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Organic Growth Compared to Growth Through Acquisition - Coursework Example

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The work called "Organic Growth Compared to Growth Through Acquisition" describes the advantages and disadvantages of each way of growth. The author takes into account companies that have developed in different ways, the difference between Strategic Management and Strategic leadership…
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Organic Growth Compared to Growth Through Acquisition
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Download file to see previous pages When companies merge or company A acquires company B they get an upper hand in terms of more skills, more resources, and a wider scope of the market which enables them to counter the completion in their market. The company already has an image of their brand in the mind of their partner or previous owner customers cutting down on the cost of input making it a force to reckon with for their potential competitors as compared to starting up from zero with the use of organic growth structure where a company has nothing to build from in terms of brand image and market channeling of products, this slows down the competitiveness of the company especially in a highly competitive market.
Organic growth offers options and choices on market and industry tendencies through its strategic vision of the business since it has new, clear, and unique management principles on how the company wants to build its brand and ways to channel the brand into the market. This growth strategy focuses on market tendencies by comparing the product against the worst possible alternative. This gives a realistic view on how they can a company can narrow down and understand how to choose the next best alternative option that will improve how they brand their products and the strategies they use to channel the products into the market as new timers (Tan and Mahoney 2007). Acquisition growth already has existing brands and market channels these makes it hard and entails more finances being invested to change or improve their customer service since there is an existing strategy put in place by the company being acquired as compared to starting up a growth strategy from scratch with clear objectives on operations (Mogetti 2002).
An acquiring company brings forth additional products and services that already have an existing brand but a company that starts up to create a brand will be limited to the number of new brands that it will introduce in the market due to the high risk and financial constraints that the process will have on the company. ...Download file to see next pages Read More
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