Improvement and Development of Products for Positive Change - Essay Example

Products should be developed in such a way that they are competitive and more vibrant in the market. A product that is not competitive does not depict any value. In a society, people are more driven by a value other than a mere presence of a product.A product can, therefore, be enhanced in such a way that it is considerate to the needs of the general public. People have different tastes and likability to certain products and to some extent, a product that does not meet the expectations of the people does not promote positive change in the society (Kotler & Lee, 2007).

Marketers on the market should, therefore, be aware of the dynamics of the changing face of productions. Every individual product should help the general population make appropriate choices based on what they prefer. In other words, it means that a product should be able to meet the expectations of the people at whatever level. Product development entails a number of strategies, thus it is important to adopt the best practices for consumer satisfaction (Kotler & Lee, 2007).