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Marketing Essays

Result for Subject Marketing:
19702 essays
Apple Inc Customer Satisfaction Marketing Research Paper
16 pages (4845 words) , Download 0 , Research Paper
Free
The paper "Apple Inc Customer Satisfaction" is a perfect example of a marketing research paper. In June 2007 Apple Inc. launched the iPhone an innovative phone that had features that were more interactive to the users. The products were so unique and distinct in nature that they were able to be differentiated from the other smartphones that were in the market at that particular time.
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International Marketing - McDonalds Marketing Case Study
11 pages (3026 words) , Download 0 , Case Study
Free
The paper "International Marketing - McDonalds" is an outstanding example of a marketing case study. Consumer behaviour in international and local marketing largely depends on cultural factors that include unstated assumptions, values, norms, beliefs, communication, perceptions, procedures and evaluations.
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Specifics of Glocalization in McDonald's, IKEA, and Other Global Companies Marketing Case Study
12 pages (3296 words) , Download 0 , Case Study
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The paper “Specifics of Glocalization in McDonald's, IKEA, and Other Global Companies ” is an affecting example of the marketing case study. Several well-established firms have expanded their business operations in overseas locations. Internationalizing their business has given them access to a new and larger customer base.
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The Role of Digital Platforms in Marketing a Product Marketing Essay
8 pages (2341 words) , Download 2 , Essay
Free
The birth of the internet has given rise to a number of marketing platforms to the organization like social media, websites, and other communication technologies. Digital customers have the advantage of accessing online data and information to compare product prices and technicalities.
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Marlboro Marketing Strategy Marketing Case Study
10 pages (2792 words) , Download 0 , Case Study
Free
The company, Philip Morris USA, has tactical pricing strategies for Marlboro that serve to withstand competition from other products such as Camel. The placement of its product in diverse regions and in different convenience stores in America is an effective strategy to improve sales (Cheverton, 2000). 
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Factors that Affect Consumer Behaviour Marketing Essay
7 pages (2228 words) , Download 3 , Essay
Free
For a consumer to purchase any commodities they need to make a selection of the commodities that have a greater utility and they evaluate the amount to spend on buying the commodities. The consumers then analyze all the prices of those commodities before making any decisions on what to buy or consume.
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Strategic Analysis of Apples iPhone 6-6 Plus Marketing Case Study
12 pages (3645 words) , Download 0 , Case Study
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The paper “Strategic Analysis of Apple’s iPhone 6-6 Plus” is a fascinating example of the marketing case study. Apple Inc., the manufacturer of iPhones, is globally being applauded for the massive sales it recently recorded with regards to the sale of its newest smartphone model, the iPhone 6. China is considered to have been the hub of sale for the firm’s smartphones.
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Internationalisation Strategies for the Entry of QNB into the UK Market Marketing Case Study
20 pages (5574 words) , Download 0 , Case Study
Free
The paper "Internationalisation Strategies for the Entry of QNB into the UK Market" is an outstanding example of a marketing case study. Internationalisation is one of the strongest trends of the contemporary business world. It allows companies to expand their reach beyond their territorial boundaries. Firms opt to go international for different reasons.
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Changing Consumer Behaviour in GCC Region: Affecting Business of Americana Group Marketing Case Study
5 pages (1339 words) , Download 0 , Case Study
Free
The paper "Changing Consumer Behaviour in GCC Region: Affecting Business of Americana Group" is an outstanding example of a marketing case study. Americana Group is a large corporation operating in Kuwait and is regarded as the most successful company in the Middle East and North Africa (MENA) Region.
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Global Marketing Strategy Marketing Essay
13 pages (3592 words) , Download 0 , Essay
Free
Despite this, foreign investors must through caution to the diverse cultural environment and the vast political differences that define the possibilities of uncertainty and risk aversion for foreign investments. In the recent past, the Chinese economy has been the world’s biggest destination of Foreign Direct Investments. 
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Moral or Profit: A Constant Problem of Game Development Marketing Coursework
7 pages (1797 words) , Download 1 , Coursework
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It is often reported that pursuing only one goal – to capitalize on their products – the game developers often include inappropriate content into their media products, such as excessive violence, explicit content and other things which are untypical of real-life and are even prohibited. 
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Distribution and Retail Marketing Essay
8 pages (2287 words) , Download 1 , Essay
Free
This implies that the products offered to consumers are of high quality. This is one of the foremost strength that characterizes Rimmel. Value for money policy has made Rimmel remain on the competitive edge despite stiff competition from other players in the industry.
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Role of Client Quantity Surveyor Marketing Case Study
7 pages (1957 words) , Download 4 , Case Study
Free
Modern quantity surveyors play an integral role in managing construction projects. Both Client Quantity and Contractor’s Quantity surveyor have similar knowledge and experience, but their roles differ depending on the one who has employed them. The client’s surveyor ensures that the client gets value for their money with a possibility of value increased asset with high-quality standards. 
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The Pampers Baby Diapers Ad Campaign Marketing Case Study
9 pages (2854 words) , Download 0 , Case Study
Free
The paper “The Pampers Baby Diapers Ad Campaign ” is an intriguing example of the marketing case study. The paper makes a close analysis of the ads campaign on ‘Pampers Baby Diapers’ a product manufactured by Procter & Gamble and sold through multiple outlets. This is a product born in the 1950s as an idea of Victor Mills; an American and an employee of Procter & Gamble.
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United Colors of Benetton Company Marketing Report
10 pages (3274 words) , Download 0 , Report
Free
The report has clearly outlined the goal of increasing revenue from new market opportunities. In order for this goal to be achieved, there are both financial and nonfinancial objectives that must be pursued by the company. The core among the financial objectives is to increase annual profit by 5% in the next 5 years. 
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Dodge Ram Model Marketing Essay
12 pages (3374 words) , Download 0 , Essay
Free
The Dodge began manufacturing its brand of cars in 1915 preceding the establishment of the Chrysler Company. However, the company was sold to Chrysler Corporation after the death of the Dodge brothers. In the 1970s; the company started manufacturing trucks and passenger vehicles (Wenzel & Ross, 2002).
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Company Digital Platforms Marketing Case Study
9 pages (2581 words) , Download 1 , Case Study
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Electronic marketing, on the other hand, has been described as doing advertising using the internet (Ross). It is also said to be social media or email marketing. Electronic marketing is also referred to as digital marketing or online marketing. This digital marketing has been said defined as promoting a brand or product through electronic media.
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Marketing Communication Mix & Members of Marketing Channels Marketing Assignment
20 pages (5592 words) , Download 0 , Assignment
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The paper "Marketing Communication Mix & Members of Marketing Channels" is a perfect example of a marketing assignment. Opinion leaders are known as that influential group of a member from a community, or societies who are inclined towards building information in term of new product in the market. It interprets the meaning of media messages or the basic content of product for extreme low-end users.
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Information about the Main Purchasing Habits for People Who Buy Clothes Marketing Literature review
10 pages (3048 words) , Download 1 , Literature review
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Product differentiation and the highlights of these different pointers play a major role in the choices that consumers make in the quest for the purchase of online products. E-marketing has therefore evolved to include the important pointers that highlight product differentiation and other pointers and views. 
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Managing Diversity Awareness Campaign Marketing Essay
8 pages (2373 words) , Download 1 , Essay
Free
In this regard, one of their strategies could be reckoned as managing gender equality in the respective workplace wherein the employees work together for attaining predetermined targets of the business. Managing diversity or gender equality in the workplace generally denotes proper supervision of work arrangements and pay equity among others.
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Critical Evaluation of Current Integrated Marketing Communications Practice Marketing Report
14 pages (4238 words) , Download 0 , Report
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In studying the two countries, it will bring out explicitly the differences that exist. Finally, it will conclusion and recommendation that the company management can consider implementing in order to improve both sides of the divide or if one is good, then where are the differences. 
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Marketing Fundamentals Summative Assessment Marketing Case Study
8 pages (2103 words) , Download 1 , Case Study
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In order to receive stakeholder legitimacy in its corporate social responsibility, the company needs to use free-range chicken. Currently, the company uses the UK based approved farms to supply chicken but it fails to use free-range chicken to enhance healthy and safe consumption as a way of taking care of society’s social interests. 
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The Promotions Mix and Promotions Mix Decisions of RedBull in the UK Marketing Assignment
2 pages (882 words) , Download 1 , Assignment
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The paper “The Promotions Mix and Promotions Mix Decisions of RedBull in the UK" is a delightful example of an assignment on marketing. Promotion constitutes one of the four basic elements of marketing (4 Ps) whose primary objective is to generate sales and create brand loyalty. It implies raising the potential of customers’ awareness of a product or a brand.
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Task is to analyse the appropriate market segment for a service offering about Event cinema in Australia Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Analysis of Event Cinema Market in Australia April 30, Executive Summary The past three decades has seen a transformation in the business and culture of cinema industry in Australia into what is now mainly characterized with multi-screen complexes
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Integrated Marketing Strategies - Coca-Cola Marketing Case Study
12 pages (3455 words) , Download 1 , Case Study
Free
The paper "Integrated Marketing Strategies - Coca-Cola " is an outstanding example of a marketing case study. Integrated Marketing Communication (IMC) is an implementation of reliable brand messaging across various marketing channels and various marketing methods in order to support each other. IMC is an approach to planning interactions that enables companies to generate better results from their campaigns.
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Madison Fiber Corporation Marketing Case Study
8 pages (2021 words) , Download 0 , Case Study
Free
The paper "Madison Fiber Corporation" is an outstanding example of a marketing case study. The profitability of a manufacturing company is largely dependent on the efficiency of its sales representatives. Manufacturing companies engage in numerous business dealings that involve the services of sales representatives.
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Sustainability-led Marketing of Marks and Spencers Marketing Case Study
6 pages (1973 words) , Download 0 , Case Study
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Doing continuous market surveys and listening to the customers helped Marks and Spencer to understand their market and therefore acted appropriately. Marks and Spencer’s also noted that it is a weakness to employ the same strategies for a long time. Continuous innovation and the invention of new marketing strategies are solutions to good sales. 
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Marketing Principles Marketing Report
10 pages (2979 words) , Download 1 , Report
Free
Ford Motor Company identified as Ford is a company that has made effective use of marketing tools since its inception until date, which has enabled the company to ensure success. The aim of the study is to focus on the importance of marketing and procedures that assist the marketers of Ford in the deliverance of quality performance for optimizing customer satisfaction.
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The Impact of Boycotting Campaigns on McDonalds Marketing Essay
11 pages (3217 words) , Download 3 , Essay
Free
Additionally, boycotts may also be used to punish a particular organization for its activities or affiliations which may not be consistent with the beliefs and values of the society within which such an organization operates, whereby such a society initiates the boycott.
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Marketing Plan for Nike Company Marketing Report
15 pages (4011 words) , Download 0 , Report
Free
The advancement of technology resulted in influencing trends in the market and people’s lifestyles heighten challenges among traditional businesses. Nike Inc. set strategies to overcome the problem and retain its position in the market producing innovative and environment-friendly products such as NIKE FLYKNIT defeating the local market of shoes as it increases casual wear.
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Data Analysis and Interpretations Marketing Report
15 pages (4226 words) , Download 0 , Report
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The data interpretation process helps the researcher in understanding the responses gathered and the contribution of the data collection process in fulfilling the objectives of the study. The data collection process was done in three segments namely, personal information, general information, and specific questions related to the objectives and subject matter of the research.
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Consumer Loyalty - Marks & Spencer Marketing Case Study
12 pages (3913 words) , Download 0 , Case Study
Free
The paper "Consumer Loyalty - Marks & Spencer " is an outstanding example of a marketing case study. In order to show how a company’s business operations can attract or block customers’ loyalty, a primary survey investigating how participants perceived Marks & Spencer (M&S) was conducted. The survey used the primary method of data collection using a questionnaire as the research instrument.
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The Subject is Relational Strategy Marketing Essay
9 pages (2699 words) , Download 0 , Essay
Free
The consumers were rather overwhelmed by the marketer's attempt to engage them in relationship marketing strategies. The marketers have also come to appreciate the fact that the consumers across the world use the internet to communicate with each other.
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Integrated Marketing Communication- Newman Brother at the Coffin Work Marketing Essay
12 pages (3563 words) , Download 0 , Essay
Free
When organizations develop a product or service, they must communicate the benefits and values they are offering to both potential and current customers.  The integrated marketing communications (IMC) develop by the American Association of Advertising (4A’s) provides an approach for the delivery of messages to buyers.
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A Launch Marketing Plan for a High Street Brand That Has to Have International Appeal Marketing Report
11 pages (3344 words) , Download 0 , Report
Free
In the international fashion segment, the Inditex group is positioned at the top level. The organization is operating eight brands and they are having over 6,460 stores all around the world. Inditex Group's brands are aiming to sell trendy products with high quality and comfort provisions (Inditex.com, 2015).
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Distribution and Retail Marketing Essay
12 pages (3152 words) , Download 0 , Essay
Free
The distribution channel acts as the marketer’s bridge to the consumer market. Channel design is a critical fact when it comes to marketing and distribution since it creates a competitive advantage that distinguishes market players between winners and losers.
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Old Spice Campaign Marketing Case Study
5 pages (1491 words) , Download 0 , Case Study
Free
Initially, the ad would present an obvious meaning that would not make sense to the woman in the shower wash context. It is only when information or knowledge provided earlier in the advertisement, such as the Old Spice lady meeting the Old Spice man, will this situation be resolved and considered humorous (Galloway, 2009).
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Marketing Strategy of Mercedez Benz Marketing Essay
12 pages (3464 words) , Download 0 , Essay
Free
Theories or conceptual frameworks will be employed to try and explain how advertising works at both macro and micro levels with regard to Mercedes Benz. A conclusion based on the arguments obtained from the above discussion will be drawn. This will assist in determining what the assignment has taught one with regard to advertising and what it means for a big company such as Mercedes-Benz.
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Nokia Brand Management Consultancy Marketing Report
12 pages (3624 words) , Download 0 , Report
Free
The mobile phone brand is renowned for its reliability and durability in the mobile phone sector. In the past few years, the organization signed an agreement with Microsoft and since then it has released several phones under the umbrella Windows. Microsoft mobile was born as a result of Microsoft’s acquisition of Nokia’s devices and services.
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Examining the Influence of Culture on KFC in Chinese Market Marketing Research Proposal
10 pages (2797 words) , Download 0 , Research Proposal
Free
Despite the obviously unbeatable model, KFC still faced challenges due to cultural differences. Despite the effectiveness of their business model, most of their restaurants were always empty at the start. It was important that they find a quick solution quickly for that matter. KFC had to twitch its original business model to fit totally in the environment.
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Customer-Corporation Relationship Marketing Case Study
12 pages (3536 words) , Download 0 , Case Study
Free
To attract customers through relationship marketing, advertising, promotion, and branding methods are used. To retain customers’ relationship marketing employs tactics, which include the right quantity and quality, competitive prices, customer satisfaction focus loyalty cards, and employing excellent customer service (Egan and Harker, 2005:130).
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Analysis of Tescos Profitability in China Marketing Research Proposal
10 pages (2818 words) , Download 0 , Research Proposal
Free
Tesco utilizes innovation methods that aim to meet the demands of society while making more money for its ventures. The problem is that the Chinese market is not like the rest where Tesco has been doing well. Tesco has to make more changes to its business programs, and this analysis examines whether China has met the core demands that Tesco places when working on various products.
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The Moral Limits of Markets Marketing Coursework
8 pages (2276 words) , Download 1 , Coursework
Free
This was described appropriately by Michael Sandel by stating that aspects that were initially market economies developed into market societies (Sandel, 2013). Presently, a person can purchase almost anything or can give a bribe to get anything with even students at high school level being paid so that they can read. 
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Analyses of Advertisements of Old Spice, Dolce & Gabbana, Cannery Row and Others Marketing Book Report/Review
6 pages (1500 words) , Download 2 , Book Report/Review
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The advert focuses on the rhetoric image of Scarlett Johansson‘s lips as the central pictorial apex. This together with the positioning of her body as if being caresses indicates the idea of being special, precious and beautiful. The mise-en-scene of soft glamorous pale aura and golden colors are symbolic of wealth and luxury.
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Cross Borders Mergers and Acquisitions on Management Activities in Market Economies Marketing Research Paper
14 pages (4521 words) , Download 0 , Research Paper
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The paper "Cross Borders Mergers and Acquisitions on Management Activities in Market Economies" is a perfect example of a marketing research paper. Cross-border mergers have increased in the recent past with a huge expansion witnessed on international trade and relations as a result. Many people associate this trend with the increase in global technology and trade (Zhang, 2014, p.140).
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English Sportswear Companies Cash in on Brands Marketing Coursework
10 pages (2640 words) , Download 1 , Coursework
Free
The company may also take advantage of the brand to allow the customers to pay high prices so that they receive the goods and services. The research will elaborate on the ways in which business enterprises take advantage in relation to branding and customer loyalty. 
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German FDI in China Marketing Case Study
10 pages (2949 words) , Download 0 , Case Study
Free
The paper "German FDI in China" is an outstanding example of a marketing case study. Foreign Direct Investment involve a country investing heavily in another country for the purposes of gaining entry into a foreign market without having to export their products to that county. German for instance has increased its FDI in China making it the largest trading partner to China from Europe.
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Marketing Orientation and Product Orientation Marketing Assignment
6 pages (1743 words) , Download 1 , Assignment
Free
Marketing is all about looking out and meeting the customer needs and wants and developing a strategy. Two things needed to understand the marketing world are orientations of the product and marketing. (Time, F. 2015).  Businesses look at these two things differently and therefore shape their marketing strategies accordingly.
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Retailing as an International Industry Marketing Research Paper
14 pages (3932 words) , Download 0 , Research Paper
Free
The paper "Retailing as an International Industry" is a perfect example of a marketing research paper. The paper presents an argument of the ever-changing dynamics of retailing and the vital role it plays within modern economics. The internationalisation of its operations and its sourcing has been key to this new direction, especially over the past few decades.
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Ethical Issues in Social Media Marketing Marketing Research Paper
10 pages (2981 words) , Download 0 , Research Paper
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The paper "Ethical Issues in Social Media Marketing" is an outstanding example of a marketing research paper. The study looks at the factors that are perceived to be unethical in social media marketing. Social media marketing is important for many small and medium businesses and the proper implementation can ensure the success of an organization.
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