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Marketing Essays

Result for Subject Marketing:
19897 essays
Overview of the Banking Industry and Consumer Behaviour Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper 'Overview of the Banking Industry and Consumer Behaviour" is a great example of a marketing case study. Consumer behaviour has been and continues to be an area of interest for researchers and marketers within business and organizations. Consumer behaviour is best defined in terms of the decisions that consumers make in selecting and purchasing products and services, and the activities that accompany these buying and consumption decisions.
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Social Media Importance for Businesses Marketing Assignment
8 pages (2207 words) , Download 0 , Assignment
Free
The paper "Social Media Importance for Businesses" is a good example of a marketing assignment. According to Facebook, the user privacy is extremely imperative to the company, and so they formulated a Data Use Policy to make crucial revelations concerning how the user can make use of Facebook to share information with their friends as well as how the company gather and can utilize the user information and content.
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Consumer Behavior and Decision Making Process Issues Marketing Coursework
8 pages (2465 words) , Download 0 , Coursework
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The paper "Consumer Behavior and Decision Making Process Issues" is a great example of marketing coursework. Every day, consumers are faced with the challenge of making decisions on whether to buy particular products or not. Some of the most widely used products in the country are cosmetic and beauty products.
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Analyzing the Internal Factors Influencing Consumer Decision Marketing Coursework
8 pages (2458 words) , Download 0 , Coursework
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The paper 'Analyzing the Internal Factors Influencing Consumer Decision" is a perfect example of marketing coursework. Today’s market has been flooded with a wide variety of products and services. In addition, technology has been in constant improvement; new products are being introduced into the market.
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Consumer Decision-Making - Purchasing Refrigerator Marketing Coursework
9 pages (2773 words) , Download 0 , Coursework
Free
The paper "Consumer Decision-Making - Purchasing Refrigerator" is an outstanding example of marketing coursework. Household products are diverse and hold specific roles in the home. Families and individuals purchase these products depending on; age, gender, frequency of use, social status and income levels. Refrigerator (Fridge) is one item that is commonly used in the household.
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Role of Brand When Purchasing Smartphones Marketing Coursework
8 pages (2264 words) , Download 0 , Coursework
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The paper "Role of Brand When Purchasing Smartphones" is a good example of marketing coursework. Smartphone has changed the way we do things; it has played a crucial role in the way today’s society interacts with each other. Today’s Smartphone is taking the place of the computer making it possible to execute a lot of activities using small pieces of devices.
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Consumer Buying Decisions and Decision-Making Process: Coca-Cola Company Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
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The paper "Consumer Buying Decisions and Decision-Making Process: Coca-Cola Company" is a great example of a marketing case study. Business entities aim at marketing their products to the public. However, consumers have their own behavior of consumption. Consumer consumption must undergo a series of steps known as consumer buying decisions.
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Influences of Internal Factors on Consumer Decision-Making Processes: Shoes Marketing Case Study
8 pages (2161 words) , Download 0 , Case Study
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The paper "Influences of Internal Factors on Consumer Decision-Making Processes: Shoes" is a perfect example of a marketing case study. Shoes are a necessity product that falls within the clothing segment of the basic human needs and thus, it is needed by all regardless of their respective income groups.
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Five Stages of Decision Making Process Marketing Coursework
8 pages (2316 words) , Download 0 , Coursework
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The paper "Five Stages of Decision Making Process " is an outstanding example of marketing coursework. A consumer can either be a person or a group of people that enjoy the use of the final product or services. Normally consumers exchange for the service or product with a money equivalent to the value of the product or service.
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Consumer Decision-Making - Windows 2008 Marketing Case Study
8 pages (2181 words) , Download 0 , Case Study
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The paper "Consumer Decision-Making - Windows 2008 " is a good example of a marketing case study. Presently, a challenging idea for marketer’s lies in identifying consumer purchases and what they will not purchase. Closely linked to this is when and why they purchase a particular service or product.
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Process of Purchase Decision Making Process, Marketing Mix, Market Segmentation Marketing Coursework
8 pages (2198 words) , Download 0 , Coursework
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The paper "Process of Purchase Decision Making Process, Marketing Mix, Market Segmentation" is a great example of marketing coursework. Different theories have been developed to explain consumer behaviour in relation to different products in the market. Demand for smartphones is influenced by various factors in the market.
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Recognition, Information Search, Alternatives Evaluation, Purchasing and Post-Purchasing Stages Marketing Coursework
8 pages (2356 words) , Download 0 , Coursework
Free
The paper "Recognition, Information Search, Alternatives Evaluation, Purchasing and Post-Purchasing Stages" is a perfect example of marketing coursework. The global market is increasingly growing competitive. In this regard, market structures and organizational marketing approaches are increasingly changing due to the changing market needs.
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Consumer Decision-Making Challenges Marketing Coursework
8 pages (2176 words) , Download 0 , Coursework
Free
The paper "Consumer Decision-Making Challenges" is an outstanding example of marketing coursework. Consumer behaviour refers to the behaviour displayed by the consumers when they are searching for, purchasing when using when evaluating and even when they are disposing of the products and services which they expected to satisfy their own needs.
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Re-Engineering Business Processes Through Application Service Providers Marketing Case Study
12 pages (3342 words) , Download 0 , Case Study
Free
The paper "Re-Engineering Business Processes Through Application Service Providers" is a great example of a case study on marketing. With the recent developments in e-commerce, several companies which enable the customer to transfer money, get paid, and buy online have been founded. One of the oldest and most reputable companies is PayPal.
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Consumers Decision Making-Process When Purchasing Clothes Marketing Coursework
8 pages (2476 words) , Download 0 , Coursework
Free
The paper "Consumer’s Decision Making-Process When Purchasing Clothes" is a perfect example of marketing coursework. Consumers display different behaviors when they seek to purchase a product. Various internal factors influence their behaviors and their decisions at the various levels of the decision-making process.
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Influence of Different Internal Factors on Consumer Decision Making Process Marketing Coursework
8 pages (2000 words) , Download 0 , Coursework
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The paper "Influence of Different Internal Factors on Consumer Decision Making Process" is an outstanding example of marketing coursework. Hutchinson, (2005) views consumer behavior as factors explaining why, how, and where consumers as well as the process they use in selecting, securing, using, and disposing of products, experiences, ideas, or services to satisfy needs and the effect this has on them and the society.
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Reasons for Using Marketing Metrics Marketing Coursework
7 pages (2142 words) , Download 0 , Coursework
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The paper "Reasons for Using Marketing Metrics " is a good example of marketing coursework. Marketing measurement is one of the strategies which is applied by marketers to ensure that their organizations succeed in the market by achieving competitive advantage. Marketing enables an organization to create awareness of the products and services it offers to customers and why they think their products are unique in the market.
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External Factors Affecting Consumer Behaviour of Popcorn-Eating Movie Goers Marketing Coursework
16 pages (4735 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Consumer Behaviour of Popcorn-Eating Movie Goers" is a perfect example of marketing coursework. Popcorn is eaten in theatres mostly as a ritual. The ritual-like consumption of popcorn started during the Great Depression, when theatregoers, pressed by the hard economic times, realised that popcorn was even cheaper than candy bars.
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Infosys Consulting Company Success Factors Marketing Case Study
6 pages (1725 words) , Download 0 , Case Study
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The paper "Infosys Consulting Company Success Factors " is a perfect example of a marketing case study. Infosys Consulting Company decided to put in place measures to improve on its productivity. The measures were important in ensuring that the company is able to achieve its growth and development.
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Competing on the Edge Approach and the Scenario Thinking Approach Marketing Coursework
8 pages (2419 words) , Download 0 , Coursework
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The paper 'Competing on the Edge Approach and the Scenario Thinking Approach" is a great example of marketing coursework. In the business world, competition is always very tough. Every business owner has to know how his/her business will survive in the market due to the competition that exists. It is imperative for the managers of any business to observe the market, and come up with the necessary strategies to survive within the tough market.
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Marketing Communication Plan for Samsung Galaxy College Discount Program Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
Free
The paper "Marketing Communication Plan for Samsung Galaxy College Discount Program" is a good example of marketing coursework. The plan is written with consideration of the tactics to be employed to raise awareness of the Samsung galaxy phone discount program. This program is aimed at challenging the less than favourable opinion of Samsung galaxy phone among students.
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Elements of Integrated Marketing Communication Marketing Coursework
16 pages (4224 words) , Download 0 , Coursework
Free
The paper "Elements of Integrated Marketing Communication" is an outstanding example of marketing coursework. The marketing function has been changing over time because of the changing demands in the market. Many organizations which have experienced increased growth must have had effective marketing systems which focus on the needs and demands of the customers.
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The Process of Marketing and Selling Coffee to International Markets Marketing Case Study
16 pages (4346 words) , Download 0 , Case Study
Free
The paper "The Process of Marketing and Selling Coffee to International Markets " is a perfect example of a marketing case study. Organizations rely on marketing to sell and communicate their activities and products to the general public. There are several marketing communications methods deployed by organizations to ensure they reach their target clientele with ease and conquer the market.
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Integrated Marketing Strategy Adopted by General Motors Marketing Case Study
15 pages (4207 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Strategy Adopted by General Motors" is a good example of a marketing case study. Communication with customers is a vital aspect that shapes the manner in which organizations perform and determines the chances of succeeding or not. Identifying and using the correct channel through which proper implementation of integrated marketing tools will help to shape the performance and determine the long-term success.
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Four Models of Public Relations in Conjunction with the Persuasion Theories of Communication Marketing Coursework
7 pages (1945 words) , Download 0 , Coursework
Free
The paper "Four Models of Public Relations in Conjunction with the Persuasion Theories of Communication" is a great example of marketing coursework. When James Grunig and his fellow researcher Bob Hunt came up with the four models of public relations in 1984, it is inconceivable that they thought it would be universally applicable for the coming years.
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Analysis of Planned and Emergent Approaches to Strategy Marketing Coursework
8 pages (2352 words) , Download 0 , Coursework
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The paper "Analysis of Planned and Emergent Approaches to Strategy " is a good example of marketing coursework. Strategic business planning helps to improve the performance of an organization. This is because strategic planning helps to set long term goals which will help to improve the satisfaction of the customers.
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Factors That Affect the Consumers Decision-Making Process Marketing Coursework
15 pages (4294 words) , Download 0 , Coursework
Free
The paper "Factors That Affect the Consumer’s Decision-Making Process " is a perfect example of marketing coursework. The consumer’s decision-making process is influenced by a number of external factors. These factors determine the type or brand of products and services that the consumer will purchase.
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External Factors Influencing Customers Decisions Marketing Coursework
18 pages (4963 words) , Download 0 , Coursework
Free
The paper "External Factors Influencing Customers Decisions" is a great example of marketing coursework. The global market consists of customers who have different perceptions and views about the products and services presented to them by entrepreneurs, and manufacturers. Their perceptions vary with diversities in cultural backgrounds, social classes, husband-wife relationships, opinions, and policymakers.
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External Factors Affecting Consumer Purchase Decision of a Mobile Phone Marketing Coursework
19 pages (5228 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Consumer Purchase Decision of a Mobile Phone" is an outstanding example of marketing coursework. Consumers make purchase decisions daily some of which are simple while others are complex, thus requiring more effort. Some decisions are routine requiring less effort while some are totally new.
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Process of Developing Plans and Strategies Marketing Coursework
6 pages (1500 words) , Download 0 , Coursework
Free
The paper "Process of Developing Plans and Strategies" is a good example of marketing coursework. The strategy is a term that has come to be embraced by many organizations. Organizations build plans and devise ways to achieve certain set objectives. The needed resources are organized and manipulated in order to get the desired outcome.
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Why Marketing Is All about Selling Products Marketing Coursework
8 pages (2135 words) , Download 0 , Coursework
Free
The paper "Why Marketing Is All about Selling Products" is a perfect example of marketing coursework. Throughout the good economic periods and bad ones, marketing has remained the essential role of all businesses (Goldstein & Lee, 2005, p.213). Recognizing and satisfying the customers’ needs with products which provide value and whose attributes are noticeably communicated is the major idea of all business.
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Planned and Emergent Approaches to Strategies Marketing Coursework
8 pages (2313 words) , Download 0 , Coursework
Free
The paper "Planned and Emergent Approaches to Strategies" is an outstanding example of marketing coursework. The primary focus of every business has been identifying strategies in order to enhance the achievement of the set objectives. A good strategy is one that is workable. A workable strategy is thought of in terms of the following; organization, resource allocation and change.
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Consumer Decision-Making - External Factors When Purchasing of Smartphone Devices Marketing Coursework
15 pages (4007 words) , Download 0 , Coursework
Free
The paper 'Consumer Decision-Making - External Factors When Purchasing of Smartphone Devices " is a good example of marketing coursework. Smartphone has changed the way we do things; it has played a crucial role in the way today’s society interacts with each other through SMS conversation, phone calls, downloading and playing games, social media browsing among others.
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Design an Integrated Marketing Communications Program for a Product - Coca-Cola Marketing Case Study
16 pages (4420 words) , Download 0 , Case Study
Free
The paper "Design an Integrated Marketing Communications Program for a Product - Coca-Cola" is a great example of a marketing case study. Integration of all marketing tools and sources in a company is referred to as integrated marketing communication (IMC). Integrated marketing communication involves implementing a program that ensures that the consumer’s impact is high with minimal costs.
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Purchasing Decisions of the Consumers Marketing Coursework
16 pages (4417 words) , Download 0 , Coursework
Free
The paper "Purchasing Decisions of the Consumers " is a great example of marketing coursework. The purchasing decisions of the consumers have usually affected factors that are outside their personal control, these factors also have both direct and indirect impacts on how the consumers consume products and live y.
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Incident Command System Marketing Coursework
14 pages (4163 words) , Download 0 , Coursework
Free
The paper "Incident Command System  " is a perfect example of marketing coursework. Every business entity aims at achieving higher profitability. However, their efforts depend on the sales of goods and services. The consumer is the core point of transaction in any business entity. Managers should, therefore, design a way to improve customer relationship.
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Factors Influencing Consumer Decision Making Marketing Coursework
14 pages (4175 words) , Download 0 , Coursework
Free
The paper "Factors Influencing Consumer Decision Making" is an outstanding example of marketing coursework. In the current globalized world defined by the economic crisis as well as intense completion, consumers are becoming the important assets of the marketers (Schiffman, 2010). We should understand that every person is a consumer and there is a change in patterns when it comes to motives and attitudes in purchasing products.
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Consumer Decision-Making Process Marketing Coursework
16 pages (4377 words) , Download 0 , Coursework
Free
The paper "Consumer Decision-Making Process " is a good example of marketing coursework. The following paper will discuss the different external factors that influence the consumer when they are deciding which products or services to buy. I will start with a brief introduction of what is meant by the consumer decision-making process as well as the definition of the external factors.
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External Factors that Influence Customer Decision Making When Purchasing Automobiles Marketing Coursework
16 pages (4598 words) , Download 0 , Coursework
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The paper 'External Factors that Influence Customer Decision Making When Purchasing Automobiles" is a great example of marketing coursework. The aim of this essay is to explore the external factors that influence customer decision-making in consumer behavior.
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External Factors Affecting Beer-Customer Decision-Making Process Marketing Coursework
18 pages (4789 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Beer-Customer Decision-Making Process" is a perfect example of marketing coursework. Beer marketers influence consumers’ decision-making on whether or not to pay for particular beer brands. This will show whether the anticipated marketing methods have been sensible, successful, astute, or else imperfectly carried out and have not attained the intended goal.
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Consumers Decision When Purchasing Smart Phones Marketing Coursework
15 pages (4426 words) , Download 0 , Coursework
Free
The paper "Consumers Decision When Purchasing Smart Phones" is an outstanding example of marketing coursework. According to Dean & Sharfman (1996 ), consumers are always faced with the need to make decisions on the products to purchase. Consumers have to apply their skills in decision-making before purchasing, during purchasing, and after purchasing.
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How External Factors Influence People Decision in the Property Market Marketing Coursework
14 pages (3872 words) , Download 0 , Coursework
Free
The paper "How External Factors Influence People Decision in the Property Market" is a great example of marketing coursework. Consumers live in a complex environment. Consumer decision making process behavior is influenced by internal and external factors. There is few if any investment decision that can have a massive impact on consumer’s financial well-being as buying a house.
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Importance of Marketing Planning Marketing Coursework
8 pages (2210 words) , Download 0 , Coursework
Free
The paper "Importance of Marketing Planning " is a good example of marketing coursework. It is important for any business to concentrate its resources on opportunities that will bring success to the organization. This is through increased sales and obtaining a competitive advantage. Marketing planning incorporates fundamental and long-lasting processes which concentrate on the state of the organization at the beginning and the development, monitoring and segregation of strategies.
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The Huawei Brand in the Australian Communications Market Marketing Case Study
17 pages (4720 words) , Download 0 , Case Study
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The paper "The Huawei Brand in the Australian Communications Market" is a perfect example of a marketing case study. The main objective of the paper is to analyze the factors that lead to consumer decision-making. A study on the factors influencing consumer decision-making processes will be made and an analysis of different ‘External Factors’ on a consumer’s decision-making processes will be presented.
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External Factors in Consumer Behavior Marketing Coursework
15 pages (4094 words) , Download 0 , Coursework
Free
The paper "External Factors in Consumer Behavior" is a good example of marketing coursework. External factors influence customer decision-making in consumer behavior. Throughout the range of services and products, family, reference groups, culture, opinion leaders, and social class (Czinkota & Kotabe, 2001).
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Factors Influencing the Buying Decisions of Consumers Marketing Coursework
16 pages (4342 words) , Download 0 , Coursework
Free
The paper "Factors Influencing the Buying Decisions of Consumers" is a great example of paper coursework on marketing. It is always important to understand consumer behaviour because the preferences of products and services by the consumers have been changing constantly.
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Planned and Emergent Approaches to Strategy Marketing Coursework
6 pages (1915 words) , Download 0 , Coursework
Free
The paper "Planned and Emergent Approaches to Strategy" is a great example of marketing coursework. Planned and emergent strategies are important approaches that can either help or hamper the process of business and marketing planning. The planned approach provides the business with a roadmap to follow and tries to lay out the most convenient and shortest path for the business to use when implementing change.
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South Australia's Strategic Plan Marketing Case Study
8 pages (2085 words) , Download 0 , Case Study
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The paper "South Australia's Strategic Plan" is a perfect example of a marketing case study. The survey was planned through South Australia's Strategic Plan, which was formulated to create awareness on Attaining Sustainability through the application of modern concepts of ecological and carbon footprints in creating harmony in nature (Lochiel Park, 2014).
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Concept of Human Resource Management Marketing Coursework
8 pages (2457 words) , Download 0 , Coursework
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The paper "Concept of Human Resource Management " is an outstanding example of marketing coursework. Human resource management involves managing people in an organization. This involves looking at peoples as resources in the organization. The organization is treated as a body of people where human resource management deals with planning, recruitment, training and development, remuneration and employees motivation.
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Media Plan to Market a Mobile Phone Marketing Case Study
8 pages (2157 words) , Download 0 , Case Study
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The paper "Media Plan to Market a Mobile Phone" is a good example of a marketing case study. Message creation and message dissemination are the two basic tasks of marketing communication. A media plan supports message dissemination where it helps to determine which media to use be it the newspaper, television programs, in-store displays, a flyer on Facebook, bus-stop posters, or banner ads on the web.
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