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Marketing Plan: Smart Airlines - Essay Example

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The reporter casts light upon the fact that smart Airlines seeks to enter the airline industry in the case of the United States while aiming at offering quality, flexible, convenience, and reliable products…
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Marketing Plan: Smart Airlines
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Download file to see previous pages One of the major keys to success for this middle-sized entity will be the ability to employ an experienced, as well as a highly professional management team with the potentiality of combing the mission, vision, and adequate knowledge in relation to the aviation business.
The organization will focus on positioning its operations and transactions through employee branding. There is a need for the organization to utilize the employee branding with the intention of gaining an organizational position in relation to the minds of the consumers. Smart Airlines will focus on the utilization of cost, as well as availability in the course of promoting the brand across the market. Other promotional techniques for the organization will include internet market, print media advertising, billboards, and traveling portals.
Smart Airlines seeks to enter the airline industry in the case of the United States while aiming at offering quality, flexible, convenience, and reliable products. In this section of the marketing plan, the focus will be on the mission, strategic goals, core competencies, and state of the industry in relation to Smart Airlines.
Smart Airlines will be a national carrier whose mission is to connect the United States and the rest of the globe. In addition, the organization or company will contribute to the development of the airline industry and tourism in the globalized economy. The middle-sized carrier will operate with profit while utilizing flight safety, as well as customer satisfaction with the quality of services as the elements of success. Some of the values of this new middle-sized entity will include hospitality, passion, integrity, achievement, teamwork, diversity, change, and responsibility. From this perspective, Smart Airlines will focus on the achievement of profitability under the influence of passion for excellence, customers, people, and spirit of the United States. In the course of determining the state of the economy, it is critical to adopt and incorporate Porter’s five forces analysis.  ...Download file to see next pages Read More
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