Pestle Analysis for Marketing Company - Essay Example

DRAFT PESTLE ANALYSIS FOR MARKETING COMPANY GOTTABE! Introduction Business management is an important process in the growth and success of any business organisation. Business owners will always look for managers that have a perfect understanding of the business environment in order to keep abreast of the changes in the business environment. The managers are expected to ensure that they devise business strategies that are in tandem with these changes in order to remain relevant and effective in the market. The process of keeping the business operational as well as striving to enhance its growth and effective performance often requires that the business manager comes up with systems, techniques and approaches that enable the business to serve its customers in the most efficient and effective manner. In addition, it is important to ensure that the strategies and approaches derived fit in the business budget without causing a strain on its financial and other resources. Therefore, it is the duty of the business managers to ensure that they analyze the business’ internal and external environment in order to have a business profile that is ideal for the customers. In the process of ensuring this relevance, the business managers are supposed to ensure that they develop a perfect marketing mix for the goods and services being developed and offered. The strategies developed should enhance clarity in the business organisation and promote a successful investment in human capital, which is the most essential to the success of any business. This paper examines a PESTLE business analysis of GottaBe!A marketing agency that provides marketing solutions for companies in the United Kingdom. The need for business analysis Market research is an essential in any business organisation that aims at understanding the business trends in the business environment including competition and the changing consumer preferences. After the process has been accomplished, the information that is found is often communicated to the business in its respective departments for implementation of the recommendations made. In the same way, after an effective business analysis, that information is communicated to the respective departments so that the necessary changes can be implemented to enhance the performance and success of the business. The technical information that is derived from the analysis is given to the company employees as well as many other stakeholders for their use in the interest of the business. The data collected is supposed to be communicated to people in a manner that is free of any jargon and easy to implement. It is important to understand that most of the organizational stakeholders and employees do have the prowess and ability to decipher some of the complexities in the information that is gathered. However, when the data collected is not communicated in a manner that is easy to understand, then its operations and other important functions tends to suffer, causing the company to loose on its competitiveness. An effective business analysis process plays a crucial role in helping the business managers to undertake this important role. Business analysis and time management One of the important functions of the business analysis process is that it enables the business to effectively manage its productivity and time in order to achieve effective results. Research studies have proved that a successful business analysis process provides a platform by which the business stakeholders are given the opportunity to have a common comprehension of the prevailing needs of the organisation. From this point, the business stakeholders often find themselves in a better position from where they can participate in making sound decisions that meet the needs of the organisation. Change is an inevitable process, both in individual and organizational life. T process of change can sometimes be very hard to achieve in the business especially when it is done in a way that is not in tandem with the business processes and functions. When the business fails to realize its goals and objectives, then the need to move a system that is deemed effective and productive becomes inevitable. Such a crucial move cannot be possible without have an intensive business analysis process which becomes the road map towards the business’ growth and development as well as success in the competitive environment. Therefore, it is important to point out that the process of business analysis is one of the most critical in the journey towards business success. Many of the businesses that fail in their management and marketing processes its often due to factors that may not have been realized in a comprehensive business analysis. Currently, most of the approaches and strategies that were very prominent and effective in the yester years have become outdated. Internally, the methods of staff motivation, product development and management have really changed; in this regard, it is important that the business conducts a consistent analysis of its internal and external environment in order to keep abreast of these important changes, which are necessary for the business’ success. GottaBe! Company, in its business practices has managed to remain success in the United Kingdom because besides having effective management, the agency boost of staff that have a perfect understanding of their business environment, this makes them understand the most effective strategies that can be used in the marketing process not only for the company but also for other companies that seek its marketing services. It is important to understand that without an effective marketing system; even a business that manufactures the best and most reliable products and services is doomed to fail. In this regard, it is important to understand that the success of any business depends not just on its management and products that it manufactures, but also on sound marketing approaches. This is the reason why GottaBe! Has found an opportunity to step in and help businesses in their marketing processes. Company information GottaBe! can be described as the independent and award winning marketing agency that has been successful in its operations, specializing in the fields as well as in experiential marketing activities for companies and other corporate organisations. The company has managed to create a business system that enables its clients to get everything it needs while under a single roof. This means that it has a range of marketing systems that suit small and bid companies, making it the most convenient in terms of the marketing needs of businesses. The ability of the business to handle many of the big and small marketing campaigns for companies has made it attract small and big businesses, with the outcomes being desirable for the company. The company has often indicated on its website that it is best known for creating drama, hut in the best way the meets the marketing objectives of a company. In this case, any company that develops products and services and wants them to reach its clients even in the most remote of all places should always consider the services of GottaBe! GottaBe! has often emphasized that any single marketing campaign that it has handled in the time of its existence is bespoke to the needs of its esteemed clients. According to the company’s website, many of the strategies and approaches that the company develops for companies are never recycled; all of them have often been effective in achieving the goals and objectives of the company. In this regard, the company often guarantees those seeking its services a 100 percent perfection in the experiential marketing and pure field, which is made in such a way that it is tailored made to meet the needs identified. One of the major characteristics of GottaBe! Company that make it successful in its marketing activities in the passion with which its staff discharge their duties and responsibilities. In this case, all the experiential and other marketing activities are aimed at giving the companies maximum exposure for their clients, making them successful. Generally, a company that has motivated staff is often better placed to achieve its goals and objectives more than that company that does not. Such kind of a work force is often dedicated and has loyalty to the company, which is an important competitive advantage. This is the main characteristic that has made GottaBe! Company enjoys its business and attracts higher clientele groups, who have continued to seek the services of the company in their marketing activities. GottaBe! Company specializes in eight main marketing areas, which include field marketing. Here, the company reaches to customers in their locations, creating awareness about company products and services and other features that are intended to reach the clients for their purchase decisions. Another area involves experiential marketing, where the company seeks the inputs of resource persons in the marketing approaches of products and services by its clients. Some of the resource persons include brand ambassadors, who are often people that have build a good reputation in ports and other disciplines that people easily identify with them. Product demonstration and merchandising are also important marketing functions that the company deals in. here, it organizes special forums in which it make illustrations and demonstration for new products that have just been introduced to the market by clients. Other areas that the company specializes in include printing services, product sampling, exhibitions and live events as well as promotional staff as well as models. With all these service categories and ranges, the company has a large client group that features large and emerging local and multinationals. It is expected that business analysis that was undertaken in the company will go a long way in enhancing the company’s service performance and effectiveness. GottaBe! Company’s PESTLE analysis Bibliography Cummings, T. G.., & Worley, C. G.. 2001.Organization Development and Change. South-Western College Publishing, Cincinnati, OH. Read More