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Marketing Essays

Result for Subject Marketing:
19930 essays
Facebook and Its Success Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Facebook and Its Success" is a good example of a marketing case study. Facebook is a social networking site with a very interactive website where clients meet, exchange ideas and maintain rapport all along with their lives. The old and the young are active members. The social network is barely a decade old, yet it has earned millions of customers across the globe.
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Strategic Planning and Financial Performance - Emergent Approach to Strategy Marketing Coursework
8 pages (2324 words) , Download 0 , Coursework
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The paper "Strategic Planning and Financial Performance - Emergent Approach to Strategy " is a great example of marketing coursework. For most firms that use their strategies in managing and enhancing organizational performance, strategy forms a periodic intentional process of planning, which is loosely linked to their daily resource allocation and business processes.
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Planned and Emergent Approaches to Strategy Marketing Coursework
8 pages (2343 words) , Download 0 , Coursework
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The paper "Planned and Emergent Approaches to Strategy" is a perfect example of marketing coursework. Currently, marketing environments are ever-changing and unpredictable. In this case, the operating business atmosphere has a higher percentage of turning volatile while presenting the likelihood of some definite risks occurring.
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Business and Marketing Planning, Scenario Thinking, Game Theory, Planned and Emergent Approaches Marketing Coursework
9 pages (2449 words) , Download 0 , Coursework
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The paper "Business and Marketing Planning, Scenario Thinking, Game Theory, Planned and Emergent Approaches" is an outstanding example of marketing coursework. Strategic planning is crucial in any organization that endeavors to achieve its long term goals. As a matter of fact, strategic planning is concerned with the long term goals of the organization.
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Marketing of Small Business Marketing Assignment
15 pages (3832 words) , Download 0 , Assignment
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 paper "Marketing of Small Business" is a great example of a marketing assignment. Marketing holds a special place in all type of business whether the business is big or small as it determines the strategy which the business will be adopting for its products and services. The importance of marketing increases for small business as the business is geographically, financially and in all other sense smaller than a big business which will require special efforts.
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Durex Marketing Analysis Marketing Case Study
6 pages (1902 words) , Download 0 , Case Study
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The paper "Durex Marketing Analysis" is a good example of a marketing case study. Durex is an abbreviation that stands for durability, reliability, and excellence. Durex is currently ranked the second-best company producing condoms, perfumes and other family planning products (Durex, 2007). The best company is Ansell. This is evident from the breakdown in terms of sales.
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Analysis of Loft Bar Located in University of Technology Sydney Marketing Case Study
11 pages (2845 words) , Download 0 , Case Study
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The paper "Analysis of Loft Bar Located in the University of Technology Sydney " is a perfect example of a marketing case study. Loft Bar is located in the University of Technology Sydney where customers were engaged to comprehend their satisfaction based on amenities and services, events, food and drinks at the bar.
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Comparing and Evaluating Brainstorming and Critical Thinking as Theoretical Approaches of Creativity Marketing Coursework
6 pages (1705 words) , Download 0 , Coursework
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The paper "Comparing and Evaluating Brainstorming and Critical Thinking as Theoretical Approaches of Creativity" is an outstanding example of marketing coursework. The concept of creativity is widely debated in the literature and some of the questions that have arisen from such debates include the query about whether creativity is the same as originality, talent or genius.
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Organisational Culture and Its Manifestation in Organisations Marketing Coursework
10 pages (2801 words) , Download 0 , Coursework
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The paper "Organisational Culture and Its Manifestation in Organisations" is a good example of marketing coursework. Organisational culture is simply described as an organisation’s ways of doing things manifested in various ways. Some of them include decision making, level of consultations, teamwork, dress code, employee-employer relations among others.
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Death in Technological Context - Audio Cassette Marketing Coursework
7 pages (2088 words) , Download 0 , Coursework
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The paper "Death in Technological Context - Audio Cassette " is a great example of marketing coursework. Technology has indeed been evolving over the years following a path similar to that of evolution. According to Arthur (2011), all technologies descended from the earlier ones with those performing better and quite efficiently being selected for future use.
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Strategic Marketing Plan for a Company Marketing Case Study
9 pages (2466 words) , Download 0 , Case Study
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The paper 'Strategic Marketing Plan for a Company" is an outstanding example of a marketing case study. Any business idea can be achieved.  The readiness and willingness of the owner of the business idea, to share the intentions of making it come true, marks the beginning of any successful business.
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Telstra Marketing Management and Planning Marketing Case Study
6 pages (1671 words) , Download 0 , Case Study
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The paper "Telstra Marketing Management and Planning" is a good example of a marketing case study. The company under analysis is Telstra which is the largest telecommunication sector in Australia and is owned and governed by the Australian government. The situational analysis of this company revealed that this company is endowed with extensive strengths.
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Marketing Analysis of Fast Food Store Marketing Case Study
14 pages (4029 words) , Download 1 , Case Study
Free
The paper "Marketing Analysis of Fast Food Store" is a great example of a marketing case study. A marketing plan plays a critical role in establishing any form of business. With an ineffective marketing strategy, the company’s hard work to acquire customers will turn out to be random and very inefficient.
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Understanding Consumer Purchasing Pattern Marketing Case Study
11 pages (3156 words) , Download 0 , Case Study
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The paper "Understanding Consumer Purchasing Pattern" is a perfect example of a marketing case study. Buying behavior refers to an ultimate consumer’s decision-making process in buying and use of products. It revolves around studying why consumers buy certain products, the factors that influence their purchases and the changing factors in society.
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Factors Influencing an Organizational Buying Centre Strategic Decision-Making Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Factors Influencing an Organizational Buying Centre Strategic Decision-Making" is an outstanding example of a marketing case study. The major characteristic of organization buying is the fact that it is a group activity. People from different departments of the organization and with different expertise contribute to the purchasing decision.
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Plum Organics: Marketing in China Marketing Case Study
8 pages (2052 words) , Download 0 , Case Study
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The paper "Plum Organics: Marketing in China" is a good example of a marketing case study. Plum Organics is a global leader and pioneer in the provision of organic baby food, drinks, and snack products for kids and toddlers. The company is globally recognized for recipes that exemplify the modern approach and trend in family nutrition.
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Marketing Plan for NAB Marketing Business Plan
12 pages (3000 words) , Download 0 , Business Plan
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The National Bank of Australia was established in the year 1858. It was originally known as the National Bank of Australasia and it rapidly became famous to be one of the most established financial and banking institutions in Australia. The Bank grew by taking over several other banking organizations within Australia.
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How Can B2B Marketers Use the Internet to Its Advantage Marketing Coursework
7 pages (2050 words) , Download 0 , Coursework
Free
The paper "How Can B2B Marketers Use the Internet to Its Advantage" is a perfect example of marketing coursework. Business to Business marketing has gained much popularity in the modern world. It describes the commerce transactions between businesses like between the producer and the wholesaler, or between the wholesaler and the retailer and other such combinations.
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Cochlear Company - Pest Analysis Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Cochlear Company - Pest Analysis" is an outstanding example of a marketing case study. Cochlear company is a popular company in Australia that is based in the country’s capital, Sydney. It is known to produce and supply several implants. The implants are the Baha bone, the Hybrid electro-acoustic, and the Nucleus cochlear implants.
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Contribution of Internet to the Growth of Car-Sharing in Cities Marketing Case Study
8 pages (2429 words) , Download 0 , Case Study
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The paper "Contribution of the Internet to the Growth of Car-Sharing in Cities" is a great example of a marketing case study. Car sharing is a practice that originally started in both small and big families. Families communally used a few vehicles to help cut on the cost of fuel and maintenance. This venture, due to its numerous benefits, has taken hold, with different firms purchasing large fleets of vehicles and hiring out transport services to people.
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The Toyota Public Relations Crisis Marketing Case Study
10 pages (2669 words) , Download 1 , Case Study
Free
The paper "The Toyota Public Relations Crisis " is a good example of a marketing case study. Public relation strategies are an important aspect of the survival of any business. In the modern competitive environment, it is crucial that business gain consumers and build on their relationships for sustainable growth and sustainability.
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The Commonwealth Bank - Issue of Multi-Currency Credit Cards Marketing Case Study
7 pages (2042 words) , Download 0 , Case Study
Free
The paper "The Commonwealth Bank - Issue of Multi-Currency Credit Cards" is a perfect example of a marketing case study. Banking is one of the most fragile and riskiest businesses in the world (Altunbas, Manganelli & Marques-Ibanez, 2011, p.2). According to Wehinger (2013, p.2), the massive competition that is present in the banking industry has seen the major players in this sector adopt very dynamic and creative measures to stay afloat.
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Kmarts Reaction to the Bangladesh Factory Collapse Marketing Coursework
7 pages (2150 words) , Download 0 , Coursework
Free
The paper "Kmart’s Reaction to the Bangladesh Factory Collapse " is a good example of marketing coursework. Kmart’s reaction to the Bangladesh factory collapse in mid-2013 showed that it was ready to engage in corporate social responsibility activities. This issue brings to light the impact of corporate social responsibility and what influences business firms to engage in it.
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The Marketing Mix for ALTAS Company Marketing Case Study
8 pages (2827 words) , Download 1 , Case Study
Free
The paper "The Marketing Mix for ALTAS Company" is an outstanding example of a marketing case study. The marketing mix is defined as a business tool often used by marketing professionals in promoting services and products. It is an important aspect in determining prices, services offered, goods sold as well as a business venue.
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Light Auto Spare Parts Entry and Growth Strategies Marketing
14 pages (4083 words) , Download 0
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The paper "Light Auto Spare Parts Entry and Growth Strategies" is a good example of a marketing business plan. The business is known as Light Auto Spare Parts. The business has qualities of working hard to esteemed customers in order to enhance good public relations. The name of the business also suggests that it will be capable of meeting the customer’s needs as per requests and expectations.
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Overcoming the Barriers to Effective International Marketing Research Marketing Literature review
6 pages (2090 words) , Download 0 , Literature review
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The paper "Overcoming the Barriers to Effective International Marketing Research" is a perfect example of a marketing literature review. Firms usually face hurdles when entering new markets. However, due to rapid change in global business businesses must find new strategies on to deal with these barriers in advanced in order to improve their chances of performing well in the new markets.
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Market Entry Report for Haier, a Chinese Company Marketing Case Study
15 pages (4206 words) , Download 0 , Case Study
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The paper "Market Entry Report for Haier, a Chinese Company " is a good example of a marketing case study. This report focuses on the world’s 4th largest white goods manufacturing company “Haier” founded in 1984 with its headquarters situated in Qingdao, PRC and manufacturing home appliances in over 15000 varieties under 96 categories.
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Emergent Method in Marketing Planning Marketing Coursework
9 pages (2445 words) , Download 0 , Coursework
Free
The paper "Emergent Method in Marketing Planning" is a great example of marketing coursework. Methods of managing of change ought to address numerous organizational elements for instance; motivation, communication, governance, training, as well as development that is continuous during the change process since understanding how employees react to change is instrumental in the administration of the entire process.
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Market Analysis of S-Cargo Trike Marketing Case Study
7 pages (2066 words) , Download 0 , Case Study
Free
The paper "Market Analysis of S-Cargo Trike" is a perfect example of a marketing case study. Buses, motorbikes, cars, trains and other locomotives are the likely competitors facing S-Cargo Trike. The trend in technology shows that the use of mobile phones and internet technology in advertising is increasing.
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Green Marketing and CSR Marketing Coursework
14 pages (3821 words) , Download 0 , Coursework
Free
The paper "Green Marketing and CSR" is an outstanding example of marketing coursework. Companies and organizations are currently in a business environment which seems to be more committed to various societal issues. This has in a way forced them to embrace both green marketing and corporate social responsibility.
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Social Networking and Consumer Behavior Marketing Coursework
14 pages (3893 words) , Download 0 , Coursework
Free
The paper "Social Networking and Consumer Behavior" is an outstanding example of marketing coursework. Social networking has taken a new dimension in the modern world because it influences the manner in which people in different societies interact with each other. As a result, online social networks have broken barriers of communication which existed in the past.
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Valued Material Possessions, Sense of Linkage and Stability of a Consumer Marketing Coursework
8 pages (2230 words) , Download 0 , Coursework
Free
The paper "Valued Material Possessions, Sense of Linkage and Stability of a Consumer" is a good example of marketing coursework. Schultz, Kleine and Kernan (1999) state that, “we surround ourselves with valued material possessions as a matter of our lives taking the course. A sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence.”
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Pepsi Max & Doritos: Situation Analysis Marketing Case Study
6 pages (1789 words) , Download 0 , Case Study
Free
The paper "Pepsi Max & Doritos: Situation Analysis " is a great example of a marketing case study. This marketing strategy of communication is geared towards Pepsi max & Doritos with the aim of increasing the customer base of the company product. According to the Australian market statistics, the most recent market survey shows the Pepsi Max &Doritos products having being ranked position 26th overall.
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Samsung Smartphones Overview Marketing Case Study
30 pages (7658 words) , Case Study
Nobody downloaded yet
The paper "Samsung Smartphones Overview" is a perfect example of a marketing case study. Samsung is one of the leading companies in the world specifically in the field of electronics and mobile phones, therefore for this company to maintain its title in this field is far much important since it is facing high completion in the market, for example, Nokia, Motorolla, Erickson and may other upcoming companies in this industry.
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Coles Situational Analysis and Marketing Objectives Marketing Case Study
6 pages (1668 words) , Download 0 , Case Study
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The paper "Coles Situational Analysis and Marketing Objectives" is a great example of a marketing case study. With the growth of supermarket retail chains, there has been increased competition and hence the need for carrying out market analysis. This paper reflects on appropriate marketing objectives, target markets and positioning and overall approach to the appropriate marketing mix.
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What Role Do Public Relations Play in TAMS Activities Marketing Coursework
7 pages (1959 words) , Download 0 , Coursework
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The paper "What Role Do Public Relations Play in TAMS’ Activities" is a good example of marketing coursework. The position of the Australian Medical Association is that electronic health records are a timely intervention which would enhance health outcomes. However, the association asserts the concerns of doctors regarding the weaknesses of the system.
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Communications Strategy Development - People with Disabilities Marketing Coursework
7 pages (1993 words) , Download 0 , Coursework
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The paper 'Communications Strategy Development - People with Disabilities " is a great example of marketing coursework. People living with various forms of disabilities in the society should undergo through various support programs and services; these are supposed to be provided through grants and backing to ensure that ha most of them who have the self-drive force and can stand on their own get the opportunity to be self-employed.
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Communication Technologies & Change Marketing Coursework
10 pages (2779 words) , Download 0 , Coursework
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The paper "Communication Technologies & Change" is a perfect example of marketing coursework. An ever-changing workplace landscape is one of the major causes of all manner of tension, including personal and family, face by today’s workers. One of these changes in the workplace is communication technologies (Farias and Bender 2010).
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Procter and Gamble Marketing Plan Marketing Case Study
12 pages (3637 words) , Download 0 , Case Study
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The paper "Procter and Gamble Marketing Plan" is an outstanding example of a marketing case study. Procter and Gamble is a leading consumer goods multinational company that serves customers in more than 180 countries across the globe. It operates both locally and globally and deals with a variety of brands.
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Forces of International Marketing Environment in Australia Marketing Case Study
6 pages (2134 words) , Download 0 , Case Study
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The paper "Forces of International Marketing Environment in Australia" is a great example of a marketing case study. The concept of international marketing has gained a lot of momentum in the last few decades, especially due to the integration of international markets. Markets throughout the world have become interdependent of each other as different countries seek to maximize their international trade orientation.
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Perceived Value and Its Importance to Consumer Behaviour and Marketing Marketing Coursework
6 pages (1911 words) , Download 0 , Coursework
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The paper "Perceived Value and Its Importance to Consumer Behaviour and Marketing" is a perfect example of marketing coursework. The concept of perceived value theorises a product’s worth as perceived by the consumer. In economic terms, the concept of perceived value has generally been associated with desirability and utility of a product (Malhotra 2011).
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Chinese Consumer Dynamics in relation to Consumerism Marketing Case Study
9 pages (2579 words) , Download 0 , Case Study
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Generally speaking, the paper "Chinese Consumer Dynamics in relation to Consumerism" is an outstanding example of a marketing case study. China has a population of 1.3 billion possible consumers with a rising buying power. The country has recently ranked the second-fastest growing economy in the globe.
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BYD Vehicle Company into Market between Brazil and Italy Marketing Case Study
8 pages (2394 words) , Download 0 , Case Study
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The paper "BYD Vehicle Company into Market between Brazil and Italy" is a good example of a marketing case study. One of the countries that BYD can enter is Brazil. This is because the Brazilian automotive industry possesses the largest market share in Latin America, that is about 80%, and this contributes 5% to the country’s GDP (Market Alerts, 2013).
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Studying Consumer Behavior Is Really Essential Marketing Coursework
8 pages (2324 words) , Download 0 , Coursework
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The paper "Studying Consumer Behavior Is Really Essential" is a great example of marketing coursework. Studying consumer behavior has a great influence on how marketers develop their strategies, for example, in market segmentation. Consumer behavior is a concept that has become essential in the market over recent years due to the ability of marketers to analyze buying behavior (Sigurdsson, 2013).
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Importance of Understanding Consumer Behaviour Marketing Coursework
8 pages (2423 words) , Download 0 , Coursework
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The paper "Importance of Understanding Consumer Behaviour" is an outstanding example of marketing coursework.  In marketing, the actions of customers and potential consumers highly influence how marketers develop their strategies.  Analysing consumer behaviour leads to efficiency in market planning.
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Importance of Consumer Behavior to Marketing Strategies Marketing Coursework
8 pages (2477 words) , Download 0 , Coursework
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The paper "Importance of Consumer Behavior to Marketing Strategies" is a good example of marketing coursework. A marketing strategy can be defined as the process of combining the marketing goals in form of a comprehensive plan which allows it to channel its resources on optimal opportunities in the marketing with the aim of increasing the company’s sales and hence achieve competitive advantage.
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Overall Model of Consumer Behavior Marketing Coursework
8 pages (2382 words) , Download 1 , Coursework
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The paper "Overall Model of Consumer Behavior" is a perfect example of marketing coursework. Consumer behavior refers to a study or an examination of how various consumers of different products behave in the purchasing of goods, products, and services that they require. Consumer behavior normally looks at how different types of consumers, from organizations, individuals and even groups.
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The Gaps Model of Service Quality Marketing Coursework
9 pages (2711 words) , Download 0 , Coursework
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In general, the paper "The Gaps Model of Service Quality" is an outstanding example of marketing coursework. The ultimate focus of many marketers is based on meeting the customer needs, from a one-time sales to repeated sales, by considering the long and medium-term perspective more than the short term.
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Beiersdorfs Marketing Strategy for Nivea Sun Marketing Case Study
7 pages (2024 words) , Download 1 , Case Study
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The paper "Beiersdorf’s Marketing Strategy for Nivea Sun" is a good example of a marketing case study. Beiersdorf is a German company that was founded in 1882 as a manufacturer of medical plasters. It was later sold, and with this step, the owners diversified into the production of a wide range of beauty products. Today, the company deals in three major global brands: Nivea, La Prairie and Eucerin.
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Why Evaluation of Consumer Behaviour Is Important for Successful Marketing Marketing Coursework
9 pages (2406 words) , Download 0 , Coursework
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The paper "Why Evaluation of Consumer Behaviour Is Important for Successful Marketing" is a great example of marketing coursework. Consumer behaviour encompasses all those activities which are directly involved in the process of obtaining, consuming and disposing of products and services. These include the decisions and processes that come prior to and after these actions.
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