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Marketing Communication - Research Paper Example

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The work called "Marketing Communication" describes a communication plan for BMW AG. From this work, it is clear that the company creates awareness by making sure that the customers understand the company, its products, and its expectations. The author outlines the choice of the appropriate careful choice strategy…
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Marketing Communication
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Download file to see previous pages In formulating a communication strategy, CITE advises that it is essential that the developers formulate a function to contribute to the understanding of stakeholders and their views as well as reconciling organizational weaknesses. It is important to settle financial goals alongside financial and economic goals set by others in the management team. CITE argues that the overall strategic management of corporations is inseparable from the strategic management of relationships with stakeholders. Thus, in the quest to formulate a communications strategy, it will be essential to identify strategic stakeholders, engage with stakeholders to determine how to deal with the crises. Nonetheless, CITE criticizes such an approach by his assessment that corporate communication strategy should not be entirely beholden to stakeholders, or only be two-way communication between groups. As such, it will be possible to combine an understanding of stakeholders, views, and the surrounding environment along with a corporate perspective on strategic issues. According to CITE, communication can be used additionally to resolve issues that impinge on implementing corporate strategy. Rightly, by approaching communication in such a method, it will be possible to provide direction and function on the same. Thus, the higher level distinction between strategy formulation and implementation is important in considering financial and investor communication. Likewise, it will be advisable to the corporate communication from a higher strategic conception aimed at achieving a balance between commercial imperatives and the socially corporate purpose.
For the purpose of coherence, the researcher plans to use explanatory questions. CITE claims that explanatory questions tend to be more specific than the preceding types of questions and frequently serve to test a hypothesis. The hypothesis will be a prediction that the study sets out either to reject or retain a statistical analysis. Given that the purpose of the research question is to determine whether a particular relationship between two or more variables exists, it will be important to frame a hypothesis. The study will seek to investigate whether BMW AG is doing enough in terms of improving the image of the overall communication. ...Download file to see next pages Read More
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