , Case Study
Free
The paper "Sport UNE Strategies and Objectives" is a perfect example of a marketing case study. SportUNE has been at the forefront of providing high-quality education in sporting and health programs. Through frequent changes, the institution has been able to retain its competitive position in the market. The mission and objectives of the institution have guided it towards success.
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Sport UNE Marketing Plan Marketing Case Study
9 pages (2446 words) , Download 0 , Case Study
Free
The paper "Sport UNE Marketing Plan" is an outstanding example of a marketing case study. SportUNE is a sporting facility that offers exercise, health programs and sport to the students in the university, staff and the community as well. These activities are crucial in the growth and improvement of cultural and social life. There exists a real challenge for SportUNE.
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Sports UNE Mission, Goals and Vision Marketing Case Study
8 pages (2101 words) , Download 0 , Case Study
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The paper "Sports UNE Mission, Goals and Vision" is a great example of a marketing case study. SportsUNE is a sports-related university. It seeks at providing different sports activities and services which include among others flexibility and fitness services. Its main goal is on the development of balanced, happy and healthy lifestyles for the people concerned.
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Concept of Perceived Value and its Importance Marketing Coursework
6 pages (1719 words) , Download 0 , Coursework
Free
The paper "Concept of Perceived Value and its Importance" is a good example of marketing coursework. All profit earning business today have a common motive of satisfying customers to maintain brand loyalty and retain them. They have applied various strategies to fulfil the needs and demands of the customers and yet make profits out of it.
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Monopoly and Perfect Market Structures Marketing Coursework
13 pages (3711 words) , Download 0 , Coursework
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The paper "Monopoly and Perfect Market Structures" is a good example of marketing coursework. Market structures influence the rate and nature of economic growth in an economy. In this case, the existence of diverse marketing structures, influence the adopted government policies, stakeholders behaviours as well as increased commitment levels.
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Convergent Technologies and New Media Platforms Improving IMC for the Future Marketing Coursework
8 pages (2367 words) , Download 0 , Coursework
Free
The paper "Convergent Technologies and New Media Platforms Improving IMC for the Future" is a great example of marketing coursework. Marketing and corporate communication form the major persuasive elements that companies can use in an attempt to find the right connection with the market.
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What Factors Affect the Consumers Decision Process Marketing Coursework
8 pages (2146 words) , Download 0 , Coursework
Free
The paper "What Factors Affect the Consumer’s Decision Process " is a great example of marketing coursework. The existence and development of any business in the market is highly dependent on the consumer. The demand by the consumer influences a business marketing decision to a huge extent implying that the consumer demand influences the marketing strategy and tactics that an enterprise employs.
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The Securitization as well as the Subprime Crisis Marketing Coursework
6 pages (1925 words) , Download 0 , Coursework
Free
The paper "The Securitization as well as the Subprime Crisis" is a good example of marketing coursework. The global financial crisis that occurred recently started to show its early warning signs as early as 2007 Schuerkens (2012). At the time, the world stock markets started to fall or were being bought out as well as the large financial institutions. The wealthiest governments on earth were also not spared either.
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Terroir in New World Wine Regions Marketing Case Study
6 pages (1970 words) , Download 0 , Case Study
Free
The paper "Terroir in New World Wine Regions" is a great example of a marketing case study. The French winemakers developed the concept of terroir after they observed the differences that existed in the wines that are from different regions, vineyards or different areas of that particular vineyard.
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Service Marketing - National Australia Bank Marketing Case Study
7 pages (2089 words) , Download 0 , Case Study
Free
The paper "Service Marketing - National Australia Bank" is a perfect example of a marketing case study. Service marketing is a field of marketing that covers the trading process of services either among businesses (B2B) or between a business and its customers (B2C). A service is an economic activity provided by one party to another. Unlike in the goods market, in service market payment is made for an intangible product.
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Marketing Plan in relation to MLC Advice Canberra Marketing Case Study
19 pages (5226 words) , Download 0 , Case Study
Free
The paper "Marketing Plan in relation to MLC Advice Canberra" is an outstanding example of a marketing case study. Marketing is an important component in the success of any organization. Without effective marketing, an organization will not succeed in its operations since the competitive advantage of the organization will be low.
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To What Extent Privacy and Security Affect on Consumer Behavior When Shopping Online Marketing Coursework
7 pages (1972 words) , Download 0 , Coursework
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The paper "To What Extent Privacy and Security Affect on Consumer Behavior When Shopping Online" is a good example of marketing coursework. Today online shopping is increasing rapidly changing the business environment. With tight schedule and advancement, people have made it a habit to purchase just from where they are provided they can access the internet.
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Changes in Technology and Communication Marketing Coursework
6 pages (1876 words) , Download 0 , Coursework
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The paper "Changes in Technology and Communication" is a perfect example of marketing coursework. Over the years, different individuals and groups have come up with different definitions of communication depending on the needs the communication is supposed to meet or satisfy. Communication can be defined as any behavior that results in the exchange of meaning.
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Marketing and Communication Issues Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
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The paper "Marketing and Communication Issues" is a great example of a Marketing Assignment. For a long time, automobile companies have taken advantage of you the consumer. This is because consumers have always been forced to make a choice between buying undesirable models. However, as a consumer, you now have a reason to smile because Chevy is determined to put a smile on your face.
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Implications of Use of Smart Phones to Contemporary Theory and Practice of Marketing Marketing Case Study
19 pages (4750 words) , Download 0 , Case Study
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The paper "Implications of Use of Smart Phones to Contemporary Theory and Practice of Marketing" is a perfect example of a Marketing Case Study. The advancement of technology has introduced marketing opportunities for many businesses. The latest information and communication technologies improvement influencing marketing is the use of smartphones as channels of marketing communication. 
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Antecedents And Consequences of Customer-Company Identification Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
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The paper "Antecedents And Consequences of Customer-Company Identification" is a great example of a Marketing Assignment. Relationship marketing entails direct advertisement that is established through a direct response where through campaigns the company focuses on developing customer loyalty. The businesses that utilize relationship marketing work. 
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Strategic Market Relationships for Volkswagen Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Strategic Market Relationships for Volkswagen" is a great example of a Marketing Case Study. The purpose of this report is to explore customer relationship management in Volkswagen Australia. The customer relations strategies employed by Volkswagen Australia in the process of making sure that the relationship existing between the company and customers is maintained. 
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Designing the Customer-Centric Organization Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper is a perfect example of a Marketing Case Study. It is every desire for all companies to increase their profits; the biggest challenge is that there are a lot of fierce competitions in every market. This competition makes every company try and attract new and retain their old customers by increasing their satisfaction as this helps in reaching their goals. 
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Myer Strategy Gaining Traction Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Myer Strategy Gaining Traction" is a perfect example of a Marketing Case Study. Myer has been able to use a differentiation strategy with a focus on the product lifecycle for a long period. This is through maintaining multiple product lines with the targets on the upper and lower-middle class.
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Empirically Assessing Consumers' Reasonable Expectations Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
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The paper "Empirically Assessing Consumers' Reasonable Expectations" is a good example of a Marketing Assignment. Among the developing and most growing industries in the world are the service industry; this field largely is involved in the provision of services to people through online and physical direct services.
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Innovative Technologies Launching Vintage Television Marketing Business Plan
8 pages (2133 words) , Download 1 , Business Plan
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The impending launch of the Futura 900™ will mark the first product of its kind in the United Kingdom (and abroad), representing vintage quality and upscale appeal. The television will be available in 32, 55 and 62 inches (special order) models, blending tradition with modernity in an unparalleled attempt to capture new market potential. 
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Influence of Teens on Household Consumption Marketing Research Paper
16 pages (4000 words) , Download 1 , Research Paper
Free
If marketing strategies take a closer look at the aspect of a certain divas club on the entire female group, it can produce products that may be more appealing to the entire female population but which identifies the divas club. This will create a wider market for that product. In this research few assumptions were made.  
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The Marketing Environment of Golf Clothing Marketing Case Study
11 pages (3343 words) , Download 1 , Case Study
Free
Marketing in an organization should be left to a specialized department who are responsible for planning and implementation of various marketing tasks, such as market analysis, marketing planning, advertising, sales promotion, sales, pricing, distribution and product packaging but of late there has been a shift towards relationship marketing.
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Service Marketing for ACCKP Organization Marketing Case Study
7 pages (2139 words) , Download 0 , Case Study
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The paper "Service Marketing for ACCKP Organization" is a good example of a marketing case study. In recent days, organizations have adopted the technique of service marketing. This is due to the many advantages attached to it. Some of the benefits of its adoption include the fact that the modern world economies are spearheaded by service-based businesses.
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