Best Burger Positioning - Assignment Example

The customers can explore this information and then select the burger that they want to consume to satisfy their hunger. Another benefit that can be derived from the customers and the target market is that the organization is offering a new option through which burgers can be ordered. The target audience comprises people aging between 25 to 40 years old. These individuals spend a major percentage of their time working in their organizations and even at home. These individuals do not have enough time to make food for themselves at home. These individuals are competing in a highly competitive world and do not have enough time to travel to a burger outlet. Therefore, best burger allows individuals to select and purchase burgers online and this will help them in saving effort and traveling time and cost required to visit burger outlets (Mulonas 250). This time can then be used by them to continue to work from their workplaces. The target population that Best Burger wants to serve is so busy with their work that they hardly get enough time to exercise and maintain their health. Best Burger provides healthy options to their customers so they can maintain their body weight and the company aims at serving their desire to eat healthily.