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Marketing Essays

Result for Subject Marketing:
19914 essays
Effects of Message Modality and Appeal on Advertising Acceptance Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Effects of Message Modality and Appeal on Advertising Acceptance " Is a great example of a Marketing Case Study. The majority of these residents have families of around five members each. This boom is a result of the urban migration of the middle-class group. According to the City Growth Pan conducted recently, it is anticipated that the population will increase in the next three years.
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Integrating Marketing Communication Marketing Term Paper
7 pages (1750 words) , Download 0 , Term Paper
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The paper "Integrating Marketing Communication " is a wonderful example of a Marketing Term Paper. This paper aims at evaluating the benefits of implementing integrated marketing communication (IMC) for the School of Culture and Communication (SCC) of the University of Melbourne. The school has already developed several media platforms. 
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Linking Service Design to Value Creation Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Linking Service Design to Value Creation" Is a great example of a Marketing Case Study. The quality of services offered by a business can only be improved if there is a clear understanding of the service delivery process and the interactions between the organization and its customers. A service Blueprint is a technique used to understand the interactions. 
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Market Segmentation Communication and Consumer Decision-Making Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
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The paper "Market Segmentation Communication and Consumer Decision-Making" Is a great example of a Marketing Assignment. Marketing of a product is a very engaging phenomenon that requires the people who carry it out to fully understand the activities that are to be carried out. The marketing of a product is one that will determine the speed at which products will move the market.  
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Ideas in Marketing Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Ideas in Marketing" Is a perfect example of a Marketing Case Study. The tattoo industry is one of the industries that have gained much attention in the Australian market in recent times. Today, many young people in Australia like having tattoos on their bodies since it enables them to show their social status.
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Importance of Both Pioneers and Follower Strategies in the Sustainable Success of Firm Marketing Coursework
19 pages (5406 words) , Download 0 , Coursework
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The paper "Importance of Both Pioneers and Follower Strategies in the Sustainable Success of Firm" is a great example of marketing coursework. As argued by Schnaars (2002) that the choice of market entry either pioneer or followers is one of the major reasons for success or failure of new products or business organization.
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Boycott Campaigns - Nestle Infant Formula Marketing Case Study
17 pages (4894 words) , Download 0 , Case Study
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The paper "Boycott Campaigns - Nestle Infant Formula" is a good example of a marketing case study. Sen, Gurhan-Cali & Morwitz (2001) observes that while the deliberate product boycott by consumers or interest groups have been in existence for a while, the increasing product boycott on international firms constitutes a massive threat to these companies in relation to internationalisation, competitiveness and marketing activities.
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Services Marketing at Coast Dynamics Marketing Case Study
9 pages (2499 words) , Download 0 , Case Study
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The paper "Services Marketing at Coast Dynamics " is a perfect example of a marketing case study. I together with my friends were looking for a place that we could go in order to celebrate the New Years Eve. We, therefore, opted to purchase our tickets at the “Cunard Centre” that was established by the East Coast Dynamics since some of our friends had also confirmed attending the same event.
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Analysis and Reflection upon the Methodological Choices Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
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The paper "Analysis and Reflection upon the Methodological Choices" is a perfect example of marketing coursework. Research methodologies impact the generalizability and validity of any study and in turn advance knowledge and particularly in business. Innovation can be strongly be supported by research methodologies and design.
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The Impact of Social Media and Viral Marketing on the Film Industry Marketing Coursework
8 pages (2424 words) , Download 0 , Coursework
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The paper "The Impact of Social Media and Viral Marketing on the Film Industry" is an outstanding example of marketing coursework. Social media and viral marketing are some of the latest strategies that are employed in the promotion and advertising of goods and services. There are aspects that have to be fulfilled in order to make a campaign go viral as explained by Mills (2012) in his article.
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Uncertainty Avoidance and Masculinity versus Femininity Marketing Coursework
9 pages (2250 words) , Download 0 , Coursework
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In this essay, a critical comparison of the two cultural dimensions is presented. This is done in relation to how the two dimensions influence variables on buyer behavior, communication, and negotiation styles across national borders. In the first one, a brief introduction to the two frameworks of cultural dimensions is presented.
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High Context Culture and Low Context Culture Marketing Coursework
7 pages (2193 words) , Download 0 , Coursework
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The paper "High Context Culture and Low Context Culture" is a good example of marketing coursework. Different cultural backgrounds tend to make people communicate in different ways. It is from this point of departure that analysis of the different cultural context; low and high contexts are worth studying.
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Australias International Marketing Opportunities Marketing Assignment
8 pages (2065 words) , Download 0 , Assignment
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The paper "Australia’s International Marketing Opportunities" is a perfect example of a marketing assignment. All the Australian people greatly benefit from trade due to an increase in trade, which eventually leads to the creation of more Australian jobs and thus leading to the delivery of more job opportunities for most Australian businesses.
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Internal Factors that Govern Consumers Decision-Making Process for a Mattress Product Marketing Coursework
8 pages (2393 words) , Download 0 , Coursework
Free
The paper "Internal Factors that Govern Consumer’s Decision-Making Process for a Mattress Product" is a great example of marketing coursework. Today, the marketplace is snowed under many products and services. However, all these products and services are being controlled with the consumer’s decision-making process.
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How Internal Factors of Consumers Affect the Purchase of a Mobile Phone Marketing Case Study
10 pages (2955 words) , Download 0 , Case Study
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The paper "How Internal Factors of Consumers Affect the Purchase of a Mobile Phone" is a perfect example of a case study on marketing. Consumers are faced daily with making purchase decisions, some of which are little while some are big. The aim of this paper is to explore internal factors affecting the purchase decision-making of consumers.
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Internal Factors Influencing Consumers Decision-Making Process for Beer Brands Marketing Case Study
9 pages (2534 words) , Download 0 , Case Study
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The paper "Internal Factors Influencing Consumer’s Decision-Making Process for Beer Brands" is a good example of a marketing case study. There are several factors that impact people’s purchasing decisions. Individuals are conditioned in specific ways to select from many alternative products or services and make alternative buying decisions.
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Analysis of the Demand for Coca Cola Marketing Case Study
8 pages (2104 words) , Download 0 , Case Study
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The paper 'Analysis of the Demand for Coca Cola " is an outstanding example of a marketing case study. Consumer behaviour is an important subject of study as intensifying competition has made it imperative that the businesses understand the different factors which have an influence on customer purchasing behaviour while looking to purchase a product or service.
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Overview of the Banking Industry and Consumer Behaviour Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper 'Overview of the Banking Industry and Consumer Behaviour" is a great example of a marketing case study. Consumer behaviour has been and continues to be an area of interest for researchers and marketers within business and organizations. Consumer behaviour is best defined in terms of the decisions that consumers make in selecting and purchasing products and services, and the activities that accompany these buying and consumption decisions.
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Social Media Importance for Businesses Marketing Assignment
8 pages (2207 words) , Download 0 , Assignment
Free
The paper "Social Media Importance for Businesses" is a good example of a marketing assignment. According to Facebook, the user privacy is extremely imperative to the company, and so they formulated a Data Use Policy to make crucial revelations concerning how the user can make use of Facebook to share information with their friends as well as how the company gather and can utilize the user information and content.
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Consumer Behavior and Decision Making Process Issues Marketing Coursework
8 pages (2465 words) , Download 0 , Coursework
Free
The paper "Consumer Behavior and Decision Making Process Issues" is a great example of marketing coursework. Every day, consumers are faced with the challenge of making decisions on whether to buy particular products or not. Some of the most widely used products in the country are cosmetic and beauty products.
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Analyzing the Internal Factors Influencing Consumer Decision Marketing Coursework
8 pages (2458 words) , Download 0 , Coursework
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The paper 'Analyzing the Internal Factors Influencing Consumer Decision" is a perfect example of marketing coursework. Today’s market has been flooded with a wide variety of products and services. In addition, technology has been in constant improvement; new products are being introduced into the market.
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Consumer Decision-Making - Purchasing Refrigerator Marketing Coursework
9 pages (2773 words) , Download 0 , Coursework
Free
The paper "Consumer Decision-Making - Purchasing Refrigerator" is an outstanding example of marketing coursework. Household products are diverse and hold specific roles in the home. Families and individuals purchase these products depending on; age, gender, frequency of use, social status and income levels. Refrigerator (Fridge) is one item that is commonly used in the household.
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Role of Brand When Purchasing Smartphones Marketing Coursework
8 pages (2264 words) , Download 0 , Coursework
Free
The paper "Role of Brand When Purchasing Smartphones" is a good example of marketing coursework. Smartphone has changed the way we do things; it has played a crucial role in the way today’s society interacts with each other. Today’s Smartphone is taking the place of the computer making it possible to execute a lot of activities using small pieces of devices.
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Consumer Buying Decisions and Decision-Making Process: Coca-Cola Company Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
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The paper "Consumer Buying Decisions and Decision-Making Process: Coca-Cola Company" is a great example of a marketing case study. Business entities aim at marketing their products to the public. However, consumers have their own behavior of consumption. Consumer consumption must undergo a series of steps known as consumer buying decisions.
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Influences of Internal Factors on Consumer Decision-Making Processes: Shoes Marketing Case Study
8 pages (2161 words) , Download 0 , Case Study
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The paper "Influences of Internal Factors on Consumer Decision-Making Processes: Shoes" is a perfect example of a marketing case study. Shoes are a necessity product that falls within the clothing segment of the basic human needs and thus, it is needed by all regardless of their respective income groups.
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Five Stages of Decision Making Process Marketing Coursework
8 pages (2316 words) , Download 0 , Coursework
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The paper "Five Stages of Decision Making Process " is an outstanding example of marketing coursework. A consumer can either be a person or a group of people that enjoy the use of the final product or services. Normally consumers exchange for the service or product with a money equivalent to the value of the product or service.
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Consumer Decision-Making - Windows 2008 Marketing Case Study
8 pages (2181 words) , Download 0 , Case Study
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The paper "Consumer Decision-Making - Windows 2008 " is a good example of a marketing case study. Presently, a challenging idea for marketer’s lies in identifying consumer purchases and what they will not purchase. Closely linked to this is when and why they purchase a particular service or product.
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Process of Purchase Decision Making Process, Marketing Mix, Market Segmentation Marketing Coursework
8 pages (2198 words) , Download 0 , Coursework
Free
The paper "Process of Purchase Decision Making Process, Marketing Mix, Market Segmentation" is a great example of marketing coursework. Different theories have been developed to explain consumer behaviour in relation to different products in the market. Demand for smartphones is influenced by various factors in the market.
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Recognition, Information Search, Alternatives Evaluation, Purchasing and Post-Purchasing Stages Marketing Coursework
8 pages (2356 words) , Download 0 , Coursework
Free
The paper "Recognition, Information Search, Alternatives Evaluation, Purchasing and Post-Purchasing Stages" is a perfect example of marketing coursework. The global market is increasingly growing competitive. In this regard, market structures and organizational marketing approaches are increasingly changing due to the changing market needs.
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Consumer Decision-Making Challenges Marketing Coursework
8 pages (2176 words) , Download 0 , Coursework
Free
The paper "Consumer Decision-Making Challenges" is an outstanding example of marketing coursework. Consumer behaviour refers to the behaviour displayed by the consumers when they are searching for, purchasing when using when evaluating and even when they are disposing of the products and services which they expected to satisfy their own needs.
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Re-Engineering Business Processes Through Application Service Providers Marketing Case Study
12 pages (3342 words) , Download 0 , Case Study
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The paper "Re-Engineering Business Processes Through Application Service Providers" is a great example of a case study on marketing. With the recent developments in e-commerce, several companies which enable the customer to transfer money, get paid, and buy online have been founded. One of the oldest and most reputable companies is PayPal.
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Consumers Decision Making-Process When Purchasing Clothes Marketing Coursework
8 pages (2476 words) , Download 0 , Coursework
Free
The paper "Consumer’s Decision Making-Process When Purchasing Clothes" is a perfect example of marketing coursework. Consumers display different behaviors when they seek to purchase a product. Various internal factors influence their behaviors and their decisions at the various levels of the decision-making process.
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Influence of Different Internal Factors on Consumer Decision Making Process Marketing Coursework
8 pages (2000 words) , Download 0 , Coursework
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The paper "Influence of Different Internal Factors on Consumer Decision Making Process" is an outstanding example of marketing coursework. Hutchinson, (2005) views consumer behavior as factors explaining why, how, and where consumers as well as the process they use in selecting, securing, using, and disposing of products, experiences, ideas, or services to satisfy needs and the effect this has on them and the society.
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Reasons for Using Marketing Metrics Marketing Coursework
7 pages (2142 words) , Download 0 , Coursework
Free
The paper "Reasons for Using Marketing Metrics " is a good example of marketing coursework. Marketing measurement is one of the strategies which is applied by marketers to ensure that their organizations succeed in the market by achieving competitive advantage. Marketing enables an organization to create awareness of the products and services it offers to customers and why they think their products are unique in the market.
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External Factors Affecting Consumer Behaviour of Popcorn-Eating Movie Goers Marketing Coursework
16 pages (4735 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Consumer Behaviour of Popcorn-Eating Movie Goers" is a perfect example of marketing coursework. Popcorn is eaten in theatres mostly as a ritual. The ritual-like consumption of popcorn started during the Great Depression, when theatregoers, pressed by the hard economic times, realised that popcorn was even cheaper than candy bars.
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Infosys Consulting Company Success Factors Marketing Case Study
6 pages (1725 words) , Download 0 , Case Study
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The paper "Infosys Consulting Company Success Factors " is a perfect example of a marketing case study. Infosys Consulting Company decided to put in place measures to improve on its productivity. The measures were important in ensuring that the company is able to achieve its growth and development.
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Competing on the Edge Approach and the Scenario Thinking Approach Marketing Coursework
8 pages (2419 words) , Download 0 , Coursework
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The paper 'Competing on the Edge Approach and the Scenario Thinking Approach" is a great example of marketing coursework. In the business world, competition is always very tough. Every business owner has to know how his/her business will survive in the market due to the competition that exists. It is imperative for the managers of any business to observe the market, and come up with the necessary strategies to survive within the tough market.
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Marketing Communication Plan for Samsung Galaxy College Discount Program Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
Free
The paper "Marketing Communication Plan for Samsung Galaxy College Discount Program" is a good example of marketing coursework. The plan is written with consideration of the tactics to be employed to raise awareness of the Samsung galaxy phone discount program. This program is aimed at challenging the less than favourable opinion of Samsung galaxy phone among students.
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Elements of Integrated Marketing Communication Marketing Coursework
16 pages (4224 words) , Download 0 , Coursework
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The paper "Elements of Integrated Marketing Communication" is an outstanding example of marketing coursework. The marketing function has been changing over time because of the changing demands in the market. Many organizations which have experienced increased growth must have had effective marketing systems which focus on the needs and demands of the customers.
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The Process of Marketing and Selling Coffee to International Markets Marketing Case Study
16 pages (4346 words) , Download 0 , Case Study
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The paper "The Process of Marketing and Selling Coffee to International Markets " is a perfect example of a marketing case study. Organizations rely on marketing to sell and communicate their activities and products to the general public. There are several marketing communications methods deployed by organizations to ensure they reach their target clientele with ease and conquer the market.
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Integrated Marketing Strategy Adopted by General Motors Marketing Case Study
15 pages (4207 words) , Download 0 , Case Study
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The paper "Integrated Marketing Strategy Adopted by General Motors" is a good example of a marketing case study. Communication with customers is a vital aspect that shapes the manner in which organizations perform and determines the chances of succeeding or not. Identifying and using the correct channel through which proper implementation of integrated marketing tools will help to shape the performance and determine the long-term success.
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Four Models of Public Relations in Conjunction with the Persuasion Theories of Communication Marketing Coursework
7 pages (1945 words) , Download 0 , Coursework
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The paper "Four Models of Public Relations in Conjunction with the Persuasion Theories of Communication" is a great example of marketing coursework. When James Grunig and his fellow researcher Bob Hunt came up with the four models of public relations in 1984, it is inconceivable that they thought it would be universally applicable for the coming years.
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Analysis of Planned and Emergent Approaches to Strategy Marketing Coursework
8 pages (2352 words) , Download 0 , Coursework
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The paper "Analysis of Planned and Emergent Approaches to Strategy " is a good example of marketing coursework. Strategic business planning helps to improve the performance of an organization. This is because strategic planning helps to set long term goals which will help to improve the satisfaction of the customers.
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Factors That Affect the Consumers Decision-Making Process Marketing Coursework
15 pages (4294 words) , Download 0 , Coursework
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The paper "Factors That Affect the Consumer’s Decision-Making Process " is a perfect example of marketing coursework. The consumer’s decision-making process is influenced by a number of external factors. These factors determine the type or brand of products and services that the consumer will purchase.
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External Factors Influencing Customers Decisions Marketing Coursework
18 pages (4963 words) , Download 0 , Coursework
Free
The paper "External Factors Influencing Customers Decisions" is a great example of marketing coursework. The global market consists of customers who have different perceptions and views about the products and services presented to them by entrepreneurs, and manufacturers. Their perceptions vary with diversities in cultural backgrounds, social classes, husband-wife relationships, opinions, and policymakers.
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External Factors Affecting Consumer Purchase Decision of a Mobile Phone Marketing Coursework
19 pages (5228 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Consumer Purchase Decision of a Mobile Phone" is an outstanding example of marketing coursework. Consumers make purchase decisions daily some of which are simple while others are complex, thus requiring more effort. Some decisions are routine requiring less effort while some are totally new.
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Process of Developing Plans and Strategies Marketing Coursework
6 pages (1500 words) , Download 0 , Coursework
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The paper "Process of Developing Plans and Strategies" is a good example of marketing coursework. The strategy is a term that has come to be embraced by many organizations. Organizations build plans and devise ways to achieve certain set objectives. The needed resources are organized and manipulated in order to get the desired outcome.
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Why Marketing Is All about Selling Products Marketing Coursework
8 pages (2135 words) , Download 0 , Coursework
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The paper "Why Marketing Is All about Selling Products" is a perfect example of marketing coursework. Throughout the good economic periods and bad ones, marketing has remained the essential role of all businesses (Goldstein & Lee, 2005, p.213). Recognizing and satisfying the customers’ needs with products which provide value and whose attributes are noticeably communicated is the major idea of all business.
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Planned and Emergent Approaches to Strategies Marketing Coursework
8 pages (2313 words) , Download 0 , Coursework
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The paper "Planned and Emergent Approaches to Strategies" is an outstanding example of marketing coursework. The primary focus of every business has been identifying strategies in order to enhance the achievement of the set objectives. A good strategy is one that is workable. A workable strategy is thought of in terms of the following; organization, resource allocation and change.
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Consumer Decision-Making - External Factors When Purchasing of Smartphone Devices Marketing Coursework
15 pages (4007 words) , Download 0 , Coursework
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The paper 'Consumer Decision-Making - External Factors When Purchasing of Smartphone Devices " is a good example of marketing coursework. Smartphone has changed the way we do things; it has played a crucial role in the way today’s society interacts with each other through SMS conversation, phone calls, downloading and playing games, social media browsing among others.
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