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Marketing Essays

Result for Subject Marketing:
19901 essays
Green Marketing and CSR Marketing Coursework
14 pages (3821 words) , Download 0 , Coursework
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The paper "Green Marketing and CSR" is an outstanding example of marketing coursework. Companies and organizations are currently in a business environment which seems to be more committed to various societal issues. This has in a way forced them to embrace both green marketing and corporate social responsibility.
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Social Networking and Consumer Behavior Marketing Coursework
14 pages (3893 words) , Download 0 , Coursework
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The paper "Social Networking and Consumer Behavior" is an outstanding example of marketing coursework. Social networking has taken a new dimension in the modern world because it influences the manner in which people in different societies interact with each other. As a result, online social networks have broken barriers of communication which existed in the past.
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Valued Material Possessions, Sense of Linkage and Stability of a Consumer Marketing Coursework
8 pages (2230 words) , Download 0 , Coursework
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The paper "Valued Material Possessions, Sense of Linkage and Stability of a Consumer" is a good example of marketing coursework. Schultz, Kleine and Kernan (1999) state that, “we surround ourselves with valued material possessions as a matter of our lives taking the course. A sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence.”
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Pepsi Max & Doritos: Situation Analysis Marketing Case Study
6 pages (1789 words) , Download 0 , Case Study
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The paper "Pepsi Max & Doritos: Situation Analysis " is a great example of a marketing case study. This marketing strategy of communication is geared towards Pepsi max & Doritos with the aim of increasing the customer base of the company product. According to the Australian market statistics, the most recent market survey shows the Pepsi Max &Doritos products having being ranked position 26th overall.
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Samsung Smartphones Overview Marketing Case Study
30 pages (7658 words) , Case Study
Nobody downloaded yet
The paper "Samsung Smartphones Overview" is a perfect example of a marketing case study. Samsung is one of the leading companies in the world specifically in the field of electronics and mobile phones, therefore for this company to maintain its title in this field is far much important since it is facing high completion in the market, for example, Nokia, Motorolla, Erickson and may other upcoming companies in this industry.
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Coles Situational Analysis and Marketing Objectives Marketing Case Study
6 pages (1668 words) , Download 0 , Case Study
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The paper "Coles Situational Analysis and Marketing Objectives" is a great example of a marketing case study. With the growth of supermarket retail chains, there has been increased competition and hence the need for carrying out market analysis. This paper reflects on appropriate marketing objectives, target markets and positioning and overall approach to the appropriate marketing mix.
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What Role Do Public Relations Play in TAMS Activities Marketing Coursework
7 pages (1959 words) , Download 0 , Coursework
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The paper "What Role Do Public Relations Play in TAMS’ Activities" is a good example of marketing coursework. The position of the Australian Medical Association is that electronic health records are a timely intervention which would enhance health outcomes. However, the association asserts the concerns of doctors regarding the weaknesses of the system.
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Communications Strategy Development - People with Disabilities Marketing Coursework
7 pages (1993 words) , Download 0 , Coursework
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The paper 'Communications Strategy Development - People with Disabilities " is a great example of marketing coursework. People living with various forms of disabilities in the society should undergo through various support programs and services; these are supposed to be provided through grants and backing to ensure that ha most of them who have the self-drive force and can stand on their own get the opportunity to be self-employed.
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Communication Technologies & Change Marketing Coursework
10 pages (2779 words) , Download 0 , Coursework
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The paper "Communication Technologies & Change" is a perfect example of marketing coursework. An ever-changing workplace landscape is one of the major causes of all manner of tension, including personal and family, face by today’s workers. One of these changes in the workplace is communication technologies (Farias and Bender 2010).
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Procter and Gamble Marketing Plan Marketing Case Study
12 pages (3637 words) , Download 0 , Case Study
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The paper "Procter and Gamble Marketing Plan" is an outstanding example of a marketing case study. Procter and Gamble is a leading consumer goods multinational company that serves customers in more than 180 countries across the globe. It operates both locally and globally and deals with a variety of brands.
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Forces of International Marketing Environment in Australia Marketing Case Study
6 pages (2134 words) , Download 0 , Case Study
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The paper "Forces of International Marketing Environment in Australia" is a great example of a marketing case study. The concept of international marketing has gained a lot of momentum in the last few decades, especially due to the integration of international markets. Markets throughout the world have become interdependent of each other as different countries seek to maximize their international trade orientation.
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Perceived Value and Its Importance to Consumer Behaviour and Marketing Marketing Coursework
6 pages (1911 words) , Download 0 , Coursework
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The paper "Perceived Value and Its Importance to Consumer Behaviour and Marketing" is a perfect example of marketing coursework. The concept of perceived value theorises a product’s worth as perceived by the consumer. In economic terms, the concept of perceived value has generally been associated with desirability and utility of a product (Malhotra 2011).
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Chinese Consumer Dynamics in relation to Consumerism Marketing Case Study
9 pages (2579 words) , Download 0 , Case Study
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Generally speaking, the paper "Chinese Consumer Dynamics in relation to Consumerism" is an outstanding example of a marketing case study. China has a population of 1.3 billion possible consumers with a rising buying power. The country has recently ranked the second-fastest growing economy in the globe.
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BYD Vehicle Company into Market between Brazil and Italy Marketing Case Study
8 pages (2394 words) , Download 0 , Case Study
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The paper "BYD Vehicle Company into Market between Brazil and Italy" is a good example of a marketing case study. One of the countries that BYD can enter is Brazil. This is because the Brazilian automotive industry possesses the largest market share in Latin America, that is about 80%, and this contributes 5% to the country’s GDP (Market Alerts, 2013).
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Studying Consumer Behavior Is Really Essential Marketing Coursework
8 pages (2324 words) , Download 0 , Coursework
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The paper "Studying Consumer Behavior Is Really Essential" is a great example of marketing coursework. Studying consumer behavior has a great influence on how marketers develop their strategies, for example, in market segmentation. Consumer behavior is a concept that has become essential in the market over recent years due to the ability of marketers to analyze buying behavior (Sigurdsson, 2013).
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Importance of Understanding Consumer Behaviour Marketing Coursework
8 pages (2423 words) , Download 0 , Coursework
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The paper "Importance of Understanding Consumer Behaviour" is an outstanding example of marketing coursework.  In marketing, the actions of customers and potential consumers highly influence how marketers develop their strategies.  Analysing consumer behaviour leads to efficiency in market planning.
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Importance of Consumer Behavior to Marketing Strategies Marketing Coursework
8 pages (2477 words) , Download 0 , Coursework
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The paper "Importance of Consumer Behavior to Marketing Strategies" is a good example of marketing coursework. A marketing strategy can be defined as the process of combining the marketing goals in form of a comprehensive plan which allows it to channel its resources on optimal opportunities in the marketing with the aim of increasing the company’s sales and hence achieve competitive advantage.
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Overall Model of Consumer Behavior Marketing Coursework
8 pages (2382 words) , Download 1 , Coursework
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The paper "Overall Model of Consumer Behavior" is a perfect example of marketing coursework. Consumer behavior refers to a study or an examination of how various consumers of different products behave in the purchasing of goods, products, and services that they require. Consumer behavior normally looks at how different types of consumers, from organizations, individuals and even groups.
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The Gaps Model of Service Quality Marketing Coursework
9 pages (2711 words) , Download 0 , Coursework
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In general, the paper "The Gaps Model of Service Quality" is an outstanding example of marketing coursework. The ultimate focus of many marketers is based on meeting the customer needs, from a one-time sales to repeated sales, by considering the long and medium-term perspective more than the short term.
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Beiersdorfs Marketing Strategy for Nivea Sun Marketing Case Study
7 pages (2024 words) , Download 1 , Case Study
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The paper "Beiersdorf’s Marketing Strategy for Nivea Sun" is a good example of a marketing case study. Beiersdorf is a German company that was founded in 1882 as a manufacturer of medical plasters. It was later sold, and with this step, the owners diversified into the production of a wide range of beauty products. Today, the company deals in three major global brands: Nivea, La Prairie and Eucerin.
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Why Evaluation of Consumer Behaviour Is Important for Successful Marketing Marketing Coursework
9 pages (2406 words) , Download 0 , Coursework
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The paper "Why Evaluation of Consumer Behaviour Is Important for Successful Marketing" is a great example of marketing coursework. Consumer behaviour encompasses all those activities which are directly involved in the process of obtaining, consuming and disposing of products and services. These include the decisions and processes that come prior to and after these actions.
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Issues in B2B Marketing within Context of CRM - Adelaide Brighton Cement Ltd Marketing Case Study
8 pages (2449 words) , Download 0 , Case Study
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The paper "Issues in B2B Marketing within the Context of CRM - Adelaide Brighton Cement Ltd" is a perfect example of a marketing case study. Competitive advantage is critical as it enables firms to acquire market leadership (Brodie, Coviello & Winklhofer, 2008, p.84). For a business to succeed and acquire market leadership one integral aspiration is to attract and retain customers.
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Consumer Behaviour for the Successful Development of Marketing Strategy - McDonalds Marketing Case Study
9 pages (2589 words) , Download 0 , Case Study
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The paper "Consumer Behaviour for the Successful Development of Marketing Strategy - McDonald's" is a great example of a marketing case study. As the 21st century continues to unfold, we can observe numerous changes and developments happening around with all the firms in every sector trying to sustain pace with these changes and different needs of the individuals (Cai & Shannon 39).
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Consumer Behaviour Effect on Development and Implementation of Marketing Strategy Marketing Coursework
8 pages (2298 words) , Download 0 , Coursework
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The paper "Consumer Behaviour Effect on Development and Implementation of Marketing Strategy" is a perfect example of marketing coursework. Consumer behaviours have existed since the art of trading was discovered in the ancient world. These behaviours have shaped how products are sold and the methods used to market the goods and services.
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Consumer Behaviour and Implementation of Marketing Strategy Marketing Literature review
8 pages (2421 words) , Download 0 , Literature review
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The paper "Consumer Behaviour and Implementation of Marketing Strategy" is an outstanding example of a marketing literature review. For a business to attain market leadership, products and services it offers should be able to address the demands of customers by creating, delivering & capturing the desired value (Kim & Mauborgne, 2004, p.7).
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Marketing Strategy Based on Fan Behaviour - Melbourne Heart FC Marketing Case Study
10 pages (3145 words) , Download 0 , Case Study
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The paper "Marketing Strategy Based on Fan Behaviour - Melbourne Heart FC " is a great example of a marketing case study. Scores of football teams, in both professional as well as minor leagues, are now knowledgeable on how to connect with their loyal fans. They interact with fans, they begin dialogues, and they take part in the general sports experience; thus, boosting business (Yoh, Pai, & Pedersen, 2009).
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Terroir in the Yarra Valley Marketing Case Study
6 pages (1831 words) , Download 0 , Case Study
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The paper "Terroir in the Yarra Valley" is a perfect example of a marketing case study. There are several wines growing regions in the world with a rich history tracing back to the growth of an industry that started in Europe. Winegrowing is an art that has evolved over time from Europe and it has spread to a region considered as New World regions.
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Fernwood Fitness Centre - Methods of Reaching Customers in the Target Market Marketing
7 pages (1750 words) , Download 0
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The paper “Fernwood Fitness Centre - Methods of Reaching Customers in the Target Market“ is a  spectacular variant of a business plan on marketing. Fernwood Fitness Centre is a women fitness and health business that will create a customized environment which ensures women meet their health and fitness goals in life.
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Ali Baba Restaurant - Service Maping of the Delivery Systems and Customer Expectation and Satisfaction Marketing
10 pages (2500 words) , Download 0
Free
The paper “Ali Baba Restaurant - Sеrviсе Mаррing of the Delivery Systems and Сustоmеr Ехресtаtiоn and Sаtisfасtiоn“ is a  meaty variant of a report on marketing. The restaurant is of an Australian origin, located at Mediterranean cuisine. The following flow chart shows the organization of its service delivery activities.
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Australian Cafe's Marketing Mix Strategy and a Need to Maintain a Creative List of Meals and Beverages Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper “Australian Cafe's Marketing Mix Strategy and a Need to Maintain a Creative List of Meals and Beverages“ is a  persuasive variant of a case study on marketing. Marketing objectives must clear so as to measure how well a plan ought to work. Objectives communicate what needs to be achieved by the business.
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Digital Marketing - Vinomofo Company's Website against Vintage Cellars Marketing Speech or Presentation
12 pages (3000 words) , Download 0 , Speech or Presentation
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The paper “Digital Marketing - Vinomofo Company’s Website against Vintage Cellars“ is a  worthy variant of a presentation on marketing. Slide 2 presents the cover page of this presentation. The aim of this presentation is to analyze Vinomofo Company’s website against Vintage cellars one of its main competitors in the Australian market.
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Major Issues in Market Principles Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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It is a phablet and provides superior services compared to other smartphones. The company’s model has a six-inch screen with a superior display. It also has a metallic body which ensures that it is strong and does not easily break (Zhou, 2014). The product has been hailed as one of the best products from the technology company.
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Seafood Market Analysis of Malaysia and Indonesia Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
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The demand for seafood appears to be growing steadily over the years for several reasons such as the rise in living standards, ease of availability as compared to other meats, more reasonable pricing as well as the growing appreciation among consumers of the various alternative forms of healthy foods. There have been a lot of food safety concerns.
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The Social Construction Of Brand Meaning Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "The Social Construction Of Brand Meaning " is a perfect example of a Marketing Case Study. Social media has enabled and accelerated the social construction of brand meaning; however, not all brand communications are authentic and trustworthy (Bourdieu, 2014). The sole aim of this essay is to find solutions to the constant chaos emerging from ideologies. 
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Role of Social Media in Brand Management Marketing Essay
7 pages (1750 words) , Download 0 , Essay
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The paper "Role of Social Media in Brand Management" is a perfect example of a Marketing Essay. There has been an ongoing argument in the recent past related to the notion related to branding in regards to numerous social media platforms. For instance, Facebook, which is one of the most popularly used online sites, continues has hit the billion users’ mark. 
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When Brands Seem Human Do Humans Act Like Brands Marketing Essay
8 pages (2000 words) , Download 0 , Essay
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The paper "When Brands Seem Human Do Humans Act Like Brands" is a wonderful example of a Marketing Essay. The dynamic and real-time interaction which social media has presented has brought about the required changes in brand management. Understanding the manner in which it impacts brand performance is critical for social media. 
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The Social Influence of Brand Community Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "The Social Influence of Brand Community" is a great example of a Marketing Case Study. Social media has been used by various organizations to market their products. The marketing departments within an organization have learned on the customer’s behavior and have in return created up social pages on Twitter, Facebook, and other social media platforms. 
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Effects of Message Modality and Appeal on Advertising Acceptance Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Effects of Message Modality and Appeal on Advertising Acceptance " Is a great example of a Marketing Case Study. The majority of these residents have families of around five members each. This boom is a result of the urban migration of the middle-class group. According to the City Growth Pan conducted recently, it is anticipated that the population will increase in the next three years.
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Integrating Marketing Communication Marketing Term Paper
7 pages (1750 words) , Download 0 , Term Paper
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The paper "Integrating Marketing Communication " is a wonderful example of a Marketing Term Paper. This paper aims at evaluating the benefits of implementing integrated marketing communication (IMC) for the School of Culture and Communication (SCC) of the University of Melbourne. The school has already developed several media platforms. 
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Linking Service Design to Value Creation Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Linking Service Design to Value Creation" Is a great example of a Marketing Case Study. The quality of services offered by a business can only be improved if there is a clear understanding of the service delivery process and the interactions between the organization and its customers. A service Blueprint is a technique used to understand the interactions. 
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Market Segmentation Communication and Consumer Decision-Making Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
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The paper "Market Segmentation Communication and Consumer Decision-Making" Is a great example of a Marketing Assignment. Marketing of a product is a very engaging phenomenon that requires the people who carry it out to fully understand the activities that are to be carried out. The marketing of a product is one that will determine the speed at which products will move the market.  
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Ideas in Marketing Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Ideas in Marketing" Is a perfect example of a Marketing Case Study. The tattoo industry is one of the industries that have gained much attention in the Australian market in recent times. Today, many young people in Australia like having tattoos on their bodies since it enables them to show their social status.
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Importance of Both Pioneers and Follower Strategies in the Sustainable Success of Firm Marketing Coursework
19 pages (5406 words) , Download 0 , Coursework
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The paper "Importance of Both Pioneers and Follower Strategies in the Sustainable Success of Firm" is a great example of marketing coursework. As argued by Schnaars (2002) that the choice of market entry either pioneer or followers is one of the major reasons for success or failure of new products or business organization.
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Boycott Campaigns - Nestle Infant Formula Marketing Case Study
17 pages (4894 words) , Download 0 , Case Study
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The paper "Boycott Campaigns - Nestle Infant Formula" is a good example of a marketing case study. Sen, Gurhan-Cali & Morwitz (2001) observes that while the deliberate product boycott by consumers or interest groups have been in existence for a while, the increasing product boycott on international firms constitutes a massive threat to these companies in relation to internationalisation, competitiveness and marketing activities.
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Services Marketing at Coast Dynamics Marketing Case Study
9 pages (2499 words) , Download 0 , Case Study
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The paper "Services Marketing at Coast Dynamics " is a perfect example of a marketing case study. I together with my friends were looking for a place that we could go in order to celebrate the New Years Eve. We, therefore, opted to purchase our tickets at the “Cunard Centre” that was established by the East Coast Dynamics since some of our friends had also confirmed attending the same event.
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Analysis and Reflection upon the Methodological Choices Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
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The paper "Analysis and Reflection upon the Methodological Choices" is a perfect example of marketing coursework. Research methodologies impact the generalizability and validity of any study and in turn advance knowledge and particularly in business. Innovation can be strongly be supported by research methodologies and design.
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The Impact of Social Media and Viral Marketing on the Film Industry Marketing Coursework
8 pages (2424 words) , Download 0 , Coursework
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The paper "The Impact of Social Media and Viral Marketing on the Film Industry" is an outstanding example of marketing coursework. Social media and viral marketing are some of the latest strategies that are employed in the promotion and advertising of goods and services. There are aspects that have to be fulfilled in order to make a campaign go viral as explained by Mills (2012) in his article.
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Uncertainty Avoidance and Masculinity versus Femininity Marketing Coursework
9 pages (2250 words) , Download 0 , Coursework
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In this essay, a critical comparison of the two cultural dimensions is presented. This is done in relation to how the two dimensions influence variables on buyer behavior, communication, and negotiation styles across national borders. In the first one, a brief introduction to the two frameworks of cultural dimensions is presented.
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High Context Culture and Low Context Culture Marketing Coursework
7 pages (2193 words) , Download 0 , Coursework
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The paper "High Context Culture and Low Context Culture" is a good example of marketing coursework. Different cultural backgrounds tend to make people communicate in different ways. It is from this point of departure that analysis of the different cultural context; low and high contexts are worth studying.
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Australias International Marketing Opportunities Marketing Assignment
8 pages (2065 words) , Download 0 , Assignment
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The paper "Australia’s International Marketing Opportunities" is a perfect example of a marketing assignment. All the Australian people greatly benefit from trade due to an increase in trade, which eventually leads to the creation of more Australian jobs and thus leading to the delivery of more job opportunities for most Australian businesses.
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