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The Role and Interpretation of Pilot Studies in Marketing - Research Proposal Example

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The author of this paper will attempt to explore such marketing case studies scenarios as Urban Renewal Authority, South Australian Ambulance Service, and Smiggle Company.  Each scenario has such sections: background information, target respondent, methodology, and data collection…
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Download file to see previous pages Lochiel Park is a modern development firm that is located in the suburb of Campbelltown around 8 kilometers from the Adelaide CBD. The Urban Renewal Authority URA embarked on measures to promote a green village that pays comprehensive value for environment conservation and design of modern buildings constructed through green building technology that emphasizes on the utilization collaborative measures in renewable energy, water conservation, and waste reduction, social and economic aspects of their buildings. It was planned through South Australia's Strategic Plan, which was formulated to create awareness on Attaining Sustainability through the application of modern concepts of ecological and carbon footprints in creating harmony in nature (Lochiel Park, 2014). The research targeted the new migrants into the region where transformation has occurred. It will evaluate the reasons behind their will and desire to relocate into a new region. The factors that promote settlement in the region should be identified by the new migrants. In addition, the research should source information from long-time inhabitants in the regions. They would help in identifying the past situation in the region and compare and contrast their situation currently. Furthermore, the other target group would-be developers who would provide information on the reasons that made them decide on that region as the best for their construction work. Finally, the governmental and non-governmental experts in the environment, natural resources management, and design developers should also be engaged. Will provide information on the need for using energy-efficient buildings and the importance of environmental conservation. There are two methodologies that are applicable in the case of the Urban Renewal Authority. Qualitative and quantitative methods would be essential in this research. The research involves the collection of numerical data that involve scientific computations that are essential in drawing a conclusion and statistical data analysis (Klopper, 2008, pp. 62-63). For example, there would be a computation of data involving the carbon reduction, energy efficiency and the amount of water that should be effectively supplied it would also entail the water supply had to determine the inflow pressure that should be considered. Qualitative methodology is applicable in determining the efficiency and quality of the alternative source of energy and strength of the construction materials (Philip, 2004, p. 172). Primary and secondary methods of gathering data are applicable. The respondents provide the information requested in the questionnaires to the marketing manager for the Urban Renewal Authority. Primary data collection methods include literature work, survey questionnaires, observation, and interviews. These methods would give first-hand information on the research (Andrew, et al., 2011, pp. 628-629). In addition, this research requires secondary methods of data collection through consideration of previous research carried out by authors, approved and documented. It helps with time management and the acquisition of valid information.  Identifying information from a wide variety of sources give an opportunity to compare and contrast the arguments laid down through critical analysis. The samples for primary information may be collected randomly consisting of around 150 respondents. This sample is used as a representation of the entire population. ...Download file to see next pagesRead More
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