International Business Strategy-2 - Essay Example

the customers there have different interests which warrantees a concerned organisation to take these interests into consideration in order to satisfy the customer needs while at the same time remaining profitable. Competition is growing across the world and there is need for any given company to gain a competitive advantage for it to remain viable (Arindam, Bhattacharya, Michael, 2008). From the argument rose above, this reflective report will seek to investigate some of the benefits that can be gained from learning international business strategy.

I strongly believe that the essence of learning is to acquire new knowledge which can make us know the place we are staying in. I am happy to study International Business Strategy because it has enlightened me on different strategies that can be taken by different organisations in order for them to remain viable in the world characterised by growing competition. I have benefited a lot from studying International business strategy especially on how the multinational companies can remain viable in other areas other than their regions.

I have also realised that multinational enterprises (MNEs) go through different stages as they grow from their countries of origin. There is need for them to take notice of key factors such as securing key supplies, ensuring that they use means of production which are low, protect their export rights as well as ensuring that their organisations are growing while at the same time putting measures to retain skilled employees. I am happy to say that the theories I have learnt in my studies have greatly contributed to my knowledge about international business strategy.

For instance, Ghemawat (2005), has suggested that there are five different approaches to this regional strategy namely: home based strategy, portfolio strategy which seeks to build a regional portfolio, the hub strategy which is concerned with building regional bases, platform strategy which is about customisation of products as