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The Features of SideSteps by Nike - Essay Example

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Summary

The object of analysis for the purpose of this paper "The Features of SideSteps by Nike" is the new shoe developed by Nike that is called SideSteps. This is a very unique shoe as it brings to light the ease of use by the customer. He can use it as both a jogger as well as semi-formal wear. …

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Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 0

Extract of sample "The Features of SideSteps by Nike"

The best thing about SideSteps is that it brings a sense of finesse and class on to the person who wears it and makes the best use of the same. The benefits of this shoe include the flexibility it can have when a person wears it. It makes the person stretch his leg to quite a good enough extent. Also, it makes for a light walk which is all the more significant when it comes to semi-formal and casual wear. It is available in different colors like blue, black, red and even pink. The pink color is most appropriately targeted towards women.

However SideSteps is a shoe which is for the younger generation, who could essentially be regarded as teenagers and young adults. It is available at all Nike outlets for just US $299 and has come out as a new entrant in the related market domains. The marketing for this brand is being done exclusively by Nike so that it could become an instant hit amongst the target clan.

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