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Marketing Interview - Essay Example

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This work "Marketing Interview" describes an interview session of an individual who belongs to US culture. The author outlines that the interview has been conducted with regard to a specific food product that is Cheese Burger. It is clear that the people who belong to different cultural backgrounds are having different attitudes towards food products…
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Marketing Interview
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Download file to see previous pages The interview process is useful in identifying the individual’s perception regarding the key subject of the research (Valenzuela & Shrivastava, 2002). The prime objective of the study is to conduct an interview session of an individual who belongs to US culture. It is worth stating that the interview will identify the perception of the people belonging to US culture regarding consumption behavior.
By conducting an interview, it has been identified that in the US the cheeseburger is regarded to be the most popular fast food product. The respondent belongs to New York City, where the fast-food products are highly popular among the people. It has been further identified that people belonging to the USA region are highly accustomed to fast-food eating. By conducting, the interview can also be identified that the country USA is a well-developed country with high growth in the industrial field. It has been identified form the data collected that out of several cities New York is one of the busiest cities within the country of the USA (Briley, 2007).
Despite the differences in racial background, people prefer the consumption of fast food regularly. The respondent to the interview is a boy who is Filipino American life in New York. The evaluation of the interview response reveals the present scenario of the US fast-food market. It further signifies the fact that people belonging to Filipino Americans mostly prefer to have fast food. This is turn signifies more demand for a cheeseburger in New York. It will be worth stating that people of New York are having very busy schedules this, in turn, signifies increased consumption of fast food to save time. This busy schedule has forced the individual to include fast food in their daily routine. The respondent has affirmed that the people belonging to his respective community i.e., Filipino Americans highly prefer the consumption of fast food. It has also identified through the interview session that the cuisine of Filipino Americans also inspires the ingredient of fast food (Lysonski, Durvasula & Zotos, 1996). ...Download file to see next pages Read More
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