Tommi burger joint - Coursework Example

Tommi’s Burger Joint Introduction This report focuses on Tommi’s Burger Joint with particular emphasis on the branch located on 30 Thayer Street, W1U 2QP - 342 Kings Road, SW3 5UR London (Twitter.com, 2015). Marketing is a management process through which a company identifies, anticipates and satisfies its clients profitably (Chartered Institute of Marketing, 2015). Thus, marketing mix may be defined as the entire process of making choices/considerations that business organizations go through in order to bring a particular product to the market.

The most common considerations of marketing are the 7ps: Price, Product, Place, People, Promotion, Process and Physical Evidence. Discussion Product Most business experts would concur that in order to establish a successful business empire; one ought to study the market requirements first before setting out to develop a product. A good product represents value to the customers, the one that the customers actually want, not what the businessman thinks they want. Products may be tangible or intangible.

Some of the questions that the business managers have to ask themselves include: what is its appearance? What should be its name and how is it to be differentiated from others? Some of the products offered at Tommi’s Burger Joint in Marylebone include (Tommis burger joint, 2015): 1. Burgers such as the burger, steak burger, veggie burger and kids burger. 2. Extras such as bacon, fries, béarnaise, cocktail sauce and chipotle mayo. 3. Drinks such as soda, water and juice. 4. Shakes such as chocolate, vanilla, strawberry and coffee.

Price The price set by the organization needs to be competitive but not necessarily the lowest among the business competitors. Even though a company may be smaller in capacity when compared to its rivals, it can effectively compete with them by adding extra details or extras that will give the customers value for their money. On one hand, the price represents the revenue generated by the business in the form of profits while on the other hand; it represents the costs incurred to produce the products.

For instance, Tommi’s Burger Joint prices are set at £6.90 for each veggie burger and £1.90 for one bottle of soda. Price positions the seller in the marketplace, therefore, the higher the price charged, the higher the quality of value expected by the customers. Place The place where clients purchase products and the means of distribution of the same to that place has to be convenient and appropriate to the buyers. Place may also indicate the manner of displaying products to customers. The location of Tommi’s Burger Joint, Thayer Street, is easily accessible.

Promotion Promotion refers to the manner in which a company communicates its activities and what it can offer to its customers. Proper communication is two-way; therefore, it creates room for dialogue between the business organization and the customers. Promotion ensures that the customers communicate to the suppliers about both the features of a product and the benefits derived from the same. Tommi’s Joint provides the following communication channels: the email address-info@burgerjoint.co.

uk and the telephone numbers- 0207 224 3828/0207 349 0691. People People refer to the business’ employees. It is necessary that all the company’s employees be well motivated, appropriately trained and possess the right attitude. The company needs to offer after sales support. Tommi’s Burger Joint employees such as the waiters and managers represent “The people” of the business. Process The behavior of the people who deliver services to clients is as important as the process of giving the service itself if the business organization intends to achieve the objective of customer satisfaction.

Business managers should ensure that the systems in place work perfectly well and that employees serve customers as fast as possible. Tommi’s Burger Joint have a quick turnaround for tables and as such, employ a first come first serve basis for handling client requests. Clients don’t have to wait too long for service over the phone. Physical Evidence Physical Evidence refers to the tangible aspect of the product or service delivered by a company to its clients. The clients need to see the product/service in order to be convinced to purchase the same.

For instance, the burgers sold by Tommi’s Burger Joint are not only visible but also tangible to the customers. Conclusion All the items that comprise the 7ps discussed above are necessary to form the marketing mix. The company cannot employ any of the items in isolation. For example, The Product needs the Price for relevance and the Product needs to be marketed (promotion). Reference List Chartered Institute of Marketing, (2015). Marketing and the 7ps. [online] Available at: http://www.cim.co.uk/files/7ps [Accessed 17 Apr. 2015]. Mindtools.

com, (2015). The Marketing Mix and 4 Ps: Understanding How to Position Your Market Offering. [online] Available at: http://www.mindtools.com/pages/article/newSTR_94.htm [Accessed 17 Apr. 2015]. Tommis burger joint, (2015). Burgers. [online] Available at: http://www.burgerjoint.co.uk/Tommi%27s-menu_Thayer-street.pdf [Accessed 17 Apr. 2015]. Twitter.com, (2015). Tommis Burger Joint (@BurgerJointUk) | Twitter. [online] Available at: https://twitter.com/burgerjointuk [Accessed 17 Apr. 2015].