International Strategy - Research Paper Example

Literature review This is a vital section of this project but while conducting the literature review, care should be taken so that only the relevant information is discussed. This will keep the literature review section specific and to the point. While starting the literature review section, a well defined definition of international strategy will be discussed. For example, with time how the concept of international strategy got modified (Root & Visudtibhan, 1992, p.44). The research conducted by different scholars on multinational companies regarding international strategies used by them will be discussed (Frankenberger, 2006, p.2). In the literature review section, some vital international strategies used by the firms will be explored (Mcfarlin & Sweeney, 2008, p.266). Some of the common mode used by companies to enter in international market will also be discussed (Hitt, Ireland & Hoskisson, 2009, p.225). The information strategy regarding related as well as unrelated diversification will be discussed with help of some vital case studies (Johnson, Scholes & Whittington, p.285-295). Research methodology Being a descriptive research, in this project secondary research will be conducted.

Data will be collected from different authenticated sources. As for example, the company website, books from renowned authors, journals and online data base will be used. The research will be a mixed one where quantitative as well as qualitative data will be collected. The aim of this research is to collect information that explains the international strategy used by the fast food industry. As for example how the company decided to avoid beef and pork products in India as these products raised religious issues. Again,. This essay streeses that Being a descriptive research, in this project secondary research will be conducted.

Data will be collected from different authenticated sources. As for example, the company website, books from renowned authors, journals and online data base will be used. The research will be a mixed one where quantitative as well as qualitative data will be collected. The aim of this research is to collect information that explains the international strategy used by the fast food industry. As for example how the company decided to avoid beef and pork products in India as these products raised religious issues.

Again, considering the preference of rice products over wheat product in Japan, McDonald introduced rice burgers. These are some of the unique international strategies followed by McDonald to cater unique requirement of its highly diversified customer base. The business strategy used by McDonald will be compared against other commonly used international entry model. The advantages as well as disadvantages associated with McDonald’s international business model will be discussed. This report makes a conclusion this will be closing part of the research; hence almost whole of the project will be briefed in this section.

The vital finding will also be discussed once again. Finally, considering the analysis and finding of the research, some recommendation will be suggested.