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Destination Marketing and Branding - Essay Example

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The researcher will make an earnest attempt to discuss and analyze the approach taken by Bournemouth to market its destination will be. This paper illustrates that Bournemouth is a large coastal resort situated on the south coast of England…
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Destination Marketing and Branding
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Download file to see previous pages According to the research findings, destination marketing is a phenomenon used by most authority or players in the hotel and hospitality industry to lure tourists and other clients into demanding services from respective firm within the locality. Heavy capitalization of the resources available within the area of destination plays a key role in destination marketing. Clients are expected to visualize the tranquility of the destination being marketed and desire to travel. Tourists are at liberty to visit other coastal resort not only in England but other parts of the world. Destination marketing and consumer marketing or the other forms of marketing are very distinct. Key aspect in the designing of the destination marketing is the tourists; tourist will travel several miles and expect to enjoy the tranquility being promoted. Since the tourist is not captives, they will move around different hotels, restaurant and anything that fall short their expectations will result to dissatisfaction. Bournemouth coastal resort identifies the demand from their tourists over the years, with that it has differentiated its product and services to meet the diversity in tourism. Tourism cannot be defined by the traditional thought, because of the dynamics that the industry has undergone. In Bournemouth strategy, tourists should not receive anything less than what they anticipated through the destination marketing. To meet the diversity of tourists growing demand, Bournemouth has the following services for their clients to do while they are within the coastal resort; walking, attraction, cycling, garden, and shopping. Destination marker has the responsibility to spot tourists need and match with the resources available within the marketed destination. ...Download file to see next pagesRead More
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